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Product Innovations influencing Teeth Whitening Products Market

Published date : Nov-2019

Increasing number of people opting for aesthetic dental procedures is driving the global teeth whitening products market


Arizton’s recent market research report on the global Teeth Whitening Market provides comprehensive industry analysis, trend forecasts, and competitive analysis. The study includes insights on segmentation by product type (whitening toothpaste, whitening strips, whitening gels, and others), application type (in-office and at home), distribution channels (retail and online) and geography (APAC, MEA, North America, Latin America, and Europe).

The global teeth whitening market is expected to grow at a CAGR of over 4% during the period 2019−2025.

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 Teeth whitening is one of the most frequently opted dental procedures opted by consumers. The growing demand for perfect and white smiles among consumers, coupled with the increasing awareness for oral health and hygiene is increasing the prominence of teeth whitening products. With the advent of technology, several methods for teeth whitening are widely available. In terms of application, teeth whitening products are segmented into home-based products (such as gels, toothpaste, films) and products based under the supervision of dentists. With the increasing number of people opting for aesthetic dental procedures, treatment for whitening is expected to become more advanced as well as affordable.

The leading drivers and trends propelling the growth of the global teeth whitening market are discussed below:

Increasing Awareness for Oral Care and Hygiene

Good oral hygiene is key to the overall wellbeing of humans. Oral diseases are expected to affect nearly 3.9 billion people across the world, accounting for approximately 44% of the total population. Dental caries/cavities, dry mouth, oral cancer, bad breath, and periodontitis (such as gingivitis) are a few prominent oral diseases. However, dental caries/cavities, which includes deterioration of teeth due to the bacteria, is one of the common dental disorders. According to several oral hygiene studies, nearly 45% of the children in the age group of 2–19 years were diagnosed with dental cavities during the period 2015–2016. High incidences of dental cavities are expected to bolster the demand for oral care products.

 Technological Innovations

Vendors are engaged in offering new teeth whitening products. The need for whiter teeth is expected to bolster the development of several innovative over-the-counter (OTC) and professional dental care technology. New technology, procedures, and materials are expected to play a significant role in the aesthetic dentistry segment, particularly teeth whitening segment. With the advent of technology, advanced intraoral scanners, along with the sophisticated 3D Imaging Software and cutting-edge CAD/CAM systems, are likely to simplify treatment and diagnostics.

Stringent Regulatory Standards for Teeth Bleaching

As the teeth bleaching or whitening process is gaining prominence among consumers, concerns over the safety of whitening treatments have also been around, especially for at-home teeth whitening products. Several safety apprehensions have been raised about the impact of bleaching procedures on the pulp tissues, teeth structure, along with the mucosal tissues in the mouth. Several guidelines have been introduced by regulatory bodies to essentially make these products safe and efficient for usage among consumers. In the US, the American Dental Association is working to spread awareness of bleaching/whitening treatment. Similarly, in Europe, cosmetic products are regulated under the European Communities Regulations.

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Colgate-Palmolive Company, GlaxoSmithKline, Johnson & Johnson, and Procter & Gamble are identified as prominent vendors in the global teeth whitening market.

The complete overview of the latest market research report on the global teeth whitening market by Arizton is now available.

The report offers a detailed study of major trends, drivers, challenges, and provides the market size and forecast for major geographical regions and key countries.

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