Is Eco-tourism a new trend in the US Glamping market?


Arizton’s recent market research report on the glamping market in the US provides a comprehensive industry analysis, trend forecasts, and competitive analysis. The study segments the glamping market in US by accommodation types (cabins, safari tents, yurts, tree houses, tipis, and others), end-users (consumers and events), by areas (rural and urban), and land ownership (public and private).

The glamping market in US is projected to reach revenues of around $1 billion by 2024, growing at a CAGR of over 15% during 2019−2024.

Glamping refers to a type of camping that offers certain glorious amenities, exquisite functionalities, and luxurious comforts that are traditionally not part of camping. Staycations have increased the appeal for glamping and opened up camping to expensive accommodations in the glamping market in the US.

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The top 3 drivers and trends augmenting the evolution of the glamping market in the US are discussed below:

Increasing growth of staycations and wellness tourism industry

Holiday habits have been changing since the culmination of the US financial crisis; tourists are favoring shorter and more frequent trips due to growing stressors, thereby increasing popularity and demand for staycations. Staycations are also generally less stressful as they do not include long-distance travel. Orlando, Chicago, San Diego, Seattle, and few other notable destinations are the leading choices for staycations for tourists in the US.

In the US, wellness tourism is a rapidly growing segment. US nationals are consequently looking out for vacations that are restorative and go above and beyond to help them feel better. This has led to the profusion of transformative experiences in camping that include the likes of yoga immersions, walking tours, cycling, hiking trips, meditation sessions, healthy culinary activities, kayaking, and spa treatments.

The US and China are the leading two countries with the highest number of wellness trips.

Tourists also spend higher premiums on wellness trips, and they are more likely to jump on glamping than traditional camping.

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Diversifying camping audience

In early days, camping was seen as a budget-friendly holiday activity for those that were not able to afford foreign trips and vacations. Millennial, baby boomers, and Generation Z are the major target audience for both the glamping and camping industry. Baby boomers, who are looking for comfort and experience more than regular camping, are switching to glamping. Millennials are the wanderlust generation, looking for unexpected experience, which is leading them to glamping, while the generation Z enjoys camping experiences over glamping. Therefore, the demand for camping supplies and the glamping industry is increasing.

Also, people from different nationalities prefer diverse camping activities such as hiking, fishing, relaxation, de-stress, and so on. All these factors are leading to a diversity of demands for camping and glamping, thereby expecting to drive up revenues for the market.

Customer’s preference for green travel choices

Eco-tourism or sustainable travel is becoming popular among travelers as this type of travel helps in conserving natural habitat, minimizing pollution, decreasing waste generation, and involving judicious resources utilization. More than 60% of US travelers are aware of their sustainable practices. Camping is a greener accommodation, provided waste disposal and resource usage is minimized. Glamping is a step up to camping, providing access to outdoors without destroying or overdeveloping them, thereby having incredibly low impact. Most businesses in the glamping market in the US build their accommodation sustainably. Glamping structures are semi-permanent, produce very little waste, and have a low carbon footprint. Mustang Monument, which offers western ranch glamping, donates proceeds from every stay to saving Mustangs in the US, providing them with a sanctuary and the required care.

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The Resort at Paws Up, Under Canvas, Collective Retreats, and Tentrr are the major vendors in the glamping market in the US.

The complete overview of the latest market research report on the glamping market in the US by Arizton is now available.

The report offers a detailed study of major trends, drivers, challenges and provides market sizing and forecast for major geographies.

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