North America maternity care market analysis and f
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The maternity care market in North America is expected to cross $3 billion by 2023, growing at a CAGR of 2.12% during the forecast period 2017–2023.

Increasing birth rates and growing disposable income are expected to increase the demand for maternity care products. The demand for these products are also likely to be driven by large number of women delaying childbirth due to professional commitments as well as preferring to work late into their pregnancies. Although the maternity apparels segment is having the highest market share, the pregnancy vitamins and supplements segment is likely to witness the fastest growth during the forecast period.

Maternity Care Market in North America: Key Vendor Analysis

The market is characterized by the presence of diversified international, regional, and local vendors. However, as global players increase their presence in the market given their strong infrastructure and immense R&D support, regional and local vendors will find it tough to compete with them in terms of reliability, technology, and price.

The major vendors included in the report are as follows:

  • ASOS

  • Seraphine

  • Cake Maternity

  • Destination Maternity

  • The Hut Group

  • E.T. Browne Drug

  • The Honest Company

  • Merz Pharma

  • New Chapter

  • Garden of Life

  • Nature's Way

Other prominent vendors include Anita Dr. Helbig, Belabumbum, Boobdesign, Bravado Designs, GAP, Hotmilk Lingerie, H&M, Pinkblush Maternity, Tiffany Rose, Bella B Natural Bodycare, Bio-Oil, Earth Mama, Medela Inc., Philips AVENT, Prairie Bloom, SOFT Style, The Boppy Company, Abbott Nutrition, Biotics Research Corp., Country Life, Fairhaven Health, Matsun Nutrition, Metagenics, Nurture, Nature's Plus, Solgar Inc., Thorne Research, Twinlab, Ultra Laboratories.  

Maternity Care Market in North America: Dynamics

High disposable income and increased demand for premium pregnancy products to propel market growth

With the increasing demand for stylish pregnancy wear, particularly from working pregnant women, manufacturers have introduced a variety of pregnancy wear, which are expected to increase the demand for pregnancy apparels during the forecast period. Similarly, introduction of innovative innerwear and increased preference for organic and radiation-proof pregnancy wear are going to boost the maternity apparels market in North America. Likewise, increased awareness of skin care products will boost the personal care market in the region. With high disposable income among the consumers in the region, the demand for high-quality and premium pregnancy personal care products is increasing in the region. The demand for these personal care products from pregnant women is also increasing due to drastic changes in the skin of pregnant women. Thus, the demand for organic care products is expected to increase over the next few years.

Maternity Care Market in North America:  Key Country Analysis

The US to remain the dominant country in the region with maximum market share

The US dominated the North America maternity care market with 86% market share. A majority of manufacturers are present in the US.  Additionally, as the number of female population is nearly nine-times higher in the US than Canada, which means a majority of potential customers are present in the US, the revenue share of the US in the maternity care market is high. The demand for maternity vitamins, apparels, and personal care is high in both countries.

Canada contributed 14% to the North America market and is expected to grow at a CAGR of 2.16% during the period 2017–2023. The maternity apparels market is similar to the US. The demand for pregnancy wears in the country is high due to increasing demand for fashionable and stylish maternity wear from pregnant women. The sale of pregnancy apparels through the online channel is increasing exponentially due to increased internet penetration.

Maternity Care Market in North America: Segmental Analysis

The maternity apparels market to witness the highest share

Stretch marks, weight gain, itching, and sore breasts, and nipples are some of the most common problems faced by women during pregnancy. The demand for maternity personal care products to provide relief from these problems are high among pregnant women in the region. The growing awareness of harmful effects of chemicals is propelling the demand for organic personal care products. This trend is expected to continue over the next few years and increase the market for organic personal care products in North America.

Nearly 42% of the adults in the US suffer from vitamin D deficiency. Growing awareness among women about the deficiency of vitamin and mineral is driving the demand for prenatal and postnatal vitamins in the region. In 2016, the prenatal vitamins segment witnessed the highest share in the maternal vitamins market. However, increased marketing and advertising by manufacturers to highlight the benefits of postnatal vitamins for mothers and new-born babies has led to increased demand for postnatal vitamins. Also, with increasing online shopping trend, the sale of prenatal and postnatal vitamins through the online channel is expected to increase exponentially during the forecast period. 

Increased trend among women to continue working till the third semester of pregnancy is likely to push the maternity care market globally. North America will continue to be the largest market in this segment and is expected to cross $3 billion by 2023, growing at an impressive CAGR of 2.12% over 2017-2023.

