TEETH WHITENING INDUSTRY INSIGHTS
The global teeth whitening market size is expected to reach USD 7.99 billion by 2026, growing at a CAGR of 6.33% during the forecast period. The rising awareness among the consumers to have a healthier and white smile as it plays a significant role in their personality increases prominence for oral health and hygiene. With the easy availability of the various whitening products, the demand for teeth whitening treatment is expected to gain traction among consumers. Vendors focus on offering new and updated solutions for teeth whitening products. Procter & Gamble, Colgate-Palmolive Company, GlaxoSmithKline, and Johnson & Johnson, among others, offer products to a diverse range of verticals and create a boom in the market.
Consumers are increasingly shifting their preferences to the dental beauty concept. This trend is likely to impact the overall demand for esthetics products in the dental health market. In digitalization, celebrities’ influence and socializing of photographs in different social media platforms impact the demand for teeth whitening market across the globe. Over the years, the trends in the aesthetic industry include growing consumer demand for tooth whitening processes, which is expected to pose opportunities for dental professionals, helping them cater to the changing needs and requirements of the consumers.
APAC is expected to witness strong traction in demand for teeth whitening solutions during the forecast period. The high growth potential in APAC can be attributed to the constant technological innovations and the introduction of new products. The whitening toothpaste market in APAC is expected to grow at a CAGR of over 6% between 2020 to 2026. The growing trends of the Do-it-Yourself products among the consumers anticipate favorable growth in the teeth whitening strips and gels market.
- The at-home teeth whitening segment accounts for the largest share in the market and is expected to witness an absolute growth of 47% from 2020 to 2026.
- Germany accounts for the largest share in the European region and is expected to grow at a CAGR of over 6% during the forecast period.
- The global whitening strips market is expected to grow at the highest CAGR of 7% during the forecast period.
- With the rising demand for online purchases, the teeth whitening market for the online distribution segment is expected to reach over USD 1.4 billion by 2026.
- Consumers are aware of synthetic ingredients in oral hygiene products. Hence, the demand for non-bleaching products is expected to grow at the highest CAGR during 2020-2026.
TEETH WHITENING GROWTH FACTORS
- The growth in awareness for oral hygiene, easy and wide availability of whitening treatments or kits is likely to propel the growth of the teeth whitening market.
- The increasing adoption of new technologies has led a stronger growth in various areas of the esthetic dentistry industry.
- The leading vendors emphasize introducing high-end solutions in the oral care segment, which creates demand for several oral care treatments/procedures.
- Higher incidences of dental caries are anticipated to strengthen the demand for oral care products in the market.
TEETH WHITENING MARKET SEGMENTATION
This research report includes a detailed segmentation by
INSIGHTS BY PRODUCTS
North America is the highest contributor to whitening strips and is projected to reach over USD 200 million by 2026.
The whitening toothpaste is projected to increase demand during the forecast period due to quick results, affordable prices, easy accessibility, and chemical agents enabling easy stain removal. The toothpaste segment occupies 78% of the teeth whitening market share. The Evonik company announced Spherilex 145, a new solution for the toothpaste formulators in the oral care industry. These products are technologically advanced with high cleaning and low abrasion to the enamel, dentin, and fillings.
The concept of quicker solutions to reduce time consumption by several treatments is expected to boost the demand for whitening strips during the forecast period. Players are focusing on offering products, which helps enhance the customers' experience in less time with better results. The strips segment is expected to witness an incremental growth of USD 250 million between 2020 to 2026. However, the results offered by these strips are temporary, which is expected to negatively impact the teeth whitening market growth.
INSIGHTS BY APPLICATION
APAC is one of the most potential markets for the at-home whitening market.
The in-office teeth whitening market witnessed high growth in North America and Europe. This segment is likely to witness low growth as most dental services were suspended due to the COVID-19 impact. Consumers are shifting their preferences to several at-home teeth whitening services. The presence of various companies in developing these innovative solutions and procedures initiates intense competition among the players in the global market. The at-home market in APAC is expected to reach USD 1.3 billion by 2026, owing to a rise in the sale of whitening toothpaste.
INSIGHTS BY COMPOSITION
Global teeth whitening market by bleaching agents to witness an incremental growth of over USD 1 billion by 2026.
The vendors and professionals in the global market are expected to spend heavily on improvising the teeth' overall appearance. In 2020, North America and APAC contributed around 59% of the market share in the global non-bleaching agents’ market. The rise in hygiene and shift towards organic products is encouraging non-bleaching agents in teeth whitening products. The increasing awareness towards dental health and non-bleaching composition is flourishing in the global market.
INSIGHTS BY DISTRIBUTION
The global online teeth whitening market is expected to grow at a CAGR of over 7% during the forecast period.
Retail channels for distribution for teeth whitening products include manufacturers, wholesale distributors, retailers, and consumers. Offline channel is largely popular with mass-market players and grocery stores, which account for 49% of the global offline market in 2020. Manufacturers are anticipated to make changes in their respective business practices and strategies to gain a competitive edge. With the growing network of online distributors, retailers, and dealers worldwide, players are expected to account for different customer-centric innovations and the quality of the products. Online teeth whitening products in North America are expected to grow at a CAGR of 7%, with an absolute growth of 51% from 2020 to 2026. The major players in the dental industry focus on acquiring smaller firms and expanding products and business segments in different regions.
INSIGHTS BY GEOGRAPHY
The teeth whitening market in North America is expected to reach USD 2.5 billion by 2026.
According to Arizton’s research, the US, China, and Brazil account for the majority share in the teeth whitening products market during the forecast period. In North America, the demand for toothpaste and strips is higher compared to other regions. Consumer Survey (NCS), nearly 38.29 million Americans are engaged in using teeth whiteners in 2019, which is further expected to increase by 2023. In 2020, Europe was the third-largest revenue contributor, and the region accounted for a market share of 20%. The increasing number of oral diseases in the area leads to the growing consciousness among the individuals for dental health and adopt solutions to cure the same. Europe has an alliance of professional bodies and several manufacturers and introduced safe usage and handling the teeth whitening issues.
Crest (P&G) has launched 3D Whitestrips, which are getting popular among youngsters.
Colgate-Palmolive Company, GlaxoSmithKline, Johnson & Johnson, and Procter & Gamble are the leading players in the industry. Procter & Gamble, one of the leading manufacturers of consumer goods, occupies over 35% of the market share in the teeth whitening industry. The teeth whitening products’ manufacturers emphasise identifying different market opportunities and setting up certain goals to achieve productivity and efficiency. The key manufacturers are offering and expanding the product line-up in their business segments to launch various innovative techniques, gaining an edge over their competitors. The increasing competition can be attributed to the changing conditions and shifting consumer demands in the different geographical regions. In January 2020, Colgate launched the ‘Smile for Good’ vegan certified toothpaste range, mainly used for whitening and protection.
The teeth whitening market research report includes in-depth coverage of industry analysis with revenue and forecast insights for the following:
Segmentation by Whitening Products
Segmentation by Application
Segmentation by Composition
- Bleaching Agents
- Non-Bleaching Agents
Segmentation by Distribution
- Mass Market Players
- Wholesale Distributors
- Grocery Stores
- Drug Store
- Dental Clinic
Segmentation by Geography
- North America
- South Korea
- Latin America
- Middle East & Africa
- South Africa
- Saudi Arabia