Teeth Whitening Market

Most Exhaustive Report

Teeth Whitening Market - Global Outlook and Forecast 2020-2025

Teeth Whitening Market

Most Exhaustive Report

Teeth Whitening Market - Global Outlook and Forecast 2020-2025

SKU : ARZ191021 Published on : November 2019 Pages : 217


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Teeth whitening market size is projected to cross $6 billion by 2025, growing at a CAGR of 4% during 2020-2025

Teeth Whitening Market Size, Share, & Trends Analysis Report By Product (Whitening Toothpaste, Whitening Strips, Whitening Gels, Others), By Application Type (In-office, At-home) By Distribution Channels (Retail, Online), By Geography (Europe, North America, Latin America, Middle East Africa, and APAC) Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2020 – 2025


Arizton’s latest research report offers analysis on the global teeth whitening market size and forecast, share, and vendor analysis. The study includes insights on segmentation by product type (toothpaste, strips, whitening gels, and others), application type (in-office and at home), distribution channels (retail and online) and geography (APAC, MEA, North America, Latin America, and Europe)


 New technologies, advanced dentistry procedures, and efficient materials are expected to play a significant role in the growth of the market

 The global teeth whitening market analysis forecasts an increased demand during the period 2019–2025. Teeth whitening procedures are gaining significant demand due to the growing oral care awareness among consumers. With the availability of several bleaching products, the demand for whitening procedures is gaining prominence among consumers.

Major players are introducing several techniques to enhance the appearance of teeth. The methods include lightening the internal pigments and removing the staining from the surfaces of the teeth. North America accounted for the largest share in the global market, followed by APAC.

New technologies and the rising demand for cosmetic dentistry are expected to play a significant role in the overall aesthetic dentistry segment. The abnormal color of teeth mostly occurs due to the consumption of tobacco, beverages, and at times due to medicinal effects. The use of tobacco causes stains, thereby impacting the dental aesthetics segment. However, with the advent of technology, several techniques have been introduced, thus propelling the demand for oral hygiene products.

The global teeth whitening market size is projected to grow at a CAGR of over 4% by 2025


The research report includes detailed segmentation by product, application type, distribution channels, and geography.




 Increasing acceptance of “do-it-yourself” bleaching products is expected to affect the strips and gels market favorably

 The whitening toothpaste segment is expected to witness a surge during the forecast period. These products offer quicker results. They are expected to gain significant demand as they are easily accessible over the counter.

The whitening strips segment is expected to gain prominence during the forecast period. The popularity of quick-fix dental solutions is likely to grow in the near future. Increasing acceptance of “do-it-yourself” products is expected to affect the strips and gels market favorably. Whitening gels are also likely to witness significant growth as these products offer easy usage and convenience. 


The usage of several teeth whitening solutions at home is contributing to the growth of the at-home segment

 Teeth whitening solutions are expected to witness demand from in-house and at-home application segments. The usage is growing as these products are quick and convenient and require less application time. The usage of several bleaching solutions at home is contributing to the growth of the teeth whitening market.

The changing lifestyles are expected to affect the purchase decision of consumers. Hence, the introduction of innovative teeth bleaching products and changing consumer preferences is expected to drive the segment.   


 Manufacturers are likely to make changes in their distribution practices and strategies to gain a competitive edge in the market

 The retail distribution of teeth bleaching products includes manufacturers, wholesale distributors, retailers, and consumers. Vendors are aiming to deliver high-value services and consumer oriented solutions. Besides, companies are engaged in offering products that enable higher profit & gains. With the advancements in technology, the online distribution channels are expected to gain prominence over the forecast period.


The growing oral hygiene awareness in Europe is a key contributor to the market growth of dental products

 The increasing discoloration is due to stain-causing drinks and food, poor dental hygiene, and fluoride in water. This, in turn, is increasing the demand for teeth bleaching products in the North American market.

One of the major factors favorably affecting the Europe market is the occurrence of periodontal diseases among individuals. The rise in oral diseases is increasing consciousness among individuals for dental health and hygiene. The increase in medical approvals from dental associations is expected to encourage consumers to increase investments in bleaching products.

The growing oral hygiene awareness is a key contributor to the overall growth of dental products and technological developments. This rising awareness can mainly be attributed to the introduction of several advanced and innovative dental techniques.


The rapidly changing technological environment could adversely affect vendors as customers expect continual innovations and upgrades in the teeth whitening segment. Manufacturers are emphasizing to identify different opportunities to increase the productivity and efficiency of their products. One of the key strategies implemented by vendors includes the introduction of different products and solutions for the application segments. Manufacturers are offering and expanding their product line-up with the launch of innovative products.

Key Vendors 

  • Colgate-Palmolive Company
  • GlaxoSmithKline Plc
  • Johnson & Johnson
  • Procter & Gamble

 Other Prominent Vendors

  • Brodie & Stone International Plc
  • GoSmile LLC
  • Church & Dwight
  • The Himalaya Drug Company
  • Others

 The Teeth Whitening market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue from 2019 to 2025 for the following segments:

By Product

  • Whitening Toothpaste
  • Whitening Strips
  • Whitening Gels
  • Others

By Application Type

  • In-office
  • At-home

By Distribution Channels 

  • Retail
  • Online

By Geography

  • North America
    • US
    • Canada
  • APAC
    • China
    • Japan
    • Australia
    • South Korea
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Nordic
    • Others
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others


  1. What is the market size and growth rate of the teeth whitening market?
  2. What are the different segments of the teeth whitening market?
  3. What are the key trends, drivers, and challenges in the market?
  4. Who are the leading vendors and their market share


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