Report Timeline

  • Base Year:        2017   

  • Forecast Year:        2018–2023   

The major vendors included in the report are as follows:

  • ASOS

  • Seraphine

  • Cake Maternity

  • Destination Maternity

  • The Hut Group

  • E.T. Browne Drug

  • The Honest Company

  • Merz Pharma

  • New Chapter

  • Garden of Life

  • Nature's Way

Other prominent vendors include Anita Dr. Helbig, Belabumbum, Boobdesign, Bravado Designs, GAP, Hotmilk Lingerie, H&M, Pinkblush Maternity, Tiffany Rose, Bella B Natural Bodycare, Bio-Oil, Earth Mama, Medela Inc., Philips AVENT, Prairie Bloom, SOFT Style, The Boppy Company, Abbott Nutrition, Biotics Research Corp., Country Life, Fairhaven Health, Matsun Nutrition, Metagenics, Nurture, Nature's Plus, Solgar Inc., Thorne Research, Twinlab, Ultra Laboratories.  

Scope of the Report

The report considers the present scenario of the maternity care market in North America and its market dynamics for the period 2017−2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The report covers both the demand and supply sides of the market. The report also profiles and analyzes the leading 12 companies and 29 other prominent companies operating in the market.

This report provides the details of the market size in revenue from the following segments:

Product

  • Apparel

  • Personal care

  • Vitamins and supplements

Country

  • US
  • Canada

 

1          Research Methodology

2          Research Objectives

3          Research Process

 

4          Report Coverage

4.1       Market Definition

4.2       Base Year

4.3       Scope of Study

4.3.1   Market Segmentation by Product Type

4.3.2   Market Segmentation by Geography

 

5          Report Assumptions & Caveats

5.1       Key Caveats

5.2       Inclusions

5.3       Exclusions

5.4       Currency Conversion

5.5       Market Derivation

 

6          Maternity Care Market in North America at a Glance

7          Introduction

7.1       Per Capita GDP in Developing Markets

7.2       Dual-income Households in Developed Markets

 

8          Global Market

8.1       market Overview

 

9          Maternity Care Market in North America

9.1       Maternity Care Market in North America Overview

9.1.1   Maternity Care Market in North America Size & Forecast

9.2       Porter’s Five Forces Analysis

9.2.1   Threat of New Entrants

9.2.2   Bargaining Power of Suppliers

9.2.3   Bargaining Power of Buyers

9.2.4   Threat of Substitutes

9.2.5   Competitive Rivalry

 

10        Maternity Care Market in North America - by Product Type

10.1    Maternity Care Market in North America Overview

 

11        Maternity Apparels Market in North America

11.1    Maternity Care Market in North America Size & Forecast

 

12        Maternity Apparel Market Dynamics

12.1    Maternity Care Market in North America Growth Enablers

12.1.1 Increased Tendency among Women to Work During Pregnancy

12.2    Maternity Care Market in North America Growth Restraint

12.2.1 Reduction in Birth Rates

12.2.2 Delay in Marriages

12.3    Maternity Care Market in North America Opportunities & Trends

12.3.1 Introduction of Organic and Radiation Proof Maternity Clothing

12.3.2 Introduction of Innovative Innerwear

12.3.3 Increased Sales through Online Maternity Shops

12.3.4 YOY Impact of Market Dynamics

 

13        Maternity Personal Care Market in North America

13.1    Maternity Care Market in North America Overview

 

14        Maternity Personal Care Market Dynamics

14.1    Market Growth Enablers

14.1.1 Growing Awareness about Skin Care Products

14.2    Market Growth Restraint

14.2.1 Increased Awareness among Consumers about Harmful Effects of Chemicals Used in Maternity Personal Care Products

14.2.2 Alternative Skin Treatments for Stretch Marks

14.3    Market Opportunities & Trends

14.3.1 Introduction of Advanced Stretch Mark Products in Market

14.3.2 New Marketing Strategies

14.3.3 Subscription and Bundling Services Offered by Retailers and Manufacturers

14.3.4 YOY Impact of Market Dynamics

 

15        Maternity Vitamins and Supplements Market in North America

15.1    Market Overview

 

 

16        Maternity Vitamins & Supplements Market Dynamics

16.1    Market Growth Enablers

16.1.1 Increased Prevalence of Vitamin and Nutrient Deficiencies among Adults Globally

16.2    Market Growth Restraint

16.2.1 Ineffectiveness of Maternity Vitamins

16.3    Market Opportunities & Trends: Maternity Vitamins

16.3.1 Introduction of New Prenatal Vitamins

16.3.2 Presence of Prenatal Vitamins in Different Forms

16.3.3 Increased Sales of Vitamins through Online Channels

16.3.4 YOY Impact of Market Dynamics

 

17        Maternity Care Market in North America – By Country

17.1    Maternity Care Market in North America Overview

17.1.1 Maternity Care Market in North America Size & Forecast

 

18        US: Maternity Care Market in North America

18.1    Maternity Care Market in North America Size & Forecast

 

19        Canada: Maternity Care Market in North America

19.1    Maternity Care Market in North America Size & Forecast

 

