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THE GLOBAL WOMEN’S RAZOR MARKET SIZE WAS VALUED AT USD 3.97 BILLION IN 2022 AND IS EXPECTED TO REACH USD 5.28 BILLION BY 2028, GROWING AT A CAGR OF 4.85%.
The Women’s Razor Market Size, Share, & Trends Analysis Report By
- Razor Types: Cartridge, Disposable, Safety, and Straight Razors
- Usage: Facial and Body
- Blades: Carbon Steel and Stainless Steel
- Distribution Channels: Offline and Online
- Geography: North America, Europe, APAC, Latin America, and Middle East & Africa
Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2023–2028
This report includes market data points, ranging from trend
analyses to market estimates & forecasts that you can customize
WOMEN’S RAZOR MARKET REPORT SCOPE
| REPORT ATTRIBUTE | DETAILS |
|---|---|
| MARKET SIZE (2028) | USD 5.28 Billion |
| MARKET SIZE (2022) | USD 3.97 Billion |
| CAGR (2022-2028) | 4.85% |
| Base Year | 2022 |
| FORECAST YEAR | 2023-2028 |
| SEGMENTS BY | Razor Type, Usage, Blades, Distribution Channels, and Geography |
| GEOGRAPHIC ANALYSIS | North America, Europe, APAC, Latin America, and Middle East & Africa |
| KEY PLAYERS | P&G, Edgewell, BIC, and Harry’s |
MARKET INSIGHTS
The global women’s razor market size was valued at USD 3.97 billion in 2022 and is expected to reach USD 5.28 billion by 2028, growing at a CAGR of 4.85% from 2022-2028. The market has witnessed significant growth in recent years due to the growing concerns over excessive hair growth on the body and faces, increasing employment rates among women, and increased grooming and personal care practices.
Removal of hair from the human body has been an inseparable part of beauty and hygiene. The hair removal practice is not only a part of grooming but also prevents infections and foul odors. For decades, societies worldwide have gone into two extreme directions - remove all body hair to be considered feminine or stop grooming altogether to be a real feminist. This feminism issue is a major factor boosting removal brands' growth. Hence, razors have become the easiest, most convenient, and cheaper method/practice for hair removal among women, which propels the growth of the global women’s razor market.
The surge in social media influence and the subsequent increase in focus on esthetic appeal fuel the face-shaving trend in women. Influencers' videos, advertisements, and promotions encourage women to buy personal care products. Women's face shavers are inexpensive compared to substitutes such as laser hair removal devices and epilators. The global women’s razor market players are also launching eco-friendly facial razors for women as customers increasingly prefer to buy sustainable products. They also manufacture multi-purpose products that can be used as facial and eyebrow razors. Companies in the market are investing significantly in the R&D of new ladies’ facial hair trimmers and razors. For instance, BOMBAY SHAVING COMPANY offers eco-friendly products such as a biodegradable face razor made from 80% wheat straw. This biodegradable material helps reduce carbon emissions and waste.
MARKET TRENDS & OPPORTUNITIES
Increasing Product Innovations
In recent years, many women's razor market vendors have come up with several innovations in razors, such as razors with high flexibility, razors with exfoliating and moisturizing agents, and hybrid razors. These razors have been developed to prevent cuts and bruises, for easy use, and convenience to carry.
One such innovation includes the Travel-Friendly Razors. There is an increasing demand for travel-friendly razors that are convenient to carry and store. Sirona offers a pocket-sized travel cartridge razor with four blades and a replaceable cartridge. It also allows quick and easy rinsing of blades. Further, Carmesi offers a body razor mini that fits easily in a pocket, purse, or handbag. Increasing innovations in the women's razor market are thus influencing women to prefer shaving over other alternatives.
Growing Development of Facial Razors
Facial shaving provides mechanical exfoliation, which can help skin look brighter and cleaner. Traditionally, women preferred face waxing with the perception that it keeps the face clear, giving long-lasting results. But waxing is associated with high costs, blisters, redness, and pain, whereas razors are painless, cost-effective, and self-use. Hence, the growing use of facial razors supports the women's razor market growth.
Tweezerman offers a precision folding razor for facial hair removal with a built-in brush to shape brows. It offers a prep & plane facial razor that provides easy removal of peach fuzz & gentle exfoliation of dull and dead skin. Recently, eyebrow razors have also emerged in the market in combination with facial razors.
Growing Subscription Model Among Vendors
A razor subscription can simplify a woman's daily life and be one less last item to replenish their grocery list. The subscription model is a rising trend in the women's razor market. Many shaving clubs offer more than products and are a beneficial resource to help women get a clean shave with less irritation. There is something for every budget, and even the cheapest razor subscription is an upgrade from what many local convenience stores offer.
Athena Club is a women's razor subscription service that puts high-quality razors at the user’s doorstep. Athena Club’s razors are designed for a deep, comfortable shave and are available in various colors and designs. Women can choose to receive blades for sensitive skin, thick hair, or both. Athena Club also offers a variety of replacement blades and handle options; hence, they can customize their razors to suit their needs.
SEGMENTATION INSIGHTS
INSIGHTS BY PRODUCT SEGMENTATION
The cartridge razors under the product segment accounted for the most significant global women's razor market share of 37.73% in 2022. The popularity of cartridge razors is steadily increasing among women. These razors have mainly been upgraded with gel strips and an increasing number of blades over the years. The cartridge razor is also more popular as it is budget-friendly and comes with innovative design and technology. They are also available on a subscription; for instance, Make My Shave, based in Australia, is a women’s razor subscription-based company that offers solutions to shaving.
In 2022, the disposable razor segment accounted for a 34.68% revenue share of the women’s razor market. The convenience and economical aspects of disposable razors have made them a huge business in the women’s razor industry. Furthermore, the spurt in the middle-class population has driven the demand for lower-priced consumer products among developing countries, creating new opportunities for disposables. Even as traveling factors in more than ever on women’s schedules, jet setters are expected to drive the demand for them
INSIGHTS BY DISTRIBUTION CHANNEL
The online segment in the global women's razor market is expected to grow at a faster growth rate of 5.87% during the forecast period. The faster growth rate of the segment is attributed to the established players and start-ups coming up with the D2C business model, offering their products on their websites and e-commerce sites. Manufacturers are expanding their online distribution channels as customers shift from brick stores to e-commerce websites for buying facial hair razors. With online channels, vendors could expand their presence in regions with low product availability due to the limited presence of companies and physical stores. The brands also offer subscriptions that include monthly deliveries of a refill to the customer’s doorstep.
INSIGHTS BY USAGE
The body segment accounted for the largest revenue share of 81.23% of the global women’s razor market in 2022. The demand for body razors can be attributable to the increasing focus on personal grooming (both to enhance appearance and hygiene practices) and a hairless body norm across the globe. It is also in high demand because of its convenience and cost-effectiveness. Vendors are highly focused on developing a wide range of body razors enriched with an aloe vera & vitamin E lubrication strip to keep the skin moisturized. In addition, vendors are more focused on developing travel-friendly razors with ergonomic handles and 4-5 blades for precision shaving. The key market players in the body razor segment include BIC, Edgewell, Harry’s, P&G, and many more. In recent years, vendors are coming up with razors for bikini areas as they are the most sensitive body part.
Further, the facial segment in the women's razor market is expected to grow faster as face shaving is gaining popularity in several high-income countries. This trend is being fueled by celebrities and beauty bloggers adopting this practice.
INSIGHTS BY BLADE
Stainless steel razors dominate the global women’s razor market with the highest revenue share, attributable to ease of use and the fact that they do not rust as much as carbon steel. The women’s stainless steel blade razor market was valued at USD 3.7 billion in 2022. Vendors in the market have primarily diversified their stainless-steel blades by adding coatings that can reinforce or lend certain properties to the blades based on specific shave characteristics or skin types.
