Glamping Market in the US - Market Research
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This market research report on the US glamping market offers analysis on market size & forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights on segmentation by accommodation type (cabins, safari tents, yurts, tree houses, tipis, and others), by end-users (consumers and events), by area (rural areas and urban areas), and by land ownership (public lands and private lands).

US Glamping Market - Overview

Glamping is the contemporary take on camping that attracts luxury travelers to a social living experience that allows reconnecting with great outdoors. The increasing number of life-affirming activities along with a plethora of health and wellness services and adventure activities is fueling the growth of the US glamping market. These campsites are designed as a combination of functionality and aesthetic and thus sits cozily with the luxury traveler in the US. The growing demands for better-quality, higher-end accommodations, amenities, and services are driving the growth of the US market. The increasing focus on mental health and traveling to the outdoors is driving the popularity of camping in the US market. The launch of the American Glamping Association in 2018 has transformed the industry. This association operates as a nonprofit organization aiming at providing existent and perspective leading organizations in the US with opportunities, resources, information, and accreditation in the US market. The establishment of this association will create new opportunities and optimize the existing ones, enabling the leading vendors to offer better consumer experiences. The growing number of indoor-oriented people turning towards the outdoors is one of the major factors attributing to the growth of the market. The players are offering accommodations at a range of price points from $100 to $4,500 to attract a maximum number of consumers in the US market. The trend where consumers want experiences that are offbeat, authentic, and approachable, breaking the traditional hotel model and fueling the demand for innovative business models across the market. The exponential growth of Airbnb is one example of changes in consumer preferences. States such as California, New York, Colorado, Washington, and Texas are the most popular areas for glamping in the US.

Several top luxury tent vendors that are offering generic units that are easy and quick to install, thereby driving the demand for mid-range products in the US market. The increasing focus on customization and structural innovations will contribute to the transformation of the market over the next few years. The glamping market in US is projected to reach a revenue of around $1 billion by 2024, growing at a CAGR of over 15% during 2018−2024.

US Glamping Market - Dynamics

The exponential growth and popularity of wellness tourism will fuel the growth of the US glamping market. The US wellness industry is driven by the increasing number of burned-out Americans looking to unwind in healthy ways which include tending to one’s well-being—mental, physical, or spiritual. The leading vendors are offering immersive and transformative experiences that include a host of activities such as yoga immersions, walking tours, cycling, hiking trips, meditation sessions, healthy culinary activities, kayaking, recreational boating, and spa treatments in the US market. The growing demand for healthy lifestyles is encouraging the players to provide access to several levels of services and amenities to attract the maximum number of consumers in the US market. The glamping companies are constantly striving to enhance comfort levels that align with the changing consumer requirements in the market. The inclusion of wellness treatments at campsites and custom-tailored retreats to an abundance of services will help boost revenues in the US glamping market.

US Glamping Market –Segmentation

This market research report includes a detailed segmentation of the market by accommodation type, end-user groups, area, and land ownership.

Glamping market in US - Market Share Analysis

US Glamping Market – By Accommodation Type

Innovative interior designs and host of activities drives the cabins segment in the US glamping market

The US glamping market by accommodation type is segmented into cabins, safari tents, yurts, tree houses, tipis, and others. Cabins segmented dominated more than 1/3rd of the total market share in 2018, growing at a CAGR of more than 14% during the forecast period. The increasing popularity of cabin dug out in the woods to experience the outdoor charm and experience to live close to nature is driving the growth of this segment in the US market. The leading vendors are offering advanced amenities that meet the different requirements of the consumers in the market. The players are investing in cabins that are converted caravans, and tree houses are more expensive and require some advance prep to gain a larger market share. For instance, Sandy Pines Campground which offers safari tents and RV hookups introduced 12 Camp Carriages in 2018, fitted with AC, beds, exterior window shutters, seating areas, and firepits. The increasing focus on interior design and value-added services will transform the US glamping market.

