Glamping is the contemporary take on camping that attracts luxury travelers to a social living experience that allows reconnecting with great outdoors. The increasing number of life-affirming activities along with a plethora of health and wellness services and adventure activities is fueling the growth of the US glamping market. These campsites are designed as a combination of functionality and aesthetic and thus sits cozily with the luxury traveler in the US. The growing demands for better-quality, higher-end accommodations, amenities, and services are driving the growth of the US market. The increasing focus on mental health and traveling to the outdoors is driving the popularity of camping market in the US. The launch of the American Glamping Association in 2018 has transformed the industry. This association operates as a nonprofit organization aiming at providing existent and perspective leading organizations in the US with opportunities, resources, information, and accreditation in the US market. The establishment of this association will create new opportunities and optimize the existing ones, enabling the leading vendors to offer better consumer experiences. The growing number of indoor-oriented people turning towards the outdoors is one of the major factors attributing to the growth of the market. The players are offering accommodations at a range of price points from $100 to $4,500 to attract a maximum number of consumers in the US market. The trend where consumers want experiences that are offbeat, authentic, and approachable, breaking the traditional hotel model and fueling the demand for innovative business models across the market. The exponential growth of Airbnb is one example of changes in consumer preferences. States such as California, New York, Colorado, Washington, and Texas are the most popular areas for glamping in the US.
Several top luxury tent vendors that are offering generic units that are easy and quick to install, thereby driving the demand for mid-range products in the US market. The increasing focus on customization and structural innovations will contribute to the transformation of the market over the next few years.
US GLAMPING MARKET TRENDS DRIVERS
The exponential growth and popularity of wellness tourism will fuel the growth of the US glamping market. The US wellness industry is driven by the increasing number of burned-out Americans looking to unwind in healthy ways which include tending to one’s well-being—mental, physical, or spiritual. The leading vendors are offering immersive and transformative experiences that include a host of activities such as yoga immersions, walking tours, cycling, hiking trips, meditation sessions, healthy culinary activities, kayaking, recreational boating, and spa treatments in the US market. The growing demand for healthy lifestyles is encouraging the players to provide access to several levels of services and amenities to attract the maximum number of consumers in the US market. The glamping companies are constantly striving to enhance comfort levels that align with the changing consumer requirements in the market. The inclusion of wellness treatments at campsites and custom-tailored retreats to an abundance of services will help boost revenues in the US glamping market.
US Glamping Market –Segmentation
This market research report includes a detailed segmentation of the market by
- Accommodation type
- End-user groups
- Land Ownership
US GLAMPING MARKET ACCOMMODATION TYPE
Innovative interior designs and host of activities drives the cabins segment in the US glamping market
The US glamping market by accommodation type is segmented into cabins, safari tents, yurts, tree houses, tipis, and others. Cabins segment dominated more than 1/3rd of the total market share in 2018, growing at a CAGR of more than 14% during the forecast period. The increasing popularity of cabin dug out in the woods to experience the outdoor charm and experience to live close to nature is driving the growth of this segment in the US market. The leading vendors are offering advanced amenities that meet the different requirements of the consumers in the market. The players are investing in cabins that are converted caravans, and tree houses are more expensive and require some advance prep to gain a larger market share. For instance, Sandy Pines Campground which offers safari tents and RV hookups introduced 12 Camp Carriages in 2018, fitted with AC, beds, exterior window shutters, seating areas, and firepits. The increasing focus on interior design and value-added services will transform the US glamping market.
Safari tents are categorized as ultra-luxury products and are in demand due to their versatility and lower degree of permanency in the US market. The players are developing yurts in modern styles and exotic features to boost their profitability in the market. The introduction of luxury multi-storey tree houses with premium amenities will revolutionize the US glamping market.
US GLAMPING MARKET – BY END-USER GROUPS
Events such as music festivals, weddings, corporate retreats, and wellness retreats boost revenues in the US glamping market
The end-user groups in the US glamping market are divided into consumers and events. Events are the fastest growing end-user segment in the US market, at a CAGR of over 16% during the forecast period. The growing demand for striking spots for a fancy-yet-rural experience, it is being used for both personal and professional events is driving the growth of this segment in the US market. The vendors are designing programs for corporates to create unique shared experiences and further company objectives via workshops, team building exercises, and training in the outdoors in the market. The companies are providing bespoke, curated full-service event production and provide for-hire accommodation taking care of everything from gourmet food, live music, activities, to overnight stays in the market. The introduction of a series of décor options and a selection of room choices spanning bell tents, yurts, luxury airstreams, and pop-up suites will drive the growth of the US glamping market. Some of the popular events include music festivals, weddings, corporate retreats, wellness retreats, parties, product releases, photo/ film shoots, Bat mitzvahs, galas, reunions, trade shows, and conferences.
The growing demand from millennial and baby boomer couples is encouraging a larger number of vendors to introduce romantic getaways with adults-only luxury camping offerings in the US market. Weekend getaways are emerging as the popular choice for individual consumers in the US glamping market.
US GLAMPING MARKET BY AREA
Countryside camping and exploration of the wilderness is fueling the demand in the US glamping market
The US glamping market by area is categorized into the urban and rural area. Rural area segment occupied more than three-fourths of the total market share in 2018, growing at a CAGR of around 15% during the forecast period. The increasing lure of the spare spaces in countryside and wilderness within the natural environment is fueling the growth of this segment in the US market. Luxury camping typically suited to rustic locations, where land does not command a huge bunch of notes and provides an added edge is gaining immense traction in the market. The seclusion of nature is particularly popular with consumers, and therefore rural glamping leads to higher revenues in the US market. Fueled by popular culture, celebrities, travel bloggers, and Instagram many consumers are planning these trips to experience solace in nature. For instance, Wagon Station Encampment was an artist’s retreat in the middle of Joshua Tree National Park, constituting a small sleeping pod, designed to give inspiration and shelter to hikers, campers, writers, artists, thinkers suffering from creative block and it has a communal kitchen, composting toilets, and open-air showers. Such features will help companies attract new consumers to the glamping market.
The growing popularity of greenways, roofs, and public spots will drive the growth of the urban area segment in the US market. The increasing uptake of Airstream trailers as hotel rooms will boost revenues in this market segment. The vendors are offering discovery and exploration of certain areas of cities that have been overlooked to providing stellar views of the city’s skyline, to watching the sunrise off the coast of the ocean to gain a larger US glamping market share.
US GLAMPING MARKET BY LAND OWNERSHIP
Vineyards, farms, and ranches are gaining immense popularity in the US glamping market
The land ownership segment in the US glamping market is classified into private and public land. Private land is the fastest growing segment in the US market, at a CAGR of approximately 17% during the forecast period. The increasing number of consumers renting out high-end accommodations on private lands is fueling the growth of this segment in the US market. The supply of private land is enormous, creating new opportunities for the market. The use of glamps at private lands could potentially be higher with millennials as it heavily relying on the sharing-economy business model. Vineyards, farms, and ranches are extremely popular, and the owners offer interactive courses such as courses in cheese making to lure more consumers in the US market. The influx of exclusive properties such as cabins and treehouses with Wi-Fi, morning tea on request, and other such value-added features will attract more consumers and boost revenues in the US glamping market over the next few years.
Public lands offer a variety of outdoor leisure activities that includes waterfalls, active geysers, paddling, white water rafting, and other such activities in the US market. States such as Wisconsin, Washington, and Alabama are investing in the development of public lands to attract more consumers in the market. The new campsites at or near National Parks enable vendors to create expeditions and adventure packages in the US glamping market.
The US glamping market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
- Safari Tents
- Tree Houses