GEOGRAPHICAL ANALYSIS
North America holds the most significant global women's razor market share at 33.42%. The region shows the practice of hair removal as being highly common. Women with hair on their legs and underarms are seen to be rare. White women groom themselves more than other ethnic or racial groups. Further, waxing is hardly the first choice for consumers, and shaving has been heavily preferred, and almost two-thirds of women go all clean. North America hosts several leading women's razor manufacturing players such as Procter & Gamble, Edgewell, BIC, and Harry’s, apart from its many local players offering innovative razors in different categories such as cartridge, disposable, safety, and straight razors.
Europe's women’s razor market was valued at USD 921.76 million in 2022. The region’s growth is mainly attributed to the number of working women, stimulated by the growing household disposable incomes and continuously innovative products in the regional women’s razor market. Unlike in the United States, where most women have had their body hair removed for decades, in Europe, such attitudes vary from country to country. They are deeply rooted in cultural traditions, economic conditions, and different perceptions of beauty.
The Asia-Pacific region is anticipated to witness the fastest global women's razor market growth at a CAGR of 5.96%. Driven by a highly active economy, rising incomes and an expanding middle class characterize the APAC region. Refillable and disposable razors are likely to gain profits in the region. Moreover, Korea and Australia are emerging as the major profitable markets for razors. In APAC, Australia is a prominent women’s razor market, as most people regularly shave for their legs and armpits. However, the market is in the mature stage, characterized by slow growth. Bikini razors are likely to witness massive demand in Australia as shaving around the area has increasingly become a norm over the last several years.
Further, in Saudi Arabia, an increasing number of working women and a budding social life have driven the use of razors. Medical shops are emerging as the most significant revenue drivers for the MEA women's razor market. Furthermore, although it seems implausible, climate affects the frequency of shaving and the features sought on razors. For instance, in Switzerland, women often complain of dry and sensitive skin. Hence, razors lean toward products with sensitive characteristics and moisturizing properties; Sheffield, England, Solingen, Germany, and Seki, Japan, are countries with a reputation for the best razors. China and India are the nations offering inexpensive options in the women’s razor market and are popular among the middle-class masses.
Laser hair removal is becoming widespread and economical as it will likely hit the demand for high-end razors. In addition, as the developing and under-developed country’s mass media opens the international world of beauty to these countries’ consumers, the frequency of going hair-free is increasing from being a once-in-every-couple of days to one that is daily. However, the women’s razor market is also experiencing competition from waxing as consumers increasingly consider the latter a good option owing to its longer duration of hair-free and smoother skin with less or no skin irritation.
COMPETITIVE LANDSCAPE
The global women's razor market is highly competitive and fragmented, with large established companies and new entrants with strong and innovative product portfolios. Large established companies have a wide geographical presence and a strong portfolio. Procter & Gamble, Edgewell, BIC, Harry’s, BOMBAY SHAVING COMPANY, and Kai Corporation & Kai Industries are the key players in the women's razor market.
Global players expect to increase their footprints in the market by focusing on quality, features, technology, and price. And expansion activities help vendors to strengthen their global distribution networks, which allows players to explore untapped opportunities. Vendors in the industry also offer a diverse range of women’s razors at competitive prices. Currently, companies in the women's razor market are highly focused on developing a wide range of body razors enriched with aloe vera & vitamin E lubrication strips to keep the skin moisturized and travel-friendly.
Insights On Vendor's Activities
- Procter & Gamble (P&G), which owns Gillette and Venus brands, is a leading vendor in the global women's razor market. Edgewell has a diversified portfolio of over 25 established brand names, and BIC Group is expanding beyond its historical strength in the disposable segment.
- On November 29, 2021, Edgewell acquired Billie, a leading US-based consumer brand that offers women's personal care products. This acquisition added the growing feminine products to their product portfolio.
- Companies are taking initiatives to develop and encourage the development of eco-friendly razors in the women's razor market. On September 3, 2022, Edgewell launched a US razor recycling initiative to encourage the recycling of its disposable razors as part of its Sustainable Care 2030 strategy. Its global portfolio of women's disposable razors includes Skintimate three-blade women's razors with handles made up of 100% post-consumer recycled (PCR) plastic.
- New entrants focus on developing facial, eyebrow, and bikini razors. They are developing straight razors that remove facial and eyebrow hair. In addition, several vendors have come up with innovations, including highly flexible heads with ergonomic handles to easily glide upon the curvy body parts to prevent cuts and nicks that were mainly observed in traditional razors.
- Carmesi and BOMBAY SHAVING COMPANY offer flexible razors in the women's razor market. Vendors such as LetsShave, Sirona Hygiene, Plush, and Carmesi provide razors exclusively designed for bikini areas. In addition, a few other innovations include safety razors for sensitive areas, travel razors, razors integrated with exfoliating and moisturizing strips, eyebrow razors, and hybrid razors. Vendors are also focusing on developing razors with 5 and 6-blades that help in precision shaving.
Recent Product Launches in The Women's Razor Market
- In 2021, DORCO, a South Korean shaving care company, launched its first-ever women's 3D motion razor. It features a broad tip and a micro-patterned surface, taking the design to a higher level. Moreover, the 3D motion-rounded head in metallic color visualizes how DORCO EVE 5 Motion glides effortlessly along body contours.
- On May 18, 2021, P&G launched New Venus in the women's razor market for pubic hair razors.
- BIC is a key player in the women's razor market; in October 2021, it announced that it had designed a sustainable Soleil Click 5 handle. And July 2021, the company launched Click 3 Soleil, its hybrid razor in the European market for women.
Frequently Asked Questions
What is the revenue from the women’s razor market?
What is the growth rate of the global women’s razor market?
What are the growing trends in the women’s razor market?
Who are the key players in the global women’s razor market?
Which region holds the most substantial global women’s razor market share?
The women’s razor market is expected to grow at a CAGR of approximately 4.85% from 2022 to 2028.
The following factors are likely to contribute to the growth of the women’s razor market during the forecast period:
- Growing Popularity of Shaving as Part of Women’s Daily Routine
- Growing Development of Eco-Friendly Women Razors
- Growing Subscription Model Among Vendors
Base Year: 2022
Forecast Year: 2023-2028
The report considers the present scenario of the women’s razor market and its market dynamics for 2023−2028. It covers a detailed overview of several industry growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes leading companies and several other prominent companies operating in the market.
