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EUROPE LAWN MOWER MARKET SIZE TO REACH USD 12 BILLION BY 2024, GROWING AT A CAGR OF 5% DURING 2019-2024

Europe Lawn Mower Market Size, Share, & Trends Analysis Report By Product Type (Walk-behind, Ride-on, and Robotic Mowers), End-user Type (Residential Users, Professional Landscaping Services, Golf Courses, and Government & Others) Blades Type (Cylinder Blades, Deck/Standard Blades, Mulching Blades, and Lifting Blades) Drive Type (Manual Drive, AWD (All-wheel Drive), FWD (Front-wheel Drive), and RWD (Rear-wheel Drive)) Start Type (No Start Required, Keyed Start, Push Start, and Recoil Start (Pull/Manual/Rewind Start)), and Geography (UK, Germany, France, Spain, Italy, Sweden, Switzerland, Belgium, and Netherlands Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2019 – 2024.

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Most Exhaustive Report

270 Pages

62 Tables

102 Charts

1 Regions

9 Countries

58 Companies

7 Market Segment

EUROPE LAWN MOWER MARKET REPORT SCOPE

Report Attribute Details
MARKET SIZE (REVENUE) USD 12 BILLION (2024)
MARKET SIZE (UNIT) 16 MILLION (2024)
CAGR 5% (2019-2024)
Base Year 2018
Historic Year 2016-2027
Forecast Year 2019-2024
Market Segments Product Type (Walk-behind, Ride-on, and Robotic Mowers), End-user Type (Residential Users, Professional Landscaping Services, Golf Courses, and Government & Others) Blades Type (Cylinder Blades, Deck/Standard Blades, Mulching Blades, and Lifting Blades) Drive Type (Manual Drive, AWD (All-wheel Drive), FWD (Front-wheel Drive), and RWD (Rear-wheel Drive)) Start Type (No Start Required, Keyed Start, Push Start, and Recoil Start (Pull/Manual/Rewind Start))
Geographic Analysis Europe
Countries Covered UK, Germany, France, Spain, Italy, Sweden, Switzerland, Belgium, and Netherlands

INDUSTRY INSIGHTS

  1. The Europe Lawn Mower market size will reach USD 12 billion by 202,4, exhibiting a growth rate of 5% during the forecast period.
  2. While Western Europe dominates the total market share, Central and Eastern European regions will gain traction and witness higher demand during the forecast period.
  3. The increasing focus on product development and the addition of innovative features is contributing to sales in the Europe lawn mower market.
  4. The affinity for green spaces and a large community of landscapers among end-users will boost the adoption of commercial lawn mowers in the region.
  5. Vendors such as iRobot and LG are focusing on product diversification and product line extension to attract the maximum number of consumers in the region.
  6. Several manufacturers are investing in R&D activities, product/service extensions, technological innovations, and M&A to gain larger shares.
  7. The development of an easier installation process and aftersales services will boost revenues and client satisfaction levels in the region.

THE INFORMATION OFFERED IN THE REPORT:

  • The growth of the landscaping industry and its impact on the lawn mower market in Europe
  • Understanding the design and working systems of robotic lawn mowers
  • The influx of alternative spaces and community creations boosting revenues
  • Macroeconomic factors enabling market growth
  • Economic development and per capita GDP analysis in developing countries
  • Europe lawn mower market - Historical data | 2016−2017
  • Geography − Market size and forecast of the leading 10 countries
  • Market segmentation − Detailed analysis of segmentation that includes product type, end-user type, fuel type, mower blade type, drive type, and start type across 10 countries.
  • Competitive landscape – It includes information about leading 8 key vendors and 46 other prominent players.

MARKET OVERVIEW

The convergence of IoT technology and robotic garden equipment will fuel the growth of the Europe lawn mower market. The emergence of voice-activated control systems integrated with robotic lawn mowers that have the ability to connect to Alexa, Google Assistant, and other AI systems will augment the development of the European region. The increasing use of voice recognition technology combined with consumer data analytics will help vendors launch smarter solutions for end-users. The advancements in battery chemistries and electronic technologies will lead to the introduction of modern-day commercial mowers with higher productivity and reduced power costs in the region. The focus on the incorporation of greenery and establishment of eco-cities with roof gardens to gardens built within transit spaces will create lucrative opportunities for the top players. The exponential growth of the grounds maintenance services and landscaping services industry will positively impact the development of the European region. The European Union (EU) has initiated the Horizon 2020 program, which is the most extensive R&D funding and innovation program. The Horizon 2020 program focus on creating industrial leadership by evolving current manufacturing operations by leveraging on advanced computing, sensor technology, and robotics. The Horizon program will lead to the development of innovative products in the Europe region. The availability of high-quality skilled and low-cost labor and enhanced R&D support by various governments will boost the adoption of these systems across the Central and Eastern European market. Moreover, the increase in retail spending will fuel the demand for garden equipment among end-users in the region over the next few years. 

