- The global maternity apparels market is expected to cross $7 billion by 2023
- The daywear apparel segment is likely to merge as the largest segment
- Asos, Seraphine, Cake Maternity, and Destination Maternity are the leading vendors in the market
Arizton Advisory & Intelligence has recently published a report on Maternity Apparels Market – Global Outlook and Forecast 2017–2023. The report consists of 128 pages of in-depth information about the maternity apparels market size, segmentation of the market, and also profiles the leading and other prominent vendors.
According to analyst at Arizton, the maternity apparels market is the largest segment of the global maternity care market. The global maternity apparels market size is going to cross $7 billion in terms of revenue by 2023.
The demand for maternity wear is high from developed countries such as North America and Europe
The presence of high fashion-conscious consumers and the high disposable incomes are the major reasons for increased demand of pregnancy wears in these regions. According to the maternity apparels market report, North America dominated the global maternity apparels market with a market share of 33.11% followed by Europe in 2016. The millennial moms are willing to spend extra on the premium brands to look fashionable yet comfortable clothes throughout and after their pregnancy as well.
Demand for formal maternity wear has increased exponentially
There has been an increase in the women labor workforce globally. More women are career oriented and prefer having babies after settling down in their careers. Thus, women have more disposable income to spend on maternity apparels. Also, there is an increasing trend among women working until their last trimester. Thus, the demand for formal maternity apparel has increased exponentially.
The report also discusses leading trends, opportunities, and drivers of the market. A few of the factors that are going to drive the global maternity apparels market are as following:
- Introduction of organic and radiation proof clothing
- Presence of innovative innerwear
- Increased sales through online shops
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