Key Vendors
- P&G
- Business Overview
- Major Product Offerings
- Product Portfolio
- Key Strengths
- Key Strategies
- Key Opportunities
- Edgewell
- BIC
- Harry’s
Other Prominent Vendors
- Alleyoop
- Business Overview
- Product Offerings
- All Girls Shave Club
- BeBodywise
- Bombay Shaving Company
- Carmesi
- Dorco
- Edwin Jagger
- Estrid
- Feather
- FFS Beauty
- Grüum
- Hanni
- HAPPY LEGS CLUB
- Jillrazor
- Jungle Culture
- Kai
- Kitsch
- LetsShave
- Make My Shave
- NUDDY
- OSCAR RAZOR
- Ouishave
- Parker Safety Razor
- Push
- PRESERVE
- Pure Silk
- Redroom Technology
- Shiseido Company
- Sirona Hygiene Private Limited
- Sterling Shave Club
- ShaveMOB
- Super-Max
- THE WOMEN'S SHAVE CLUB
- Tweezerman International
- The Shave Union
- Women’s India Personal Care
Segmentation by Razor Type
- Cartridge Razors
- Disposable Razors
- Safety Razors
- Straight Razors
Segmentation by Usage
- Body
- Facial
Segmentation by Blades
- Stainless Steel
- Carbon Steel
Segmentation by Channels
- Offline
- Online
Segmentation by Geography
- North America
- US
- Canada
- Europe
- UK
- France
- Germany
- Italy
- Spain
- Russia
- APAC
- China
- India
- Japan
- Australia
- South Korea
- Thailand
- Malaysia
- Latin America
- Brazil
- Mexico
- Argentina
- Columbia
- Middle East & Africa
- South Africa
- Turkey
- Saudi Arabia
- UAE
EXHIBIT 1 SEGMENTATION OF THE GLOBAL WOMEN’S RAZOR MARKET
EXHIBIT 2 MARKET SIZE CALCULATION APPROACH 2022
EXHIBIT 3 NON-SURGICAL HAIR REMOVAL PROCEDURES GLOBALLY, 2018-2020
EXHIBIT 4 DRIVING FACTORS OF THE GLOBAL WOMEN’S RAZOR MARKET
EXHIBIT 5 IMPACT OF INCREASING PRODUCT INNOVATIONS
EXHIBIT 6 EXAMPLES OF INNOVATIONS
EXHIBIT 7 IMPACT OF GROWING DEVELOPMENT OF FACIAL RAZORS
EXHIBIT 8 BENEFITS OF FACE SHAVING FOR WOMEN
EXHIBIT 9 IMPACT OF THE GENDERLESS MOVEMENT
EXHIBIT 10 IMPACT OF GROWING POPULARITY OF SHAVING AS PART OF WOMEN’S DAILY ROUTINE
EXHIBIT 11 IMPACT OF GROWING DEVELOPMENT OF ECO-FRIENDLY WOMEN RAZORS
EXHIBIT 12 MAJOR BENEFITS OF USING SAFETY RAZORS FOR WOMAN
EXHIBIT 13 IMPACT OF GROWING SUBSCRIPTION MODEL AMONG VENDORS
EXHIBIT 14 IMPACT OF HIGH LEVEL OF RISK FROM SUBSTITUTES
EXHIBIT 15 IMPACT OF GROWING NORMALIZATION OF BODY HAIR
EXHIBIT 16 IMPACT OF STICKER SHOCK + PINK TAX
EXHIBIT 17 PINK TAX MARKUP FOR PERSONAL CARE PRODUCT - 2022
EXHIBIT 18 GLOBAL WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 19 PRODUCT: GLOBAL WOMEN’S RAZOR MARKET, 2022 & 2028 (%)
EXHIBIT 20 DISTRIBUTION CHANNEL: GLOBAL WOMEN’S RAZOR MARKET, 2022 & 2028 (%)
EXHIBIT 21 USAGE: GLOBAL WOMEN’S RAZOR MARKET, 2022 & 2028 (%)
EXHIBIT 22 BLADE: GLOBAL WOMEN’S RAZOR MARKET, 2022 & 2028 (%)
EXHIBIT 23 GEOGRAPHY: GLOBAL WOMEN’S RAZOR MARKET, 2022 & 2028 (%)
EXHIBIT 24 FIVE FORCES ANALYSIS 2022
EXHIBIT 25 INCREMENTAL GROWTH BY PRODUCT 2022 & 2028
EXHIBIT 26 GLOBAL WOMEN’S RAZOR MARKET BY PRODUCT
EXHIBIT 27 GLOBAL WOMEN’S RAZOR MARKET BY PRODUCT: INCREMENTAL GROWTH ($ MILLION)
EXHIBIT 28 GLOBAL WOMEN’S RAZOR MARKET BY PRODUCT: ABSOLUTE GROWTH (%)
EXHIBIT 29 GLOBAL WOMEN’S CARTRIDGE RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH
EXHIBIT 30 GLOBAL WOMEN’S CARTRIDGE RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 31 GLOBAL WOMEN’S DISPOSABLE RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH
EXHIBIT 32 GLOBAL WOMEN’S DISPOSABLE RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 33 CARTRIDGE RAZOR VERSUS SAFETY RAZOR: COST COMPARISON
EXHIBIT 34 SOME POPULAR SAFETY RAZORS IN THE MARKET
EXHIBIT 35 GLOBAL WOMEN’S SAFETY RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH
EXHIBIT 36 GLOBAL WOMEN’S SAFETY RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 37 SOME POPULAR STRAIGHT RAZORS
EXHIBIT 38 GLOBAL WOMEN’S STRAIGHT RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH
EXHIBIT 39 GLOBAL WOMEN’S STRAIGHT RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 40 INCREMENTAL GROWTH BY DISTRIBUTION CHANNEL 2022 & 2028
EXHIBIT 41 GLOBAL WOMEN’S RAZOR MARKET BY DISTRIBUTION CHANNEL
EXHIBIT 42 GLOBAL WOMEN’S RAZOR MARKET BY DISTRIBUTION CHANNEL: INCREMENTAL GROWTH ($ MILLION)
EXHIBIT 43 GLOBAL WOMEN’S RAZOR MARKET BY DISTRIBUTION CHANNEL: ABSOLUTE GROWTH (%)
EXHIBIT 44 GLOBAL WOMEN’S RAZOR OFFLINE DISTRIBUTION MARKET: INCREMENTAL & ABSOLUTE GROWTH
EXHIBIT 45 GLOBAL WOMEN’S RAZOR OFFLINE DISTRIBUTION MARKET 2022–2028 ($ MILLION)
EXHIBIT 46 GLOBAL WOMEN’S RAZOR ONLINE DISTRIBUTION MARKET: INCREMENTAL & ABSOLUTE GROWTH
EXHIBIT 47 GLOBAL WOMEN’S RAZOR ONLINE DISTRIBUTION MARKET 2022–2028 ($ MILLION)
EXHIBIT 48 INCREMENTAL GROWTH BY USAGE 2022 & 2028
EXHIBIT 49 GLOBAL WOMEN’S RAZOR MARKET BY USAGE
EXHIBIT 50 GLOBAL WOMEN’S RAZOR MARKET BY USAGE: INCREMENTAL GROWTH ($ MILLION)
EXHIBIT 51 GLOBAL WOMEN’S RAZOR MARKET BY USAGE: ABSOLUTE GROWTH (%)
EXHIBIT 52 GLOBAL WOMEN’S BODY RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH
