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Multivitamins Likely to be in Demand in the Global Maternal Dietary Supplement Market by 2024

Published date : Aug-2019

APAC is witnessing high demand for multivitamins and is likely to grow at the fastest rate in the global maternal dietary supplement market.


Arizton’s recent market research report on the global child and maternal dietary supplement market provides comprehensive industry analysis, trends forecasts, and competitive analysis. The research study segments the market by ingredients (vitamins, probiotics, DHA, and others), products (tablets, capsules, soft gels, powders, and others), by applications (general health, bone and joint health, gastrointestinal, immunity, energy and weight management, and others), end-users (maternal and children), and geography (APAC, North America, Europe, Latin America, and MEA).

 The global child and maternal dietary supplement market is expected to grow at a CAGR of over 10% during 2018–2024.

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Soft Chews are Becoming Popular among Maternal End-users

Powered supplements, folic acid capsules, and soft gel DHA are some of the maternal dietary supplement available in global child and maternal dietary supplement market. Among the essential vitamin supplements such as vitamin A, D, and E, Vitamin D is the most popular and preferred supplement for women during pregnancy. In addition, a new form of maternal dietary supplement such as gummies, soft chews, candies, soft gels, and emulsions are highly appealing and expected to gain traction in the market. Further, soft chews are leading among them, followed by emulsions owing to their uniqueness and soft gels. Thus, with the rising opportunities especially for innovative forms of supplements and expansion in untapped markets, the manufacturers have enormous growth potential. Also, with the prevalence of high fertility rate, increasing childbirth, improving lifestyle, awareness, and rising health education of the consumers, APAC region accounted for the largest market for maternal dietary supplements in 2018.

Vitamins have Captured Majority of Market Share in terms of Ingredients

Vitamin maternal dietary supplement are available in various forms including tablets, capsules, gels, gummies and chewable, liquid, powder and others. They are most consumed maternal dietary supplement and has captured majority of market share. Further, due to increasing awareness to maintain overall health and wellness, and rising preventive healthcare practices, the demand for vitamin supplements are expected to grow significantly during the forecast period. In terms of geography, demand for multivitamin is likely to grow significantly in the APAC region, growing at the fastest rate with a CAGR of 11% during the forecast period. The rising health education and rising healthcare expenditure are supporting the growth in the region.

The Upcoming Chewable and Flavored Tablets Would Support the Market Growth       

Tablets are the most popular type of child and maternal dietary supplements in the global market. These are more consumed by pregnant women or mother as compared to children. For children, swallowing of tablets could be difficult. However, the ongoing innovation such as, chewable and flavored tablets would support the growth of the otherwise mature tablet supplements among children as well as, mother or pregnant women. Geographically, APAC region accounted for the largest market for tablet supplements in 2018, followed by North America. Further, MEA is the smallest market for tablet supplement; however it is expected to grow at a fast rate due to the low price of maternal dietary supplement, and high availability in the region.

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Pfizer, Amway, Suntory holdings, Glanbia, GlaxoSmithKline, Abbott, Herbalife, Rickettbenckiser, Bayer, and Blackmores Ltd. are some of the leading vendors of the global child and maternal dietary supplement market.

The complete overview of the latest market research report on the global child and maternal dietary supplement market by Arizton is now available.

The report also offers a detailed study of major trends, drivers, challenges and provides market sizing and forecast for major geographical regions and key countries.

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