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The Europe Lawn Mower Market Size, Share, Trends, Analysis By
Industry Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share, & Forecast 2022-2027
Report Attribute | Details |
---|---|
Market Size (2027) | USD 12.11 Billion |
Market Size (2021) | USD 7.8 Billion |
CAGR (2022-2027) | 7.46% |
Market Size- Volume (2027) | 16484 Thousand Units |
Base Year | 2021 |
Forecast Year | 2022-2027 |
LARGEST SHARE | UK |
COUNTRIES COVERED | UK, Germany, France, Italy, Spain, Sweden, Netherlands, Belgium, Poland, Switzerland, Finland, and Austria |
The Europe lawn mower market size to cross USD 12.11 billion by 2027, growing at a CAGR of 7.46% from 2022 to 2027. The research report offers revenue forecasts and insights in terms of unit volumes during the forecast period. In 2021, Europe accounted for nearly 35% of the global lawn mowers market, and it is expected to grow at a CAGR of 7.46% during the forecast period. The market is expected to witness the sale of 16484 thousand units of lawn mowers in Europe in 2027. The growth is attributed to the increasing construction of public gardens, parks, and commercial business complexes across various European countries. In addition, the high penetration of green spaces in Northern and Western Europe supports the demand for lawn mowers in the European market. However, in Eastern & Central Europe, the market will witness sluggish demand in the residential segment because of the low popularity of garden and lawn beautification among households.
With sustainable practices integrated into landscapes in Europe, significant innovations in battery technology are expected to grow more than ever. Therefore, lithium-ion technologies are anticipated to grow at a rapid pace. The sustainability directives have also given rise to the mulching trend. It enables sustainable soil fertilization and relieves the operator from the inconvenience of gathering grass. Vendors are thus adding mulching capabilities to their mowers which is projected to support the market growth.
The increasing government initiatives to regulate the noise levels encourage the vendors to launch new models with additional features. For instance, Directive 2000/14/EC of the European Commission has set various regulations and guidelines for the noise emissions of outdoor equipment, leading to the development of lawnmowers with lower noise emissions in the European market.
The high gasoline prices in various European countries such as Norway, Finland, Iceland, and others due to the Russia and Ukraine conflict is expected to hamper the demand for gasoline-based lawn mowers in the respective markets. However, the government's efforts to reduce the fuel prices by cutting down the tax rates are likely to reduce the impact on the gasoline-based lawn mowers market.
Several European countries have witnessed the growing popularity of artificial turf among consumers in recent years. Moreover, soccer fields across Europe have already started using artificial grass, which will hinder the growth of professional lawn mowers in the market. According to Arizton Advisory and Intelligence's global artificial turf market report, the industry is growing at a CAGR of 7.8% from 2022 to 2027.
The offline distribution channel dominated the market, accounting for a revenue share of 62.39% in 2021, and is expected to grow significantly during the forecast period due to high customer preference to comprehend the functionalities and uses of the product before making the final purchase. The entry of traditional garden equipment manufacturers into the market has increased the sale of lawn mowers through offline channels such as specialty stores and supermarkets worldwide. Although the trend of selling these devices online is rising, a significant share of lawn mower distribution takes place through specialty stores.
Growing Home Ownership & Home Improvement
Husqvarna Group, KUBOTA Corporation, Stanley, Black & Decker, STIGA Group, and The Toro Company are some of the leading players dominating the Europe lawn mowers market. The market competition is expected to intensify further with increased product extensions, growth in technological innovations, and mergers and acquisitions. A rise in product/service expansions, technical advancements, and M&As are expected to exacerbate industry competitiveness further. Arizton assumes that international players will develop inorganically in the future by acquiring regional or local players. Several companies are also shifting their policy towards expansion and profitable growth to realize the full potential of market leadership.
Frequently Asked Questions
HOW BIG IS THE EUROPE LAWN MOWERS MARKET?
The Europe lawn mowers market was valued at USD 7.8 Billion in 2021 and is expected to reach USD 12.3 billion by 2027.
WHAT IS THE GROWTH RATE OF THE EUROPE LAWN MOWERS MARKET?
The Europe lawn mowers market is expected to grow at a CAGR of 7.46% during 2022-2027.
WHO ARE THE KEY PLAYERS IN THE EUROPE LAWN MOWERS MARKET?
Key players include ARIENS CO, Deere & Co., Honda, Husqvarna Group, Kubota Corporation, Robert Bosch, Stanley Black & Decker, STIGA Group, and The Toro Company.
WHAT ARE THE LATEST TRENDS IN THE EUROPE LAWN MOWERS MARKET?
Integrating lawn mowers with technology, the growing landscaping industry and the influx of alternative fuel options, and the increased adoption of green spaces & green roofs are the latest trends in the Europe lawn mowers market.
WHICH COUNTRY IN EUROPE HOLDS THE LARGEST SHARE IN THE LAWN MOWERS MARKET?
The UK in Europe holds the largest share in the lawn mower market.
The Europe lawn mowers market was valued at USD 7.8 billion in 2021 and is expected to reach USD 12.11 billion by 2027.
The following factors are likely to contribute to the growth of the Europe lawn mowers market during the forecast period:
Base Year: 2021
Forecast Year: 2022-2027
The report considers the present scenario of the Europe lawn mowers market and its market dynamics for 2022−2027. It covers a detailed overview of several growth enablers, restraints, and trends. The study covers both the demand and supply sides of the industry. It also profiles and analyses leading companies and several other prominent companies operating in the industry.
Key Vendors
Other Prominent Vendors
Segmentation by Product
Segmentation by Fuel Type
Segmentation by End-User
Segmentation by Drive Type
Segmentation by Start Type
Segmentation by Blade Type
Segmentation by Distribution Channel
Segmentation by Region
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