EXHIBIT 53 GLOBAL WOMEN’S BODY RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 54 GLOBAL WOMEN’S FACIAL RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH
EXHIBIT 55 GLOBAL WOMEN’S FACIAL RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 56 INCREMENTAL GROWTH BY BLADE 2022 & 2028
EXHIBIT 57 GLOBAL WOMEN’S RAZOR MARKET BY BLADE
EXHIBIT 58 GLOBAL WOMEN’S RAZOR MARKET BY BLADE: INCREMENTAL GROWTH ($ MILLION)
EXHIBIT 59 GLOBAL WOMEN’S RAZOR MARKET BY BLADE: ABSOLUTE GROWTH (%)
EXHIBIT 60 GLOBAL WOMEN’S STAINLESS STEEL BLADE RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH
EXHIBIT 61 GLOBAL WOMEN’S STAINLESS STEEL BLADE RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 62 GLOBAL WOMEN’S CARBON STEEL BLADE RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH
EXHIBIT 63 GLOBAL WOMEN’S CARBON STEEL BLADE RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 64 INCREMENTAL GROWTH BY GEOGRAPHY 2022 & 2028
EXHIBIT 65 GLOBAL WOMEN’S RAZOR MARKET BY GEOGRAPHY
EXHIBIT 66 GLOBAL WOMEN’S RAZOR MARKET BY GEOGRAPHY: INCREMENTAL GROWTH ($ MILLION)
EXHIBIT 67 GLOBAL WOMEN’S RAZOR MARKET BY GEOGRAPHY: ABSOLUTE GROWTH (%)
EXHIBIT 68 NORTH AMERICA WOMEN’S RAZOR MARKET: KEY COUNTRIES 2022 ($ MILLION)
EXHIBIT 69 NORTH AMERICA WOMEN’S RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH
EXHIBIT 70 NORTH AMERICA WOMEN’S RAZOR MARKET, 2022–2028 ($ MILLION)
EXHIBIT 71 INCREMENTAL GROWTH BY PRODUCT 2022 & 2028
EXHIBIT 72 INCREMENTAL GROWTH BY DISTRIBUTION CHANNEL 2022 & 2028
EXHIBIT 73 INCREMENTAL GROWTH BY USAGE 2022 & 2028
EXHIBIT 74 INCREMENTAL GROWTH BY BLADE 2022 & 2028
EXHIBIT 75 INCREMENTAL GROWTH IN NORTH AMERICA 2022 & 2028
EXHIBIT 76 US WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 77 CANADA WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 78 EUROPE WOMEN’S RAZOR MARKET: KEY COUNTRIES 2022 ($ MILLION)
EXHIBIT 79 EUROPE WOMEN’S RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH
EXHIBIT 80 WOMEN’S RAZOR MARKET IN EUROPE 2022–2028 ($ MILLION)
EXHIBIT 81 INCREMENTAL GROWTH BY PRODUCT 2022 & 2028
EXHIBIT 82 INCREMENTAL GROWTH BY DISTRIBUTION CHANNEL 2022 & 2028
EXHIBIT 83 INCREMENTAL GROWTH BY USAGE 2022 & 2028
EXHIBIT 84 INCREMENTAL GROWTH BY BLADE 2022 & 2028
EXHIBIT 85 INCREMENTAL GROWTH IN EUROPE 2022 & 2028
EXHIBIT 86 UK WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 87 FRANCE WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 88 GERMANY WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 89 ITALY WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 90 SPAIN WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 91 RUSSIA WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 92 APAC WOMEN’S RAZOR MARKET: KEY COUNTRIES 2022 ($ MILLION)
EXHIBIT 93 APAC WOMEN’S RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH
EXHIBIT 94 APAC WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 95 INCREMENTAL GROWTH BY PRODUCT 2022 & 2028
EXHIBIT 96 INCREMENTAL GROWTH BY DISTRIBUTION CHANNEL 2022 & 2028
EXHIBIT 97 INCREMENTAL GROWTH BY USAGE 2022 & 2028
EXHIBIT 98 INCREMENTAL GROWTH BY BLADE 2022 & 2028
EXHIBIT 99 INCREMENTAL GROWTH IN APAC 2022 & 2028
EXHIBIT 100 CHINA WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 101 SOCIAL MEDIA INFLUENCE ON WOMEN’ RAZOR MARKET IN INDIA
EXHIBIT 102 INDIA WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 103 JAPAN WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 104 AUSTRALIA WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 105 SOUTH KOREA WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 106 PERCENTAGE OF FEMALE LABOR FORCE 2018–2021 (%)
EXHIBIT 107 THAILAND WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 108 MALAYSIA WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 109 MIDDLE EAST & AFRICA WOMEN’S RAZOR MARKET: KEY COUNTRIES 2022 ($ MILLION)
EXHIBIT 110 MIDDLE EAST & AFRICA WOMEN’S RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH
EXHIBIT 111 MIDDLE EAST & AFRICA WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 112 INCREMENTAL GROWTH BY PRODUCT 2022 & 2028
EXHIBIT 113 INCREMENTAL GROWTH BY DISTRIBUTION CHANNEL 2022 & 2028
EXHIBIT 114 INCREMENTAL GROWTH BY USAGE 2022 & 2028
EXHIBIT 115 INCREMENTAL GROWTH BY BLADE 2022 & 2028
EXHIBIT 116 INCREMENTAL GROWTH IN MIDDLE EAST & AFRICA 2022 & 2028
EXHIBIT 117 SOUTH AFRICA WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 118 TURKEY WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 119 SAUDI ARABIA WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 120 UAE WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 121 LATIN AMERICA WOMEN’S RAZOR MARKET: KEY COUNTRIES 2022 ($ MILLION)
EXHIBIT 122 LATIN AMERICA WOMEN’S RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH
EXHIBIT 123 LATIN AMERICA WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 124 INCREMENTAL GROWTH BY PRODUCT 2022 & 2028
EXHIBIT 125 INCREMENTAL GROWTH BY DISTRIBUTION CHANNEL 2022 & 2028
