This market research report on the e-learning market offers analysis on market size and forecast, market share, industry trends, growth drivers, and vendor analysis. It includes insights on segmentation by delivery mode (packaged content, SaaS/LMS, and others), learning mode (self-paced and instructor-led), type (training and testing), end-user (K-12, higher education, corporates, government, and vocational), and geography (North America, APAC, Europe, MEA, and Latin America).
The introduction of technology-enabled learning that helps organizations train human resource is driving the growth of the global e-learning market. These training modules offer continuous and effective learning at an optimal cost and provide customized course content that meets the specific requirements of end-users. The advent of cloud infrastructure, peer-to-peer problem solving, and open content creation will help to expand business opportunities for service providers in the market. Vendors are also focusing on offering choices on the course content at competitive prices to gain the market share. The exponential growth in the number of smartphone users and internet connectivity across emerging markets is driving the market in these regions. The introduction of cloud-based language learning and AR/VR mobile-based learning is likely to revolutionize the market during the forecast period.
Major vendors are introducing technology-enabled tools that can facilitate the user engagement, motivate learners, and help in collaborations, thereby increasing the market share and attracting new consumers to the market. The growing popularity of blended learning that enhances the efficiency of learners will drive the growth of the market. The global e-learning market is expected to generate revenue of $65.41 billion by 2023, growing at a CAGR of 7.07% during the forecast period.
Global E-learning Market Size in Revenue
E-Learning Market - Dynamics
The increasing number of mobile users and the growing trend of social media learning are augmenting the growth of the global market. Content developers are focusing on developing bite-sized lessons and deploying learning modules in sprints to match the daily routine of mobile users. Services providers are focusing on developing new content through continuous news feeds, peer-to-peer challenges, flashcards, and content collaboration to attract many consumers and introduce learning modules. The growth of the social media is paving the way for the emergence of new education paradigms such as hybrid and online learning. These new learning methods ensure the maximum amount of engagement levels and offer flexibility to end-users. The development of new modules will attribute to the growth of the market.
E-Learning Market Segmentation
The research report includes a detailed segmentation of the market by delivery mode, learning mode, type, end-user, and geography.
Packaged content delivery mode to occupy the largest market share during the forecast period
The e-learning market by delivery mode is categorized into packaged content, SaaS/LMS, and others. The packaged content delivery mode dominated the market occupying over 29% of the total market share. The packaged content segment consists of e-books, videos, and simulations, which is a major part of the online learning module. These courses are available on various digital platforms that are prepared in accordance with regulations and standards. The introduction of assessments and component questions for special kind of learning content is creating the demand for packaged learning market. IMS Question and Test Interoperability (QTI) are the specifications introduced to standardize the assessment in packaging and delivery of content in this market.
Self-paced learning to dominate the market during the forecast period
The e-learning market by learning mode is classified into self-paced and instructor-led learning. The self-paced learning mode was the largest segment in 2017. North America captured approximately half of the total self-paced learning market share in 2017. Growing preference for continuous learning and using technology to access content anytime and from anywhere are driving the growth of this segment. The growing demand for self-paced learning module from the corporate sector will create new opportunities for vendors in this market during the forecast period.
The training segment to occupy the largest market share during the forecast period
The e-learning market by type is segmented into training and testing segments. The training segment dominated the market share in 2017 and is expected to grow at a CAGR of over 6% during the forecast period. The training segment functions through the interaction of the user with the courseware or LMS systems. This type of learning module includes a wide variety of audio and video content that can be streamed or stored as per the learner’s requirement. The growing demand for LMS systems from professional, governmental-related, and academic sectors is propelling the growth training segment.
Corporate sectors to grow at the fastest rate during the forecast period
The end-user segment in the e-learning market is classified into K-12, higher education, corporates, government, and vocational. The corporate segment was the fastest growing end-user segment in the market growing at a CAGR of close to 10% during the forecast period. The shift toward cloud-based learning that is cost-effective, efficient, and time-saving will boost the demand for these services in the global market. The growing demand for training programs and content covers compliance and IT management and industry related courses are driving the market in the corporate sector.
North America to dominate during the forecast period
The market is classified into North America, APAC, Europe, MEA, and e-learning market in Latin America. The US and Canada are the largest revenue generators in the e-learning market in North America. The increasing availability of internet infrastructure and the high penetration of smartphones and tablets in North America are driving the growth of the e-learning market in the region. Advantages such as extensive access to innovative learning and training solutions are propelling the demand for new modules in North America. Vendors are focusing on offering learning modules with high engagement levels, the degree of customization, and the quality of content to gain the e-learning market share in North America.
The key countries profiled in the report are:
Key Vendor Analysis
The e-learning market is primarily driven by the leading vendors that occupy major market shares. Service providers are focusing on offering customized learning modules that match requirements of consumers, thereby increasing their market share. The introduction of various modules of LMS, packaged content, and amplified learning courses will help the prominent players attract a wide customer base from different end-user segments. The launch of freemium offerings with attractive short-term subscription pricing and increasing investment for product development is developing new opportunities for new entrants in the e-learning market.
The major vendors in the global market are as follows:
Other prominent vendors include Docebo, McGraw-Hill eLearning Group, Aptara, Desire2Learn, Edmodo, Skillsoft, Cengage Learning, Macmillan Education, Cornerstone OnDemand Inc., and Educomp.
Key market insights include
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