Safari tents are categorized as ultra-luxury products and are in demand due to their versatility and lower degree of permanency in the US market. The players are developing yurts in modern styles and exotic features to boost their profitability in the market. The introduction of luxury multi-storey tree houses with premium amenities will revolutionize the US glamping market.

US Glamping Market – By End-user Groups

Events such as music festivals, weddings, corporate retreats, and wellness retreats boost revenues in the US glamping market

The end-user groups in the US glamping market are divided into consumers and events. Events are the fastest growing end-user segment in the US market, at a CAGR of over 16% during the forecast period. The growing demand for striking spots for a fancy-yet-rural experience, it is being used for both personal and professional events is driving the growth of this segment in the US market. The vendors are designing programs for corporates to create unique shared experiences and further company objectives via workshops, team building exercises, and training in the outdoors in the market. The companies are providing bespoke, curated full-service event production and provide for-hire accommodation taking care of everything from gourmet food, live music, activities, to overnight stays in the market. The introduction of a series of décor options and a selection of room choices spanning bell tents, yurts, luxury airstreams, and pop-up suites will drive the growth of the US glamping market. Some of the popular events include music festivals, weddings, corporate retreats, wellness retreats, parties, product releases, photo/ film shoots, Bat mitzvahs, galas, reunions, trade shows, and conferences.

The growing demand from millennial and baby boomer couples is encouraging a larger number of vendors to introduce romantic getaways with adults-only luxury camping offerings in the US market. Weekend getaways are emerging as the popular choice for individual consumers in the US glamping market.

US Glamping Market – By Area

Countryside camping and exploration of the wilderness is fueling the demand in the US glamping market

The US glamping market by area is categorized into the urban and rural area. Rural area segment occupied more than three-fourths of the total market share in 2018, growing at a CAGR of around 15% during the forecast period. The increasing lure of the spare spaces in countryside and wilderness within the natural environment is fueling the growth of this segment in the US market. Luxury camping typically suited to rustic locations, where land does not command a huge bunch of notes and provides an added edge is gaining immense traction in the market. The seclusion of nature is particularly popular with consumers, and therefore rural glamping leads to higher revenues in the US market. Fueled by popular culture, celebrities, travel bloggers, and Instagram many consumers are planning these trips to experience solace in nature. For instance, Wagon Station Encampment was an artist’s retreat in the middle of Joshua Tree National Park, constituting a small sleeping pod, designed to give inspiration and shelter to hikers, campers, writers, artists, thinkers suffering from creative block and it has a communal kitchen, composting toilets, and open-air showers. Such features will help companies attract new consumers in the US glamping market.

The growing popularity of greenways, roofs, and public spots will drive the growth of the urban area segment in the US market. The increasing uptake of Airstream trailers as hotel rooms will boost revenues in this market segment. The vendors are offering discovery and exploration of certain areas of cities that have been overlooked to providing stellar views of the city’s skyline, to watching the sunrise off the coast of the ocean to gain a larger US glamping market share.

US Glamping Market – By Land Ownership

Vineyards, farms, and ranches are gaining immense popularity in the US glamping market

The land ownership segment in the US glamping market is classified into private and public land. Private land is the fastest growing segment in the US market, at a CAGR of approximately 17% during the forecast period. The increasing number of consumers renting out high-end accommodations on private lands is fueling the growth of this segment in the US market. The supply of private land is enormous, creating new opportunities for the market. The use of glamps at private lands could potentially be higher with millennials as it heavily relying on the sharing-economy business model. Vineyards, farms, and ranches are extremely popular, and the owners offer interactive courses such as courses in cheese making to lure more consumers in the US market. The influx of exclusive properties such as cabins and tree houses with Wi-Fi, morning tea on request, and other such value-added features will attract more consumers and boost revenues in the US glamping market over the next few years.

Public lands offer a variety of outdoor leisure activities that includes waterfalls, active geysers, paddling, white water rafting, and other such activities in the US market.  States such as Wisconsin, Washington, and Alabama are investing in the development of public lands to attract more consumers in the market. The new campsites at or near National Parks enable vendors to create expeditions and adventure packages in the US glamping market.

