Glamping is the latest trend observed in countries such as the UK and Germany and is one of the factors attributing to the growth of the Europe camping tent market.
Arizton’s recent market research report on the Europe camping tent market provides comprehensive industry analysis, trend forecasts, and competitive analysis. The research study segments the market by by end-user (non-commercial customers and commercial customers), by products (tunnel tents, dome tents, geodesic tents, and others), by accommodation types (family tents, 3-4-person tents, 2-person tents, and 1-person tents), by geography (France, Italy, Germany, UK, and others), and offers detailed competitive analysis.
The Europe camping tent market is expected to reach revenues of approximately $1 billion by 2023, growing at a CAGR of around 6% during 2018-2023. The growing demand for premium products as a lifestyle upgrade for base and car-campers is augmenting the growth of the Europe camping tent market. The top companies are delivering incomparable and innovative products to sustain the competition and gain new consumers in the Camping tent market in Europe.
View Report Details: Camping Tent Market - Global Outlook and Forecast 2020-2025
The top 3 drivers and trends attributing to the growth of the Europe camping tent market are discussed below:
Integration of Wellness in Camping
The growing popularity and demand for wellness tourism as the epicenter of activity is propelling the growth of the Europe camping tent market. The growing need for healthier lifestyles and focus on an outdoor adventure that offers a holistic experience is gaining traction in the European market. The increasing number of possibilities and the existent opportunities to cater to the body and the spirit while traveling is creating the demand for wellness tourism and boost the need for camping equipment in the European market. The key companies in the outdoor hospitality market are focusing on the development of products that enhance comfort levels and match with the changing consumer requirements in the market.
The European market is witnessing the trend of providing custom-tailored retreats to a host of services that offer wellness treatments at campsites to individuals in the region. The different campsites provide different amenities, services, and wellness experiences in order to cater to different audiences and attract new consumers. For instance, Eurocamp offers gyms, pools, jacuzzies, Turkish baths, hot stone therapy and a whole range of treatments. Such varied services will boost the revenues in the Europe camping tent market.
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Glamping goes Mainstream
Glamping is referred to as luxury camping the offers consumers the comforts of a hotel while seeking nature-based experiences. The increase in disposable incomes and the growing need for suitable accommodations, flexibility, and connected devices is augmenting the demand for glamping in the European market. These luxury camp sites provide extra room and amenities and are designed for better protection for its consumers. Courtyards, bathtubs, kitchenettes, minibar, outdoor seating, cooked meals, mood lighting, books and DVDs, and private deck terraces are some of the features offered by leading service providers in the European market. The increasing focus on improving the quality of these modes of accommodation is helping vendors develop new products and gain larger market share in the European market. The attractiveness of these segment is encouraging estate farms and various startups to offer glamping opportunities and boost revenues in the Europe camping tent market.
Glamping Insights in Europe
Innovation aimed at Solving Camping Dilemmas
The increasing focus on innovations and superior valued-added features by companies will attribute to the growth of the Europe camping tent market. The vendors are leveraging technology and innovations to change the idea of inconvenience, danger and discomfort, and the general perception about camping amongst end-users to drive demand for these products in the European market. The brands are looking at new ways to deliver better technical performance that increases handiness, ease, and wearability of camping equipment in the European market. The players are leveraging technology to introduce products that are quick to set up and light weight that provides increased mobility to consumers in the European market. The surge in innovative above-the-ground tents such as rooftop tents, treehouse tents, and tricked-out hammocks that do not require splintering wood, hammer, and nails, or ladders will transform the Europe camping tent market.
The leading vendors operating in the Europe camping tent market are Oase Outdoors, Coleman Company, Johnson Outdoors, and AMG Group.
The complete overview of the latest market research report on Europe camping tent market by Arizton is now available.
The report also offers a detailed study of major trends, drivers, challenges, and also provides the market size and forecast for major geographical regions and key countries.
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