The global automotive in-vehicle air purifier market size to reach USD 2.2 billion by 2026, growing at a CAGR of 11% during the period 2020-2026. The global automotive air filter market is observing a shift from conventional purifiers to smart technology. The inclusion of prominent technologies - HEPA, active carbon systems, and photocatalytic is likely to increase vendors' growth opportunities. Vendors are expected to incorporate features such as Bluetooth speaker, USB, lights, air conditioner to cool, fan to circulate air, dehumidifier to remove moisture to increase penetration. Hence, multifunctional in-vehicle air purifiers are expected to increase the market demand during the forecast period. Further, the increased awareness of air filters among consumers has driven innovations in the industry. An increasing trend of multifunctional compact and simple designs of these devices is driving market adoption. Major vendors are investing in R&D activities to manufacture augmented products for the future. Innovations and feature-enrichment in-car air purifiers have evolved as a trend among the key players.
- An exponential rise in respiratory diseases and the outbreak of the COVID-19 pandemic worldwide are major factors propelling the automotive in-vehicle air purifier market share.
- Air purifier systems are likely to observe an incremental growth on account of increased pollution levels and growing collaboration between air filter market vendors and vehicle manufacturers.
- The HEPA segment is expected to grow at the fastest CAGR due to the technology's high efficiency and effectiveness in removing small particles and pollutants.
- High energy consumption in industrial applications worldwide is expected to levitate the demand for efficient industrial air purification systems.
- The commercial air purifier systems market is expected to reach over USD 1.1 billion by 2026.
- APAC is likely to grow at the fastest CAGR due to the rapid growth in in-vehicle air purifier ownership and high pollution levels.
GLOBAL AUTOMOTIVE IN-VEHICLE AIR PURIFIER MARKET SEGMENTATION
This research report includes a detailed segmentation by
- Product Type
- End Market
- Aftermarket Distribution Channel
INSIGHTS BY PRODUCT
With the increase in the adoption of personal vehicles such as sedans and SUVs, the consumer base of in-vehicle air purifiers is growing. Adopting the automotive in-vehicle air filters is comparatively higher in APAC than in other regions as several countries are primarily affected by air pollution. Hence, automobile manufacturers and government agencies are taking initiatives to reduce the severity of toxic air. The market is expected to be strong in the next six years. Also, vehicle production in this region is the highest globally, and it is estimated that the region would show promising growth. Moreover, countries such as Malaysia and Indonesia are taking initiatives to increase awareness of these technologies. Although the hybrid in-vehicle air purifier market is currently at the introductory phase, the increased knowledge of these products is expected to increase during the forecast period. The increasing collaboration between manufacturers is likely to contribute to the global automotive in-vehicle air purifier market growth.
INSIGHTS BY END-USER
Standardization of air purifiers in sedans and SUVs is expected to increase OEMs' market share during the forecast period. High-end manufacturers in the US have started including built-in air filters and fragrance disseminators in their vehicles. Hence, the increase in air pollution and product standardization is expected to drive automobile manufacturers to provide in-built air purifiers as a standard accessory, thereby providing growth opportunities for OEMs.
The revenue share of aftermarket automotive service providers is currently high; however, OEM is anticipated to flourish during the forecast period. Several automotive manufacturers are investing in automotive in-vehicle air purifier technology. The aftermarket service segment is to grow at a significant rate of over 10%. Sharp, 3M, Philips account for 60–70% of the overall share. Several new entrants are expected to enter due to low entry barriers and high market growth potential during the forecast period.
INSIGHTS BY APPLICATION
A high percentage of passenger vehicles are equipped with automotive in-vehicle air purifiers, which are likely to increase the market share. Several automobile manufacturers in China have shown interest in automotive air purifiers (AAP). Moreover, automotive air purifiers are becoming handy solutions against allergies and ensure sanitization. They are exported to the Americas and Europe. However, India is emerging as the most lucrative market for these products as the country is witnessing deterioration in air quality levels. The commercial automotive in-vehicle air purifier market is expected to grow as several heavy vehicle manufacturers are expected to invest in this technology. To increase demand, vendors are also providing value packs to replace filters with in-vehicle air purifiers. The commercial market in Europe is expected to grow at a CAGR of over 10% due to people's high exposure to respiratory and cardiovascular diseases. North America is highly competitive as an air purifier, and automotive companies collaborate to offer innovative and small portable devices.
