Vegan Trends are Influencing Fast-casual Dining Market in Europe

May 13, 2019

The off-premise fast-casual dining market in Europe is expected to make revenues of over $9 billion in 2024.

Arizton’s recent market research report on the fast casual dining market in Europe presents market dynamics, comprehensive industry study, trend forecasts, and competitive analysis. The research study segments the market by dayparts (breakfast, lunch, dinner, and snacks), channels (on-premise and off-premise), formats (independents and chains), and geography (Germany, UK, France, Spain, Italy, and Rest of Europe).

The fast casual dining market in Europe is expected to generate revenues of around $17 billion by 2024, growing at a CAGR of approximately 6% during 2018–2024.

In Europe, the concept of fast casual dining has grown slow but steady, fuelled by consumers seeking modern dining experiences, high disposable incomes, premium restaurant experience, and a strongly ingrained culture of dining. Among the major Western European countries, the UK, Germany, and France have the highest average dining out spend per capita. The customers want for speedy service, fresh, healthy and crave-able food are driving the fast casual dining market.

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The fast casual dining market in Europe is divided into four major segments - dayparts, channels, formats, and geography.

The lunch segment is likely to be the largest one in the fast casual dining market in Europe

The fast casual dining market in Europe by lunch was valued over $4.5 billion in 2018. Weekday lunches are driving the lunch market. Changes in working patterns make officegoers a significant part of this dining daypart.  Easily digestible, heartier, and healthier offerings are in demand. The widely used strategies by diners include the introduction of combo options, beverages, and high-priced menu items. While low-calorie foods have reserved the prime space, there is also demand for vegan, gluten-free, or other such meals that are in tune with changing lifestyles and growing food intolerance. Vendors such as Frankie & Benny recently introduced a whole new “Feel Good” range that offers healthier vegetarian and vegan options.  A lot of vendors in fast casual dining market have hit bull’s eye with lunch via thematic menus. Also, there is a focus on service speed to provide hyper-busy diners with on-the-clock food. Fast-casual operators witness a strict competition in the breakfast and lunch sector. The convenience has driven time-crunched consumers on grocery runs to “groceraunts” to pick up lunch or dine there.

The concept of "Netflix and chill" is influencing consumers dining habits to a significant degree

The off-premises segment covers delivery, drive-thru, and takeout. The arrival of huge flat screen TVs and the concept of "Netflix and chill" are beginning to influence how consumers dine to a significant degree. There are also supermarket innovations such as curbside takeaway, stay-at-home, and the meal kit trend that are driving the off-premises fast casual dining market. With ready meal solutions nearing $10 billion in Europe, there is a clear trend of "eating in". In order to enable a frictionless delivery and avoid the impending drive-thru or dine-ins, several establishments have considered adding dark kitchens that only cater to delivery. As rents and labor costs go up, vendors such as Five Guys and Nando's are considering smaller site models and relying on delivery to increase their margins. The off-premise fast casual dining market in Europe is expected to make revenues of over $9 billion in 2024. Vendors are using off-premises as a way to increase their sales as traditional dining slows down.

Germany is experiencing the fastest growth in vegan trends and meals

The restaurant industry is among the most dynamic ones in Europe. Full-service restaurants have been growing at a rate of 8% and quick service at 5.1%. Small chains operating in niche segments have done well in the past and are expected to continue their momentum against independents and large chains. There is a demand for urban convenience that is propelling the growth of the fast casual dining market. In Northern Germany, consumers eat lighter dishes and the meals have a lot of influence on trendy Scandinavian food. The casual concepts such as Indian, Mediterranean, Vietnamese, and the Better Burger are making huge forward strides. In Germany, vegan claims in new food and drink product launches have grown exponentially (225%) in the six years till 2018, and account for the highest share among other countries around the globe.

JAB Holdings, Nando’s, Pizza Hut, and The Restaurant Group are identified as the leading vendors in the fast casual dining market in Europe.

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The complete overview of the latest market research report on the fast casual dining market in Europe by Arizton is now available.

The report offers a detailed study of major trends, drivers, challenges, and provides market sizing and forecast for major geographical regions and key countries.

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