The global maternity vitamins and supplements market is expected to cross $441 million by 2023.
The increasing incidence of chromosome abnormality, down’s syndrome, congenital heart defect, and inherited metabolic disorders have made parents inclined toward medications and supplements that will reduce the risk of prenatal defects. Thus, the demand for maternity vitamins has increased globally.
Maternity Vitamins Market Size in Revenue
The report provides a holistic view of the global market, the companies involved in the market, and the factors driving its growth. It also provides information about some of the latest trends that are likely to become strong market driving forces over the next five years. It also provides the Porter’s Five Forces analysis along with a description of each force and its impact on the market. Further, the report also provides complete value chain analysis of the global market.
Vendors are focusing on merger and acquisition to increase their prominence
Vendors are focusing on mergers and acquisitions to increase their presence in the regions, mitigate the loss of patent protection, and achieve high economies of scale.
Key Companies in the Market are as Following:
Other prominent vendors in the market are Abbott Nutrition, Biotics Research Corp., Country Life, Fairhaven Health, Matsun Nutrition, Nurture, Nature’s Plus, Metagenics, Otsuka Holdings, Solgar, Twinlab, and Ultra Laboratories.
Introduction of vitamins in gummy, liquid, gel, and other forms to boost the market
Increased prevalence of vitamin and nutrient deficiencies among adults globally, and high demand from developing regions are the major factors that are driving the market. Introduction of new prenatal vitamins in different forms such as gummy, liquid, gel, and others, and increased sales through online channels are the leading trends and opportunities that will drive the market growth.
Prenatal vitamins will dominate the market
The prenatal vitamins segment will dominate the global market with more than 86% market share and is expected to grow tremendously during the period 2016−2023. The demand for prenatal vitamins is increasing, especially in the developing countries due to increased awareness about vitamins during pregnancy through various government initiatives and healthcare personnel on prenatal vitamins.
The awareness on postnatal vitamins is low even in developed regions such as North America. However, it is expected that during the forecast period, the awareness about postnatal vitamins will increase.
North America to remain the dominant market
North America has the largest market share of maternity vitamins and supplements market. Although birth rates are declining in the region, the penetration of vitamins and supplements is high in the region. The demand is expected to increase steadily in Europe. Prenatal vitamins will dominate the market in Europe, followed by post-natal vitamins. Awareness on prenatal vitamins has increased among women in APAC. As APAC is expected to be the fastest growing maternity care market, the demand for maternity vitamins is also expected to increase in the region.
Maternity vitamins and supplements are taken during pregnancy and postnatal lactation. It is similar to other types of multivitamins available in the market, but it contains only vitamins and minerals that are essential for the growth and development of the fetus and mother.
New Chapter, Nature’s Way, Garden of Life, The Honest Company are the leading vendors in the global maternity vitamins market. The demand for maternity vitamins and minerals is increasing with the high prevalence of vitamin and mineral deficiency among women globally. Also, with increased awareness about vitamin deficiency, the demand for over-the-counter maternity vitamins has increased. North America is likely to remain the dominant market during the forecast period and the prenatal vitamins segment will have the highest market share.
Global Maternity Vitamin Market Segmentation
Report Timeline
Major vendors profiled in the report are as following:
Other prominent vendors in the maternity vitamin market are Abbott Nutrition, Biotics Research Corp., Country Life, Fairhaven Health, Matsun Nutrition, Nurture, Nature’s Plus, Metagenics, Otsuka Holdings, Solgar, Twinlab, Throne Research and Ultra Laboratories.
Scope of the Report
The study considers the present scenario of the global maternity vitamins and supplements market and its market dynamics for the period 2017−2022. It covers a detailed overview of various market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes the leading five companies and other prominent companies operating in the market.