INSIGHTS BY TECHNOLOGY
The demand for HEPA filters increases as they effectively remove small particles and pollutants; however, they require high maintenance. APAC accounts for maximum demand for HEPA filters on account of high air pollution levels in several countries. Strict government regulations to improve air quality and the increasing consumer spending are expected to drive the demand. The HEPA purifier market is fragmented due to several small and national vendors and is expected to be highly competitive with increased investments.
Low initial and operational costs of ionic in-vehicle air purifiers are expected to drive the market. Since ionizers do not contain any filter, the production cost is low. Emerging economies such as China, Russia, and India are witnessing high demand, particularly from the industrial sector. North America is a major user of ionic type due to low operational costs and less noise. However, ionic purifiers are expected to observe healthy growth rates across the world during the forecast period. Changes in regulations related to import and export policies are expected to impact the industry, especially after the outbreak of the COVID-19 pandemic. The introduction of new ionic purifiers technology is expected to influence the market growth during the forecast period.
INSIGHTS BY AFTERMARKET DISTRIBUTION CHANNEL
With the increase in e-commerce worldwide, manufacturers have shifted to online sale platforms. The online automotive in-vehicle air purifier market is currently observing growth. However, the offline segment is expected to flourish during the forecast period as the B2C segment will gradually shift toward B2B with vendors' partnerships with automotive manufacturers. In 2020, the online segment observed growth, particularly due to the COVID-19 virus. Moreover, online platforms are growing as they offer discounts and free-of-cost aftermarket service.
As the number of partnerships increases with aftermarket vendors and automotive manufacturers, offline distribution channels are expected to grow during the forecast period. Several automotive manufacturers such as Hyundai and Tesla are expected to manufacture a high number of car air purifiers; therefore, the OEM market is expected to grow slowly during the forecast period.
INSIGHTS BY GEOGRAPHY
China, Japan, and India are the fastest-growing region for automotive in-vehicle air purifiers in APAC. With the increased awareness of these devices among consumers, the demand is expected to grow as they help eliminate toxic gases in the environment. The growth in pollution levels is also likely to increase in-vehicle air purifiers substantially during the forecast period. China is one of the largest suppliers, and the penetration level has been the highest than other countries till 2020. With its robust distribution channel and high demand, the market is expected to boost during the forecast period. Moreover, with the rise in particulate matter, HEPA and ionic air purifiers are expected to grow significantly.
INSIGHTS BY VENDORS
The global automotive in-vehicle air purifier market is in the growth stage, and it has achieved popularity and penetration in several countries such as China and the US. The market consists of several players, making it highly fragmented. Philips Ltd., 3M, and Honeywell are the major vendors capturing the largest market share. In APAC, Europe, and North America, major players account for more than 80% of the overall share. There are immense opportunities for vendors to expand their business in high pollution regions and densely populated areas. Since the entry barriers are low, the in-vehicle air purifier market is flexible. This increases the focus of mergers or acquisitions and is also expected to enable manufacturers to intensify product innovation and improve the customer experience.
The global automotive in-vehicle air purifier market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
- Personal Vehicles
- Commercial Vehicles
- Taxi and Rental Cars
- Emergency Vehicles
- Public Buses
- Corporate Fleet
- Air Purifiers
- Hybrid Purifiers
- HEPA Filters
- Ionic Filter
- Activated Carbon Filters
Aftermarket Distribution Channel
- North America
- South Korea
- Latin America
- Rest of Latin America
- Middle East & Africa
- Saudi Arabia
- Rest of the Middle East & Africa