The probiotics supplements market size to reach USD 9 billion by 2025, growing at a CAGR of 6% during the forecast period. The flexibility in storage options, strains with multiple benefits, consumer awareness, and the rise in health benefits of probiotics are expected to fuel the probiotics supplements demand during the forecast period. The market is expected to witness consistent growth due to the growth in health concerns. The growth in probiotics functional foods, yogurts, and dairy products has led to the growth of the probiotics market, which is getting reflected in the dietary supplement segment. APAC is estimated to grow at the fastest CAGR during the forecast period.
Despite the outbreak of the COVID–19 probiotics supplements, especially immune health supplements is expected to witness a surge in demand in the third and fourth quarter of 2020.
- The powder segment is expected to witness an incremental growth of USD 380 million by 2025 due to the increased adoption of powder dietary supplements by the baby boomer and elderly population.
- The digestive & gut health segment in North America is estimated to grow at a CAGR of over 6% due to the presence of over 70 million people that are affected by several digestive disorders.
PROBIOTICS SUPPLEMENT MARKET TRENDS & DRIVERS
Concerns over the well-being of members of the family have increased the intake of probiotics capsules
The increasing influence of the internet in shaping end-users purchasing behavior, innovations and marketing strategies, and increasing demand for vaginal and pregnancy health are among the major drivers that are driving the probiotics supplement market growth. Furthermore, growing health concerns among consumers is one of the major trends boosting the industry growth. Probiotics are more effective for conditions like cholesterol, allergies, digestive disorders, weight management, vaginal health, and immune response, which has improved the preference level among consumers and patients. Furthermore, on the go convenience factor, connected and educated consumers, the influence from social media, celebrity endorsements, retail incentives, personalization factors are expected to further raise the concern and precautionary methods among consumers that will increase the preference and intake of appropriate probiotic supplements.
INSIGHTS BY FORM
The higher shelf life of capsules compared to powder and liquid form compels vendors and new entrants to offer more products in capsule form
Probiotics capsules remain the dominant segment in the market. More than 90% of vendors offer probiotics supplements in capsule format. With capsules being the dominant segment, the other segments consisting of gummies, oral sticks, and melts are expected to grow at the fastest CAGR during the forecast period. While Australia, India, China, and UK region being the major markets for probiotics capsules, the North American market drives the demand for tablets.
INSIGHTS BY GENDER
Lactobacillus GC, L.gasseri, Bifidobacterium bifidum, and Bifidobacterium longum are the most preferred strains for UTI in women
Vaginal and pregnancy care supplements majorly drive the female probiotics supplement market share. More than 70% of women worldwide suffer from a yeast infection, which provides immense opportunities for vendors to introduce supplements related to vaginal health. As most vendors have been offering probiotics for women, the key differentiator is going to be the delivery medium. The male segment is expected to grow steadily during the forecast period as a majority of vendors offer men-focused health supplements.
INSIGHTS BY APPLICATION
With the outbreak of the COVID-19, the demand for personalized nutrition and immune-based products is expected to surge
The gut & digestive health segment constituted over 60% of the shares in 2019 on account of the high prevalence of digestive disorders in the age group of 30–65 years. As gut health directly reflects over 70% of the immunity in the body, consumers are more concerned about the ingredients. With the growth of digestion disorders, chronic diseases such as ulcerative colitis, Crohn’s disease is further adding to the reliance on probiotics dietary supplements. The immune response segment is growing due to the increased interest in pursuing a healthy lifestyle. While the demand for gut health supplements is highly inclined toward adults and seniors, immunity-generating supplements have a wide scope in the probiotics supplements market that includes infant formula and children's nutrition supplements.
INSIGHTS BY DISTRIBUTION
The global probiotics supplements market by the online segment will grow at the fastest CAGR, followed by drug stores and pharmacy
Supermarkets and hypermarkets are expected to dominate during the forecast period. Major retail channels serve as the major source of sales in western countries. The growing regions, such as India, Indonesia, and Brazil, are contributing to the overall revenue generation. Drug stores and pharmacies are the most preferred outlets. The online distribution channel is estimated to be the second-fastest-growing distribution channel for the industry where amazon, ubuy, Alibaba, vitamin shoppe are the major websites for purchase.
INSIGHTS BY GEOGRAPHY
APAC probiotics supplement market to grow at the fastest CAGR during the forecast period.
North America was the largest market for probiotics supplements in 2019 and is expected to remain the dominant market. The US being the major diver in North America, the demand for immune response will witness a huge growth post-2020 following the market collapse due to COVID-19. APAC, Latin America, and the Middle East & Africa, on the other hand, are potential regions with high growth opportunities. Major markets such as China, Japan, South Korea, countries such as India, Australia, Singapore, and Malaysia serve as the hotspots for the players in the coming years.
INSIGHTS BY VENDORS
Change in delivery forms can be an effective strategy for vendors
The probiotics supplements market is highly competitive, with a considerable number of vendors in the market. The clinically proven formulas and scientific research is the major differentiating factors that can substantially increase the level of investment required. Innovations, research derivations, competitive landscape, the threat from substitutes, stringent regulations from standard bodies can further intensify the challenges and competition in the coming years. Apart from the standard capsules, liquid and powder, sachets, chewable tablets, gummies, oral sticks, and fast melts, vendors can introduce on a broader scope of products to gain a competitive advantage in the market.
The global probiotic supplements market report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
- Digestive & Gut Health
- Immunity Response
- Urinary Tract
- Vaginal Health
- Bone Health
- Oral Health
- Supermarkets & Hypermarkets
- Drug Stores & Pharmacies
- Specialty Stores
- Direct Selling
- South Korea
Middle East & Africa
- Saudi Arabia
- South Africa