Are Safety Razors the Next Big Thing in the Global Female Razor Market?
Arizton’s recent market research report on the global women’s razor market provides comprehensive industry analysis, trend forecasts, and competitive analysis. The research study segments the market by products (cartridge razors, disposable razors, safety razors, and straight razors), channels (offline and online), usage (facial and body), blades (carbon steel and stainless steel), and geography (North America, Latin America, Europe, APAC, and MEA).
The female razor market is projected to grow at a CAGR of around 4% during 2018–2024.
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The female razor market is witnessing a dramatic shift as women globally are rethinking their equation with body hair. Razors are playing a major role in women’s daily care and beauty routine. Shaving increasingly has to be done to achieve an overall state of wellness.
The global female razor market research report includes market analysis of five major segments - products, channels, usage, blades, and geography.
Closed-comb safety razors segment is outgrowing in the global female razor market
Safety razors in recent times have a double-edged design, while the old models have one edge. These are known to outperform cartridge/refillable razors in terms of providing a close, satisfyingly clean shave and are free of ingrown hair and razor bumps. These razors are slightly priced higher than the other razor types, but they also tend to stay sharp longer than cartridge blades. The female razor market by safety razors is witnessing the fastest growth by 2024. Closed-comb razors are likely to gain more traction in comparison to open comb, butterfly styles, adjustable safety razors, and other razor types. Brands such as Well Kept are offering safety razors made out of brass.
Body razors occupy the largest market share in the female razor market
Body razors are oval-edged and larger because they glide along the curves such as behind the underarms and knees. The razor head also pivots to enable the cartridge to trace body contours or bony areas with individually adjusting blades that bend. Vendors are focussing on designing new products in the female razor market that are meant for specific, tricky parts of the body. Vendors are thus specifically creating products that are customized for more sensitive, and moisture-demanding skin. For instance, Billie offers razors that are encased in 360 degrees of charcoal shave soap.
North America holds the largest market share in the global female razor market
In the North America region, hair removal is very common. White women are among those who groom themselves the most when compared to other ethnic or racial groups. Shaving has been heavily preferred, and almost two-thirds of women go all clean. Hair removal from legs, eyebrows, underarms, upper lips, and bikini lines is a common practice and isn't restricted to any races, regions, and ethnicities. The female razor market in the US is huge, as 75% of women in the US wet shave for hair removal. More than 80% of the Canadian women shave their legs, with the rest resorting to waxing or using depilatory creams. P&G has dominated the female razor market, but there is a growing affinity for private label razors as they are not so heavy on the pocket.
BIC, Edgewell, P&G, and Harry’s are identified as prominent vendors in the female razor market.
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The complete overview of the latest market research report on the global women’s razor market by Arizton is now available.
The report offers a detailed study of major trends, drivers, challenges, and provides the market size and forecast for major geographical regions and key countries.
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