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Europe Lawn Mower Market Size, Share, & Trends Analysis Report By Product Type (Walk-behind, Ride-on, and Robotic Mowers), End-user Type (Residential Users, Professional Landscaping Services, Golf Courses, and Government & Others) Blades Type (Cylinder Blades, Deck/Standard Blades, Mulching Blades, and Lifting Blades) Drive Type (Manual Drive, AWD (All-wheel Drive), FWD (Front-wheel Drive), and RWD (Rear-wheel Drive)) Start Type (No Start Required, Keyed Start, Push Start, and Recoil Start (Pull/Manual/Rewind Start)), and Geography (UK, Germany, France, Spain, Italy, Sweden, Switzerland, Belgium, and Netherlands Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2019 – 2024.
270 Pages
62 Tables
102 Charts
1 Regions
9 Countries
58 Companies
7 Market Segment
| Report Attribute | Details |
|---|---|
| MARKET SIZE (REVENUE) | USD 12 BILLION (2024) |
| MARKET SIZE (UNIT) | 16 MILLION (2024) |
| CAGR | 5% (2019-2024) |
| Base Year | 2018 |
| Historic Year | 2016-2027 |
| Forecast Year | 2019-2024 |
| Market Segments | Product Type (Walk-behind, Ride-on, and Robotic Mowers), End-user Type (Residential Users, Professional Landscaping Services, Golf Courses, and Government & Others) Blades Type (Cylinder Blades, Deck/Standard Blades, Mulching Blades, and Lifting Blades) Drive Type (Manual Drive, AWD (All-wheel Drive), FWD (Front-wheel Drive), and RWD (Rear-wheel Drive)) Start Type (No Start Required, Keyed Start, Push Start, and Recoil Start (Pull/Manual/Rewind Start)) |
| Geographic Analysis | Europe |
| Countries Covered | UK, Germany, France, Spain, Italy, Sweden, Switzerland, Belgium, and Netherlands |
The convergence of IoT technology and robotic garden equipment will fuel the growth of the Europe lawn mower market. The emergence of voice-activated control systems integrated with robotic lawn mowers that have the ability to connect to Alexa, Google Assistant, and other AI systems will augment the development of the European region. The increasing use of voice recognition technology combined with consumer data analytics will help vendors launch smarter solutions for end-users. The advancements in battery chemistries and electronic technologies will lead to the introduction of modern-day commercial mowers with higher productivity and reduced power costs in the region. The focus on the incorporation of greenery and establishment of eco-cities with roof gardens to gardens built within transit spaces will create lucrative opportunities for the top players. The exponential growth of the grounds maintenance services and landscaping services industry will positively impact the development of the European region. The European Union (EU) has initiated the Horizon 2020 program, which is the most extensive R&D funding and innovation program. The Horizon 2020 program focus on creating industrial leadership by evolving current manufacturing operations by leveraging on advanced computing, sensor technology, and robotics. The Horizon program will lead to the development of innovative products in the Europe region. The availability of high-quality skilled and low-cost labor and enhanced R&D support by various governments will boost the adoption of these systems across the Central and Eastern European market. Moreover, the increase in retail spending will fuel the demand for garden equipment among end-users in the region over the next few years.
The popularity of landscaping services due to the need for providing an aesthetic appeal to commercial and residential lawns and gardens is one of the major factors attributing to the growth of the Europe lawn mower market. The construction of decorative structures, ponds, patios, and green winding paths is gaining traction in the outdoor landscaping industry and contributing to the adoption of robotic lawn mowers in Europe. The maintenance of corporate, institutional, and residential areas is leading to the outsourcing of professional landscaping services to third-party vendors in the region. The overall retail value of garden improvement products market in the UK and France reached $58 million and $47 million, respectively, in 2017. The increasing consumers’spending on home improvement and aesthetics will positively influence the landscaping industry and attract new players in the region. In 2018, the overall (professional and domestic) landscaping services market in the UK was valued at $5.9 billion.
KEY TRENDS OBSERVED:
The market is very concentrated across the developed western European countries and is in its nascent stage in developing economies of Central and Eastern European countries. The top players are investing in new business models and focusing on developing the portfolio of their establishments to gain a larger Europe lawn mower market share.
Major Vendors:
By Product Type | 2019-2024
By Fuel Type | 2019-2024
By End-user Type| 2019-2024
By Mower Blade | 2019-2024
By Drive Type | 2019-2024
By Start Type | 2019-2024
By Geography | 2019-2024
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