Product Type
Major geographies considered are as following:
Major Countries
1 Research Methodology
2 Research Objectives
3 Research Process
4 Report Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of Study
4.3.1 Market Segmentation by Product Type
4.3.2 Market Segmentation by Geography
5 Report Assumptions & Caveats
5.1.1 Inclusions
5.2 Currency Conversion rate
5.3 Market Derivation
6 Market at a Glance
7 Introduction
7.1.1 Per Capita GDP in Developing Markets
7.1.2 Dual-income Households in Developed Markets
8 Market Dynamics
8.1 Market Growth Enablers
8.1.1 Increased Prevalence of Vitamin and Nutrient Deficiencies among Women across the World
8.1.2 High Demand from Developing Countries
8.2 Market Growth Restraint
8.2.1 Ineffectiveness of Maternity Vitamins
8.2.2 Reduction in Birth Rates Leading to Decreased Demand for Maternity Vitamins
8.3 Market Opportunities & Trends
8.3.1 Introduction of New Prenatal Vitamins
8.3.2 Presence of Prenatal Vitamins in Different Forms
8.3.3 Increased Sales of Vitamins through Online Channels
9 Value Chain Analysis
9.1 Overview
9.2 Raw Materials
9.3 Manufacturers
9.4 Distributors/Dealers
9.5 Retailers
9.6 End-user
10 Global Maternity Vitamins and Supplements Market
10.1 Market Overview
10.2 Porter’s Five Forces Analysis
10.2.1 Threat of New Entrants
10.2.2 Bargaining Power of Suppliers
10.2.3 Bargaining Power of Buyers
10.2.4 Threat of Substitutes
10.2.5 Competitive Rivalry
11 Global Maternity Vitamin and Supplements Market by Type
11.1 Market Overview
11.2 Global Prenatal VITAMINS and supplements market
11.2.1 Market Size & Forecast
11.3 Global Postnatal Vitamins and supplements market
11.3.1 Market Size & Forecast
12 Maternity Vitamins and supplements Market By Geography
12.1 Market Overview
12.1.1 Market Size & Forecast
13 NORTH AMERICA: Maternity vitamins and supplements Market
13.1 Market Overview
13.1.1 Market Size & Forecast
13.2 Key Countries
13.2.1 US: Market Size & Forecast
13.2.2 Canada: Market Size & Forecast
14 Europe: Maternity Vitamins and supplements Market
14.1 Market Overview
14.2 Key Countries
14.2.1 UK: Market Size & Forecast
14.2.2 France: Market Size & Forecast
14.2.3 Rest of Europe: Market Size & Forecast
15 APAC: Maternity Vitamins and Supplements Market
15.1 Market Overview
15.1.1 Market Size & Forecast
15.2 Key Countries
15.2.1 India: Market Size & Forecast
15.2.2 China: Market Size & Forecast
15.2.3 Rest of Asia: Market Size & Forecast
16 Latin America: Maternity Vitamins and Supplements Market
16.1 Market Overview
16.1.1 Market Size & Forecast
16.2 Key Countries
16.2.1 Brazil: Market Size & Forecat
16.2.2 Rest of Latin America: Market Size & Forecast
17 MEA: Maternity Vitamins and supplements Market
17.1 Market Overview
17.1.1 Market Size & Forecast
17.2 Key GEOGRAPHIES
17.2.1 GCC: Market Size & Forecast
17.2.2 Africa: Market Size & Forecast
18 Competitive Landscape
18.1 Competition Overview
19 Key Company Profiles
19.1 New Chapter
19.1.1 Business Overview
19.1.2 Product Offerings
19.1.3 Key Strengths
19.1.4 Key Strategies
19.2 Garden of Life
19.2.1 Business Overview
19.2.2 Product Offerings
19.2.3 Key Strengths
19.2.4 Key Strategies
19.3 Nature’s Way
19.3.1 Business Overview
19.3.2 Product Offerings
19.3.3 Key Strengths
19.3.4 Key Strategies
19.4 The honest company
19.4.1 Business Overview
19.4.2 Product Offerings
19.4.3 Key Strengths
19.4.4 Key Strategies
20 Other Prominent Companies
20.1 Abbott Nutrition
20.1.1 Product Offerings
20.2 Biotics Research Corp.
20.2.1 Product Offerings
20.3 Country Life
20.3.1 Product Offerings
20.4 Fairhaven Health
20.4.1 Product Offerings
20.5 Matsun Nutrition
20.5.1 Product Offerings
20.6 Metagenics
20.6.1 Product Offerings
20.7 Nurture
20.7.1 Product Offerings
20.8 Nature's Plus
20.8.1 Product Offerings
20.9 Otsuka Holdings
20.9.1 Business overview
20.9.2 Product Offerings
20.10 Solgar INC.
20.10.1 Product Offerings
20.11 Thorne Research
20.11.1 Product Offerings
20.12 Twinlab
20.12.1 Product Offerings
20.13 Ultra laboratories
20.13.1 Product Offerings
21 Report Summary
21.1 Key Takeaways
21.2 Qualitative Summary
21.3 Quantitative Summary
22 Appendix
22.1 List of Abbreviations