Key Vendor Analysis

The US glamping market is highly fragmented with the presence of private and public OHP providers. The leading vendors operate multiple locations across the US with each site offering a unique rural experience to sustain the intense competition in the market. The top player's area is revising their business models to maintain their US market share. The companies are taking the opportunity of turning their existing property or using their land into campsites to boost their profitability in the US glamping market.

The major vendors in the US glamping market are:

  • The Resort at Paws Up
  • Under Canvas
  • Collective Retreats
  • Tentrr

Other prominent vendors include Asheville Glamping, AutoCamp, Capitol Reef Resort, Camp’d Out, Conestoga Ranch, El Cosmico, El Capitan Canyon, EXP Journeys, Fireside Resort, Hoot Owl Hill, Kestrel Camp, Minam River Lodge, Nomadics Tipi Makers, Sandy Pines Campground, Sinya, Terra Glamping, Ventana Big Sur, Walden Retreats, and Wigwam Motel.

Key market insights include

  1. The analysis of US glamping market provides market size and growth rate for the forecast period 2019-2024.
  2. It offers comprehensive insights into current industry trends, trend forecast, and growth drivers about the US glamping market.
  3. The report provides the latest analysis of market share, growth drivers, challenges, and investment opportunities.
  4. It offers a complete overview of market segments and the regional outlook of US glamping market.
  5. The report offers a detailed overview of the vendor landscape, competitive analysis, and key market strategies to gain competitive advantage.

 

The US glamping market size is expected to reach values of around $1 billion by 2024, growing at an impressive CAGR of more than 15% during 2018-2024.

The US glamping market is driven by advertisement and marketing through online articles and social media posts. The vendors are offering experimental locations, trialing new products, services, and amenities to attract consumers in the US market. The market research report provides in-depth market analysis and segmental analysis of the US glamping market by accommodation type, end-user groups, area, and land ownership.

Base Year:            2018

Forecast Year:      2019-2024

The report considers the present scenario of the US glamping market and its market dynamics for the period 2019−2024. It covers a detailed overview of various market growth enablers, restraints, and trends. The study includes both the demand and supply sides of the market. It also profiles and analyzes the leading companies and several other prominent companies operating in the market.

Major Vendors in the US Glamping Market

  • The Resort at Paws Up
    • Business Overview
    • Major Accommodation Offerings
    • Key Strategies
    • Key Strengths
    • Key Opportunities
  • Under Canvas
  • Collective Retreats
  • Tentrr

Prominent Players in the US Glamping Market

  • Asheville Glamping
    • Business Overview
    • Major Accommodation Offerings
    • Key Strategies
    • Key Strengths
  • AutoCamp
  • Capitol Reef Resort
  • Camp’d Out
  • Conestoga Ranch
  • El Cosmico
  • El Capitan Canyon
  • EXP Journeys
  • Fireside Resort
  • Hoot Owl Hill
  • Kestrel Camp
  • Minam River Lodge
  • Nomadics Tipi Makers
  • Sandy Pines Campground
  • Sinya
  • Terra Glamping
  • Ventana Big Sur
  • Walden Retreats
  • Wigwam Motel

Market Segmentation by Accommodation Type

  • Cabins
  • Safari Tents
  • Yurts
  • Tree Houses
  • Tipis
  • Others

Market Segmentation by End-user Groups

  • Consumers
  • Events

Market Segmentation by Area

  • Urban Area
  • Rural Area

Market Segmentation by Land Ownership

  • Private Land
  • Public Land

1          Research Methodology

2          Research Objectives

3          Research Process

 

4          Report Coverage

4.1       Market Definition

4.2       Base Year

4.3       Scope of Study

4.3.1   Market Segmentation by Accommodation Type

4.3.2   Market Segmentation by End-user

4.3.3   Market Segmentation by Area

4.3.4   Market Segmentation by Land Ownership

 

5          Report Assumptions and Caveats

5.1       Key Caveats

5.2       Inclusions

5.3       Exclusions

5.4       Currency Conversion

5.5       Market Derivation

 

