This research report on the global bed and upholstery vacuum cleaner market covers sizing and forecast, share, industry trends, growth drivers, and vendor analysis. The study includes insights by product type (corded and cordless), power type (below 400 watts and above 400 watts), distribution (supermarkets & hypermarkets, specialty stores, dealers and distributors, online channels, and others), and geography (North America, Europe, APAC, Latin America, and MEA)
The bed and upholstery vacuum cleaner market is currently at an introductory stage, with limited companies offering these products. Due to the lack of awareness and non-availability, these devices have lower penetration than other vacuum cleaners. However, the market is primarily driven by urbanization, improving living standards, and fast-paced lifestyles. Product differentiation and innovations are expected to support growth. A majority of the demand is generated from developed regions of Europe and North America. The US is one of the key markets for bed and upholstery vacuum cleaners worldwide.
Allergies and asthma are emerging as health disorders across the world. Approximately 4.3% of the global population in the age group of 18–45 years have been diagnosed with asthma. Australasia, Europe, North America, and parts of Latin America are highly susceptible to this disease. Therefore, the use of specialized mattresses and upholstery vacuum cleaners can be useful as they have high strong suction power, coupled with HEPA filtration, UV light, or hot air stream, which can easily extract microscopic dust particles and eliminate dust mites. Hence, specialized cleaning devices help to reduce the occurrence of allergens and asthma, thereby increased the demand for bed and upholstery vacuum cleaners.
Another major factor that is expected to support growth is the growing demand for handheld cordless vacuum cleaners. Consumers are increasingly seeking such devices owing to the improved maneuverability of the product. Several vendors have introduced cordless bed and upholstery vacuum cleaner. However, the short runtime of the product could hamper the market reach and penetration.
The bed and upholstery vacuum cleaner market is expected to grow at a CAGR of over 13% during the period 2019–2025.
This research report includes detailed segmentation by product type, power type, distribution, and geography.
Insights by Product Type
Corded vacuum cleaners capture over 70% of the market share. Despite the challenge of maneuverability, these devices are preferred as they are more operational reliability than cordless devices. The growing trend of a lavish and fast-paced lifestyle, coupled with robust economic growth, is supporting the growing demand for these devices. Europe dominates both the cordless and corded markets. The market is expected to witness innovations, including supporting automatic cord wrappers, thereby generating high demand among consumers.
Cordless vacuum cleaners are expected to grow at a rapid pace due to the high maneuverability they offer. Such cleaners are lightweight and portable; however, they have a runtime of 10–20 minutes. Vendors are increasingly focusing on introducing cordless cleaners with a longer runtime, which is likely to affect their demand.
Insights by Power Type
Vacuum cleaners with below 400 watts power capacity are dominating the market, and they are likely to dominate during the forecast period as the demand for energy-efficient electronic devices is growing. Another important factor driving the demand for these devices is the availability of optimum suction power for mattresses and carpet cleaning without harming the material, which, in turn, is expected to bolster the growth.
Above 400 watts vacuum cleaners have high suction power and are beneficial for carpets cleaning, long covering coatings, and upholstery furniture. Countries such as Germany, Spain, Italy, UK, France, and other Nordic countries are expected to witness growth in the demand for bed and upholstery vacuum cleaners. The US is estimated to be the largest market for cordless bed and upholstery vacuum cleaners due to the increased disposable incomes, high internet penetration, and increasing adoption of modern technology. Moreover, the increasing awareness of maintaining a dust-free environment is likely to drive the above 400 watts segment.
Insights by Distribution
Bed and upholstery vacuum cleaners are mainly sold via dealers and distributors. These devices have been majorly manufactured in developed regions and sold through retail channels and e-commerce platforms. The dealer and distributors segment accounted for a share of 35% in 2019. Vendors are increasingly promoting their products through online platforms due to the increased popularity and penetration of high-speed internet. The online sales contribute over 15% of the revenue. The growth in online sales is likely to increase by over 10% YOY during the forecast period.
Insights by Geography
Europe is considered to be the largest market of bed and upholstery vacuum cleaners and is expected to dominate the market during the forecast period. The region hosts key manufacturers and has robust economic growth with a high spending power from end-users. The market is witnessing high growth in regions such as the UK, Germany, and France. Besides, the inclination among Europeans to adopt luxury and premium products is expected to propel the growth. North America has over 140 million households, and factors such as the preference for high-quality mattresses, comfy furniture, and high urbanization are likely to drive growth.
Moreover, there has been a paradigm shift in consumer purchasing decisions wherein consumers rely on multichannel buying, leverage smartphones to get the best bargain both online and offline, weigh-in social decisions and peer reviews, and ready-to-try guided purchases. APAC is home to over 930 million households, and the market is growing at a rapid pace on account of urbanization, increased disposable incomes, which allow people to spend on exotic home furnishing, interior designs, and modern technology. Moreover, emerging economies such as China, India, and Indonesia are expected to witness high GDP growth. According to the World Bank, the number of urban households in the region will increase by about 68% during the period 2010–2030, which is projected to supplement the market.
Key Profiled Countries
Insights by Vendors
The bed and upholstery vacuum cleaner market is a niche market with the presence of a limited number of global and local vendors. Rapidly evolving market dynamics with regard to product innovations and advancements is likely to act as a catalyst to intensify the competition. Vendors are expected to alter and redefine their unique value proposition to achieve a strong presence. The introduction of handheld cordless vacuum cleaners has intensified the competition. The competition is expected to intensify further with an increase in product extensions, innovations, and M&A. Besides, the market is expected to be fueled by the increasing emphasis on sustainable and smart infrastructure development, such as infrastructure 4.0, along with IoT. The introduction of innovative and advanced solutions in the market is likely to urge competitiveness among major players. These players compete on various factors such as price, operational efficiency, quality, eco-friendliness, and variety.
Key Market Insights
The analysis of the bed and upholstery vacuum cleaner market provides sizing and growth opportunities for the forecast period 2020–2025.
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