List of Exhibits
Exhibit 1 Segmentation of Global Maternity Vitamins and Supplements Market
Exhibit 2 Key Geographies Definition
Exhibit 3 Key Caveats
Exhibit 4 Market Size Calculation Approach 2016
Exhibit 5 Projections of Global Population 2015–2100
Exhibit 6 Real GDP per Capita Growth in Various Developing Countries 2013–2015
Exhibit 7 Dual-income Households in US (1982 Vs. 2016)
Exhibit 8 Declining Fertility Rates in Major Countries in Europe 2009–2014 (birth per woman)
Exhibit 9 Value Chain Analysis for Maternity Vitamins and Supplements Market
Exhibit 10 Global Maternity Vitamins and Supplements Market ($ million)
Exhibit 11 Growth Rate of Global Maternity Vitamins and Supplements Market by Product Type
Exhibit 12 Growth Rate of Global Maternity Vitamins and Supplements Market by Geography
Exhibit 13 Five Forces Analysis 2016
Exhibit 14 Global Maternity Vitamins and Supplements Market by Type
Exhibit 15 Share of Global Maternity Vitamins and Supplements Market by Type (%)
Exhibit 16 Global Prenatal Vitamins Supplement Market 2016–2023 ($ million)
Exhibit 17 Growth Rate of Global Prenatal Vitamin Supplement Market by Geography (%)
Exhibit 18 Global Postnatal Vitamins Supplement Market 2016–2023 ($ million)
Exhibit 19 Growth Rate of Global Postnatal Vitamin Supplement Market by Geography (%)
Exhibit 20 Growth Rate of Global Postnatal Vitamin Supplement Market by Geography (%)
Exhibit 21 Female Labor Force Participation in US
Exhibit 22 Maternity Vitamins and Supplements Market in North America ($ million)
Exhibit 23 Maternity Vitamins and Supplements Market by Product Type in North America ($ million)
Exhibit 24 Maternity Vitamins and Supplements Market by Product Type in US ($ million)
Exhibit 25 Average Age of Women at the Birth of First Child in Various Countries in Europe 2016
Exhibit 26 Infant Mortality Rate in Various Countries in Europe 2011–2015
Exhibit 27 Maternity Vitamins and Supplements Market in Europe 2016–2023 ($ million)
Exhibit 28 Women Labor Force Participation in UK of Age 15+ (%)
Exhibit 29 Maternity Vitamins and Supplements Market in UK 2016–2023 ($ million)
Exhibit 30 Maternity Vitamins and Supplements Market by Product Type in UK ($ million)
Exhibit 31 Maternity Vitamins and Supplements Market in France 2016–2023 ($ million)
Exhibit 32 Maternity Vitamins and Supplements Market by Product Type in France ($ million)
Exhibit 33 Maternity Vitamins and Supplements Market in Rest of Europe 2016–2023 ($ million)
Exhibit 34 Maternity Vitamins and Supplements Market by Product Type in Rest of Europe ($ million)
Exhibit 35 Spending by Global Middle Class (PPP, constant 2011 billion $ and shares)
Exhibit 36 Prevalence of Anemia among Pregnant Women in Select Asian Countries 2014
Exhibit 37 Maternity Vitamins and Supplements Market in APAC 2016–2023 ($ million)
Exhibit 38 Maternity Vitamins and Supplements Market by Product Type in APAC ($ million)
Exhibit 39 Maternity Vitamins and Supplements Market in India 2016–2023 ($ million)
Exhibit 40 Maternity Vitamins and Supplements Market by Product Type in India ($ million)
Exhibit 41 Maternity Vitamins and Supplements Market in China ($ million)
Exhibit 42 GDP per Capita and Urban Population in China
Exhibit 43 Maternity Vitamins and Supplements Market in China by Product Type ($ million)
Exhibit 44 GDP of Select Countries in APAC ($ billion)
Exhibit 45 Maternity Vitamins and Supplements Market in Rest of Asia 2016–2023 ($ million)
Exhibit 46 Maternity Vitamins and Supplements Market by Product Type in Rest of Asia ($ million)
Exhibit 47 Real GDP Change in Major Countries in Latin America 2015–2018 (%)
Exhibit 48 Unemployment Rate in Major Countries in Latin America 2015–2016 (%)
Exhibit 49 Maternity Vitamins and Supplements Market in Latin America 2016–2023 ($ million)
Exhibit 50 Maternity Vitamins and Supplements Market by Product Type in Latin America ($ million)
Exhibit 51 Ratio of Female to Male Labor Force Participation Rate in Brazil (%)
Exhibit 52 Maternity Vitamins and Supplements Market in Brazil 2016–2023 ($ million)
Exhibit 53 Maternity Vitamins and Supplements Market by Product Type in Brazil ($ million)