6          Market at a Glance

7          Introduction

7.1       Overview

7.2       State of the US Economy

7.3       Boutique and Luxury Hotel Sectors

7.3.1   Profile of a luxury traveler

7.4       Camping and Campers in US

7.4.1   Camper Insights

7.4.2   A Camping Destination

7.5       Glamping: An Overview

7.5.1   The American Glamping Association

 

8          Market Dynamics

8.1       Market Growth Enablers

8.1.1   Rise of Staycations

8.1.2   Upcoming Wellness Tourism Industry

8.1.3   Diversifying Camping Audience

8.1.4   Glamping de rigueur at Music Festivals

8.1.5   Advances in Off-grid Technology

8.1.6   YOY Impact of Market Growth Enablers

8.2       Market Growth Restraints

8.2.1   Business Cycle Dictated by Seasonality

8.2.2   Expensive Builds

8.2.3   Perception: Glamping not Camping

8.2.4   Lack of Knowledge

8.2.5   Competition from RVs

8.2.6   YOY Impact of Market Growth Restraints

8.3       Market Opportunities and Trends

8.3.1   Green Travel Choices follow an Upward Trajectory

8.3.2   Glamping Enters the Second Wave

8.3.3   Diversity in Habitat Styles and Levels of Luxury

8.3.4   Luxury Expeditions take off in New Ways

8.3.5   YOY Impact of Market Opportunities and Trends

 

9          Glamping Market in The US

9.1       Market Size & Forecast

9.2       Porter’s Five Forces Analysis

9.2.1   Threat of New Entrants

9.2.2   Bargaining Power of Suppliers

9.2.3   Bargaining Power of Buyers

9.2.4   Threat of Substitutes

9.2.5   Competitive Rivalry

 

10        By Accommodation Type

10.1    Market Overview

10.2    Cabins

10.2.1 Market Size & Forecast

10.3    Safari Tents

10.3.1 Market Size & Forecast

10.4    Yurts

10.4.1 Market Size & Forecast

10.5    Treehouses

10.5.1 Market Size & Forecast

10.6    Tipis

10.6.1 Market Size & Forecast

10.7    Others

10.7.1 Market Size & Forecast

 

11        By End-User Groups

11.1    Market Overview

11.2    Consumers

11.2.1 Market Size & Forecast

11.3    Events

11.3.1 Market Size & Forecast

 

12        By Land Ownership

12.1    Market Overview

12.2    Public Land

12.2.1 Market Size & Forecast

12.3    Glamping market in US by Private Land

12.3.1 Market Size & Forecast

 

13        By Area

13.1    Market Overview

13.2    Rural Areas

13.2.1 Market Size & Forecast

13.3    Urban Areas

13.3.1 Market Size & Forecast

 

14        Competitive Landscape

14.1.1 How to get started

 

15        Market Vendor Analysis

15.1    Market Ranking Analysis

 

16        Key Company Profiles

16.1    The Resort At Paws Up

16.1.1 Business Overview

16.1.2 Major Accommodation Offerings

16.1.3 Key Strengths

16.1.4 Key Strategies

16.1.5 Key Opportunities

16.2    Under Canvas

16.2.1 Business Overview

16.2.2 Major Accommodation Offerings

16.2.3 Key Strengths

16.2.4 Key Strategies

16.2.5 Key Opportunities

16.3    Collective Retreats

16.3.1 Business Overview

16.3.2 Major Accommodation Offerings

16.3.3 Key Strengths

16.3.4 Key Strategies

16.3.5 Key Opportunities

16.4    Tentrr

16.4.1 Business Overview

16.4.2 Major Accommodation Offerings

16.4.3 Key Strengths

16.4.4 Key Strategies

16.4.5 Key Opportunities

 

