The U.S. glamping market was valued at USD 561.42 million in 2023 and is projected to reach USD 1.30 billion by 2029, growing at a CAGR of 15.14%. In the U.S., glamping has rapidly emerged as one of the fastest-growing sectors, gaining widespread recognition and acceptance among various segments of leisure travelers. During the outbreak of the pandemic, the travel industry came to a halt, prompting businesses to strategize on continued operations. As leisure travelers canceled trips, they sought alternative vacation planning options. While many glamping resort guests are leisure transients, an increasing number of corporate incentive travelers are seeking activities that are unique and casual than those offered by traditional large-scale resorts. Incentive travel is frequently provided by companies in the technology sector, such as Google, Netflix, Uber, and other extremely young, inventive companies such as Warby Parker. Nonetheless, the demand for glamping resorts outpaces other established segments, indicating great potential for the growth of the U.S. glamping market. Moreover, the growth of Airbnb also turns the pointer toward a trend where consumers require experiences that are offbeat, authentic, and approachable, breaking the traditional hotel model. Glamping is particularly gaining popularity among retirees and those belonging to ABC1 markets/higher social groups. In addition, with the younger demographic, i.e., millennials entering their peak earning years and others having a higher disposable income post-recession day, the concept is expected to witness a boost.
WHY THIS REPORT?
This report provides
- A thorough insight into the structure and size of each market segment.
- An analysis of several micro-market indicators considering growth factors, industry prospects, and strategic contribution to the U.S. glamping market.
- Overviews of the top manufacturers/marketed products, pipeline analysis, clinical trial analysis, competitive landscape, vendor profiles, mergers & acquisitions.
- Provide strategic planning, such as comprehensively understanding consumer behavior, competitors, new product development, geographic market expansion, and merger & acquisition pipelines.
- Insights to formulate effective sales and marketing strategies by understanding the competitive landscape and analyzing various competitors' performance.
- Identifies emerging players with potentially strong product portfolios and creates effective counter strategies to gain a competitive advantage.
MARKET TRENDS & DRIVERS
Evolving Luxury Expeditions
Glamping is largely targeted at luxury travelers who have complex demands that cannot be met by approaching them through their preference to travel by business class or gilded rooms. It leans more toward curious travelers who are looking for personal enrichment, meaningful journeys, and transformative moments that leave an impact beyond their journey. Curious travelers demand everything to be taken care of for their in-curating expeditions. Thus, they are typically like an evolved regular traveler; however, the level of precision expected of these “bespoke experiences” is extremely high, and they have the financial resources to go for them.
Increasing Popularity of Music Festivals
Camping trips have a newfound relevance. The dramatic popularity of music festivals since the late 2000s that spread over the weekend to a couple of days in the middle of nowhere has spawned the popularity of camping. A large majority of these festivals are located on grounds/hills/desserts that are too far from an urban setting, necessitating the setup of temporary shelters. Thus, camping tents have found their way into the live music culture. The Electric Forest Festival goes one level up and offers outdoor pools and hot tubs with waterslides, BBQs, and cabins. As the number of music festivals and concerts increases across the U.S., driving in a horde of tourists, the demand in the market is expected to increase.
Growth in Tourism and Wellness Tourism
In the U.S., wellness tourism is a rapidly growing segment. A primary reason for this is that U.S. nationals are vacation-deprived, sleep-deprived, overworked, and over-connected than ever. The wellness industry is thus fueled by these burned-out Americans looking to unwind in healthy ways, which include tending to one’s well-being—mental, physical, or spiritual. Glamping naturally leans toward the offering of these amenities; hence, it is poised to sit well within the idea of wellness. Therefore, the growing tourism and hospitality industry in the U.S. is supporting the growth of the U.S. glamping market. States such as California, Florida, New York, etc., are major tourist attractions in the country. From custom-tailored retreats to an abundance of services, these outdoor hospitality vendors are offering wellness treatments at campsites.
Dependence on Seasonality
Seasonal fluctuations are high in the tourism sector in general. However, the tourist accommodation sector has a higher degree of seasonality. The business cycle of camping is particularly dictated by the calendar, reducing the economic benefits for vendors invested in the glamping market. For instance, bird-hunting, an activity popular at Under Canvas’ sites, does not start until mid-autumn—activities such as white water rafting close off during winters. Although heated tents are an option, outdoor adventure activities are less appealing. Therefore, no matter how inimitable the experience and some of the possibilities of beating the worries of the weather, glamping is not a draw in these off months.
