Europe Lawn Mower Market - Comprehensive Study and Strategic Analysis 2020−2025

INDUSTRY INSIGHTS

The Europe lawn mower market size is likely to cross USD 13 billion by 2025, growing at a CAGR of 5% during the forecast period. The Europe lawn mower market is witnessing continuous convergence of robotic lawn mowers and the Internet of Things (IoT). The industry is observing a trend toward simpler and more intuitive integration and collaboration systems. The emergence of voice-activated control systems has added an impetus to market growth. Vendors are implementing artificial intelligence (AI) to improve the way robotic lawn mowers recognize obstacles on the lawn by using data such as motor flow, motor speed, acceleration, and direction. Mowing has evolved from trimming grass on flat surfaces to a holistically optimized function that is constantly setting new standards in terms of performance and sustainability. This evolution can largely be attributed to the development of modern-day commercial robotic mowers.

 SNIPPETS

• The self-propelled mower segment in the Europe lawn mower market is expected to witness strong traction with an incremental growth of USD 900 million during 2019−2025.
• The demand for commercial electric lawn mowers is expected to increase as the landscaping industry is evolving based on government regulations and new emission laws.
• The demand for robotic lawn mowers is expected to witness strong traction after iRobot’s lawnmowers arrive in the market.
• The vendor landscape in the Europe lawn mower market is expected to witness a high level of competition.

EUROPE LAWN MOWER MARKET SEGMENTATION

 This research report includes a detailed segmentation by

• Product
• Fuel Type
• End-user
• Blade Type
• Drive Type
• Start Type
• Geography

INSIGHTS BY PRODUCT 

In terms of unit shipment, the walk-behind segment dominated the market with a share of approx—85%. The segment accounts for a higher share than ride-on mowers owing to the low price of walk-behind equipment. The demand for the heavy walk-behind device is expected to grow with the increase in lawns, gardens, and yards across Europe. Changing mowing technology and the growing use of smart technology are likely to allow vendors to introduce eco-friendly products.  Reel, self-propelled, hover, and push mowers are the major type of walk-behind equipment. 

Ride-on mowers are the most preferred choice across Europe because of the increased focus on sustainability and energy efficiency. These are used in large and medium-sized lawns, particularly in equestrian establishments, sports stadiums, universities, golf courses, and commercial estate properties. Reducing vibrations on the ride-on mower is one of the recent focus areas among vendors in the industry. These are popular among urban, heavy-duty commercial users such as industrial users in France. In terms of volume, the shipment is expected to reach 1.75 million by 2025. 

INSIGHTS BY FUEL TYPE  

 The Europe gas-powered lawn mower segment is expected to reach over USD 8 billion by 2025. Large commercial and recreational places such as grounds, colleges, and golf courses will continue to witness the rapid adoption of gas-powered equipment owing to productivity and low-cost efficiency. While the market is extremely fragmented, the buyer is better positioned to acquire equipment at a competitive price. The segment is expected to observe a decline in the market share due to the rise in electric-powered alternatives in upcoming years.

 The demand for electric lawn mowers is growing due to low fuel consumption, low noise, and air emissions. Professionals are opting for these machines as they offer uncompromised cutting-edge efficiency. Landscapers are increasingly confident in adding these devices to their fleet as they allow them to shut out the wind, eliminate downtime, charge faster, and decrease exhaust.  

The electric cordless segment is expected to reach over 3 million units by 2025, growing at a CAGR of over 5%. Landscapers are increasingly adding these mowers to their fleet as they allow to keep out noise, reduce downtime, charge faster, and keep exhaust to the minimum. The segment is expected to grow significantly on account of advances in battery technology. 

INSIGHTS BY END-USER

The European lawn mower market is expected to gain ground in the residential segment during the forecast period. Key manufacturers emphasize product development as well as enhancements keeping in view residential end-users. Manufacturers are engaged in offering products, which increase uptime, thereby enabling productivity gains. Sustainability and safety features, along with emission and noise compliance regulations, are expected to grow significantly during the forecast period. Thus, the focus on introducing eco-friendly mower solutions is encouraging residential owners to procure the latest and advanced devices. 

Western European countries are largely witnessing robust growth in the demand for commercial landscaping services. The growth in commercial construction, office spaces, and large parks and gardens in western European countries has led to an increment in the market's revenue. The sector is driven by policy restrictions on water use and ecological landscaping measures. Power-efficient landscaping offers several advantages, such as reduced energy costs, natural resource conservation, and plant habitat protection. The growth in organic planting is also fueling the demand for landscaping and planting services. 

Factors such as the influx of youngsters in golf activities and the increasing number of women players in these sports act as reflections of the broadening appeal of the sport. The increasing number of youngsters joining the sport in different geographies helps to shape the game across Europe. This shift in age profile and gender is limited to the Asian market and several European countries. Hence, factors such as increasing investments and the shift in the participation trends among players play a vital role in boosting the market growth. 

INSIGHTS BY GEOGRAPHY 

The UK lawn mower market is likely to reach close to $3 billion by 2025. The market has reached maturity with a historic investment in lawn development, recording slow growth. However, it is predicted that running projects such as the Growing a Greener Britain crowdfunding site that aims to keep UK communities safe and healthy will keep the lawn mowers industry afloat. The growing abundance of public parks, educational facilities, golf courses, and other commercial spaces with moderate and wide lawn or garden areas is projected to significantly increase the commercial lawn mowers market.

 INSIGHTS BY VENDORS

 The Europe lawn mower market share is moderately fragmented, with several local and global market players. Deere & Co., Husqvarna, Kubota, MTD Goods, STIGA, and The Toro Group are among the major vendors in the lawn mower market. Several players offer a wide variety of gardening equipment to achieve economies of scale. The acquisition strategy is followed by most players to become industry leaders. Market leaders are currently emphasizing the adoption of energy-efficient goods owing to the increasing trend of using less carbon energy sources. 

The Europe lawn mower market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:

 By Product Type

• Walk-behind
  • Reel
  • Self-propelled
  • Push
  • Hover
• Ride-on
  • Standard Ride-on
  • Zero-turn
  • Lawn Tractors
  • Garden Tractors
• Robotic

 By Fuel Type 

• Manual-Powered
• Gas-Powered
• Propane-Powered
• Electric-Corded
• Electric-Cordless

 By End-user 

• Residential Users
• Professional Landscaping Services
• Golf Courses
• Government & Others

 By Blade Type 

• Cylinder
• Standard
• Mulching
• Lifting 

By Drive Type 

• AWD
• FWD
• RWD
• Manual

By Start Type 

• No start Required
• Keyed Start
• Push Start
• Recoil Start

By Geography 

• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Sweden
  • Switzerland
  • Belgium
  • Netherlands