The global digital printing packaging market size will cross over USD 28 billion by 2024, growing at a CAGR of over 11% during the forecast period. The transformation of the basic covering material for the product and leveraging it as a marketing and promotion tool is driving the demand in the global digital printing packaging market. The companies are using innovative packets or materials, or technology to devise new strategies to gain a maximum number of consumers in the global market. Digital printing technology is used across materials substrates such as corrugated boxes, folding cartons, flexible packaging, and labels to increase the demand for the products in the market. Digital print is helping brands promote their products by imprinting the details, on the product, which the brand owners want to convey to their customers. Printing technologies such as inkjet and electrophotography help in improvising digital solutions for packing purposes. The incorporation of these solutions enables manufacturers to initiate new print capabilities, the shorter process runs, label information as per consumer requirements, and offers brand protection in the global market. Digital technology allows companies to scan the image and convert it to digital data, and then transfers the data on to the surface for printing and provides higher consistency than analog printing in the market. The exponential growth of the food and beverage industry will drive the demand for advanced solutions. The developing economic powerhouses such as China and India are attracting new investments. The shift in vendors’ behavior towards consumer products will encourage vendors to use these technologies to create product differentiation and boost revenues in the global market.
The introduction of upgrades and expansion of the existing product portfolio will create lucrative opportunities for the leading players. The increasing focus on improving the ease of usage, printing output, design, printing technology, and quality will help vendors gain a larger market share over the next few years.
The augmentation of micro-brands across industrial applications will drive the need for advanced solutions in the global digital printing packaging market. The drastic shift in consumer behavior and purchasing patterns is encouraging the brands to offer a wide range of sub-brands to attract a maximum number of customers. These small brands entering the space are certain micro - brands prevalent across a specific geographic location. Such influx of companies will intensify the competition in the market and propel the requirement of digital technologies. The brands are focusing on increasing their visibility by leveraging in-store displays and professional packing solutions. Digital technology allows the brands the opportunity to customize the wrapping as per the consumers’ taste, highlight lucrative offers through products, and implement other marketing strategies to maximize their profits. The advent of various online retail stores and e-commerce websites will positively impact the development of the global digital printing packaging market.
INSIGHTS BY TECHNOLOGY
Enhanced production capabilities to drive demand for inkjet technologies in the global digital printing packaging market
The technology segment is categorized into inkjet technology and electrophotography. Inkjet technology segment dominated more than half of the total digital printing packaging market share in 2018, growing at CAGR of around 16% during the forecast period. Inkjet technology is one the latest and emerging trend. The inkjet systems have a certain single-pass system possess separate rows of different print heads for each color, thereby offering smoother and more precise label information in the market. The introduction of the drop on demand (DOD) inkjet system will offer more control to the manufacturers. The different types of inkjet technology available are water-based inkjet, solvent inkjet, latex inkjet, and UV inkjet. Improved productivity, decreased run costs, and opportunities for the discovery of new applications are some of the primary benefits of this technology and which in turn, drives the demand this segment.
Electrophotography is the most recognized and widely used solution in label packaging. The ability to produce top quality prints over a wide range of material substrates will boost the adoption of this technology.
INSIGHTS BY PACKAGE TYPE
Natural renewable sources in corrugated packets will transform the global digital printing packaging market
The package type is classified into labels, corrugated packaging, folding packaging, and flexible packaging. Corrugated packaging is the fastest growing segment, at a CAGR of approximately 12% during the forecast period. Corrugated boxes and cardboards are the most popularly used package material. The use of a renewable natural resource such as cellulose fibers is propelling the growth of this segment. The board consists of two sheets of paper (namely liners) combined and stuck to fluting (a corrugated inner medium). The leading vendors are leveraging digital services to offer customization to its consumers and boost revenues in the global digital printing packaging industry. The growing integration of software, electronics, substrate handling, inks, drying technologies, and workflow solutions will revolutionize the market over the next few years.
The increasing use of unique information code or specific QR codes on the labels using this technology will revolutionize the global market. Just-in-time requests, market trends of shorter run times, seasonal packages, more variation, optimized supply chain, smaller lot sizes, and personalization are the main factors prompting the use of digital technology in the folding cartons segment.
INSIGHTS BY END-USER APPLICATION
Sustainability is the primary focus in the food and beverage segment
The end-user application is categorized into food & beverage, electronics, healthcare, personal care, and others. Food and beverage segment occupied more than half of the total share in 2018, growing at a CAGR of around 11% during the forecast period. The wide range of products and a shorter lifespan of consumer goods is propelling the growth of this segment. The emphasize on product differentiation is one of the leading factors augmenting the used of digital solutions in the food and beverage segment. Digital technology is used as a tool to enhance creativity, sustainability, and customizability across the food and beverage sector. Also, the solution providers must ensure that the ink used across digital printing for packages does not contaminate the food product prepared for consuming in the market.
The use of technologies that ensure the sterile and protective environment in products such as medicines, syringes, cotton, and swabs is boosting the adoption of these solutions across the healthcare sector. The use of dry toner and UV inkjet technologies across the personal care segment will drive sales in the global digital printing packaging market.
INSIGHTS BY GEOGRAPHY
Vietnam, Thailand, the Philippines, and Indonesia are emerging countries in the APAC region
The geographical segment is divided into APAC, Europe, North America, Latin America, and MEA. APAC dominated the largest share in 2018, growing at a CAGR of around 12% during the forecast period. The growing demand for innovative food and beverage and cosmetic product packages is driving the demand in the APAC region. Japan, China, India, and South Korea are the largest revenue generators in the APAC region. The rapidly changing lifestyle and consumer preferences are driving the demand in countries such as Vietnam, Thailand, the Philippines, and Indonesia in the APAC region. The robust growth of manufacturing industries, including automotive, construction, chemicals, defense, and aerospace across the APAC region will boost sales in the global digital printing packaging market. The increase in the purchasing power will drive the growth of the APAC region during the forecast period.
The increasing organized retail sector across European countries will positively impact the development of the global market. The growing demand for advanced and sophisticated solutions in the US and Canada will propel the growth of the global market.
KEY VENDOR ANALYSIS
The global market is moderately fragmented due to the presence of top vendors commanding the competition level. The increasing focus on innovations and upgrades will intensify the competition in the global market. The leading vendors are a focus on quality, technology, and price to sustain the competition in the market. Large manufacturers are shifting and expanding their production facilities in emerging countries such as China, South Korea, Japan, India, and Taiwan. The introduction of many innovative and advanced solutions will boost revenues in the global digital printing packaging market.
- E.I. Du Pont de Nemours & Co
The digital printing package market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
- Inkjet Technology
By Package Type
- Corrugated Packaging
- Folding Packaging
- Flexible Packaging
By End-User Application
- Food & Beverage
- Personal Care
- North America
- Latin America
- Middle East & Africa
- Saudi Arabia
- South Africa