ART AUCTION MARKET SIZE TO CROSS USD 38 BILLION BY 2024, GROWING AT A CAGR OF OVER 3% DURING THE FORECAST PERIOD

Art Auction Market Size, Share, Trends, Analysis Report by Channel (Offline and Online), Price (Top End, Medium-Range, and Low End), Product (Fine Art, Decorative Art, and Antiques), and Geography (APAC, Europe, Latin America, Middle East & Africa, and North America), Industry Analysis Report, Regional Outlook, Growth Trends, Competitive Landscape, Market Share & Forecast, 2019–2024

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Most Exhaustive Report

234 Pages

19 Tables

78 Charts

4 Regions

13 Countries

25 Companies

4 Market Segment

ART AUCTION MARKET REPORT SCOPE

Report Attribute Details
Market Size (REVENUE) USD 38 BILLION (2024)
CAGR 3% (2019-2024)
Base Year 2018
Forecast Year 2019-2024
Market Segments Channel (Offline and Online), Price (Top End, Medium-Range, and Low End), Product (Fine Art, Decorative Art, and Antiques)
Geographic Analysis APAC, Europe, Latin America, Middle East & Africa, and North America
Countries Covered Australia, Brazil, Canada, China, France, Germany, Japan, South Africa, South Korea, Switzerland, UAE, UK, US, and UAE

INDUSTRY INSIGHTS

The entry of blockchain in the market is expected to improve trust and transparency

The art auction market size to cross USD 38 billion by 2024, growing at a CAGR of over 3% during the forecast period. The use of Artificial Intelligence technology in the global art auction market is expected to increase revenue streams, help make decisions, and enhance user experience. Since the art market is unpredictable, highly volatile, dependent on research and knowledge, and held by the reins of taste, emotions, and human subjectivity, it makes for predictive AI technology a compelling reason to harness the potential of big data. While it is not entirely replacing the human element, the technology is increasingly making the market efficient and helping to navigate the complicated terrain of information.

Several art auction houses and online marketplaces are using AI and machine learning technology to support artists in selling their work and assisting collectors with finding pieces they would like for purchase. ArtRank is synonymous to an art-market analyst helping institutions and collectors make informed collecting decisions through its machine learning algorithms by aiding in determining the future value of works by budding artists.

The entry of blockchain is expected to improve trust and transparency in the global market by offering new owners a trusted place to carry out due diligence, explore provenance, thereby reducing transaction costs by eliminating intermediaries and making more informed purchasing decisions. 

ART AUCTION MARKET SEGMENTATION

This research report includes detailed market segmentation by

  • Channels
  • Price
  • Product
  • Geography

ART AUCTION MARKET: CHANNELS

The offline segment is expected to witness an incremental growth of $7 billion by 2024.

The offline segment has become more diverse in terms of lots. The offline segment is likely to retain its dominance in the market as it is one of the few cultural-led businesses that has not been affected by the digital revolution. Several vendors are offering incentives to get edgy buyers and sellers to participate in auctions. Hong Kong, Japan, and South Korea have recorded massive growth. However, Europe, where most large auction houses were born, remains a broad zone of supply and export.

Since the online market has tons of potential for those with a penchant for art regardless of their budget, the segment is expected to grow. The online segment is expected to overcome several challenges arising from the broadening market. Vendors depend on mobile applications that enable real-time bidding and live to stream of auctions. Hence, technology is thereby playing more of a complementary role than a supplementary role.

ART AUCTION MARKET: PRICE

The top-end segment is highly dependent on brand value and popularity

The top-end segment is highly concentrated due to low-profit margins with high risks. The segment is highly dependent on brand value and popularity. As the competition in the top-end segment is intense, players often undercut each other and are ready to decrease their commissions for the sake of staying competitive.

The mid-range segment is in the right place. The quality and the sheer scale of the market are beginning to increase the appeal for sellers. The US, China, and the UK account for more than 75% of the mid-range segment with China taking the lead in terms of value.

Owing to the advent of the digital revolution, an inclusive scenario has evolved for those interested in low-end arts.  With the emergence of players such as Artsy and Invaluable, there has been an explosion of sales in the low-end segment.

