The increasing demand for drinks that offer functional benefits without the artificial ingredients and little or no sweeteners is the new trend in the global electrolyte and vitamin water market.
Arizton’s recent market research report on the electrolyte and vitamin water market provides comprehensive industry analysis, trend forecasts, and competitive analysis. The research study segments the market by fortification (only electrolyte, only vitamin, and vitamin and electrolyte), by packaging (PET, glass, and can), by type (sweetened and unsweetened), by variants (unflavored and flavored), by geography (North America, Europe, APAC, and ROW), and offers detailed competitive analysis.
The electrolyte and vitamin water market is expected to reach revenues of around $8 billion by 2023, growing at a CAGR of more than 10% during 2018-2023.
The increasing availability of electrolyte and vitamin water at vending machines in schools, colleges, offices, airports, and fitness centers will fuel the adoption of these beverages in the global market. The development of urban regions, growing popularity, and increasing disposable income in the emerging countries will help with the growth of the global market.
The top 3 drivers and trends in the electrolyte and vitamin water market are discussed below:
Increasing Awareness about the Harmful Effects of Added Sugar and Empty Calories
The recent studies that list out the adverse effects of excessive sugar consumption are boosting the growth of global electrolyte and vitamin water. The implementation of policies to reduce the overall consumption of added sugar and unhealthy diet is encouraging the adoption of these enhanced water and functional beverages in the global electrolyte and vitamin water. Various global merchants are launching their brand of fortified water to target consumers looking for natural and healthy functional drinks options in the global market. The manufacturers are focusing on using natural sweetener systems such as Stevia, and other organic and natural ingredients to attract new consumers and boost their electrolyte and vitamin water market share.
The growing demand from the calorie-conscious consumer is encouraging manufacturers like Vitamin Well and Glaceau Vitaminwater to launch variants of unsweetened bottled water with vitamins and electrolytes in the global market.
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Incorporating Various Nutrients Attract Various Consumer Preferences
The proliferation and exponential demand for nutrient and flavored enhanced waters are one of the primary factors driving the global electrolyte and vitamin water market. The manufacturers are introducing bottled water which has flavor, nutrients, and vitamins that helps fill the prevalent gap between the aerated soft drinks and plain water. The various options available for the consumer to choose from includes fizzy, flavored, and infused beverages with functional ingredients. The global market is also witnessing a trend of launching fortified water that enhances the product with macronutrients such as protein and adding caffeine to the beverage, making it a purist substitute for sports and energy drinks. The introduction of various healthy and pre-workout functional drinks such as electrolyte-enhanced water, protein-enriched water, and vitamin-enhanced water will create new avenues for leading vendors in the global electrolyte and vitamin water market.
Use of Natural and Organic Ingredients to Fortify the Water
The growing demand for products that are natural and organic is propelling the growth of the global electrolyte and vitamin water market. The drastic shift in consumer choices is prompting vendors to launch zero-calorie enhanced waters to tap these consumers in the global market. Innovations in the formulation processes to obtain an all-natural energy drink will augment the development of the market. The use of non-GMO and naturally derived ingredients for bottled enhanced water is creating new opportunities for manufacturers in the global electrolyte and vitamin water. Functional beverages made with natural sweeteners such as stevia will encourage the adoption of these products and boost the revenues of the electrolyte and vitamin water market.
The leading vendors in the electrolyte and vitamin water market are Glaceau, PepsiCo, Danone, Vitamin Well, Big Red Inc, and Talking Rain.
The complete overview of the latest market research report on electrolyte and vitamin water market by Arizton is now available.
The report also offers a detailed study of major trends, drivers, challenges, and also provides the market size and forecast for major geographical regions and key countries.
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