Maternity Vitamins Market analysis and forecast 20

Maternity Vitamins and Supplements Market - Global Outlook and Forecast 2017-2023

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The global maternity vitamins and supplements market is expected to cross $441 million by 2023.

The increasing incidence of chromosome abnormality, down’s syndrome, congenital heart defect, and inherited metabolic disorders have made parents inclined toward medications and supplements that will reduce the risk of prenatal defects.  Thus, the demand for maternity vitamins has increased globally. 

Maternity Vitamins Market Size in Revenue

Maternity Vitamins Market Size in Revenue

The report provides a holistic view of the global market, the companies involved in the market, and the factors driving its growth. It also provides information about some of the latest trends that are likely to become strong market driving forces over the next five years. It also provides the Porter’s Five Forces analysis along with a description of each force and its impact on the market. Further, the report also provides complete value chain analysis of the global market.

Maternity Vitamins Market: Key Vendor Analysis

Vendors are focusing on merger and acquisition to increase their prominence

Vendors are focusing on mergers and acquisitions to increase their presence in the regions, mitigate the loss of patent protection, and achieve high economies of scale.

Key Companies in the Market are as Following:

  • New Chapter
  • Nature’s Way
  • Garden of Life
  • The Honest Company

Other prominent vendors in the market are Abbott Nutrition, Biotics Research Corp., Country Life, Fairhaven Health, Matsun Nutrition, Nurture, Nature’s Plus,  Metagenics, Otsuka Holdings, Solgar, Twinlab, and Ultra Laboratories.

 Maternity Vitamins Market Dynamics

Introduction of vitamins in gummy, liquid, gel, and other forms to boost the market

Increased prevalence of vitamin and nutrient deficiencies among adults globally, and high demand from developing regions are the major factors that are driving the market. Introduction of new prenatal vitamins in different forms such as gummy, liquid, gel, and others, and increased sales through online channels are the leading trends and opportunities that will drive the market growth.

Maternity Vitamins Market: Segmental Overview

Prenatal vitamins will dominate the market

The prenatal vitamins segment will dominate the global market with more than 86% market share and is expected to grow tremendously during the period 2016−2023. The demand for prenatal vitamins is increasing, especially in the developing countries due to increased awareness about vitamins during pregnancy through various government initiatives and healthcare personnel on prenatal vitamins.

The awareness on postnatal vitamins is low even in developed regions such as North America. However, it is expected that during the forecast period, the awareness about postnatal vitamins will increase.

Maternity Vitamins Market: Geographical Analysis

North America to remain the dominant market

North America has the largest market share of maternity vitamins and supplements market. Although birth rates are declining in the region, the penetration of vitamins and supplements is high in the region. The demand is expected to increase steadily in Europe. Prenatal vitamins will dominate the market in Europe, followed by post-natal vitamins. Awareness on prenatal vitamins has increased among women in APAC. As APAC is expected to be the fastest growing maternity care market, the demand for maternity vitamins is also expected to increase in the region.

Maternity vitamins and supplements are taken during pregnancy and postnatal lactation. It is similar to other types of multivitamins available in the market, but it contains only vitamins and minerals that are essential for the growth and development of the fetus and mother.

New Chapter, Nature’s Way, Garden of Life, The Honest Company are the leading vendors in the global maternity vitamins market. The demand for maternity vitamins and minerals is increasing with the high prevalence of vitamin and mineral deficiency among women globally. Also, with increased awareness about vitamin deficiency, the demand for over-the-counter maternity vitamins has increased. North America is likely to remain the dominant market during the forecast period and the prenatal vitamins segment will have the highest market share.  

    Global Maternity Vitamin Market Segmentation

  Global Maternity Vitamin Market Segmentation

 

Report Timeline

  • Historic Year:              2014−2015
  • Base Year:                  2016  
  • Forecast Year:            2017−2022   

Major vendors profiled in the report are as following:

  • New Chapter
  • Nature’s Way
  • Garden of Life
  • The Honest Company

Other prominent vendors in the maternity vitamin market are Abbott Nutrition, Biotics Research Corp., Country Life, Fairhaven Health, Matsun Nutrition, Nurture, Nature’s Plus, Metagenics, Otsuka Holdings, Solgar, Twinlab, Throne Research and Ultra Laboratories.

Scope of the Report

The study considers the present scenario of the global maternity vitamins and supplements market and its market dynamics for the period 2017−2022. It covers a detailed overview of various market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes the leading five companies and other prominent companies operating in the market.