20        Competitive Landscape: Maternity Apparel Market

20.1    Competition overview

 

21        Key Company Profiles

21.1    ASOS

21.1.1 Business Overview

21.1.2 Product Offerings

21.1.3 Key Strengths

21.1.4 Key Strategies

21.1.5 Key Opportunities

21.2    Seraphine

21.2.1 Business Overview

21.2.2 Product Offerings

21.2.3 Key Strengths

21.2.4 Key Strategies

21.2.5 Key Opportunities

21.3    Cake maternity

21.3.1 Business Overview

21.3.2 Product Offerings

21.3.3 Key Strengths

21.3.4 Key Strategies

21.3.5 Key Opportunities

21.4    Destination Maternity

21.4.1 Business Overview

21.4.2 Business Segment

21.4.3 Product Offerings

21.4.4 Key Strengths

21.4.5 Key Strategies

 

22        Other Prominent Companies

22.1    Anita Dr. Helbig

22.1.1 Product Offerings

22.1.2 Key Strengths

22.2    Belabumbum

22.2.1 Product Offerings

22.2.2 Key Strengths

22.3    Boobdesign

22.3.1 Product Offerings

22.3.2 Key Strengths

22.4    Bravado Designs

22.4.1 Product Offerings

22.4.2 Key Strengths

22.5    GAP

22.5.1 Product Offerings

22.5.2 Key Strengths

22.6    Hotmilk Lingerie

22.6.1 Product Offerings

22.6.2 Key Strengths

22.7    H&M

22.7.1 Product Offerings

22.7.2 Key Strengths

22.8    PinkBlush Maternity

22.8.1 Product Offerings

22.8.2 Key Strengths

22.8.3 Key Strengths

22.9    Tiffany Rose

22.9.1 Product Offerings

22.9.2 Key Strengths

 

23        Competitive Landscape: Maternity Personal Care

23.1    Competition overview

 

24        Key Company Profiles

24.1    The hut group

24.1.1 Business Overview

24.1.2 Business Segment

24.1.3 Product Offerings

24.1.4 Key Strengths

24.1.5 Key Strategies

24.1.6 Key Opportunities

24.2    E.T. Browne Drug

24.2.1 Business Overview

24.2.2 Product Offerings

24.2.3 Key Strengths

24.2.4 Key Strategies

24.3    The honest company

24.3.1 Business Overview

24.3.2 Product Offerings

24.3.3 Key Strengths

24.3.4 Key Strategies

24.4    Merz Pharma

24.4.1 Business Overview

24.4.2 Product Offerings

24.4.3 Key Strengths

24.4.4 Key Strategies

 

25        Other Prominent Companies

25.1    Bella B Natural Bodycare

25.1.1 Business Overview

25.1.2 Product Offerings

25.2    SOFT Style

25.2.1 Business Overview

25.2.2 Product Offerings

25.3    Prairie Bloom

25.3.1 Business Overview

25.3.2 Product Offerings

25.4    The Boppy Company

25.4.1 Business Overview

25.4.2 Product Offerings

25.5    Earth Mama

25.5.1 Business Overview

25.5.2 Product Offerings

25.6    Bio-Oil

25.6.1 Business Overview

25.6.2 Product Offerings

25.7    Philips Avent

25.7.1 Business Overview

25.7.2 Product Offerings

 

26        Competitive Landscape: Maternity Vitamins and Supplements Market

26.1    Competition Overview

 

27        Key Company Profiles

27.1    New Chapter

27.1.1 Business Overview

27.1.2 Product Offerings

27.1.3 Key Strengths

27.1.4 Key Strategies

27.2    Garden of Life

27.2.1 Business Overview

27.2.2 Product Offerings

27.2.3 Key Strengths

27.2.4 Key Strategies

27.3    Nature’s Way

27.3.1 Business Overview

27.3.2 Product Offerings

27.3.3 Key Strengths

27.3.4 Key Strategies

27.4    The honest company

27.4.1 Business Overview

27.4.2 Product Offerings

27.4.3 Key Strengths

27.4.4 Key Strategies

28        Other Prominent Companies

28.1    Abbott Nutrition

28.1.1 Product Offerings

28.2    Biotics Research Corp.

28.2.1 Product Offerings

28.3    Country Life

28.3.1 Product Offerings

28.4    Fairhaven Health

28.4.1 Product Offerings

28.5    Matsun Nutrition

28.5.1 Product Offerings

28.6    Metagenics

28.6.1 Product Offerings

28.7    Nurture

28.7.1 Product Offerings

28.8    Nature's Plus

28.8.1 Product Offerings

28.9    Solgar INc.

28.9.1 Product Offerings

28.10  Thorne Research

28.10.1 Product Offerings

28.11  Twinlab

28.11.1 Product Offerings

28.12  Ultra laboratories

28.12.1 Product Offerings

 