ART AUCTION MARKET: PRODUCT

The decorative segment is growing at a stable rate as it is not necessarily subject to speculative collecting

The scope of fine and decorative art segments has witnessed expansion and shrinkage with the change in definition and value. The demand is coming mostly from high-quality fine art. The collectors in Western and Eastern Asia and the Middle East are bolstering the market among global collectors. The collection is moving toward conscious consumption. As the art market is globalizing, new strategies have come forth to auction off noteworthy fine artworks outside of major art capitals.

The decorative segment is growing at a stable rate as it is not necessarily subject to speculative collecting. Cyclicality and supply and demand dynamics are the major underlying factors driving the decorative segment. However, this market is a lot more dependent on provenance, scarcity, and condition of the art.

ART AUCTION MARKET: GEOGRAPHY

The market in the US has a stronghold, with New York dubbed as the international capital of the art market

North America witnessed solid growth in 2018, with the US holding a strong position in the market. The region accounts for more than 50% of the high-end collector base, a position it has held for over two decades in the face of intense globalization and shifting infrastructures of wealth.

As the APAC market is at the center of capital flows across the globe, the region is benefitting from structural changes, which are demonstrating the highest potential for the market. Collectors in the region prefer buying at auctions over art fairs. A stable eco-political climate and the increased confidence in spending have resulted in the thriving auction market. Vendors can substitute loss in Europe through growth in Asia.

Barring the UK, the EU share declined by 8% in 2018, owing to prolonged market stagnation. This is mainly because of its regulatory structure, which makes it extremely expensive and complicated to carry out art transactions. Live bidding and online sales are used to expand the customer base.

South Africa is likely to act as a springboard for the market of other African nations as works from contemporary artists from Ghana, Nigeria, and Cote D’Ivoire are being displayed in Johannesburg and Cape Town. In Latin America, there is expected to be renewed interest in the art scene in the region as higher visibility will likely increase dialogue between global art collectors and local auction houses.

Although the Middle Eastern economy is under stress, art has been viewed as a means of expression, driving the organic growth of the market, marked by the rapid growth of new museums, an increase in art production, and the growth of art institutions.

KEY VENDOR ANALYSIS

The market is a duopoly - Sotheby’s and Christie’s. This is mainly because of the growing number of wealthy buyers that are contesting for a dwindling supply of the most famous artists. Both the firms have combined sales of more than 80% of works going for more than $1 million, and the competition between them is active. As Sotheby’s goes private, it is expected to intensify as the company regains its ability to compete more successfully with Christie’s without having to cut back on its negotiation for guarantees, specifically in high-value assignments. Phillips, however, while still far behind in terms of revenues, is showing quite some potential in catching up.

The market is not plagued by artificial scarcity. Most houses put on sale anything with very few exceptions. Vendors nevertheless face the challenge of sourcing of valuable, quality property to sell. Seeing as competition also comes from art dealers across all collecting categories, it is essential that vendors create meaningful, personal, and institutional relationships by providing clients with guidance on identity, collection, acquisition, and development. Auction houses must further aid with services that fall under finances, personal considerations, and logistics when it comes to helping clients sell their artwork.

The Art Auction market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:

Market Segmentation by Channel

  • Offline
  • Online

By Price

  • Top End
  • Medium Range
  • Low End

By Product

  • Fine Art
  • Decorative Art
  • Anitques

By Geography

  • APAC
    • China
    • Japan
    • Australia
    • South Korea
  • Europe
    • Germany
    • France
    • UK
    • Switzerland
  • North America
    • US
    • Canada
  • Rest of the World
    • Brazil
    • South Africa
    • UAE

Frequently Asked Questions

Art auction market size to reach USD over 38 billion by 2024 growing at a CAGR of over 3% during the forecast period.
Several art auction houses and online marketplaces are using AI and machine learning technology to support artists in selling their work and assisting collectors with finding pieces they would like for purchase.
The use of Artificial Intelligence technology in the global art auction market is expected to increase revenue streams, help make decisions, and enhance user experience. The entry of blockchain is expected to improve trust and transparency in the global market by offering new owners a trusted place to carry out due diligence, explore provenance, thereby reducing transaction costs
North America witnessed solid growth in 2018, with the US holding a strong position in the market. The region accounts for more than 50% of the high-end collector base
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The art auction market is expected to reach over $38 billion by 2024.