Exhibit 54 Maternity Vitamins and Supplements Market in Rest of Latin America 2016–2023 ($ million)
Exhibit 55 Maternity Vitamins and Supplements Market by Product Type in Rest of Latin America ($ million)
Exhibit 56 Maternity Vitamins and Supplements Market in MEA 2016–2023 ($ million)
Exhibit 57 Maternity Vitamins and Supplements Market by Product Type in MEA ($ million)
Exhibit 58 Percentage of Expatriates with Disposable Income Higher than Home Countries
Exhibit 59 Labor Force Participation Rate (percentage of female population ages 15+)
Exhibit 60 Maternity Vitamins and Supplements Market in GCC 2016–2023 ($ million)
Exhibit 61 Maternity Vitamins and Supplements Market by Product Type in GCC ($ million)
Exhibit 62 Population of Africa by Age Structure 2016 (%)
Exhibit 63 Maternity Vitamins and Supplements Market in Africa 2016–2023 ($ million)
Exhibit 64 Maternity Vitamins and Supplements Market by Product Type in Africa ($ million)
Exhibit 65 Quantitative Summary of Global Maternity Prenatal Vitamin Market ($ million)
Exhibit 66 Quantitative Summary of Global Maternity Prenatal Vitamin Market ($ million)
List of Tables
Table 1 Key Geographies Definition
Table 2 Key Caveats
Table 3 Currency Conversion 2013−2016
Table 4 Type of Supplement
Table 5 Global Maternity Vitamins and Supplements Market by Product Type ($ million)
Table 6 Global Maternity Vitamins and Supplements Market by Geography ($ million)
Table 7 Maternity Vitamins and Supplements Market by Product Type in North America ($ million)
Table 8 Maternity Vitamins and Supplements Market in US ($ million)
Table 9 Maternity Vitamins and Supplements Market in US by Product Type ($ million)
Table 10 Maternity Vitamins and Supplements Market in Canada ($ million)
Table 11 Maternity Vitamins and Supplements Market in Canada by Product Type ($ million)
Table 12 Maternity Vitamins and Supplements Market in UK by Type ($ million)
Table 13 Maternity Vitamins and Supplements Market in France by Type ($ million)
Table 14 Maternity Vitamins and Supplements Market in Rest of Europe by Type ($ million)
Table 15 Maternity Vitamins and Supplements Market by Product Type in APAC ($ million)
Table 16 Maternity Vitamins and Supplements Market by Product Type in India ($ million)
Table 17 Maternity Vitamins and Supplements Market in China by Product Type ($ million)
Table 18 Maternity Vitamins and Supplements Market in Rest of APAC ($ million)
Table 19 Maternity Vitamins and Supplements Market in Latin America ($ million)
Table 20 Maternity Vitamins and Supplements Market in Brazil ($ million)
Table 21 Maternity Vitamins and Supplements Market in Rest of Latin America ($ million)
Table 22 Global Maternity Vitamins and Supplements Market by Product Type in MEA ($ million)
Table 23 Maternity Vitamins and Supplements Market in GCC ($ million)
Table 24 Maternity Vitamins and Supplements Market in Africa ($ million)
Table 25 Qualitative Summary of Global Vitamins and Supplements Market
Table 26 Global Maternity Vitamins and Supplements Market ($ million)
Table 27 Global Maternity Vitamin and Supplements Market by Product Type ($ million)
Table 28 Quantitative Summary of Global Maternity Vitamins and Supplements Market by Geography ($ million)
Our focus is to incorporate advanced data derivation techniques and methodologies in market research reports. It is our endeavor to keep abreast of advanced technological developments and emerging trends to stay relevant. It helps us to maintain and improve our products and serve our customers better.
Telehealth Market - Global Outlook and Forecast 2019-2024
Number Of Pages: 237
Data Center Rack Market in Europe - Industry Outlook and Forecast 2019-2024
Number Of Pages: 236
Fire Sprinkler System Market - Global Outlook and Forecast 2019-2024
Number Of Pages: 221
Earphones and Headphones Market in US - Industry Outlook and Forecast 2019-2024
Number Of Pages: 217
Data Center Construction Market in Europe - Industry Outlook and Forecast 2019-2024
Number Of Pages: 362
Global Electric Lawn Mower Market – Comprehensive Study and Strategic Analysis 2019−2024
Number Of Pages: 387
