The Book printing market size is expected to reach USD 49 billion by 2024, growing at a CAGR of 1% during the forecast period. The number of the book sold directly impact the landscape and business opportunities in the global book printing market. The dynamics of book sales allow the book publishers to make informed decisions regarding the number of copies tofulfill the current and future demand in the market. The leading publishers and authors work diligently to design the most optimal covers for the books to drive a maximum number of consumers to make purchase decisions in the global market. The government initiatives to offer mandatory elementary education will drive sales in the global market. The increasing number of student enrollment will fuel the demand for printed education, revision, and reference books in both developed and emerging countries in the market. The drastic shift towards private label, the publishers, and independent writers is increasing pressure to differentiate their product offerings in the global market better. The book publishers are focusing on product exclusivity, product innovation, and bespoke or collectible editions of rare literature in the market. The influx of electronic content and increasing penetration of smart and connected devices are paving the way for digital printing technologies in the global market. Digital transformation is altering the way people consume informational and entertainment content in the market. The overall commercial printing industry is in itself highly fragmented. The US leads the standalone book printing market with more the 26,000 companies of all sizes operating in the region. China and Hong Kong are also emerging as leading countries in the global book printing market.
The growing preference for offset printers and the rise in adoption of small and large-scale digital printing capabilities is expected to transform the market over the next few years. The rising trend of demand for shorter run printing jobs, fueled by increasing self-publishing and print-on-demand orders will create lucrative opportunities for leading vendors operating in the market.
BOOK PRINTING MARKET TRENDS
The growing popularity of literature fests across the globe is one of the main catalysts for the growth of the global book printing market. Literature festivals are the melting point for several stakeholders of the book printing industry, including publishers, writers, poets, and sellers of all size, together on one platform in the global market. Irrespective of the advent of e-books, reduction in a number ofleisure and avid readers, and education institutions adopting digital classrooms and e-learning course materials, literature fests are still considered as one of the largestfactors that drives the increase in reading populous in the market. The feeling of camaraderie and fellowship bonds the readers together in these world events in the market. These festivals tend to foster a love for reading among children as well as adults and lends support and encourage local business and authors in the market. The increasing number of participants encourage the people to buy books from the stalls or order a copy and refer their friends and acquaintances to get a copy for their favorite book. Moreover, the availability of early editions of a new bookand getting the new book signed by the authors in these events is boosting the revenues in the global book printing market.
BOOK PRINTING MARKET – SEGMENTATION
This market research report includes a detailed segmentation of the market by
- Revenue Channels
BOOK PRINTING MARKET – BY TYPE
The growth of the travel and tourism sector is driving revenues in the leisure & lifestyle books segment in the global book printing market
The book printing market by type is classified into children’s books, educational and professional books, leisure and lifestyle books, and other books. Leisure and lifestyle books dominated more than 1/3rd of the total market share in 2018, growing at a CAGR of over 1% during the forecast period. The rapid changes in the lifestyle of consumers and exponential increase in marketing and advertising activities are positively impacting the growth and development of this segment in the global market. The use of expensive glossy paper and color printing technologies is one of the major factors contributing to the revenues in this segment in the global market. Some of the largest revenue generating categories in the leisure and lifestyle books segment are consumer fiction and non-fiction, and lifestyle magazines. The surge in the growth of the travel and tourism industry is creating jobs, driving exports, fueling the retail business, and generating prosperity across the world in the market. The rise in the number of domestic and international travelers will encourage the vendors to print more leisure and lifestyle books and growth of the duty-free and travel retail sector will contribute to the sales in this segment in the global book printing market.
The increasing focus on the cognitive development of children is driving the demand for innovative and engaging children’s books in the global market. The rising number of government and regulatory bodies across emerging countries, especially in the Asian region, pushing for mandatory primary education is one of the major revenue generating factors in the market. The other books category in the global book printing market includes religious publications, directories, gamebooks, vehicle catalogs, diaries, greeting cards, leaflets, retail inserts, dictionaries, pocket language guide and translation books, atlas, and calendars.
BOOK PRINTING MARKET – BY REVENUE CHANNELS
Short production runs and cost-effectiveness of self-publishing is contributing revenues in the global book printing market
The revenue channel segment in the global book printing market is divided into publishers and self-publishing. Self-publishing is the fastest growing segment in the global market, at a CAGR of approximately 17% during the forecast period. Self-publishing is the upcoming trend, gaining high traction among independent authors in the global market. Self-publishing is a very cost-effective way to publish a book as it removes the need for publishers and book agents in the market. This method is encouraging smaller, independent authors to get their work marketed to a large group of consumers at a significantly lower price. The trend of short-run and print on demand processes, used by independent authors and first-time writers will revolutionize the publishing process in the global market. The independent authors undertake to design, drafting, and seek book printing companies for producing smaller batches of books. The print-on-demand services lead to a shorter production run and high-cost effectiveness in the global book printing market.
Printed books are sold via online channels and retail distribution channels such as bookstores, supermarkets,and hypermarkets or mass market players, and other stores. Some of the most common publishing and distribution channels in the global book printing market are Amazon KDP, Draft2Digital, Barnes & Noble, and Pronoun.
BOOK PRINTING MARKET – BY GEOGRAPHY
China and India are emerging as lucrative regions for investment in the global book printing market
The global book printing market by geography is segmented into APAC, Europe, North America, and ROW. APAC occupied the largest market share in 2018, growing at a CAGR of around 2% during the forecast period. The accelerating export growth and rapid changes in consumption pattern are offering lucrative opportunities for business expansion in the APAC market. Trade liberalization is one of the largest factors attributing to the growth of the APAC market. The leading vendors are re-focusing and redefining new product development and making partnerships with companies to expand their businesses in new regions in the APAC market. China and India are two of the largest revenues generating countries in the APAC region. The increasing investments in the literacy and education of the children are one of the major factors promoting development across the APAC region in the global book printing market. The rapid penetration of smartphones and internet as and the advent of e-learning courses will positively impact the growth of the APAC market over the next few years.
The top five book publishers control the aggregated market share in the European region and hold the majority of the book business establishments. The growing demand for US print titles in domestic and overseas countries is driving sales in the North American market. The development of Sub-Saharan African region will contribute to the dynamic changes in the global book printing market during the forecast period.
The book printing market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
- Children’s Books
- Educational and Professional Books
- Leisure and Lifestyle Books
- Other Books
- North America
- China SAR