The following factors are likely to contribute to the growth of the art auction market during the forecast period:

  • Evolving Art Appreciation
  • Growing Proliferation and Popularity of Museums
  • Female Artists Gain Ground
  • Blockchain Finds its Ways in the Art Market

 Base Year:                  2018

Forecast Year:           2019–2024

The study considers the present scenario of the art auction market and dynamics for the period 2018−2024. It covers a detailed overview of several market growth enablers, restraints, and trends. The report covers both the demand and supply aspect of the market. It profiles and examines leading companies and other prominent companies operating in the market.

 Key Vendors

  • China Guardian
    • Business Overview
    • Major Product Offerings
    • Key Strengths
    • Key Strategies
    • Key Opportunities
  • Christie’s
  • Phillips de Pury& Company
  • Poly Auction
  • Sotheby’s

 Other Prominent Vendors

  • Artcurial
    • Business Overview
    • Major Product Offerings
    • Key Strengths
    • Key Strategies
  • Artsy
  • Beijing Council International Auction Company
  • Bonhams
  • Bruun Rasmussen
  • DESA Unicum
  • Dorotheum
  • Doyle
  • Grisebach
  • Heritage Auctions
  • Invaluable
  • Koller Auctions
  • K Auction
  • KettererKunst
  • Lempertz
  • Mainichi Auction
  • Paddle8
  • SBI Art Auction
  • Seoul Auction
  • Zhong Cheng Auction

Market Segmentation by Channel

  • Offline
  • Online

 Market Segmentation by Price

  • Top End
  • Medium Range
  • Low End

 Market Segmentation by Product

  • Fine Art
  • Decorative Art
  • Anitques

Market Segmentation Geography

  • APAC
    • China
    • Japan
    • Australia
    • South Korea
  • Europe
    • Germany
    • France
    • UK
    • Switzerland
  • North America
    • US
    • Canada
  • ROW
    • Brazil
    • South Africa
    • UAE

1              Research Methodology

2              Research Objectives

3              Research Process

 

4              Scope & Coverage

4.1          Market Definition

4.1.1      Inclusions

4.1.2      Exclusions

4.2          Base Year

4.3          Scope of the study

4.4          Market Segments

4.4.1      Market Segmentation by Channel

4.4.2      Market Segmentation by Price

4.4.3      Market Segmentation by Product

4.4.4      Market Segmentation by Geography

 

5              Report Assumptions & Caveats

5.1          Key Caveats

5.2          Currency Conversion

5.3          Market Derivation

 

6              Global Art Auction Market at a Glance

7              Introduction

7.1          State of The Global Economy

7.1.1      Collector Profiles

 

8              Global Art Auction Market Dynamics

8.1          Growth Enablers

8.1.1      Art Gains Popularity as Investment

8.1.2      Growth of New Wealth

8.1.3      Evolving Art Appreciation

8.1.4      Growing Proliferation & Popularity of Museums

8.2          Market Restraints

8.2.1      Lack of Regulations, Standardization, & Transparency

8.2.2      Auctions Perceived as Intimidating & Overwhelming

8.2.3      Art Authentication in Limbo

8.2.4      Art Becomes Fleeting

8.3          Market Trends

8.3.1      AI, Big Data, & Machine Learning Find Takers

8.3.2      “Experiencing” Art & its Backstory

8.3.3      Female Artists Gain Ground

8.3.4      Blockchain Finds its Way Into Art Market

 

9              Global Art Auction Market

9.1          Market Size & Forecast

9.2          Five Forces Analysis

9.2.1      Threat of New Entrants

9.2.2      Bargaining Power of Suppliers

9.2.3      Bargaining Power of Buyers

9.2.4      Threat of Substitutes

9.2.5      Competitive Rivalry

 

10           Global Art Auction Market By Channel

10.1        Market Snapshot & Growth Engine

10.2        Market Overview

10.3        Offline

10.3.1    Market Size & Forecast

10.4        Online

10.4.1    Market Size & Forecast

 

11           Global Art Auction Market By Price

11.1        Market Snapshot & Growth Engine

11.2        Market Overview

11.3        Top END

11.3.1    Market Size & Forecast

11.4        Mid Range

11.4.1    Market Size & Forecast

11.5        Low End

11.5.1    Market Size & Forecast

 

