Gender-Neutral Tone Products Will be a Game Changer for the Europe Sexual Wellness Market


Arizton’s recent market research report on the Europe sexual wellness market provides comprehensive industry analysis, trends forecasts, and competitive analysis. The research study segments the market by product types (sex toys, condoms, exotic lingerie, sexual lubricants, and others), end-users (male and female), distribution types (retail and online), and geography (Germany, UK, France, Italy, Russia, Spain, Sweden, Poland, Portugal, Netherland, Turkey, and Czech Republic).

The Europe sexual wellness market is expected to grow at a CAGR of more than 6% during 2018−2024.

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Read the latest report: Sexual Wellness Market - Global Outlook and Forecast 2020-2025

Evolvement of Gender-neutral Tone in Market

Persistently evolving gender-neutral products for a wide array of customers is one of the key growth drivers for the Europe sexual health market. The market is becoming inclined towards more gender-neutral products. Easy-to-use packaging, enhanced ingredients, and friendly content are some of the key factors driving the high demand for gender-neutral products. Thus, the growing focus toward evolving aspect of gender-neutrality is resulting in market differentiation. This will further likely to push brands to deliver smartly and efficiently designed sexual wellness products, thereby boosting Europe sexual health market growth.

Developing Digital Wellness Strengths

The developing digital wellness strengths is boosting the Europe sexual health market. Factors such as discreet product purchasing, ample time and variety to choose the products, comparison with other products, and luxury to remain anonymous are driving the high adoption for digital platforms for wellness products. Further, vendors catering to the sexual wellness market have immense opportunities by embracing the digital platforms to increase sales. Thus, the growing consumer base for sexual wellness products and increased penetration of internet among buyers are likely to boost the Europe sexual health market during the forecast period.

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Progressing Investor’s Confidence Across Sextech Ventures

Europe sexual health market is witnessing significant contribution from the investors. The technological advancements, growing demand from the female customer segment, and a progressive acceptance of sexual wellness products in the region have led to significant investment potential. For instance, MysteryVibe raised $2 million. Also, a certain set of investors are also keen on investing in “taboo” start-ups. Thus, vendors can expect a significant market shift owing to such funding activities. Also, the increased investments are further projected to open up more doors for customer engagements and thereby providing better opportunities to vendors to showcase their offerings.

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Church & Dwight, Diamond Products, KarexBerhad, LifeStyles, Okamoto, and Reckitt Benckiser are the key vendors of the Europe sexual health market.

The complete overview of the latest market research report on the Europe sexual wellness market by Arizton is now available.

The report also offers a detailed study of major trends, drivers, challenges and provides market sizing and forecast for major geographical regions and key countries.

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