EXHIBIT 126 INCREMENTAL GROWTH BY USAGE 2022 & 2028
EXHIBIT 127 INCREMENTAL GROWTH BY BLADE 2022 & 2028
EXHIBIT 128 INCREMENTAL GROWTH IN WOMEN’S RAZOR MARKET 2022 & 2028
EXHIBIT 129 BRAZIL WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 130 MEXICO WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 131 ARGENTINA WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 132 COLUMBIA WOMEN’S RAZOR MARKET 2022–2028 ($ MILLION)
EXHIBIT 133 GLOBAL WOMEN’S RAZOR’S MARKET – CAPABILITIES & EXPERTISE ASSESSMENT
EXHIBIT 134 GLOBAL WOMEN’S RAZOR’S MARKET – MARKET DOMINANCE ANALYSIS
EXHIBIT 135 P&G: TOTAL REVENUE, 2020-2022 ($ BILLION)
EXHIBIT 136 P&G: NET SALES BY BUSINESS SEGMENT (%)
EXHIBIT 137 P&G: NET SALES BY GEOGRAPHIC (%)
EXHIBIT 138 EDGEWELL: TOTAL REVENUE, 2020-2022 ($ MILLION)
EXHIBIT 139 EDGEWELL: REVENUE BY RAZORS AND BLADES SEGMENT, 2020-2022 ($ MILLION)
EXHIBIT 140 EDGEWELL: REVENUE SHARE BY GEOGRAPHY, 2022 (%)
EXHIBIT 141 BIC: TOTAL REVENUE 2020-2022 ($ MILLION)
LIST OF TABLES
TABLE 1 KEY CAVEATS
TABLE 2 CURRENCY CONVERSION 2015−2022
TABLE 3 SUBSCRIPTION SERVICES OFFERS FROM POPULAR BRANDS
TABLE 4 SOME POPULAR WOMEN’S CARTRIDGE RAZORS IN THE MARKET
TABLE 5 CARTRIDGE RAZOR MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)
TABLE 6 CARTRIDGE RAZOR MARKET BY GEOGRAPHY 2022−2028 (%)
TABLE 7 SOME POPULAR WOMEN’S DISPOSABLE RAZORS IN THE MARKET
TABLE 8 DISPOSABLE RAZOR MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)
TABLE 9 DISPOSABLE RAZOR MARKET BY GEOGRAPHY 2022−2028 (%)
TABLE 10 SAFETY RAZOR MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)
TABLE 11 SAFETY RAZOR MARKET BY GEOGRAPHY 2022−2028 (%)
TABLE 12 STRAIGHT RAZOR MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)
TABLE 13 STRAIGHT RAZOR MARKET BY GEOGRAPHY 2022−2028 (%)
TABLE 14 WOMEN’S RAZOR OFFLINE DISTRIBUTION MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)
TABLE 15 WOMEN’S RAZOR OFFLINE DISTRIBUTION MARKET BY GEOGRAPHY 2022−2028 (%)
TABLE 16 WOMEN’S RAZOR ONLINE DISTRIBUTION MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)
TABLE 17 WOMEN’S RAZOR ONLINE DISTRIBUTION MARKET BY GEOGRAPHY 2022−2028 (%)
TABLE 18 WOMEN’S BODY RAZOR MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)
TABLE 19 WOMEN’S BODY RAZOR MARKET BY GEOGRAPHY 2022−2028 (%)
TABLE 20 WOMEN’S FACIAL RAZOR MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)
TABLE 21 WOMEN’S FACIAL RAZOR MARKET BY GEOGRAPHY 2022−2028 (%)
TABLE 22 WOMEN’S STAINLESS STEEL BLADE RAZOR MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)
TABLE 23 WOMEN’S STAINLESS STEEL BLADE RAZOR MARKET BY GEOGRAPHY 2022−2028 (%)
TABLE 24 WOMEN’S CARBON STEEL BLADE RAZOR MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)
TABLE 25 WOMEN’S CARBON STEEL BLADE RAZOR MARKET BY GEOGRAPHY 2022−2028 (%)
TABLE 26 P&G: MAJOR PRODUCT OFFERINGS
TABLE 27 EDGEWELL: MAJOR PRODUCT OFFERINGS
TABLE 28 BIC: MAJOR PRODUCT OFFERINGS
TABLE 29 HARRY’S: MAJOR PRODUCT OFFERINGS
TABLE 30 BOMBAY SHAVING COMPANY: MAJOR PRODUCT OFFERINGS
TABLE 31 KAI: MAJOR PRODUCT OFFERINGS
TABLE 32 ALLEYOOP: MAJOR PRODUCT OFFERINGS
TABLE 33 ALL GIRLS SHAVE CLUB: MAJOR PRODUCT OFFERINGS
TABLE 34 BEBODYWISE: MAJOR PRODUCT OFFERINGS
TABLE 35 CARMESI: MAJOR PRODUCT OFFERINGS
TABLE 36 DORCO: MAJOR PRODUCT OFFERINGS
TABLE 37 EDWIN JAGGER: MAJOR PRODUCT OFFERINGS
TABLE 38 ESTRID: MAJOR PRODUCT OFFERINGS
TABLE 39 FEATHER: MAJOR PRODUCT OFFERINGS
TABLE 40 FFS BEAUTY: MAJOR PRODUCT OFFERINGS
TABLE 41 GRÜUM: MAJOR PRODUCT OFFERINGS
TABLE 42 HANNI: MAJOR PRODUCT OFFERINGS
TABLE 43 HAPPY LEGS CLUB: MAJOR PRODUCT OFFERINGS
TABLE 44 JILLRAZOR: MAJOR PRODUCT OFFERINGS
TABLE 45 JUNGLE CULTURE: MAJOR PRODUCT OFFERINGS
TABLE 46 KITSCH: MAJOR PRODUCT OFFERINGS
TABLE 47 LETSSHAVE: MAJOR PRODUCT OFFERINGS
TABLE 48 MAKE MY SHAVE: MAJOR PRODUCT OFFERINGS
TABLE 49 NUDDY: MAJOR PRODUCT OFFERINGS
TABLE 50 OSCAR RAZOR: MAJOR PRODUCT OFFERINGS
TABLE 51 OUISHAVE: MAJOR PRODUCT OFFERINGS
TABLE 52 PARKER SAFETY RAZOR: MAJOR PRODUCT OFFERINGS
TABLE 53 PUSH: MAJOR PRODUCT OFFERINGS
TABLE 54 PRESERVE: MAJOR PRODUCT OFFERINGS
TABLE 55 PURE SILK: MAJOR PRODUCT OFFERINGS
TABLE 56 REDROOM TECHNOLOGY: MAJOR PRODUCT OFFERINGS
TABLE 57 SHISEIDO COMPANY: MAJOR PRODUCT OFFERINGS
TABLE 58 SIRONA HYGIENE PRIVATE LIMITED: MAJOR PRODUCT OFFERINGS
TABLE 59 STERLING SHAVE CLUB: MAJOR PRODUCT OFFERINGS
TABLE 60 SHAVEMOB: MAJOR PRODUCT OFFERINGS
TABLE 61 SUPER-MAX: MAJOR PRODUCT OFFERINGS
TABLE 62 THE WOMEN'S SHAVE CLUB: MAJOR PRODUCT OFFERINGS
TABLE 63 TWEEZERMAN INTERNATIONAL: MAJOR PRODUCT OFFERINGS
TABLE 64 THE SHAVE UNION: MAJOR PRODUCT OFFERINGS
TABLE 65 WOMEN’S INDIA PERSONAL CARE: MAJOR PRODUCT OFFERINGS
TABLE 66 GLOBAL WOMEN RAZOR MARKET BY PRODUCT 2022−2028 ($ MILLION)
TABLE 67 GLOBAL WOMEN RAZOR MARKET BY PRODUCT 2022−2028 (%)
TABLE 68 NORTH AMERICA WOMEN RAZOR MARKET BY PRODUCT 2022−2028 ($ MILLION)
TABLE 69 NORTH AMERICA WOMEN RAZOR MARKET BY PRODUCT 2022−2028 (%)