12           Global Art Auction Market By Product

12.1        Market Snapshot & Growth Engine

12.2        Market Overview

12.3        Fine Art

12.3.1    Market Size & Forecast

12.3.2    Post-war & Contemporary Art

12.3.3    Impressionist & Modern Art

12.3.4    Old Masters Art

12.3.5    Photography

12.4        Decorative Art

12.4.1    Market Size & Forecast

12.5        Antiques

12.5.1    Market Size & Forecast

 

13           By Geography

13.1        Market Snapshot & Growth Engine

13.2        Overview

 

14           North America

14.1        Market Size & Forecast

14.2        Key Countries

14.2.1    US: Market Size & Forecast

14.2.2    Canada: Market Size & Forecast

 

15           APAC

15.1        Market Size & Forecast

15.2        Key Countries

15.2.1    China: Market Size & Forecast

15.2.2    Japan: Market Size & Forecast

15.2.3    Australia: Market Size & Forecast

15.2.4    South Korea: Market Size & Forecast

 

16           Europe

16.1        Market Size & Forecast

16.2        Key Countries

16.2.1    UK: Market Size & Forecast

16.2.2    France: Market Size & Forecast

16.2.3    Switzerland: Market Size & Forecast

16.2.4    Germany: Market Size & Forecast

 

17           RoW

17.1        Market Size & Forecast

17.2        Key Countries

17.2.1    Brazil: Market Size & Forecast

17.2.2    South Africa: Market Size & Forecast

17.2.3    UAE: Market Size & Forecast

 

18           Competitive Landscape

18.1        Competition Overview

 

19           Market Vendor Analysis

19.1        Market Ranking Analysis

 

20           Key Company Profiles

20.1        Sotheby’s

20.1.1    Business Overview

20.1.2    Major Offerings

20.1.3    Key Strengths

20.1.4    Key Strategies

20.1.5    Key Opportunities

20.2        Christie’s

20.2.1    Business Overview

20.2.2    Major Offerings

20.2.3    Key Strengths

20.2.4    Key Strategies

20.2.5    Key Opportunities

20.3        Phillips de Pury & Company

20.3.1    Business Overview

20.3.2    Major Offerings

20.3.3    Key Strengths

20.3.4    Key Strategies

20.3.5    Key Opportunities

20.4        Poly Auction

20.4.1    Business Overview

20.4.2    Major Offerings

20.4.3    Key Strengths

20.4.4    Key Strategies

20.4.5    Key Opportunities

20.5        China Guardian

20.5.1    Business Overview

20.5.2    Major Offerings

20.5.3    Key Strengths

20.5.4    Key Strategies

20.5.5    Key Opportunities

 