17        Other Prominent Vendors

17.1    Asheville Glamping

17.1.1 Business Overview

17.1.2 Accommodation Offerings

17.1.3 Key Strengths

17.1.4 Key Strategies

17.2    AutoCamp

17.2.1 Business Overview

17.2.2 Accommodation Offerings

17.2.3 Key Strengths

17.2.4 Key Strategies

17.3    Capitol Reef Resort

17.3.1 Business Overview

17.3.2 Accommodation Offerings

17.3.3 Key Strategies

17.3.4 Key Strengths

17.4    Camp’d Out

17.4.1 Business Overview

17.4.2 Accommodation Offerings

17.4.3 Key Strengths

17.4.4 Key Strategies

17.5    Conestoga Ranch

17.5.1 Business Overview

17.5.2 Accommodation Offerings

17.5.3 Key Strengths

17.5.4 Key Strategies

17.6    El Cosmico

17.6.1 Business Overview

17.6.2 Accommodation Offerings

17.6.3 Key Strengths

17.6.4 Key Strategies

17.7    El Capitan Canyon

17.7.1 Business Overview

17.7.2 Accommodation Offerings

17.7.3 Key Strengths

17.7.4 Key Strategies

17.8    EXP Journeys

17.8.1 Business Overview

17.8.2 Accommodation Offerings

17.8.3 Key Strengths

17.8.4 Key Strategies

17.9    Fireside Resort

17.9.1 Business Overview

17.9.2 Accommodation Offerings

17.9.3 Key Strengths

17.9.4 Key Strategies

17.10  Hoot Owl Hill

17.10.1 Business Overview

17.10.2 Accommodation Offerings

17.10.3 Key Strengths

17.10.4 Key Strategies

17.11  Kestrel Camp

17.11.1 Business Overview

17.11.2 Accommodation Offerings

17.11.3 Key Strengths

17.11.4 Key Strategies

17.12  Minam River Lodge

17.12.1 Business Overview

17.12.2 Accommodation Offerings

17.12.3 Key Strengths

17.12.4 Key Strategies

17.13  Nomadics Tipi Makers

17.13.1 Business Overview

17.13.2 Accommodation Offerings

17.13.3 Key Strengths

17.13.4 Key Strategies

17.14  Sandy Pines Campground

17.14.1 Business Overview

17.14.2 Accommodation Offerings

17.14.3 Key Strengths

17.14.4 Key Strategies

17.15  Sinya

17.15.1 Business Overview

17.15.2 Accommodation Offerings

17.15.3 Key Strengths

17.15.4 Key Strategies

17.16  Terra Glamping

17.16.1 Business Overview

17.16.2 Accommodation Offerings

17.16.3 Key Strategies

17.16.4 Key Strengths

17.17  Ventana Big Sur

17.17.1 Business Overview

17.17.2 Accommodation Offerings

17.17.3 Key Strengths

17.17.4 Key Strategies

17.18  Walden Retreats

17.18.1 Business Overview

17.18.2 Accommodation Offerings

17.18.3 Key Strengths

17.18.4 Key Strategies

17.19  Wigwam Motel

17.19.1 Business Overview

17.19.2 Accommodation Offerings

17.19.3 Key Strengths

17.19.4 Key Strategies

 

18        Report Summary

18.1    Key Takeaways

18.2    Strategic Recommendations

18.3    Qualitative Summary

18.4    Quantitative Summary

18.4.1 Market Size & Forecast: Accommodation Type

18.4.2 Market Size & Forecast: End-user Groups

18.4.3 Market Size & Forecast: Land Ownership

18.4.4 Market Size & Forecast: Area

 

19        Appendix

19.1    Abbreviations

           

 

List of Exhibits

Exhibit 1         Segmentation of Glamping Market in US

Exhibit 2         Market Size Calculation Approach 2018

Exhibit 3         Glamping: An overview

Exhibit 4         Change in Real GDP in US 2017−2023 (%)

Exhibit 5         Campers in US 2018

Exhibit 6         Percentage of Camper Households with Children and Share of Campers by Income 2018

Exhibit 7         Traveler Insights by Generation 2018

Exhibit 8         Demands from Camping among Millennials and Gen X 2018

Exhibit 9         Preference for Outdoor Activities by Generations 2018

Exhibit 10       Words Most Associated with Camping

Exhibit 11       Households Camping by Region in 2018 (%)