TABLE 70 EUROPE WOMEN RAZOR MARKET BY PRODUCT 2022−2028 ($ MILLION)
TABLE 71 EUROPE WOMEN RAZOR MARKET BY PRODUCT 2022−2028 (%)
TABLE 72 APAC WOMEN RAZOR MARKET BY PRODUCT 2022−2028 ($ MILLION)
TABLE 73 APAC WOMEN RAZOR MARKET BY PRODUCT 2022−2028 (%)
TABLE 74 MIDDLE EAST & AFRICA WOMEN RAZOR MARKET BY PRODUCT 2022−2028 ($ MILLION)
TABLE 75 MIDDLE EAST & AFRICA WOMEN RAZOR MARKET BY PRODUCT 2022−2028 (%)
TABLE 76 LATIN AMERICA WOMEN RAZOR MARKET BY PRODUCT 2022−2028 ($ MILLION)
TABLE 77 LATIN AMERICA WOMEN RAZOR MARKET BY PRODUCT 2022−2028 (%)
TABLE 78 GLOBAL WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022−2028 ($ MILLION)
TABLE 79 GLOBAL WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022−2028 (%)
TABLE 80 EUROPE WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022−2028 ($ MILLION)
TABLE 81 EUROPE WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022−2028 (%)
TABLE 82 EUROPE WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022−2028 ($ MILLION)
TABLE 83 EUROPE WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022−2028 (%)
TABLE 84 APAC WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022−2028 ($ MILLION)
TABLE 85 APAC WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022−2028 (%)
TABLE 86 MIDDLE EAST & AFRICA WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022−2028 ($ MILLION)
TABLE 87 MIDDLE EAST & AFRICA WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022−2028 (%)
TABLE 88 LATIN AMERICA WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022−2028 ($ MILLION)
TABLE 89 LATIN AMERICA WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022−2028 (%)
TABLE 90 GLOBAL WOMEN RAZOR MARKET BY USAGE 2022−2028 ($ MILLION)
TABLE 91 GLOBAL WOMEN RAZOR MARKET BY USAGE 2022−2028 (%)
TABLE 92 NORTH AMERICA WOMEN RAZOR MARKET BY USAGE 2022−2028 ($ MILLION)
TABLE 93 NORTH AMERICA WOMEN RAZOR MARKET BY USAGE 2022−2028 (%)
TABLE 94 EUROPE WOMEN RAZOR MARKET BY USAGE 2022−2028 ($ MILLION)
TABLE 95 EUROPE WOMEN RAZOR MARKET BY USAGE 2022−2028 (%)
TABLE 96 APAC WOMEN RAZOR MARKET BY USAGE 2022−2028 ($ MILLION)
TABLE 97 APAC WOMEN RAZOR MARKET BY USAGE 2022−2028 (%)
TABLE 98 MIDDLE EAST & AFRICA WOMEN RAZOR MARKET BY USAGE 2022−2028 ($ MILLION)
TABLE 99 MIDDLE EAST & AFRICA WOMEN RAZOR MARKET BY USAGE 2022−2028 (%)
TABLE 100 LATIN AMERICA WOMEN RAZOR MARKET BY USAGE 2022−2028 ($ MILLION)
TABLE 101 LATIN AMERICA WOMEN RAZOR MARKET BY USAGE 2022−2028 (%)
TABLE 102 GLOBAL WOMEN RAZOR MARKET BY BLADES 2022−2028 ($ MILLION)
TABLE 103 GLOBAL WOMEN RAZOR MARKET BY BLADES 2022−2028 (%)
TABLE 104 NORTH AMERICA WOMEN RAZOR MARKET BY BLADES 2022−2028 ($ MILLION)
TABLE 105 NORTH AMERICA WOMEN RAZOR MARKET BY BLADES 2022−2028 (%)
TABLE 106 EUROPE WOMEN RAZOR MARKET BY BLADES 2022−2028 ($ MILLION)
TABLE 107 EUROPE WOMEN RAZOR MARKET BY BLADES 2022−2028 (%)
TABLE 108 APAC WOMEN RAZOR MARKET BY BLADES 2022−2028 ($ MILLION)
TABLE 109 APAC WOMEN RAZOR MARKET BY BLADES 2022−2028 (%)
TABLE 110 MIDDLE EAST & AFRICA WOMEN RAZOR MARKET BY BLADES 2022−2028 ($ MILLION)
TABLE 111 MIDDLE EAST & AFRICA WOMEN RAZOR MARKET BY BLADES 2022−2028 (%)
TABLE 112 LATIN AMERICA WOMEN RAZOR MARKET BY BLADES 2022−2028 ($ MILLION)
TABLE 113 LATIN AMERICA WOMEN RAZOR MARKET BY BLADES 2022−2028 (%)
TABLE 114 GLOBAL WOMEN RAZOR MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)
TABLE 115 GLOBAL WOMEN RAZOR MARKET BY GEOGRAPHY 2022−2028 (%)
TABLE 116 GLOBAL WOMEN RAZOR MARKET BY CARTRIDGE RAZOR 2022−2028 ($ MILLION)
TABLE 117 GLOBAL WOMEN RAZOR MARKET BY CARTRIDGE RAZOR 2022−2028 (%)
TABLE 118 GLOBAL WOMEN RAZOR MARKET BY DISPOSABLE RAZORS 2022−2028 ($ MILLION)
TABLE 119 GLOBAL WOMEN RAZOR MARKET BY DISPOSABLE RAZORS 2022−2028 (%)
TABLE 120 GLOBAL WOMEN RAZOR MARKET BY SAFETY RAZORS 2022−2028 ($ MILLION)
TABLE 121 GLOBAL WOMEN RAZOR MARKET BY SAFETY RAZORS 2022−2028 (%)
TABLE 122 GLOBAL WOMEN RAZOR MARKET BY STRAIGHT RAZORS 2022−2028 ($ MILLION)
TABLE 123 GLOBAL WOMEN RAZOR MARKET BY STRAIGHT RAZORS 2022−2028 (%)
TABLE 124 GLOBAL WOMEN RAZOR MARKET BY OFFLINE 2022−2028 ($ MILLION)
TABLE 125 GLOBAL WOMEN RAZOR MARKET BY OFFLINE 2022−2028 (%)
TABLE 126 GLOBAL WOMEN RAZOR MARKET BY ONLINE 2022−2028 ($ MILLION)
TABLE 127 GLOBAL WOMEN RAZOR MARKET BY ONLINE 2022−2028 (%)
TABLE 128 GLOBAL WOMEN RAZOR MARKET BY BODY 2022−2028 ($ MILLION)
TABLE 129 GLOBAL WOMEN RAZOR MARKET BY BODY 2022−2028 (%)
TABLE 130 GLOBAL WOMEN RAZOR MARKET BY FACIAL 2022−2028 ($ MILLION)
TABLE 131 GLOBAL WOMEN RAZOR MARKET BY FACIAL 2022−2028 (%)
TABLE 132 GLOBAL WOMEN RAZOR MARKET BY STAINLESS STEEL 2022−2028 ($ MILLION)
TABLE 133 GLOBAL WOMEN RAZOR MARKET BY STAINLESS STEEL 2022−2028 (%)
TABLE 134 GLOBAL WOMEN RAZOR MARKET BY CARBON STEEL 2022−2028 ($ MILLION)
TABLE 135 GLOBAL WOMEN RAZOR MARKET BY CARBON STEEL 2022−2028 (%)
1 RESEARCH METHODOLOGY
2 RESEARCH OBJECTIVES
3 RESEARCH PROCESS