Product Type

  • Prenatal
  • Postnatal

 

Major geographies considered are as following:

  • APAC
  • EMEA
  • North America
  • Latin America

Major Countries

  • Africa
  • Brazil
  • Canada
  • China
  • France
  • GCC
  • India
  • UK
  • US

 

1 Research Methodology

2 Research Objectives

3 Research Process


4 Report Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of Study

4.3.1 Market Segmentation by Product Type
4.3.2 Market Segmentation by Geography

5 Report Assumptions & Caveats
5.1.1 Inclusions
5.2 Currency Conversion rate
5.3 Market Derivation

6 Market at a Glance

7 Introduction
7.1.1 Per Capita GDP in Developing Markets
7.1.2 Dual-income Households in Developed Markets

8 Market Dynamics
8.1 Market Growth Enablers
      8.1.1 Increased Prevalence of Vitamin and Nutrient Deficiencies among Women across the World
      8.1.2 High Demand from Developing Countries
8.2 Market Growth Restraint
      8.2.1 Ineffectiveness of Maternity Vitamins
      8.2.2 Reduction in Birth Rates Leading to Decreased Demand for Maternity Vitamins
8.3 Market Opportunities & Trends
      8.3.1 Introduction of New Prenatal Vitamins
      8.3.2 Presence of Prenatal Vitamins in Different Forms
      8.3.3 Increased Sales of Vitamins through Online Channels

9 Value Chain Analysis
9.1 Overview
9.2 Raw Materials
9.3 Manufacturers
9.4 Distributors/Dealers
9.5 Retailers
9.6 End-user

10 Global Maternity Vitamins and Supplements Market
10.1 Market Overview
10.2 Porter’s Five Forces Analysis
      10.2.1 Threat of New Entrants
      10.2.2 Bargaining Power of Suppliers
      10.2.3 Bargaining Power of Buyers
      10.2.4 Threat of Substitutes
       10.2.5 Competitive Rivalry

11 Global Maternity Vitamin and Supplements Market by Type
11.1 Market Overview
11.2 Global Prenatal VITAMINS and supplements market
11.2.1 Market Size & Forecast
11.3 Global Postnatal Vitamins and supplements market
11.3.1 Market Size & Forecast

12 Maternity Vitamins and supplements Market By Geography
12.1 Market Overview
12.1.1 Market Size & Forecast

13 NORTH AMERICA: Maternity vitamins and supplements Market
13.1 Market Overview
13.1.1 Market Size & Forecast
13.2 Key Countries
     13.2.1 US: Market Size & Forecast
      13.2.2 Canada: Market Size & Forecast

14 Europe: Maternity Vitamins and supplements Market
14.1 Market Overview
14.2 Key Countries
     14.2.1 UK: Market Size & Forecast
      14.2.2 France: Market Size & Forecast
      14.2.3 Rest of Europe: Market Size & Forecast

15 APAC: Maternity Vitamins and Supplements Market
15.1 Market Overview
15.1.1 Market Size & Forecast
15.2 Key Countries
      15.2.1 India: Market Size & Forecast
      15.2.2 China: Market Size & Forecast
       15.2.3 Rest of Asia: Market Size & Forecast

16 Latin America: Maternity Vitamins and Supplements Market
16.1 Market Overview
16.1.1 Market Size & Forecast
16.2 Key Countries
16.2.1 Brazil: Market Size & Forecat
16.2.2 Rest of Latin America: Market Size & Forecast

17 MEA: Maternity Vitamins and supplements Market
17.1 Market Overview
17.1.1 Market Size & Forecast
17.2 Key GEOGRAPHIES
17.2.1 GCC: Market Size & Forecast
17.2.2 Africa: Market Size & Forecast

18 Competitive Landscape
18.1 Competition Overview

19 Key Company Profiles
19.1 New Chapter
19.1.1 Business Overview
19.1.2 Product Offerings
19.1.3 Key Strengths
19.1.4 Key Strategies
19.2 Garden of Life
19.2.1 Business Overview
19.2.2 Product Offerings
19.2.3 Key Strengths
19.2.4 Key Strategies
19.3 Nature’s Way
19.3.1 Business Overview
19.3.2 Product Offerings
19.3.3 Key Strengths
19.3.4 Key Strategies
19.4 The honest company
19.4.1 Business Overview
19.4.2 Product Offerings
19.4.3 Key Strengths
19.4.4 Key Strategies

