The outbreak of COVID-19 is boosting the demand for immune health supplements and is emerging as a major revenue generator across the geography.
According to the latest Arizton's market research report, the global immune health supplements market size to cross USD 21 billion by 2025, growing at a CAGR of 9% during the forecast period.
Global Immune Health Supplements Market Growth
The exponential demand for plant-based supplements is fueling the growth of the global immune health supplements market. The growing population and legalization of cannabis is fueling the need for e-commerce retailing of immunity supplements in the global immune health supplements market. The outbreak of COVID-19 is boosting the demand for immune supplements and is emerging as a major revenue generator across the geography. The rising number of aging population and preferences in personalizing services in health and wellness is fueling the demand for immunity supplements in the medical and healthcare industries.
Increasing Awareness of Organic Health Supplements
Organic health supplements are nutrient powerhouses in plant-based diets which is gaining immense traction in the supplements industry as well. The trends in health industry are pushing the vendors to include simple ingredients in immune supplements to achieve organic and clean labels. This in turn, is creating new opportunities and encouraging vendors to explore new product solutions in the global immune health supplements market. Based on the trend, retail outlets such as Costco is increasingly allocating additional shelves for organic food and health supplements. This encourages players to offer new products in the market that are suitable for consumers seeking vegan and organic products.
- Market Size & Forecast by Revenue | 2019−2025
- Market Dynamics – Leading trends, growth drivers, restraints, and investment opportunities
- Segmentation – A detailed analysis by ingredients, form, source, distribution, and geography
- Competitive Landscape – 5 Key Company Profiles and 14 Other Prominent Vendors
Global Immune Health Supplements Market – Geographic Analysis
In 2019, North America was the largest revenue contributor and will continue to dominate the market during the forecast period. The rise in the chronic illness and preventive health measures taken by an individual is driving growth in the global immune health supplements market. The country such as the US, the demand for ashwagandha is high as people seek natural and organic substitutes for their immunity. Due of the COVID-19 pandemic, the demand for ashwagandha is expected to surge as the scope for plant-based ingredients is on the rise, boosting adoption in the immune health supplement in the market.
The global immune health supplements market is highly competitive as there are significant numbers of vendors in this market. The innovation, research process, competitive landscape, new entrant possibilities, and stringent regulations from standard bodies can further intensify the challenges and rivalry in the coming years. COVID-19 is fueling the demand for more plant-based immune supplements which in turn, is creating challenges for the vendors. With the possibility of incremental growth, the non-traditional players are expected to venture into the global immune health supplements market during the forecast period. The online vendors can assess the requirement for a particular individual based on the purchase pattern and frequency.
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