4 SCOPE & COVERAGE
4.1 MARKET DEFINITION
4.1.1 INCLUSIONS
4.1.2 EXCLUSIONS
4.1.3 MARKET ESTIMATION CAVEATS
4.2 BASE YEAR
4.3 SCOPE OF THE STUDY
4.3.1 MARKET SEGMENTATION BY PRODUCT
4.3.2 MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
4.3.3 MARKET SEGMENTATION BY USAGE
4.3.4 MARKET SEGMENTATION BY BLADE
4.3.5 MARKET SEGMENTATION BY GEOGRAPHY
5 REPORT ASSUMPTIONS & CAVEATS
5.1 KEY CAVEATS
5.2 CURRENCY CONVERSION
5.3 MARKET DERIVATION
6 MARKET AT A GLANCE
7 INTRODUCTION
7.1 OVERVIEW
7.1.1 GLOBAL SCENARIO
8 PREMIUM INSIGHTS
8.1 OVERVIEW
9 IMPACT OF SOCIAL MEDIA ON THE WOMEN’S PERSONAL CARE MARKET
9.1 CONSUMER BUYING BEHAVIOR
9.2 IMPACT OF COVID-19 ON WOMEN RAZORS MARKET
10 MARKET OPPORTUNITIES & TRENDS
10.1 INCREASING PRODUCT INNOVATIONS
10.2 GROWING DEVELOPMENT OF FACIAL RAZORS
10.3 THE GENDERLESS MOVEMENT
11 MARKET GROWTH ENABLERS
11.1 GROWING POPULARITY OF SHAVING AS PART OF WOMEN’S DAILY ROUTINE
11.2 GROWING DEVELOPMENT OF ECO-FRIENDLY WOMEN RAZORS
11.3 GROWING SUBSCRIPTION MODEL AMONG VENDORS
12 MARKET RESTRAINTS
12.1 HIGH LEVEL OF RISK FROM SUBSTITUTES
12.2 GROWING NORMALIZATION OF BODY HAIR
12.3 STICKER SHOCK + PINK TAX
13 MARKET LANDSCAPE
13.1 MARKET OVERVIEW
13.2 MARKET SIZE & FORECAST
13.2.1 INSIGHTS BY PRODUCT
13.2.2 INSIGHTS BY DISTRIBUTION CHANNEL
13.2.3 INSIGHTS BY USAGE
13.2.4 INSIGHTS BY BLADE
13.2.5 INSIGHTS BY GEOGRAPHY
13.3 FIVE FORCES ANALYSIS
13.3.1 THREAT OF NEW ENTRANTS
13.3.2 BARGAINING POWER OF SUPPLIERS
13.3.3 BARGAINING POWER OF BUYERS
13.3.4 THREAT OF SUBSTITUTES
13.3.5 COMPETITIVE RIVALRY
14 PRODUCT
14.1 MARKET SNAPSHOT & GROWTH ENGINE
14.2 MARKET OVERVIEW
14.3 CARTRIDGE
14.3.1 MARKET OVERVIEW
14.3.2 MARKET SIZE & FORECAST
14.3.3 MARKET BY GEOGRAPHY
14.4 DISPOSABLE
14.4.1 MARKET OVERVIEW
14.4.2 MARKET SIZE & FORECAST
14.4.3 MARKET BY GEOGRAPHY
14.5 SAFETY
14.5.1 MARKET OVERVIEW
14.5.2 MARKET SIZE & FORECAST
14.5.3 MARKET BY GEOGRAPHY
14.6 STRAIGHT
14.6.1 MARKET OVERVIEW
14.6.2 MARKET SIZE & FORECAST
14.6.3 MARKET BY GEOGRAPHY
15 DISTRIBUTION CHANNEL
15.1 MARKET SNAPSHOT & GROWTH ENGINE
15.2 MARKET OVERVIEW
15.3 OFFLINE
15.3.1 MARKET OVERVIEW
15.3.2 MARKET SIZE & FORECAST
15.3.3 MARKET BY GEOGRAPHY
15.4 ONLINE
15.4.1 MARKET OVERVIEW
15.4.2 MARKET SIZE & FORECAST
15.4.3 MARKET BY GEOGRAPHY
16 USAGE
16.1 MARKET SNAPSHOT & GROWTH ENGINE
16.2 MARKET OVERVIEW
16.3 BODY
16.3.1 MARKET OVERVIEW
16.3.2 MARKET SIZE & FORECAST
16.3.3 MARKET BY GEOGRAPHY
16.4 FACIAL
16.4.1 MARKET OVERVIEW
16.4.2 MARKET SIZE & FORECAST
16.4.3 MARKET BY GEOGRAPHY
17 BLADE
17.1 MARKET SNAPSHOT & GROWTH ENGINE
17.2 MARKET OVERVIEW
17.3 STAINLESS STEEL
17.3.1 MARKET OVERVIEW
17.3.2 MARKET SIZE & FORECAST
17.3.3 MARKET BY GEOGRAPHY
17.4 CARBON STEEL
17.4.1 MARKET OVERVIEW
17.4.2 MARKET SIZE & FORECAST
17.4.3 MARKET BY GEOGRAPHY
18 GEOGRAPHY
18.1 MARKET SNAPSHOT & GROWTH ENGINE
18.2 GEOGRAPHIC OVERVIEW
19 NORTH AMERICA
19.1 MARKET OVERVIEW
19.2 MARKET SIZE & FORECAST
19.3 NORTH AMERICA: PRODUCT
19.4 NORTH AMERICA: DISTRIBUTIONAL CHANNEL
19.5 NORTH AMERICA: USAGE
19.6 NORTH AMERICA: BLADE
19.7 KEY COUNTRIES
19.7.1 US: MARKET SIZE & FORECAST
19.7.2 CANADA: MARKET SIZE & FORECAST
20 EUROPE
20.1 MARKET OVERVIEW
20.2 MARKET SIZE & FORECAST
20.3 EUROPE: PRODUCT
20.4 EUROPE: DISTRIBUTIONAL CHANNEL
20.5 EUROPE: USAGE
20.6 EUROPE: BLADE
20.7 KEY COUNTRIES
20.7.1 UK: MARKET SIZE & FORECAST
20.7.2 FRANCE: MARKET SIZE & FORECAST
20.7.3 GERMANY: MARKET SIZE & FORECAST
20.7.4 ITALY: MARKET SIZE & FORECAST
20.7.5 SPAIN: MARKET SIZE & FORECAST
20.7.6 RUSSIA: MARKET SIZE & FORECAST
21 APAC
21.1 MARKET OVERVIEW
21.2 MARKET SIZE & FORECAST
21.3 APAC: PRODUCT
21.4 APAC: DISTRIBUTIONAL CHANNEL
21.5 APAC: USAGE
21.6 APAC: BLADE
21.7 KEY COUNTRIES
21.7.1 CHINA: MARKET SIZE & FORECAST
21.7.2 INDIA: MARKET SIZE & FORECAST
21.7.3 JAPAN: MARKET SIZE & FORECAST
21.7.4 AUSTRALIA: MARKET SIZE & FORECAST
21.7.5 SOUTH KOREA: MARKET SIZE & FORECAST
21.7.6 THAILAND: MARKET SIZE & FORECAST
21.7.7 MALAYSIA: MARKET SIZE & FORECAST
22 MIDDLE EAST & AFRICA
22.1 MARKET OVERVIEW
22.2 MARKET SIZE & FORECAST
22.3 MIDDLE EAST & AFRICA: PRODUCT
22.4 MIDDLE EAST & AFRICA: DISTRIBUTIONAL CHANNEL
22.5 MIDDLE EAST & AFRICA: USAGE
22.6 MIDDLE EAST & AFRICA: BLADE
22.7 KEY COUNTRIES
22.7.1 SOUTH AFRICA: MARKET SIZE & FORECAST
22.7.2 TURKEY: MARKET SIZE & FORECAST
22.7.3 SAUDI ARABIA: MARKET SIZE & FORECAST
22.7.4 UAE: MARKET SIZE & FORECAST
23 LATIN AMERICA
23.1 MARKET OVERVIEW
23.2 MARKET SIZE & FORECAST
23.3 LATIN AMERICA: PRODUCT
23.4 LATIN AMERICA: DISTRIBUTIONAL CHANNEL
23.5 LATIN AMERICA: USAGE
23.6 LATIN AMERICA: BLADE
23.7 KEY COUNTRIES
23.7.1 BRAZIL: MARKET SIZE & FORECAST
23.7.2 MEXICO: MARKET SIZE & FORECAST
23.7.3 ARGENTINA: MARKET SIZE & FORECAST
23.7.4 COLUMBIA: MARKET SIZE & FORECAST
24 COMPETITIVE LANDSCAPE
24.1 COMPETITION OVERVIEW
24.2 MARKET SHARE ANALYSIS
24.2.1 P&G
24.2.2 EDGEWELL
24.2.3 HARRY’S
24.2.4 KAI
24.2.5 BIC
24.2.6 BOMBAY SHAVING COMPANY