20 Other Prominent Companies
20.1 Abbott Nutrition
20.1.1 Product Offerings
20.2 Biotics Research Corp.
20.2.1 Product Offerings
20.3 Country Life
20.3.1 Product Offerings
20.4 Fairhaven Health
20.4.1 Product Offerings
20.5 Matsun Nutrition
20.5.1 Product Offerings
20.6 Metagenics
20.6.1 Product Offerings
20.7 Nurture
20.7.1 Product Offerings
20.8 Nature's Plus
20.8.1 Product Offerings
20.9 Otsuka Holdings
20.9.1 Business overview
20.9.2 Product Offerings
20.10 Solgar INC.
20.10.1 Product Offerings
20.11 Thorne Research
20.11.1 Product Offerings
20.12 Twinlab
20.12.1 Product Offerings
20.13 Ultra laboratories
20.13.1 Product Offerings

21 Report Summary
21.1 Key Takeaways
21.2 Qualitative Summary
21.3 Quantitative Summary

22 Appendix
22.1 List of Abbreviations
 

List of Exhibits

Exhibit 1   Segmentation of Global Maternity Vitamins and Supplements Market

Exhibit 2   Key Geographies Definition

Exhibit 3   Key Caveats

Exhibit 4   Market Size Calculation Approach 2016

Exhibit 5   Projections of Global Population 2015–2100

Exhibit 6   Real GDP per Capita Growth in Various Developing Countries 2013–2015

Exhibit 7   Dual-income Households in US (1982 Vs. 2016)

Exhibit 8   Declining Fertility Rates in Major Countries in Europe 2009–2014 (birth per woman)

Exhibit 9   Value Chain Analysis for Maternity Vitamins and Supplements Market

Exhibit 10   Global Maternity Vitamins and Supplements Market ($ million)

Exhibit 11   Growth Rate of Global Maternity Vitamins and Supplements Market by Product Type

Exhibit 12   Growth Rate of Global Maternity Vitamins and Supplements Market by Geography

Exhibit 13   Five Forces Analysis 2016

Exhibit 14   Global Maternity Vitamins and Supplements Market by Type

Exhibit 15   Share of Global Maternity Vitamins and Supplements Market by Type (%)

Exhibit 16   Global Prenatal Vitamins Supplement Market 2016–2023 ($ million)

Exhibit 17   Growth Rate of Global Prenatal Vitamin Supplement Market by Geography (%)

Exhibit 18   Global Postnatal Vitamins Supplement Market 2016–2023 ($ million)

Exhibit 19   Growth Rate of Global Postnatal Vitamin Supplement Market by Geography (%)

Exhibit 20   Growth Rate of Global Postnatal Vitamin Supplement Market by Geography (%)

Exhibit 21   Female Labor Force Participation in US

Exhibit 22   Maternity Vitamins and Supplements Market in North America ($ million)

Exhibit 23   Maternity Vitamins and Supplements Market by Product Type in North America ($ million)

Exhibit 24   Maternity Vitamins and Supplements Market by Product Type in US ($ million)

Exhibit 25   Average Age of Women at the Birth of First Child in Various Countries in Europe 2016

Exhibit 26   Infant Mortality Rate in Various Countries in Europe 2011–2015

Exhibit 27   Maternity Vitamins and Supplements Market in Europe 2016–2023 ($ million)

Exhibit 28   Women Labor Force Participation in UK of Age 15+ (%)

Exhibit 29   Maternity Vitamins and Supplements Market in UK 2016–2023 ($ million)

Exhibit 30   Maternity Vitamins and Supplements Market by Product Type in UK ($ million)

Exhibit 31   Maternity Vitamins and Supplements Market in France 2016–2023 ($ million)

Exhibit 32   Maternity Vitamins and Supplements Market by Product Type in France ($ million)

Exhibit 33   Maternity Vitamins and Supplements Market in Rest of Europe 2016–2023 ($ million)

Exhibit 34   Maternity Vitamins and Supplements Market by Product Type in Rest of Europe ($ million)

Exhibit 35   Spending by Global Middle Class (PPP, constant 2011 billion $ and shares)

Exhibit 36   Prevalence of Anemia among Pregnant Women in Select Asian Countries 2014

Exhibit 37   Maternity Vitamins and Supplements Market in APAC 2016–2023 ($ million)

Exhibit 38   Maternity Vitamins and Supplements Market by Product Type in APAC ($ million)

Exhibit 39   Maternity Vitamins and Supplements Market in India 2016–2023 ($ million)

Exhibit 40   Maternity Vitamins and Supplements Market by Product Type in India ($ million)

Exhibit 41   Maternity Vitamins and Supplements Market in China ($ million)