INSIGHTS BY ACCOMMODATION
The U.S. glamping market by accommodation is segmented into cabins, tents, yurts, treehouses, tipis, and others. The cabin accommodation segment held the most significant share of the U.S. glamping market in 2023. Camping in cabins is witnessing an overall growth in traditional camping as well as glamping. Cabins have been around for a long time and have been considered a novelty. But they are the most common form of tents used for family camping. Moreover, cabins are fashioned to meet the demand for these new campers. They are likely to be more advanced in terms of amenities since they are sound and can handle all types of back-end systems and components, such as those related to plumbing, to allow the integration of bathrooms. Therefore, cabineering leans more toward luxury hotels than camping.
INSIGHTS BY LAND OWNERSHIP
The public land ownership segment holds the most extensive share of the U.S. glamping market in 2023. Glampers and glamping companies largely depend on public lands for a luxury outdoor experience. Given that the public land in the US offers a variety of outdoor experiences, from waterfalls to active geysers to paddling to white water rafting, they are among the most visited. They work both ways and benefit state parks, too, and thus, such partnerships are growing, diversifying options for campers while increasing revenue. For instance, the Washington State Park Commission partnered with Wanderlust Camps to provide glamping at Moran State Park to sustain the park system. The park has 30 miles of hiking trails and Mt.Constitution, where glampers can bike, hike, or drive to the top, and Cascade Lake, where those interested in fishing can fish cutthroat, kokanee, and rainbow trout.
INSIGHTS BY AREA
The rural area segment dominated the U.S. glamping market share in 2023. Glamping uses redundant or spare spaces in the countryside, making the most of the environment. Luxury camping is usually based in rustic locations, where land does not command a premium price and provides an added edge. Fueled by popular culture, celebrities, travel bloggers, and Instagram influencers who are looking for distinctive photos without really going through the pain of lugging around camps, glamping is becoming more formal. Furthermore, roulettes, retro caravans, cabins, and cabooses with rural glamping offerings have a lot of potential. The tourism market is increasingly marked by a trend toward the discovery of places that are more difficult to access or are relatively unknown and can be used to spur sales. As a result, rural-based glamping experiences that are not mainstream are expected to gain ground.
INSIGHTS BY SIZE
The U.S. glamping market by size is segmented into 4-person, 2-person, and others. The 4-person size market holds the largest share of the market in 2023. In the U.S., people usually take holidays with their families and friends. It has always been a social phenomenon. With the rising household disposable income, family holidays are increasing. As sites grew and structures became more enduring and permanent, the market witnessed a growing appeal. Further, creature comforts and a heavy dose of activities and amenities characterize the market. Safari tents, treehouses, yurts, and pods are the most common forms of accommodation in the market because they tend to be family-friendly and allow for more designated and open living spaces, elements of fun, and convenience.
INSIGHTS BY END-USER
The U.S. glamping market by end-user is segmented into consumers and events. The consumer end-user held the most prominent share of the industry in 2023. Glamping is witnessing high demand as it works well as a multi-generational trip. Parents are apprehensive of extreme digital exposure that limits their children's outdoor activities. This is pushing forth the idea of spending more time exploring nature and driving demand for glamping. This is particularly high among avid millennial families that have young children who cannot take part in adventurous activities. Furthermore, for many other such families, it is more about a way of introducing camping to their kids than luxury travel. Glamping bookings from these families are growing at a faster rate than from single and millennial couples.
The Western region accounted for the highest share of the U.S. glamping market, accounting for over 35% in 2023, owing to the presence of the largest number of campgrounds in the region. The western U.S. has the second-highest population, the second-highest mean personal income, and a significant market share of the tourism and hospitality industry, all of which significantly support the demand for glamping in the region. The region is rich in technology adoption, household incomes, and higher standard of living, resulting in the boost of the Western U.S. glamping market. Further, the western region consists of developed and fast-growing states such as California, Washington, and Utah, among others. The increase in disposable income and consumer spending has boosted people's spend on recreational activities, which results in a higher demand for glamping.
In the U.S. glamping market, leading players are significantly contributing to revenue generation through their vast presence and a wide array of activities and service offerings. In addition, large investment firms, private equity companies, or larger corporations are investing in or acquiring glamping sites or related services. The key players in the U.S. glamping market are The Resort at Paws Up, Under Canvas, Collective Retreats, Huttopia, and Tentrr. The market boasts several competitive players providing unique outdoor accommodation experiences with the presence of global and domestic market players. These companies focus on blending luxury with nature, offering various amenities, from furnished tents to fully equipped cabins.