25 KEY COMPANY PROFILES
25.1 P&G
25.1.1 BUSINESS OVERVIEW
25.1.2 PRODUCT OFFERINGS
25.1.3 KEY STRATEGIES
25.1.4 KEY STRENGTHS
25.1.5 KEY OPPORTUNITIES
25.2 EDGEWELL
25.2.1 BUSINESS OVERVIEW
25.2.2 PRODUCT OFFERINGS
25.2.3 KEY STRATEGIES
25.2.4 KEY STRENGTHS
25.2.5 KEY OPPORTUNITIES
25.3 BIC
25.3.1 BUSINESS OVERVIEW
25.3.2 PRODUCT OFFERINGS
25.3.3 KEY STRATEGIES
25.3.4 KEY STRENGTHS
25.3.5 KEY OPPORTUNITIES
25.4 HARRY’S
25.4.1 BUSINESS OVERVIEW
25.4.2 PRODUCT OFFERINGS
25.4.3 KEY STRATEGIES
25.4.4 KEY STRENGTHS
25.4.5 KEY OPPORTUNITIES
25.5 BOMBAY SHAVING COMPANY
25.5.1 BUSINESS OVERVIEW
25.5.2 PRODUCT OFFERINGS
25.5.3 KEY STRATEGIES
25.5.4 KEY STRENGTHS
25.5.5 KEY OPPORTUNITIES
25.6 KAI
25.6.1 BUSINESS OVERVIEW
25.6.2 PRODUCT OFFERINGS
25.6.3 KEY STRATEGIES
25.6.4 KEY STRENGTHS
25.6.5 KEY OPPORTUNITIES
26 OTHER PROMINENT VENDORS
26.1 ALLEYOOP
26.1.1 BUSINESS OVERVIEW
26.1.2 PRODUCT OFFERINGS
26.2 ALL GIRLS SHAVE CLUB
26.2.1 BUSINESS OVERVIEW
26.2.2 PRODUCT OFFERINGS
26.3 BEBODYWISE
26.3.1 BUSINESS OVERVIEW
26.3.2 PRODUCT OFFERINGS
26.4 CARMESI
26.4.1 BUSINESS OVERVIEW
26.4.2 PRODUCT OFFERINGS
26.5 DORCO
26.5.1 BUSINESS OVERVIEW
26.5.2 PRODUCT OFFERINGS
26.6 EDWIN JAGGER
26.6.1 BUSINESS OVERVIEW
26.6.2 PRODUCT OFFERINGS
26.7 ESTRID
26.7.1 BUSINESS OVERVIEW
26.7.2 PRODUCT OFFERINGS
26.8 FEATHER
26.8.1 BUSINESS OVERVIEW
26.8.2 PRODUCT OFFERINGS
26.9 FFS BEAUTY
26.9.1 BUSINESS OVERVIEW
26.9.2 PRODUCT OFFERINGS
26.10 GRÜUM
26.10.1 BUSINESS OVERVIEW
26.10.2 PRODUCT OFFERINGS
26.11 HANNI
26.11.1 BUSINESS OVERVIEW
26.11.2 PRODUCT OFFERINGS
26.12 HAPPY LEGS CLUB
26.12.1 BUSINESS OVERVIEW
26.12.2 PRODUCT OFFERINGS
26.13 JILLRAZOR
26.13.1 BUSINESS OVERVIEW
26.13.2 PRODUCT OFFERINGS
26.14 JUNGLE CULTURE
26.14.1 BUSINESS OVERVIEW
26.14.2 PRODUCT OFFERINGS
26.15 KITSCH
26.15.1 BUSINESS OVERVIEW
26.15.2 PRODUCT OFFERINGS
26.16 LETSSHAVE.COM
26.16.1 BUSINESS OVERVIEW
26.16.2 PRODUCT OFFERINGS
26.17 MAKE MY SHAVE
26.17.1 BUSINESS OVERVIEW
26.17.2 PRODUCT OFFERINGS
26.18 NUDDY
26.18.1 BUSINESS OVERVIEW
26.18.2 PRODUCT OFFERINGS
26.19 OSCAR RAZOR
26.19.1 BUSINESS OVERVIEW
26.19.2 PRODUCT OFFERINGS
26.20 OUISHAVE
26.20.1 BUSINESS OVERVIEW
26.20.2 PRODUCT OFFERINGS
26.21 PARKER SAFETY RAZOR
26.21.1 BUSINESS OVERVIEW
26.21.2 PRODUCT OFFERINGS
26.22 PLUSH
26.22.1 BUSINESS OVERVIEW
26.22.2 PRODUCT OFFERINGS
26.23 PRESERVE
26.23.1 BUSINESS OVERVIEW
26.23.2 PRODUCT OFFERINGS
26.24 PURE SILK
26.24.1 BUSINESS OVERVIEW
26.24.2 PRODUCT OFFERINGS
26.25 REDROOM TECHNOLOGY
26.25.1 BUSINESS OVERVIEW
26.25.2 PRODUCT OFFERINGS
26.26 SHISEIDO COMPANY
26.26.1 BUSINESS OVERVIEW
26.26.2 PRODUCT OFFERINGS
26.27 SIRONA HYGIENE PRIVATE LIMTED
26.27.1 BUSINESS OVERVIEW
26.27.2 PRODUCT OFFERINGS
26.28 STERLING SHAVE CLUB
26.28.1 BUSINESS OVERVIEW
26.28.2 PRODUCT OFFERINGS
26.29 SHAVEMOB
26.29.1 BUSINESS OVERVIEW
26.29.2 PRODUCT OFFERINGS
26.30 SUPER-MAX
26.30.1 BUSINESS OVERVIEW
26.30.2 PRODUCT OFFERINGS
26.31 THE WOMEN’S SHAVE CLUB
26.31.1 BUSINESS OVERVIEW
26.31.2 PRODUCT OFFERINGS
26.32 TWEEZERMAN INTERNATIONAL
26.32.1 BUSINESS OVERVIEW
26.32.2 PRODUCT OFFERINGS
26.33 THE SHAVE UNION
26.33.1 BUSINESS OVERVIEW
26.33.2 PRODUCT OFFERINGS
26.34 WOMEN’S INDIA PERSONAL CARE
26.34.1 BUSINESS OVERVIEW
26.34.2 PRODUCT OFFERINGS
27 REPORT SUMMARY
27.1 KEY TAKEAWAYS
27.2 STRATEGIC RECOMMENDATIONS
28 QUANTITATIVE SUMMARY
28.1 MARKET BY PRODUCT
28.1.1 NORTH AMERICA: PRODUCT SEGMENTATION
28.1.2 EUROPE: PRODUCT SEGMENTATION
28.1.3 APAC: PRODUCT SEGMENTATION
28.1.4 MIDDLE EAST & AFRICA: PRODUCT SEGMENTATION
28.1.5 LATIN AMERICA: PRODUCT SEGMENTATION
28.2 MARKET BY DISTRIBUTION CHANNEL
28.2.1 NORTH AMERICA: DISTRIBUTION CHANNEL SEGMENTATION
28.2.2 EUROPE: DISTRIBUTION CHANNEL SEGMENTATION
28.2.3 APAC: DISTRIBUTION CHANNEL SEGMENTATION
28.2.4 MIDDLE EAST & AFRICA: DISTRIBUTION CHANNEL SEGMENTATION
28.2.5 LATIN AMERICA: DISTRIBUTION CHANNEL SEGMENTATION
28.3 MARKET BY USAGE SEGMENTATION
28.3.1 NORTH AMERICA: USAGE SEGMENTATION
28.3.2 EUROPE: USAGE SEGMENTATION
28.3.3 APAC: USAGE SEGMENTATION
28.3.4 MIDDLE EAST & AFRICA: USAGE SEGMENTATION
28.3.5 LATIN AMERICA: USAGE SEGMENTATION
28.4 MARKET BY BLADES SEGMENTATION
28.4.1 NORTH AMERICA: BLADES SEGMENTATION
28.4.2 EUROPE: BLADES SEGMENTATION
28.4.3 APAC: BLADES SEGMENTATION
28.4.4 MIDDLE EAST & AFRICA: BLADES SEGMENTATION
28.4.5 LATIN AMERICA: BLADES SEGMENTATION
28.5 MARKET BY GEOGRAPHY
28.5.1 CARTRIDGE RAZOR: GEOGRAPHY SEGMENTATION
28.5.2 DISPOSABLE RAZORS: GEOGRAPHY SEGMENTATION
28.5.3 SAFETY RAZORS: GEOGRAPHY SEGMENTATION
28.5.4 STRAIGHT RAZORS: GEOGRAPHY SEGMENTATION
28.5.5 OFFLINE: GEOGRAPHY SEGMENTATION
28.5.6 ONLINE: GEOGRAPHY SEGMENTATION
28.5.7 BODY: GEOGRAPHY SEGMENTATION
28.5.8 FACIAL: GEOGRAPHY SEGMENTATION
28.5.9 STAINLESS STEEL: GEOGRAPHY SEGMENTATION
28.5.10 CARBON STEEL: GEOGRAPHY SEGMENTATION
29 APPENDIX
29.1 ABBREVIATIONS
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