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Exhibition market size will reach USD 50 billion, growing at a CAGR of over 3% during the period 2020–2025.
This market research report offers analysis on the exhibition market size, share, growth, industry trends, drivers, forecasts, and vendor analysis. The study includes insights on the segmentation by exhibition type (B2B, B2C, and Mixed/hybrid), Revenue Stream (exhibitor fee, sponsorship fee, entrance fee, and services), Industry Type (consumer goods & retail sector, hospitality sector, AFF & energy sector, automotive & transportation sector, industrial sector, entertainment sector, and others), and Geography (APAC, Europe, North America, Latin America, and the Middle East & Africa).
The global exhibition market is expected to grow at a CAGR of over 3% between 2020 and 2025. The US region is the largest market for exhibitions, followed by Germany and China. The use of big data analytics enables exhibitors to make strategic marketing programs, digital campaigns, and effective strategies that will drive the growth of the global exhibition market size.
The outbreak of the COVID-19 in China has spelled doom for the global events market share, with around $135 billion worth of the total economic output unlikely to be generated by the end of Q2 2020. The events such as Mobile World Congress, IMEX, ITB Travel Trade Show, or the Geneva Auto Show have already been canceled. The organizers cannot guarantee the safety of participants or logistics challenges due to travel restrictions. Hence, the global events industry is likely to head toward a slowdown.
- With nearly 2/3 of the leading global trade fairs taking place in Germany, the exhibition market commerce is expected to witness an incremental growth of over 560 million by 2025.
- The automotive and transportation sector is projected to reach around. $5 billion by 2025 due to significant growth in automobile manufacturers in European and Asian countries.
- The B2B segment is likely to observe an incremental growth of over $4 billion due to the implementation of new technology, which is aiding companies to promote and sell products and services to a wide customer base.
EXHIBITION MARKET SEGMENTATION
This research report includes detailed market segmentation by exhibition type, revenue stream, industry type, and geography.
INSIGHTS BY EXHIBITION TYPE
The business to business (B2B) segment is expected to reach over $25 billion by 2025
The increasing global exhibition industry trend among companies and enterprises to promote their products and services is influencing the growth of the B2B exhibition market. North America is the largest market for B2B exhibitions in the global exhibition market. Significant growth in the US economy, the subsequent rise in the GDP, corporate profits, and domestic travels are contributing to the growth.
The APAC B2B exhibition market share is significantly different now than before. The demand for exhibitions and events is currently enormous. This is generating outstanding results for businesses and helping grow businesses in multiple geographies.
Per capita disposable income and consumer confidence levels are the key drivers for the increase in the business to customer (B2C) exhibitions and events market size. The Asia Pacific exhibition market is still in the nascent stage, with a few countries being in the growth phase.
While Europe is a mature region, and it has been historically driven by firm domestic demand, the exhibition show market, however, has come to a point where it is beginning to stagnate in terms of the number of exhibitors and attendees.
INSIGHTS BY REVENUE STREAM
The services segment is projected to grow at the highest CAGR of 3.27% during the forecast period 2019–2025.
The revenue contribution of the entrance fees segment was over $30 billion in 2019. A higher number of companies across the globe are participating in the events annually. Thus, the revenue generation from exhibitor fees is increasing. Online and offline advertisements carried out by vendors on behalf of exhibitors generate leads and provide a high turnaround of audiences in exhibitions.
B2C exhibitions in fashion, consumer goods, technology products, toys, garments, and smart gadgets, and others witness a high traffic volume of attendees. Higher traffic and footfalls, the greater is revenue generation from tickets or public admission charges. Thus, the increasing number of B2C and mixed exhibition industry growth will propel the revenue growth of the entrance segment.
Services are the fastest-growing segment in the exhibition and events industry market in Europe. Live demonstrations and live streaming at booths along with gamification are increasing demand for services that are promptly being adhered to by organizers. They are going as far as providing indoor pools and other setups to create real-world experiences. Audio-visual services include equipment such as HD TV, iPad, and laptops, among others.
INSIGHTS BY INDUSTRY TYPE
The consumer goods and retail sector is likely to contribute the highest revenue to the market
The consumer goods sector is growing at a rapid pace and is not showing signs of slowing down anytime soon. It includes a diverse array of varied industries. Consumer technology in specific are large businesses in the tradeshow market, taking up a major chunk of the revenues. This sector offers exciting opportunities for innovations.
From non-traditional booths that allow customers to live the product to using data to better target consumers, these shows witness the latest technology due to the diversity and flexibility of products and solutions exhibited. However, the segment is expected to observe retail disruptions, restructuring, and advancing technologies, which will spur the segment growth. Several events have been canceled due to the widespread eruption of the coronavirus across the world.
The hospitality industry is growing. Regional connectivity with a solid international orientation is a significant driver of growth for hospitality exhibitions. Vendors are providing panel discussions, practice-oriented events, exclusive shows, and multi-faceted programs of related events that can add value are gaining a foothold.
INSIGHTS BY GEOGRAPHY
Europe was the largest industry in the global exhibition market size in 2019. The UK, France, Germany, Spain, and Italy are the largest revenue generators in the exhibition market in Europe. North America’s growing economy is driving the exhibition market. A high GDP and disposable income of people in North America is boosting economic growth indirectly.
APAC has become an exciting place for businesses and commercial opportunities, which helps the exhibition market to grow. China is the largest destination for exhibitions in the APAC region. The region is also one of the leading countries for exhibitions across the globe. However, the outbreak of the COVID-19 pandemic is likely to hamper the market growth in the country.
Key Profiled Countries
- China Mainland
- China SAR
- Australia & New Zealand
- South Korea
- South Africa
- Saudi Arabia
INSIGHTS BY VENDORS
In terms of satisfaction, Europe is comparatively successful for both exhibitors and visitors in the global events industry. However, the perceived importance of each event is lower than in other regions. Exhibitors benefit from a wide choice of events and other marketing channels. Besides, better advocacy and loyalty could be seen in Europe compared to other regions owing to the higher satisfaction.
Exhibitors in North America hold exhibitions outside the region to gain international exposure. Trade shows and exhibition venues in North America and Latin America are not highly successful. Exhibitor scores in the regions Asia Pacific are slightly better compared to other regions, with only Europe delivering higher scores. Furthermore, the lack of choice in developing regions is expected to protect the likelihood of return, which remains in-line with the rest of the world.
The event & Exhibition market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue from 2019 to 2025 for the following segments:
By Exhibition Type
By Revenue Stream
- Exhibitor Fee
- Sponsorship Fee
- Entrance Fee
- Consumer Goods & Retail Sector
- Hospitality Sector
- AFF & Energy Sector
- Automotive & Transportation Sector
- Industrial Sector
- Entertainment Sector
- Other Sector
- North America
- China Mainland
- China SAR
- Australia & New Zealand
- South Korea
- Middle East & Africa
- South Africa
- Saudi Arabia
- Latin America
KEY QUESTIONS ANSWERED
- What is the market size of the events and exhibition market
- How COVID-19 will impact the growth of the market
- Who are the key end-users of the exhibition services
- What are the growth opportunities in the market
- Who are the leading vendors and their market share
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