Exhibit 12       Preference for Leisure Sports and Recreation Activities 2018

Exhibit 13       Distance Campers Willing to Travel 2018

Exhibit 14       Interest in Staycations in US 2009−2018

Exhibit 15       Case for Staycations in US

Exhibit 16       Overview of Wellness Tourism in US

Exhibit 17       Overview of Camper Audience 2o18

Exhibit 18       Interest in Glamping in US 2018

Exhibit 19       Sustainable Travel Spends

Exhibit 20       Highlights of Second Wave

Exhibit 21       Glamping Market in US 2018−2024 ($ million)

Exhibit 22       Camping Items Considered Most Luxurious 2018

Exhibit 23       Five Forces Analysis 2018

Exhibit 24       Glamping Market in US by Accommodation Type 2018 & 2024

Exhibit 25       Market by Accommodation Type ($million)

Exhibit 26       Market by Accommodation Type 2018 & 2024

Exhibit 27       Glamping Market in US- Comparison by Accommodation Type 2018−2024

Exhibit 28       Market by Cabins 2018−2024 ($million)

Exhibit 29       Market by Safari Tents 2018−2024 ($ million)

Exhibit 30       Market by Yurts 2018−2024 ($ million)

Exhibit 31       Market by Treehouses 2018−2024 ($million)

Exhibit 32       Market by Tipis 2018−2024 ($ million)

Exhibit 33       Market by Others 2018−2024 ($million)

Exhibit 34       Market by End-user Groups 2018 & 2024

Exhibit 35       Market by End-user Groups ($million)

Exhibit 36       Market by End-user Groups 2018 & 2024

Exhibit 37       Market in US- Growth Comparison by Land Ownership 2018–2024

Exhibit 38       Market by Consumers 2018–2024 ($ million)

Exhibit 39       Market by Events 2018–2024 ($ million)

Exhibit 40       Market by Land Ownership 2018 & 2024

Exhibit 41       Market by Land Ownership ($ million)

Exhibit 42       Market by Land Ownership 2018 and 2024

Exhibit 43       Glamping Market in US- Growth Comparison by Land Ownership 2018–2024

Exhibit 44       Glamping Market in US by Public Land 2018–2024 ($ million)

Exhibit 45       Glamping Market in US by Private Land 2018–2024 ($ million)

Exhibit 46       Glamping Market in US by Area 2018 & 2024

Exhibit 47       Glamping Market in US by Area ($ million)

Exhibit 48       Glamping Market in US by Area 2018 and 2024

Exhibit 49       Glamping Market in US- Growth Comparison by Area 2018–2024

Exhibit 50       Glamping Market in US by Rural Areas 2018–2024 ($ million)

Exhibit 51       Glamping Market in US by Urban Areas 2018–2024 ($ million)

Exhibit 52       Influential Factors in Selection of Campground 2018

           

           

List of Tables

Table 1            Key Caveats

Table 2            Currency Conversion 2013−2018

Table 3            Firefly Music Festival Glamping Packages 2019

Table 4            YOY Impact of Market Growth Enablers 2018−2024

Table 5            YOY Impact of Market Growth Restraints 2018−2024

Table 6            YOY Impact of Market Opportunities and Trends 2018−2024

Table 7            Market Ranking Analysis 2018

Table 8            The Resort at Paws Up: Accommodation Offerings

Table 9            Under Canvas: Accommodation Offerings

Table 10         Collective Retreats: Accommodation Offerings

Table 11         Tentrr: Accommodation Offerings

Table 12         Qualitative Summary of Glamping Market in US

Table 13         Glamping Market in US by Accommodation Type ($million)

Table 14         Glamping Market in US by Accommodation Type (%)

Table 15         Glamping Market in US by End-user Groups ($ million)

Table 16         Glamping Market in US by End-user Groups (%)

Table 17         Glamping Market in US by Land Ownership ($ million)

Table 18         Glamping Market in US by Land Ownership(%)

Table 19         Glamping Market in US by Area ($ million)

Table 20         Glamping Market in US by Area (%)

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