In 2016, the prenatal vitamins market constituted more than 86% of the global maternity vitamins market.
Arizton Advisory and Intelligence has published an exclusive report on Maternity Vitamins and Supplements Market – Global Outlook and Forecast 2017–2023. The report states that the prenatal vitamins market will have the maximum market share during the forecast period 2016-2023.
The report includes the critical analysis of factors that are driving the global maternity vitamins market growth and also profiles the leading companies. The 118-pager report contains an in-depth analysis of the market including market size of different segments and leading geographies and key countries.
Prenatal vitamins to Post a CAGR more than 2% during 2016-2023
The prenatal vitamins supplement segment dominated the global maternity vitamins market with more than 86% market share in 2016. The segment is expected to grow at a CAGR of 2.67% during the period 2016–2023.
A majority of prenatal vitamins contain iron and folic acid, which are crucial for the development of the foetus. Prenatal vitamins are taken by women while conceiving the baby and during pregnancy. A majority of the pregnant women prefer taking prenatal vitamins even after the pregnancy is over. Thus, the demand for prenatal vitamins is increasing, especially in developing countries due to increased awareness through government initiatives and recommendations from healthcare professionals about the use of prenatal vitamins during pregnancy.
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Postnatal Vitamins Market to Witness Tremendous Growth during the forecast period
The awareness about postnatal vitamins is low, even in developed regions such as North America. However, it is expected that during the forecast period, the demand for postnatal will increase with increasing awareness on the importance of postnatal supplements.
It has been found that eating a well-balanced diet may not be sufficient for getting essential nutrients needed to maintain optimal health. Thus, many doctors and health officials suggest that breastfeeding mothers to take postnatal vitamins.
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