29        Report Summary

29.1    Key Takeaways

29.2    Qualitative Summary

29.3    Quantitative Summary

 

30        Appendix

30.1    List of Abbreviations

 

 

List of Exhibits       

Exhibit 1         Segmentation of Maternity Care Market in North America

Exhibit 2         Market Size Calculation Approach 2016

Exhibit 3         Market Size Calculation 2016

Exhibit 4         Projections of Global Population 2015–2100

Exhibit 5         Dual-income Households in US (1982 vs. 2016)

Exhibit 6         Growth of Global Market by Geography

Exhibit 7         Growth of Global Market by Product Type

Exhibit 8         Global Market 2016–2023 ($ million)

Exhibit 9         Female Labor Force Participation in US

Exhibit 10       Maternity Care Market in North America ($ million)

Exhibit 11       Five Forces Analysis 2016

Exhibit 12       Maternity Care Market in North America by Product 2017 & 2023

Exhibit 13       Market Share of Maternity Care in North America by Product Type

Exhibit 14       Maternity Care Market in North America by Product Type ($ million)

Exhibit 15       Maternity Apparels Market by Product Type 2017 & 2023

Exhibit 16       Market Share of Maternity Apparels in North America by Product Type

Exhibit 17       Maternity Apparels Market in North America by Product Type ($ million)

Exhibit 18       Declining Fertility Rates in Major Countries in Europe 2009–2014 (births per woman)

Exhibit 19       Decline in Marriage Rate in US 1960–2015

Exhibit 20       Maternity Personal Care Product Segmentation 2017 & 2023

Exhibit 21       Market Share of Maternity Personal Care in North America by Product Type (%)

Exhibit 22       Maternity Personal Care Market in North America by Product Type ($ million)

Exhibit 23       Maternity Vitamins & Supplements Market by Product Type 2017 & 2023

Exhibit 24       Market Share of Maternity Vitamins and Supplements Market in North America by Product Type (%)

Exhibit 25       Maternity Vitamins and Supplements Market in North America by Product Type ($ million)

Exhibit 26       Maternity Care Market in North America by Country 2017 & 2023

Exhibit 27       Share of Maternity Care Market in North America by Country 2016

Exhibit 28       Maternity Care Market in North America in US by Product Type 2017 & 2023

Exhibit 29       Maternity Care Market in North America in US ($ million)

Exhibit 30       Maternity Care Market in North America in Canada by Product Segmentation 2017 & 2023

Exhibit 31       Maternity Care Market in North America in Canada ($ million)

                    

           

List of Tables          

Table 1            Key Geographies Definition

Table 2            Key Caveats

Table 3            Currency Conversion 2013−2017

Table 4            Real GDP per Capita Growth in Various Developing Countries 2013–2015

Table 5            Maternity Care Market in North America by Product Type ($ million)

Table 6            Maternity Apparels Market in North America by Product Type ($ million)

Table 7            YOY Impact of Market Growth Enablers 2016−2023

Table 8            YOY Impact of Market Restraints 2016−2023

Table 9            YOY Impact of Market Trends & Opportunities 2016−2023

Table 10         Maternity Personal Care Market in North America by Product Type ($ million)

Table 11         YOY Impact of Market Growth Enablers 2016−2023

Table 12         YOY Impact of Market Restraints 2016−2023

Table 13         YOY Impact of Market Trends & Opportunities 2016−2023

Table 14         Maternity Vitamins and Supplements Market in North America by Product Type ($ million)

Table 15         YOY Impact of Market Growth Enablers 2016−2023

Table 16         YOY Impact of Market Restraints 2016−2023

Table 17         YOY Impact of Market Trends & Opportunities 2016−2023

Table 18         Maternity Apparels Market in US by Product Type ($ million)

Table 19         Maternity Personal Care Market in US by Product Type ($ million)

Table 20         Maternity Vitamins and Supplements Market in US by Product Type ($ million)

Table 21         Maternity Apparels Market in Canada by Product Type ($ million)

Table 22         Maternity Personal Care Market in Canada by Product Type ($ million)

Table 23         Maternity Vitamins and Supplements Market in Canada by Product Type ($ million)

Table 24         Qualitative Summary of Maternity Care Market in North America

Table 25         Maternity Care Market in North America by Product Type ($ million)

Table 26         Maternity Apparels Market in North America ($ million)

Table 27         Maternity Apparels Market in North America by Country ($ revenue)

Table 28         Maternity Personal Care Market in North America by Type ($ million)

Table 29         Maternity Personal Care Market in North America by Country ($ revenue)

Table 30         Maternity Vitamins and Supplements Market in North America ($ million)

Table 31         Maternity Vitamins and Supplements Market in North America by Country ($ million)

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