Exhibit 42   GDP per Capita and Urban Population in China

Exhibit 43   Maternity Vitamins and Supplements Market in China by Product Type ($ million)

Exhibit 44   GDP of Select Countries in APAC ($ billion)

Exhibit 45   Maternity Vitamins and Supplements Market in Rest of Asia 2016–2023 ($ million)

Exhibit 46   Maternity Vitamins and Supplements Market by Product Type in Rest of Asia ($ million)

Exhibit 47   Real GDP Change in Major Countries in Latin America 2015–2018 (%)

Exhibit 48   Unemployment Rate in Major Countries in Latin America 2015–2016 (%)

Exhibit 49   Maternity Vitamins and Supplements Market in Latin America 2016–2023 ($ million)

Exhibit 50   Maternity Vitamins and Supplements Market by Product Type in Latin America ($ million)

Exhibit 51   Ratio of Female to Male Labor Force Participation Rate in Brazil (%)

Exhibit 52   Maternity Vitamins and Supplements Market in Brazil 2016–2023 ($ million)

Exhibit 53   Maternity Vitamins and Supplements Market by Product Type in Brazil ($ million)

Exhibit 54   Maternity Vitamins and Supplements Market in Rest of Latin America 2016–2023 ($ million)

Exhibit 55   Maternity Vitamins and Supplements Market by Product Type in Rest of Latin America ($ million)

Exhibit 56   Maternity Vitamins and Supplements Market in MEA 2016–2023 ($ million)

Exhibit 57   Maternity Vitamins and Supplements Market by Product Type in MEA ($ million)

Exhibit 58   Percentage of Expatriates with Disposable Income Higher than Home Countries

Exhibit 59   Labor Force Participation Rate (percentage of female population ages 15+)

Exhibit 60   Maternity Vitamins and Supplements Market in GCC 2016–2023 ($ million)

Exhibit 61   Maternity Vitamins and Supplements Market by Product Type in GCC ($ million)

Exhibit 62   Population of Africa by Age Structure 2016 (%)

Exhibit 63   Maternity Vitamins and Supplements Market in Africa 2016–2023 ($ million)

Exhibit 64   Maternity Vitamins and Supplements Market by Product Type in Africa ($ million)

Exhibit 65   Quantitative Summary of Global Maternity Prenatal Vitamin Market ($ million)

Exhibit 66   Quantitative Summary of Global Maternity Prenatal Vitamin Market ($ million)


List of Tables

Table 1   Key Geographies Definition

Table 2   Key Caveats

Table 3   Currency Conversion 2013−2016

Table 4   Type of Supplement

Table 5   Global Maternity Vitamins and Supplements Market by Product Type ($ million)

Table 6   Global Maternity Vitamins and Supplements Market by Geography ($ million)

Table 7   Maternity Vitamins and Supplements Market by Product Type in North America ($ million)

Table 8   Maternity Vitamins and Supplements Market in US ($ million)

Table 9    Maternity Vitamins and Supplements Market in US by Product Type ($ million)

Table 10  Maternity Vitamins and Supplements Market in Canada ($ million)

Table 11   Maternity Vitamins and Supplements Market in Canada by Product Type ($ million)

Table 12   Maternity Vitamins and Supplements Market in UK by Type ($ million)

Table 13   Maternity Vitamins and Supplements Market in France by Type ($ million)

Table 14   Maternity Vitamins and Supplements Market in Rest of Europe by Type ($ million)

Table 15   Maternity Vitamins and Supplements Market by Product Type in APAC ($ million)

Table 16   Maternity Vitamins and Supplements Market by Product Type in India ($ million)

Table 17   Maternity Vitamins and Supplements Market in China by Product Type ($ million)

Table 18   Maternity Vitamins and Supplements Market in Rest of APAC ($ million)

Table 19   Maternity Vitamins and Supplements Market in Latin America ($ million)

Table 20   Maternity Vitamins and Supplements Market in Brazil ($ million)

Table 21   Maternity Vitamins and Supplements Market in Rest of Latin America ($ million)

Table 22   Global Maternity Vitamins and Supplements Market by Product Type in MEA ($ million)

Table 23   Maternity Vitamins and Supplements Market in GCC ($ million)

Table 24   Maternity Vitamins and Supplements Market in Africa ($ million)

Table 25   Qualitative Summary of Global Vitamins and Supplements Market

Table 26   Global Maternity Vitamins and Supplements Market ($ million)

Table 27   Global Maternity Vitamin and Supplements Market by Product Type ($ million)

Table 28   Quantitative Summary of Global Maternity Vitamins and Supplements Market by Geography ($ million)

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