21           Other Prominent Vendors

21.1        Artcurial

21.1.1    Business Overview

21.1.2    Major Offerings

21.1.3    Key Strengths

21.1.4    Key Strategies

21.2        Artsy

21.2.1    Business Overview

21.2.2    Major Offerings

21.2.3    Key Strengths

21.2.4    Key Strategies

21.3        Beijing Council International Auction Company

21.3.1    Business Overview

21.3.2    Major Offerings

21.3.3    Key Strengths

21.3.4    Key Strategies

21.4        Bonhams

21.4.1    Business Overview

21.4.2    Major Offerings

21.4.3    Key Strengths

21.4.4    Key Strategies

21.5        Bruun Rasmussen

21.5.1    Business Overview

21.5.2    Offerings

21.5.3    Key Strengths

21.5.4    Key Strategies

21.6        DESA Unicum

21.6.1    Business Overview

21.6.2    Offerings

21.6.3    Key Strengths

21.6.4    Key Strategies

21.7        Dorotheum

21.7.1    Business Overview

21.7.2    Offerings

21.7.3    Key Strengths

21.7.4    Key Strategies

21.8        Doyle

21.8.1    Business Overview

21.8.2    Offerings

21.8.3    Key Strengths

21.8.4    Key Strategies

21.9        Grisebach

21.9.1    Business Overview

21.9.2    Offerings

21.9.3    Key Strengths

21.9.4    Key Strategies

21.10     Heritage Auctions

21.10.1  Business Overview

21.10.2  Offerings

21.10.3  Key Strengths

21.10.4  Key Strategies

21.11     Invaluable

21.11.1  Business Overview

21.11.2  Offerings

21.11.3  Key Strengths

21.11.4  Key Strategies

21.12     Koller Auctions

21.12.1  Business Overview

21.12.2  Offerings

21.12.3  Key Strengths

21.12.4  Key Strategies

21.13     K Auction

21.13.1  Business Overview

21.13.2  Offerings

21.13.3  Key Strengths

21.13.4  Key Strategies

21.14     Ketterer Kunst

21.14.1  Business Overview

21.14.2  Offerings

21.14.3  Key Strengths

21.14.4  Key Strategies

21.15     Mainichi Auction

21.15.1  Business Overview

21.15.2  Offerings

21.15.3  Key Strengths

21.15.4  Key Strategies

21.16     Paddle8

21.16.1  Business Overview

21.16.2  Offerings

21.16.3  Key Strengths

21.16.4  Key Strategies

21.17     SBI Art Auction

21.17.1  Business Overview

21.17.2  Offerings

21.17.3  Key Strengths

21.17.4  Key Strategies

21.18     Seoul Auction

21.18.1  Business Overview

21.18.2  Offerings

21.18.3  Key Strengths

21.18.4  Key Strategies

21.19     Lempertz

21.19.1  Business Overview

21.19.2  Offerings

21.19.3  Key Strengths

21.19.4  Key Strategies

21.20     Zhong Cheng Auction

21.20.1  Business Overview

21.20.2  Offerings

21.20.3  Key Strengths

21.20.4  Key Strategies

 

22           Report Summary

22.1        Key Takeaways

22.2        Strategic Recommendations

22.3        Quantitative Summary

22.3.1    Channel

22.3.2    Price

22.3.3    Product

22.3.4    Geography

 

23           Appendix

23.1        Abbreviations

 

 

               

List of Exhibits 

Exhibit 1               Segmentation of Global Art Auction Market

Exhibit 2               Market Size Calculation Approach 2018

Exhibit 3               Pulse of Global Art Auction Market 2018

Exhibit 4               Economic Profile

Exhibit 5               Global GDP Growth 2017 (annual % change)

Exhibit 6               Share of Top 150 Collectors by Industry

Exhibit 7               Art Gain Popularity as Investment

Exhibit 8               Growth of New Wealth

Exhibit 9               Global Wealth Statistics 2018

Exhibit 10             HNW Population that Likes Art by Medium

Exhibit 11             Evolving Art Appreciation

Exhibit 12             Growing Proliferation & Popularity of Museums

Exhibit 13             Lack of Regulations, Standardization, & Transparency

Exhibit 14             Statistics on Opaqueness, Price Manipulation, and Government Regulations

Exhibit 15             Auctions Perceived as Intimidating & Overwhelming

Exhibit 16             Art Authentication in Limbo

Exhibit 17             Art Becomes Fleeting

Exhibit 18             AI, Big Data, & Machine Learning Find Takers

Exhibit 19             “Experiencing” Art & its Backstory

Exhibit 20             Female Artists Gain Ground

Exhibit 21             Statistics on Fine Art Sales by Female Artists

Exhibit 22             Blockchain Finds its Way Into Art Market

Exhibit 23             Global Art Auction Market 2018–2024 ($ million)

Exhibit 24             Five Forces Analysis 2018

Exhibit 25             Incremental Growth by Channel 2018–2024

Exhibit 26             Global Art Auction Market by Channel ($ million)

Exhibit 27             Global Art Auction Market by Channel 2018 & 2024

Exhibit 28             Global Offline Art Auction Market 2018–2024 ($ million)

Exhibit 29             Global Online Art Auction Market 2018–2024 ($ million)

Exhibit 30             Statistics on Online Art Auction Market

Exhibit 31             Incremental Growth by Price 2018–2024 ($ million)

Exhibit 32             Global Art Auction Market by Price 2018−2024 ($ million)

Exhibit 33             Global Art Auction Market by Price 2018−2024

Exhibit 34             Global Top End Fine Art Auction Market by Value

Exhibit 35             Global Top End Art Auction Market 2018–2024 ($ million)

Exhibit 36             Global Top End Fine Art Auction Market by Value

Exhibit 37             Global Mid Range Art Auction Market 2018–2024 ($ million)

