Online Stores to Contribute 36% Sales of Sexual Wellness Products


Arizton’s recent market research report on the global sexual wellness industry provides a detailed industry analysis, trend forecasts, and competitive analysis. This research report provides a detailed analysis of market segmentation by product (sex toys, condoms, exotic lingerie, sexual lubricants, and others), distribution (retail and online), and geography (APAC, North America, Europe, Latin America, and MEA). Lifestyles, Church & Dwight, Diamond Products, and Reckitt Benckiser Group are identified as the leading vendors that are likely to dominate the market during the forecast period.

The global sexual wellness market is expected to reach around $39 billion by 2024, growing at a CAGR of more than 7% during 2018–2024.

Sexual wellness products aim to enhance sexual experience as well as keep checks on sexual health among end-users. They are known to increase sexual pleasure and induce an element of adventure during sexual intercourses. Condoms, sexual lubricants, sensual lingerie, sex toys, exotic costumes, herbal supplements, and other allied products are a few major sexual products that are witnessing tremendous demand in the market. However, there are several factors, including the rise in urbanization, the increased demand for sexual wellness products from developing markets, growth in disposable incomes, the introduction of innovative sexual wellness products, and online marketing to increase the visibility of sexual wellness products that have contributed toward the growth of the sexual wellness market worldwide.

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The leading three drivers and trends driving the sexual wellness industry are discussed below:

Integration of Sex Education with Sexual Wellness

The use of contraceptives is primarily challenged by two major reasons - social compulsions warranting against their use and the lack of awareness about contraceptives among the most sexually active segment. The probability of teenagers engaging in unprotected sex was estimated to be 78% in 2010 with the same consistently falling to 60% after a series of awareness programs and initiatives. To prevent unwanted pregnancies and control the teenage pregnancy rate, the usage of birth controls and post-conception contraceptives is increased significantly. Also, sex education remains the major factor driving the use of contraceptives, including condoms. European countries strictly follow sex education in schools and teach teenagers about reproduction, contraception, and STDs. The US has a sex education program for students starting from the fifth grade to the twelfth grade. As teenagers are becoming aware of safe sex practices, the demand for condoms in the sexual wellness industry is expected to rise during the forecast period.

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Mounting AIDS/HIV and STDs Instances

According to the UNAIDS, there were an estimated 36.9 million people living with HIV in 2017. Further, 1.1 million people died in the same year because of AIDS-related diseases. The UNAIDS reported that about 25.7 million people with HIV are living in sub-Saharan Africa, and Eastern and Southern Africa, witnessing a massive rise of 46% in new HIV-infected people in 2017. However, since 2010, the world has witnessed a 6% decrease in the number of infections globally due to an increased effort on the part of local governments, NGOs, and UN agencies working to reduce the effects of the HIV/AIDS epidemic. Growing incidences of HIV cases worldwide have made governments, institutions, and NGOs to work toward reducing the prevalence of HIV by creating awareness about the virus, mode of transfer, and avail free contraceptives and condoms to promote safe sex and a healthy lifestyle. This increasing awareness about HIV and other sexually transmittable disease is expected to increase the demand for condoms and other contraceptives in the sexual wellness industry during the forecast period.

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Accessibility of Digital Platforms

One of the key growth opportunities for vendors in the sexual wellness market is to use the internet for their sales strategies. Online stores are one of the most preferred modes of purchase for customers in the sexual wellness market. For instance, 25% of sexual wellness products sold in the US are through online channels with being the most preferred website for customers. Factors that enable consumers to purchase via the online medium are purchase discretion, availability of a wide range of sexual products, and ample time to make a purchase decision. India witnessed a sale of more than 9.5 lakh free condoms in 2017 after the AIDS Healthcare Foundation set up an online store. Vendors also use digital and social media to enhance customer experience and promote their products. An estimated 36% of sexual wellness product sales take place via the internet during the forecast period. For instance, Durex has over 79 websites worldwide to sell its products in different countries. All these factors will drive the demand for sexual wellness industry during the forecast period.

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The complete overview of the latest market research report on the global sexual wellness industry by Arizton is now available.

The report offers a detailed study of major trends, drivers, challenges, and provides the market size and forecast for major geographical regions and key countries.

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