AUTOMOTIVE IN-VEHICLE AIR PURIFIER MARKET OVERVIEW
The global automotive in-vehicle air purifier market size to reach USD 2.2 billion by 2026, growing at a CAGR of 11% during the period 2020-2026. Factors such as growth in industrial activities, urbanization, traffic pollution, and emissions from factories and household activities are the major growth drivers of the car air purifier market. Regions such as APAC, Europe, and North America are the major demand generators in the market. Countries such as China, India, South Korea, the US, Germany, Mexico, and Russia are expected to witness high demand for in-vehicle air purifiers in the market. The automobile manufacturers have started partnering with air purifier vendors to develop in-built air purifiers in vehicles. Therefore, the market is anticipated to witness growth in major countries during the forecast period.
The global automotive air filter market is observing a shift from conventional purifiers to smart technology. The inclusion of prominent technologies - HEPA, active carbon systems, and photocatalytic is likely to increase vendors' growth opportunities. Major vendors are investing in R&D activities to manufacture augmented products for the future. Innovations and feature-enrichment in-car air purifiers have evolved as a trend among the key players. The growth in car sales after the outbreak of COVID-19 has helped the in-vehicle air purifier market to grow significantly.
- The increasing penetration of electric vehicles along with new and advanced automobile electronics is expected to enhance the demand for in-vehicle air purifiers.
- In terms of technology, HEPA purifiers are expected to dominate the market due to their efficiency in removing 99.97% of pollutants. An exponential rise in respiratory diseases and the outbreak of the COVID-19 pandemic worldwide are major factors propelling the automotive in-vehicle air purifier market share.
- The commercial air purifier systems market is expected to reach over USD 1.1 billion by 2026.
- In the US and Europe, the vehicle fleet is estimated to witness a 10%–15% growth rate and around 35% in APAC countries by 2026. APAC is likely to grow at the fastest CAGR due to the rapid growth in in-vehicle air purifier ownership and high pollution levels.
GLOBAL AUTOMOTIVE IN-VEHICLE AIR PURIFIER MARKET SEGMENTATION
This research report includes a detailed segmentation by
- Product Type
- End Market
- Aftermarket Distribution Channel
INSIGHTS BY PRODUCT
In terms of product, the air purifier segment accounted for a market share of 64.78% in 2020.
With the increase in the adoption of personal vehicles such as sedans and SUVs, the consumer base of in-vehicle air purifiers is growing. Adopting the automotive in-vehicle air filters is comparatively higher in APAC than in other regions as several countries are primarily affected by air pollution. Brands such as Kia, Hyundai, Toyota, and others offer vehicles with in-built vehicle air purifiers. Further, several vendors are partnering with various automotive brands to provide air purification systems in their latest models owing to the high demand. For instance, in 2020, Sharp, one of the major vendors in the automobile air purifier market, tied up with Honda, Nissan, and Toyota. Currently, hybrid in-vehicle purifiers have less penetration rate and, therefore, witness less demand.
INSIGHTS BY END-USER
The OEM in-vehicle air purifier segment is expected to be valued at USD 1,107 million in 2026.
The increase in air pollution and product standardization of air purifiers in sedans and SUVs is expected to increase OEMs' market share during the forecast period. In 2020, Tesla started manufacturing its external car air purifier products.
The aftermarket service segment is to grow at a significant rate of over 10%.
The revenue share of aftermarket automotive service providers is currently high; however, OEM is anticipated to flourish during the forecast period. Several automotive manufacturers are investing in automotive in-vehicle air purifier technology. Sharp, 3M, Philips account for 60–70% of the overall share. Several new entrants are expected to enter due to low entry barriers and high market growth potential during the forecast period.
INSIGHTS BY APPLICATION
In the automotive vehicle market, the personal vehicle segment has the highest market share.
Several automobile manufacturers in China have shown interest in automotive air purifiers (AAP). Moreover, automotive air purifiers are becoming handy solutions against allergies and ensure sanitization. They are exported to the Americas and Europe. However, India is emerging as the most lucrative market for these products as the country is witnessing deterioration in air quality levels.
The commercial market in Europe is expected to grow at a CAGR of over 10% due to people's high exposure to respiratory and cardiovascular diseases.
The commercial automotive in-vehicle air purifier market is expected to grow as several heavy vehicle manufacturers are expected to invest in this technology. To increase demand, vendors are also providing value packs to replace filters with in-vehicle air purifiers. North America is highly competitive, air purifier manufacturers and automotive companies collaborate to offer innovative and small portable devices.
INSIGHTS BY TECHNOLOGY
The HEPA filter market is expected to witness an absolute growth rate of 86.20% during the forecast period.
The Asia Pacific region accounts for maximum demand for HEPA filters on account of high air pollution levels in several countries. Strict government regulations to improve air quality and increasing consumer spending are expected to drive the demand. The HEPA purifier market is fragmented due to several small and national vendors and is expected to be highly competitive with increased investments.
Low initial and operational costs of ionic in-vehicle air purifiers are expected to drive the market.
Emerging economies such as China, Russia, and India are witnessing high demand, particularly from the industrial sector. North America is a major user of ionic type due to low operational costs and less noise. However, ionic purifiers are expected to observe healthy growth rates across the world during the forecast period. Changes in regulations related to import and export policies are expected to impact the industry, especially after the outbreak of the COVID-19 pandemic. The introduction of new ionic purifiers technology is expected to influence the market growth during the forecast period.
INSIGHTS BY GEOGRAPHY
China, Japan, and India are the fastest-growing region for automotive in-vehicle air purifiers in APAC.
In 2020, China and the US and were the biggest players in the global in-vehicle air purifier market. With the increased awareness of these devices among consumers, the demand is expected to grow as they help eliminate toxic gases in the environment. The growth in pollution levels is also likely to increase in-vehicle air purifiers substantially during the forecast period.
In the European region, energy-efficient and cost-effective air purifiers are expected to witness high demand during 2021–2026. Germany, the UK, and France are some of the countries that are expected to generate high revenue during the forecast period.
INSIGHTS BY VENDORS
Philips Ltd., 3M, and Honeywell are the major vendors capturing the largest market share.
The global automotive air purifier market is in the growth stage, and it has achieved popularity and penetration in several countries such as China and the US. The market consists of several players, making it highly fragmented. In APAC, Europe, and North America, major players account for more than 80% of the overall share. There are immense opportunities for vendors to expand their business in high pollution regions and densely populated areas. Since the entry barriers are low, the in-vehicle air purifier market is flexible. This increases the focus of mergers or acquisitions and is also expected to enable manufacturers to intensify product innovation and improve the customer experience.
The global automotive in-vehicle air purifier market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
- Personal Vehicles
- Commercial Vehicles
- Taxi and Rental Cars
- Emergency Vehicles
- Public Buses
- Corporate Fleet
- Air Purifiers
- Hybrid Purifiers
- HEPA Filters
- Ionic Filter
- Activated Carbon Filters
Aftermarket Distribution Channel
- North America
- South Korea
- Latin America
- Rest of Latin America
- Middle East & Africa
- Saudi Arabia
- Rest of the Middle East & Africa