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Are Robotic Lawn Mowers Changing the Lawn Mower Market in Europe?

Published date : Mar-2019

Vendors in the lawn mower market in Europe are investing in robotic technologies in order to meet the demand for being eco-friendly


Arizton’s recent market research report on the lawn mower market in Europe identifies Deere & Co, Honda Power Equipment, Husqvarna, Kubota, MTD Products, Bosch, STIGA, and The Toro Company as the leading vendors that are likely to dominate the market during the forecast period. This research report provides detailed analysis of market segmentation byproduct types (walk-behind mowers, ride-on mowers, and robotic mowers), end-user types (residential users, professional landscaping services, golf courses, and government & others), fuel types (gas-powered, electric-powered, manual-powered, and propane-powered), other type (blade type, drive type, start type), and geography (UK, Germany, France, Spain, Italy, Sweden, Switzerland, Belgium, and the Netherlands).

The lawn mower market in Europe is expected to reach values of approximately $12 billion by 2024, growing at an impressive CAGR of around 5% during 2018−2024.

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The demand for garden equipment such as lawn mowers is fueled by factors such as an increase in the income level, growth in consumer awareness, rise in aging population, and increased zeal for backyard beautification. The lawn mower market in Europe is divided into five major segments that include product-types, end-user types, fuel types, other types, and geography.

The walk-behind segment dominated the lawn mower market in Europe in terms of revenue and shipment during the forecast period

The lawn mower market in Europe by product is segmented into walk-behind mowers, ride-on mowers, and robotic mowers. The walk-behind segment is the fastest one in the lawn mower market, growing at a CAGR of over 4% during the forecast period. Walk-behind mowers are preferred ones in the landscaping market due to the perception that they translate to fewer emissions and low fuel use. There are two main areas that are predominantly being developed – the operator controls and the cut quality. In terms of cut quality, vendors have constantly been improving their deck designs to enhance clipping dispersal, reduce scalping, and improve airflow. Innovations in the walk-behind segment have largely helped in increasing the growth rate of the lawn mower market in Europe. Bob-Cat introduced walk-behind mowers with zone starting and blade brake clutch, which allow the user to empty the grass catcher or collect debris without having to turn off the engine.

Commercial-grade mid-sized mowers are expected to become a preferred size among the existing lawn mowers as they cover decently large areas and are less heavy. Thus, vendors are filling the void between smaller and larger walk-behind mowers. They are particularly popular among residential users and contractors serving high traffic areas such as golf clubs and stadiums due to the superior cut and the lack of compaction that benefit an already highly-compacted turf.

Professional landscaping services to grow at the fastest CAGR in Europe during the forecast period

Professional landscaping services are growing worldwide. Developed countries such as the UK and Germany along with emerging economies such as Poland are largely witnessing robust growth in the demand for commercial landscaping. Further, the growth in commercial construction, office spaces, large parks, and gardens in these countries has further led to an increment in the revenue in the lawn mower market in Europe. Vendors in the lawn mower market in Europe are investing in robotic technologies in order to meet the demand for being eco-friendly. Several regulations on emissions and noise pollutions have forced vendors to introduce energy-efficient solutions in the market. Further, vendors have started to offer robotic lawn mowers for specific commercial purposes in Europe.

The UK to grow at an impressive CAGR in Europe during the forecast period

The UK is known as the leading market for lawn and garden care in Europe and worldwide. In the starting stages, robotic lawn mowers were not certainly popular in the UK market due to their stringent regulations for noise and cost. However, eventually, the UK market has witnessed the introduction of cost-effective robotic lawn mowers under the price range of $1,000−1,200. Husqvarna launched the Flymo Robotic 1200R at $1,200 that mow up to 400 sq. mt. of lawn area.

Striping the lawn is another tradition in the UK that has been long trending and is expected to grow in the future. The lawn mower market is witnessing a demand for self-propelled cord and cordless mowers as well as striping kits due to lawn styling.

AGCO, Alamo Group, AL-KO, Ariens Company, AS-Motors, Bad Boys Mowers, Black + Decker, Blount International, Bobcat Company, Briggs & Stratton, Carraro, Chevron Group, Cobra, Einhell Germany, Emak Group, ErkuntTraktorSanayii, E.ZICOM, Generac Power Systems, Greenworks Tools, Gtech (Grey Technology), HangZhou Favor Robot Technology, Hayter Ltd., Hitachi, Hustler Turf Equipment, Linea Tielle, LG, Lowe's Corp., Makita Corp., Mamibot, Masport, McLane Manufacturing, Mean Green Products, MilagrowHumanTech, Moridge Manufacturing, Ningbo NGP Industry, Positec Tools (Worx), SCAG Power Equipment, Schiller Grounds Care, Shibaura, Snow Joe, STIHL, Sumec (Yard Force), Swisher Acquisition, Techtronic Industries, Textron, The Kobi Company, Turflynx, Yamabiko, Zhejiang Tianchen Intelligence & Technology , Zucchetti Centro Sistemi (ZCS) are the other prominent players in the lawn mower market in Europe.

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The complete overview of the latest market research report on the lawn mower market in Europe by Arizton is now available.

The report offers a detailed study of major trends, drivers, challenges and provides the market size and forecast for major geographical regions and key countries.

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