This market research report on camping tent market in Europe offers analysis on market size & forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights on segmentation by end-user (non-commercial customers and commercial customers), by products (tunnel tents, dome tents, geodesic tents, and others), by accommodation types (family tents, 3-4-person tents, 2-person tents, and 1-person tents), and by geography (France, Italy, Germany, UK, and others).
The increasing plethora of wellness services and adventure activities is reinventing the great outdoors and boosting the demand in the camping tent market in Europe. The increasing focus on innovations that fit the pattern of a combination of functionality and aesthetic designed specifically for a hybrid customer that look for sturdy gear with trendy designs will propel the growth of the camping tent market in Europe. The leading vendors are leveraging technology to offer experiences coupled with the raw outdoors and comforts of home and are marketing this as the primary selling point in the European market. The popularity of economical, versatile, and hassle-free campsites will also offer companies new opportunities to launch innovative product portfolios in the European market. The economic growth is boosting the development of the travel and tourism industry in the European market and augmenting the requirement for new camping equipment in the region. The recovering markets in Central and Eastern Europe will create lucrative investment opportunities for prominent players in the European region. The growing demand for replacement is driven by the factors such as enhanced functionality to better resistance, to easier set-ups, and product development. The increasing number of short-term campers is looking for equipment that can offer opportunities to end-users to relax and rejuvenate in a short span time. The increasing access to new campgrounds via instant pitches and RVs that provide fixed accommodations and a range of activities will augment the growth of the camping tent market in Europe.
The increasing need for integrated experiences with camping activities such as sailing, windsurfing, bars, on-site BBQs, pools, hiking, beaches, and cycling is transforming the European market. The growing demand for three-season tents that are ultralight will propel the development of the European market. The camping tent market in Europe is anticipated to generate revenues of around $1 billion by 2023, growing at a CAGR of approximately 6% during 2018-2023. The market size of in the report is provided both in terms of revenues and unit volume.
Camping Tent Market Size in Europe in Revenues
The radical shift in tent designs that is gaining immense momentum will augment the evolution of the camping tent market in Europe. These new product designs offer greater wind resistance and strength, smaller package size, faster and simpler setup easy, easy repair, and bendability to attract new consumers in the European market. The rapid pitch products is gaining new trend that takes a new form with inflatable and air tents which will help companies to gain a larger market share. The launch of a host of inflatables, particularly from smaller brands such as Heimplanet, Crua, and Opus will boost the demand in the European market. The top companies are offering additional features such as auto-inflation to camping trailers and lifting the design to the roof of the car to boost their revenues in the camping tent market in Europe. Some of the notable designs offered by vendors include a pickup truck version that extends to walls on the sides of the bed to create an above-ground annex room just below the roof-mounted sleeping area.
This market research report includes a detailed segmentation of the market by product, end-user, accommodation type, and geography.
Segmentation of Camping Tent Market in Europe
Size modification of tunnel tents to boost the sales in camping tent market in Europe during the forecast period
The camping tent market in Europe by products is segmented into tunnel tents, dome tents, geodesic tents, and others. The tunnel tents are extremely popular and occupy the majority market share in 2017, growing at a CAGR of more than 5% during the forecast period. The benefit of huge waterproof rating and the presence of campsites with moderate weather changes is one of the primary factors boosting the adoption of tunnel tents in the European market. These products are specifically popular with larger groups of people or families that need a vestibule area for cooking and storage during camping trips. The extreme convenience of these products is augmenting the demand for the products for hiking, paddling, and a host of other such activities in the European market. The growing trend towards enhancing the livability in bad weather and size modification thereby increasing living area to attract new consumers will help vendors to boost their revenues in this segment in the camping tent market in Europe. For instance, F10 XENON UL 2+ was launched with a gothic arch pole structure which assists water or snow run-off from the flysheet and increases stability in the European market.
Family size tents to gain popularity over the next few years
The accommodation type segment in the camping tent market in Europe is classified into family tents, 3-4-person tents, 2-person tents, and 1-person tents. Family tents dominated the market share in 2017, growing at a CAGR of around 6% during the forecast period. The increasing focus on offering campsite advancements and value-added facilities such as children's play areas, spas, golf courses, and various other modern-day activities is propelling the demand for large family camping tents in Europe. The growing investments for the development of innovative designs that offer multiple bedroom options and other extras such as attachments, interior carpets, and storage extension will attract new consumers. The leading vendors are working enhancing their technology to differentiate their product offerings and boost demand in the European market. The use of different raw materials such as aluminum, fiberglass, carbon fiber, and steel and increasing availability of various designs such as a tunnel, dome, and A-frame will drive the growth of the camping tent market in Europe.
Non-commercial end-users to dominate the camping tent market in Europe during 2018
The camping tent market in Europe by end-users is divided into non-commercial customers and commercial customers. Non-commercial end-users dominated the market share in 2017 and is projected to grow at a CAGR of approximately 6% during the forecast period. The increasing trend of smart decision making justified with investments in durable equipment for long-term use is contributing to the growth of this end-user segment. The growing demand for the tents that are purposeful, durable, and intelligent will boost sales during the forecast period. Waterproof camping tents is one such innovation gaining prominence in the European market. The leading vendors are focusing on marketing and running successful ad campaigns on online and offline media to gain maximum exposure and attract new consumers in the European market. The development of pop-up tents that offer more ease and comfort to consumers is expected to gain traction over the next few years.
The trend of mini-campsites in Germany to gain popularity in the camping tent market in Europe during the forecast period
The geographical segment in the camping tent market in Europe is categorized into France, Italy, Germany, UK, and others. Germany occupied that largest market share in 2017 and is projected to grow at a CAGR of over 6% in terms of thousand units during the forecast period. The rise in overnight stays numbers is propelling the growth of Germany in the European market. Campsites in Germany are upgrading their facilities and leisure activities, accommodating facilities such as spas, sites for horse-riding enthusiasts, golf players, and creating appeal for both urban tourism and nature-lovers in the European market. The growing trend of mini-campsites that are connected to farms and provides diversifying opportunities to camp, covering a wider range of consumers by tapping into specialized demands such as a countryside experience will boost sales in Germany. Additionally, the increasing sustainable tourism efforts in Germany will have a positive impact on the growth of the camping tent market in Europe during the forecast period.
The camping tent market in Europe is consolidated moderately and has a fierce level of competition among the players. The entrance of new vendors such as North Face who are targeting to deliver high value and authenticity through their products will intensify the competition in the European market. The increasing focus on style and performance will help companies improve their USPs and attract new consumers in the market. The development of functional products that offer convivence will augment the growth of the European market.
The major vendors in the market are:
Other prominent vendors include Big Agnes, Gelert, Heimplanet, Hi Gear, Hilleberg, Jack Wolfskin, Kampa, MSR Gear, The North Face, and Zempire Camping Equipment.
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