TEETH WHITENING MARKET SIZE TO REACH USD 6 BILLION BY 2025, GROWING AT A CAGR OF 4% DURING THE FORECAST PERIOD

Teeth Whitening Market Size, Share, & Trends Analysis Report by Product (Whitening Toothpaste, Whitening Strips, Whitening Gels, Others), Application Type (In-office, At-home), Distribution Channels (Retail, Online), Geography (Europe, North America, Latin America, Middle East & Africa, and APAC), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2020-2025

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Most Exhaustive Report

217 Pages

51 Tables

75 Charts

5 Regions

17 Countries

34 Companies

4 Market Segment

Teeth Whitening Market Research Scope

Report Attribute Details
Market Size (Revenue) USD 6 Billion (2025)
CAGR 4% (2020-2025)
Base Year 2019
Forecast Year 2020-2025
Market Segments Product (Whitening Toothpaste, Whitening Strips, Whitening Gels, Others), Application Type (In-office, At-home), Distribution Channels (Retail, Online)
Geographic Analysis Europe, North America, Latin America, Middle East & Africa, and APAC
Countries Covered US, Canada, China, Japan, Australia, South Korea, Germany, UK, France, Italy, Spain, Nordic, South Africa, Saudi Arabia, UAE, Brazil, Argentina, and Mexico

TEETH WHITENING INDUSTRY ANALYSIS

The global teeth whitening market size will reach USD 6 billion by 2025, growing at a CAGR of 4% during the forecast period. Teeth whitening procedures are gaining significant demand due to the growing oral care awareness among consumers. With the availability of several bleaching products, the demand for whitening procedures is gaining prominence among consumers.

Major players are introducing several techniques to enhance the appearance of teeth. The methods include lightening the internal pigments and removing the staining from the surfaces of the teeth. North America accounted for the largest share in the global market, followed by APAC.

New technologies and the rising demand for cosmetic dentistry are expected to play a significant role in the overall aesthetic dentistry segment. The abnormal color of teeth mostly occurs due to the consumption of tobacco, beverages, and at times due to medicinal effects. The use of tobacco causes stains, thereby impacting the dental aesthetics segment. However, with the advent of technology, several techniques have been introduced, thus propelling the demand for oral hygiene products.

TEETH WHITENING MARKET SEGMENTATION

The research report includes detailed segmentation by

  • Product
  • Application Type
  • Distribution Channels
  • Geography

INSIGHTS BY PRODUCTS

Increasing acceptance of “do-it-yourself” bleaching products is expected to affect the strips and gels market favorably

The whitening toothpaste segment is expected to witness a surge during the forecast period. These products offer quicker results. They are expected to gain significant demand as they are easily accessible over the counter.

The whitening strips segment is expected to gain prominence during the forecast period. The popularity of quick-fix dental solutions is likely to grow in the near future. Increasing acceptance of “do-it-yourself” products is expected to affect the strips and gels market favorably. Whitening gels are also likely to witness significant growth as these products offer easy usage and convenience. 

INSIGHTS BY APPLICATION TYPE 

The usage of several teeth whitening solutions at home is contributing to the growth of the at-home segment

Teeth whitening solutions are expected to witness demand from in-house and at-home application segments. The usage is growing as these products are quick and convenient and require less application time. The usage of several bleaching solutions at home is contributing to the growth of the teeth whitening market.

The changing lifestyles are expected to affect the purchase decision of consumers. Hence, the introduction of innovative teeth bleaching products and changing consumer preferences is expected to drive the segment.   

INSIGHTS BY DISTRIBUTION CHANNELS 

Manufacturers are likely to make changes in their distribution practices and strategies to gain a competitive edge in the market

The retail distribution of teeth bleaching products includes manufacturers, wholesale distributors, retailers, and consumers. Vendors are aiming to deliver high-value services and consumer-oriented solutions. Besides, companies are engaged in offering products that enable higher profit & gains. With the advancements in technology, the online distribution channels are expected to gain prominence over the forecast period.

INSIGHTS BY GEOGRAPHY

The growing oral hygiene awareness in Europe is a key contributor to the market growth of dental products

The increasing discoloration is due to stain-causing drinks and food, poor dental hygiene, and fluoride in water. This, in turn, is increasing the demand for teeth bleaching products in the North American market.

One of the major factors favorably affecting the European market is the occurrence of periodontal diseases among individuals. The rise in oral diseases is increasing consciousness among individuals for dental health and hygiene. The increase in medical approvals from dental associations is expected to encourage consumers to increase investments in bleaching products.

Growing oral hygiene awareness is a key contributor to the overall growth of dental products and technological developments. This rising awareness can mainly be attributed to the introduction of several advanced and innovative dental implants techniques.

KEY VENDOR ANALYSIS

The rapidly changing technological environment could adversely affect vendors as customers expect continual innovations and upgrades in the teeth whitening segment. Manufacturers are emphasizing to identify different opportunities to increase the productivity and efficiency of their products. One of the key strategies implemented by vendors includes the introduction of different products and solutions for the application segments. Manufacturers are offering and expanding their product line-up with the launch of innovative products.

The Teeth Whitening market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue from 2019 to 2025 for the following segments:

Segmentation by Product

  • Whitening Toothpaste
  • Whitening Strips
  • Whitening Gels
  • Others

By Application Type

  • In-office
  • At-home

By Distribution Channels 

  • Retail
  • Online

By Geography

  • North America
    • US
    • Canada
  • APAC
    • China
    • Japan
    • Australia
    • South Korea
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Nordic
    • Others
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others

Frequently Asked Questions

The global teeth whitening market size will reach USD 6 billion by 2025, growing at a CAGR of 4% during 2020-2025
The different segments of teeth whitening markets are: By Product (Whitening Toothpaste, Whitening Strips, Whitening Gels, Others), By Application Type (In-office, At-home) By Distribution Channels (Retail, Online)
The following factors are likely to contribute to the growth of the teeth whitening market during the forecast period: Increasing Incidences of Teeth Discoloration, Growing Marketing and Advertising of Teeth Whitening Products, Technological Innovations, Stringent Regulatory Standards
The leading vendors in the global teeth whitening market are: Colgate-Palmolive Company, GlaxoSmithKline Plc, Johnson & Johnson, and Procter & Gamble
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