Exhibit 38             Global Low End Fine Art Auction Market by Value

Exhibit 39             Global Low End Art Auction Market 2018–2024 ($ million)

Exhibit 40             Incremental Growth by Product 2018–2024

Exhibit 41             Global Art Auction Market by Product ($ million)

Exhibit 42             Global Art Auction Market Growth Comparison by Product 2018–2024

Exhibit 43             Global Fine Art Auction Market 2018–2024 ($ million)

Exhibit 44             Post-war and Contemporary Art Market of Top 5 Countries by Value

Exhibit 45             Post-war and Contemporary Art Auction Market Statistics 2018–2024

Exhibit 46             Impressionist & Modern Art Market of Top 5 Countries by Value

Exhibit 47             Impressionist & Modern Art Auction Market Statistics 2018–2024

Exhibit 48             Old Masters Art Auction Market Statistics 2018–2024

Exhibit 49             Photography Auction Market Statistics 2018–2024

Exhibit 50             Global Decorative Art Auction Market 2018–2024 ($ million)

Exhibit 51             Global Antiques Art Auction Market 2018–2024 ($ million)

Exhibit 52             Incremental Growth by Geography 2018–2024

Exhibit 53             Global Art Auction Market by Geography 2018

Exhibit 54             Global Art Auction Market by Geography 2024

Exhibit 55             Art Auction Market in North America 2018–2024 ($ million)

Exhibit 56             Incremental Growth in North America 2018–2024

Exhibit 57             Art Auction Market in US 2018–2024 ($ million)

Exhibit 58             Canadian Art Auction Market by Price Segments in Volume 2018

Exhibit 59             Art Auction Market in Canada 2018–2024 ($ million)

Exhibit 60             Art Auction Market in APAC 2018–2024 ($ million)

Exhibit 61             Incremental Growth in APAC 2018–2024

Exhibit 62             China Art Market by Geography 2018

Exhibit 63             Auction Market in China 2018–2024 ($ million)

Exhibit 64             Art Auction Market in Japan 2018–2024 ($ million)

Exhibit 65             Art Auction Market in Australia 2018–2024 ($ million)

Exhibit 66             Art Auction Market in South Korea 2018–2024 ($ million)

Exhibit 67             Global Art Auction Market in Europe 2018–2024 ($ million)

Exhibit 68             Incremental Growth in Europe 2018–2024

Exhibit 69             Art Auction Market in UK 2018–2024 ($ million)

Exhibit 70             Art Auction Market in France 2018–2024 ($ million)

Exhibit 71             Art Auction Market in Switzerland 2018–2024 ($ million)

Exhibit 72             Art Auction Market in Germany 2018–2024 ($ million)

Exhibit 73             Art Auction Market in ROW 2018–2024 ($ million)

Exhibit 74             Incremental Growth in ROW 2018–2024

Exhibit 75             Art Auction Market in Brazil 2018–2024 ($ million)

Exhibit 76             Art Auction Market in South Africa 2018–2024 ($ million)

Exhibit 77             Art Auction Market in UAE 2018–2024 ($ million)

Exhibit 78             Marketing Mix of the Art Auction Market

               

               

               

               

               

               

List of Tables    

Table 1                  Key Caveats

Table 2                  Currency Conversion 2013−2018

Table 3                  Price Appreciations of Significant Artworks

Table 4                  Highest Online Price Paid for Art by HNW Buyers 2018

Table 5                  Average Buyer and Seller Commissions 2018*

Table 6                  Market Ranking Analysis 2018

Table 7                  Sotheby’s: Art Offerings

Table 8                  Christie’s: Art Offerings

Table 9                  Phillips de Pury & Company: Art Offerings

Table 10               Poly Auction: Art Offerings

Table 11               China Guardian: Art Offerings

Table 12               Global Art Auction Market by Channel ($ million)

Table 13               Global Art Auction Market by Channel (%)

Table 14               Global Art Auction Market by Price ($ million)

Table 15               Global Art Auction Market by Price (%)

Table 16               Global Art Auction Market by Product ($ million)

Table 17               Global Art Auction Market by Product (%)

Table 18               Global Art Auction Market by Geography ($ million)

Table 19               Global Art Auction Market by Geography (%)

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