MARKET DYNAMICS

The popularity of landscaping services due to the need for providing an aesthetic appeal to commercial and residential lawns and gardens is one of the major factors attributing to the growth of the Europe lawn mower market. The construction of decorative structures, ponds, patios, and green winding paths is gaining traction in the outdoor landscaping industry and contributing to the adoption of robotic lawn mowers in Europe. The maintenance of corporate, institutional, and residential areas is leading to the outsourcing of professional landscaping services to third-party vendors in the region. The overall retail value of garden improvement products market in the UK and France reached $58 million and $47 million, respectively, in 2017. The increasing consumers’spending on home improvement and aesthetics will positively influence the landscaping industry and attract new players in the region. In 2018, the overall (professional and domestic) landscaping services market in the UK was valued at $5.9 billion.

KEY TRENDS OBSERVED:

  • The advent of Robotic Lawn Mowers
  • Growing Marketing Efforts and Promotional Activities by Vendors
  • Shifting Consumer Focus toward Smart Technology
  • Influence of Internet in Shaping End-users' Purchasing Behavior

VENDOR ANALYSIS AND MARKET SHARE

The market is very concentrated across the developed western European countries and is in its nascent stage in developing economies of Central and Eastern European countries. The top players are investing in new business models and focusing on developing the portfolio of their establishments to gain a larger Europe lawn mower market share.

Major Vendors:

  • Deere & Co
  • Honda Power Equipment
  • Husqvarna
  • Kubota
  • MTD Products
  • Bosch
  • STIGA
  • The Toro Company

The Europe lawnmower market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:

By Product Type | 2019-2024

  • Walk-behind
    • Reel/Cylinder Mowers
    • Self-propelled
    • Push Mower (excl. Reel)
    • Hover Mowers
  • Ride-on
    • Standard Ride-on
    • Zero Turn
    • Lawn Tractor
    • Garden Tractor
  • Robotic

By Fuel Type | 2019-2024

  • Gas-powered
  • Electric-powered
    • Corded
    • Cordless/Battery-powered
  • Manual-powered
  • Propane-powered

By End-user Type| 2019-2024

  • Residential Users
  • Professional Landscaping Services
  • Golf Courses
  • Government & Others

By Mower Blade | 2019-2024

  • Cylinder Blades
  • Deck/Standard Blades
  • Mulching Blades
  • Lifting Blades

By Drive Type | 2019-2024

  • Manual Drive
  • AWD (All-wheel Drive)
  • FWD (Front-wheel Drive)
  • RWD (Rear-wheel Drive)

By Start Type | 2019-2024

  • No Start Required
  • Keyed Start
  • Push Start
  • Recoil Start (Pull/Manual/Rewind Start)

By Geography | 2019-2024

  • UK
  • Germany
  • France
  • Spain
  • Italy
  • Sweden
  • Switzerland
  • Belgium
  • Netherlands

Frequently Asked Questions

The Europe Lawn Mower market size will reach USD 12 billion by 202,4, exhibiting a growth rate of 5% during 2019-2024
The Europe lawn mower market is driven by the increasing adoption of mainstream durable consumer products by end-users. The introduction of battery-powered lawn mowers that are easy to operate and eco-friendly will revolutionize the Europe lawn mower marke
The key trends are: Shifting Consumer Focus toward Smart Technology, Influence of Internet in Shaping End-users' Purchasing Behavior, Increased Adoption of Green Spaces and Green Roofs, and Growing Influx of Battery-powered Products & Multi-use Equipment
The leading vendors in the Europe Lawnmower market are: Deere & Co, Honda Power Equipment, Husqvarna, Kubota, MTD Products, Bosch, STIGA, and The Toro Company.
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