The Europe camping tent market to reach $1.2 billion by 2025, growing at a CAGR of close to 8% during the forecast period. The industry is projected to hit high growth at the end of the forecast period. Nature tourism and outdoor sports in Europe grew by 8% in 2018, although the transport budget grew by over 2.5% in 2019. People in Europe tend to accept early retirement, and the aging population is inclined to outdoor activities, both of these variables are projected to fuel growth. Campers tend to spend an average of five days in countries such as Germany, Italy, Croatia, and France. Countries such as the Netherlands and the UK attract young professionals, backpackers, families with children over eight years of age, and empty nests due to nature tourism, which is likely to bolster the market.
The effect of COVID-19 can be felt in Europe and on the European travel industry. In Italy, one of Europe's leading travel destinations, tourist arrivals have decreased due to a sharp increase in reported coronavirus cases. Several European countries are facing the same fate in their respective transport and tourism sectors. In Spain, for example, the coronavirus epidemic has led to a significant number of hotel cancelations over Easter, causing many hotel chains to lock their doors briefly. In Paris, one of the most visited cities in the country, hotel occupancy rates fell from 84% in January 2020 to just 1.8% in March 2020.
- The tunnel segment is expected to reach an incremental growth of close to $200 million by 2025 owning to the durability of tunnel tents, especially made of up nylon.
- The family-size segment is projected to grow at the highest CAGR of over 8% during 2019–2025 on account of the time families spend together is shorter than in other regions.
- The polyester material segment is likely to reach a revenue figure of close to $450 million by 2025 driven cost-effectiveness and easy and abundant supply of the material.
- The individual segment is to register a revenue of over $652 million by 2025 due to the increasing trend among young Europe, especially among women, to travel solo.
- The camping market in Germany is expected to achieve a revenue value of over $320 million by 2025 because of the gradual rise in the number of camping holidays in tents and caravans in the last five years.
EUROPE CAMPING TENT MARKET SEGMENTATION
This research report includes a detailed segmentation by
INSIGHTS BY PRODUCT
In 2019, the tunnel tent segment became the largest category in the Europe camping tent market. The demand for tunnel tents is expected to rise during the forecast period on account of the increasing number of adventure tourists in Europe from both within and outside the region. Owing to the durability of these models, especially nylon material, the demand for tunnel tents is expected to increase at an impressive rate in Europe during the forecast period.
The dome tent segment is expected to reach over $285 million in 2025, growing at a CAGR of over 7% during the period 2019−2025. Dome style is a hit with the backpacker community as they are considered easy to use when it comes to assembling and stay their ground even in harsh weather. These tents have evolved over the years, straying away from once what had been their original design, particularly with bigger dome tents.
INSIGHTS BY CAPACITY
Family tents contribute a significant sale to the industry due to party and neighborhood camping development. Several sites in Europe have developed luxury camping villages that cater to the specific needs of community buyers. Besides, suppliers focus on convenience, which is expected to lead to innovation. One of the key vendors implemented attached magnets that seal the doors for one-hand entry and remove the disruptive zip intrusion. These novelties are expected to fuel business demand.
The increase in the nuclear family and single-parent households is expected to drive demand for 3–4 people's tents. The introduction of pre-assembled containers, water-resistant protection, bug barriers, storage pockets, pop-up dividers, and the extra room is likely to fuel demand for this category. 2-person tents are increasing at a rapid rate as people are camping more than ever at various stages of life, and this pattern is expected to accelerate in the future. Employment is expected to be boosted by baby boomers that are sensitive to health consciousness.
INSIGHTS BY MATERIAL
The demand for polyester tents is expected to increase owing to their properties such as lightweight, inexpensive, quick to dry, and less maintenance. However, compared to cotton, they are not good insulators, which means that tents can get extremely hot when it is warm and chilly when it gets cold. Therefore, they are to be used by people in cold regions such as Norway and Sweden.
The cotton segment is likely to grow at a CAGR of over 10% during the period 2019–2025, as cotton tents are highly popular among government, security, event organizer end-users. They can be used for a more extended time with longevity and breathable content. The European glamping market is growing tremendously and is projected to expand during the forecast period. Cotton or canvas camping tents are often used for glamping, which is evolving as a phenomenon.
INSIGHTS BY END-USERS
The rise in solo travels in Europe, particularly among women, as it is seen as a safe thing to travel, is one of the major factors contributing to the growth of the individual segment. About 60% of UK tourists are likely to travel on their own as they were five years ago, which is projected to improve the camping tent demand in Europe during the forecast period. However, the rise in anti-tourist sentiment in Europe has pulled away tourists from the continent. This is expected to act as a restraint for the growth of the camping tent market in Europe during the forecast period.
The popularity of live music events across Europe is expected to drive the growth of the event organizer segment. The number of overseas visitors coming to the UK for live music has risen in recent years, along with the number of domestic tourists traveling to live music events within the UK. Several live music events in Europe are integrating camping tents to stay as people are coming from places far away. This is expected to increase the demand for camping tents by commercial end-users during the forecast period. Furthermore, luxury resorts, vineyards, and medicinal treatment companies are also offering camping tents options, which are expected to boost the Europe camping tent market during the forecast period.
INSIGHTS BY DISTRIBUTION
Hypermarkets and supermarkets in Europe are declining as e-commerce, discounters, and new outlets flourish. By 2022, hypermarkets and supermarkets are expected to account for less than half of total trade. The growth of supermarkets and hypermarkets was especially sluggish in the UK. Owing to the decreasing number of hypermarkets in Europe, it is expected that the demand for camping tents through this channel will not be much as compared to online stores. The internet sales channel is projected to be the fastest-growing segment during the forecast period due to the ease of shopping and comfort provided by online sites.
INSIGHTS BY VENDORS
The camping tent market in Europe is highly competitive, which is made up of several local and international players. No single player wields major control to push the business in a specific direction, as the market consists of a variety of small and medium-sized businesses vying with each other and large companies. There is stiff competition among leading suppliers, leading to the arrival of a range of innovative camping products on the market leveraging advanced technology. Key competitors are embracing product growth, mergers and acquisitions, and development as their main strategies for success in a dynamic environment.
The Europe camping tent market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
- 3–4 person
- Government & Defense
- Event Organizers
- Online Stores
- Specialty Sporting Goods Stores
- Supermarkets and Hypermarkets
- Other Retails