How Intense is the Competition Amongst Manufacturers of Vitamin D Supplements?


According to the latest Arizton's market research report, the vitamin D market size to cross USD 2 billion by 2026, growing at a CAGR of 8.4% during the forecast period.

Vitamin D Supplement Market Growth

Increasing awareness among men to enhance the longevity of the skin is also contributing to the vitamin D supplement market growth.  Vitamin D supplementation reduces the risk of influenza infections in children. BioGaia, Enfamil, Smarty Pants, and Nature’s Bounty are some of the key players operating in the vitamin D supplements market that focus on infants, kids, and adults. Increasing urbanization is forcing people to spend more time indoors is also a major factor causing vitamin D deficiencies. These underlying health risks have made consumers more dependent on vitamin D supplements. Vitamin D manufacturers can target food fortification industries in countries with a low levels of exposure to the sun and cater to the increasing demand for vitamin D supplements.

Read: Personalized Nutrition Market - Global Outlook and Forecast 2021-2026

Increasing Demand for Nutricosmetics and Vitamin Formulations

The millennial generation with high disposable income is the major end-users of this supplement segment. Manufacturers are also tapping vitamin D3’s potential in promoting beauty and health. Vitamin D exerts a rejuvenating and protective effect on aging skin. The demand for lightweight and multi-action serum with vitamin D has increased, especially among women. Zelens, One Love, Herbivore, and Sephora are some of the other cosmetic companies capitalizing on the benefits of vitamin D. The global nutricosmetic market is expected to surpass USD 12 billion by 2026 and is expected to support the growth of vitamin D manufacturers in the coming years.

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Key Offerings:

  • Market Size & Forecast by Revenue | 2020−2026
  • Market Dynamics – Leading trends, growth drivers, restraints, and investment opportunities
  • Segmentation – A detailed analysis by analog, form, application, and geography
  • Competitive Landscape – 5 Key Company Profiles and 15 Other Prominent Vendors

Vitamin D Supplement Market – Geographic Analysis

The demand for vitamin D supplements is primarily driven by the US where the scope for expansion remains optimistic, especially after the COVID-19 outbreak. Vitamin D supplements are increasingly purchased from manufacturers and authorized sellers. Supplements are usually consumed by people working indoors, vegans, and people with inflammatory bowel syndrome (IBD). COVID-19 has increased the demand for vitamin D supplements in the region owing to its significance in enhancing immunity. It can encourage the development of new formulations of vitamin D, especially in the D2 segment. Vitamin shots are also taken as injections in the region.

Read: E-prescribing Market - Global Outlook and Forecast 2021-2026

Competition Overview

The vitamin D supplement market is highly competitive with a considerable number of significant players in the market. The market is also expected to witness the rise of new vendors specializing in the vitamin D supplement segment and could be potential targets for vitamin D manufacturers. There are a couple of ongoing clinical trials and assessments to determine the efficiency of vitamin D supplements in treating various disorders. Formulation of value-added ingredients, vegan-based sourcing, improved stability, bioavailability, and flowability are considered as major differentiators in the vitamin D supplement market. There are numerous challenges associated with the formulation techniques. Flowability, stability, and flexibility are some of the major concerns among the players.

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