This market research report on the US death care market offers analysis on market size & forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights on segmentation by operations (funeral homes and cemeteries), by arrangement (at-need and pre-need), and by products and services (caskets & vaults, facility rentals, embalming & cosmetic preparation, urns, and others).
The uncertainty of life and death marks as a unique characteristic on which hinges the demand in the US death care market. The predominance of traditional standards which witnesses the whole embalmed body in an open casket, combined with prayers among others is still a large part of the funeral services in the US. The industry is also witnessing the emergence of a lot of non-traditional services from unique services that enable pressing cremains into diamonds to green burials. The heightened interactivity, personalization, and expanding the number of services that commemorate life is primarily driving the growth of the market in the US. The simplicity of funeral homes is gaining immense popularity in the US. The rise in discoveries and consumers warming up to new methods of body disposition, such as water cremation and body composting is creating new opportunities for service providers in the US. The increasing risks of terminal illness and incidences of work-related stress diseases are driving the need for funeral services in the US. The rising requirements that include trained staff, the reveal of prices, and flexibility while performing services, and delivering products are boosting the revenues in the market. The sensitivity of the situation and the grim nature of the business is encouraging the vendors to work on dynamic of the right balance between value and price, to cause as less inconvenience to consumers as possible during the time of grief. The prevalence of various customs, traditions, social standing, location, personal feeling, and others influences affect the landscape of the US death care market.
Several companies are either developing an existing model/blueprint by improving marketing, products, and distribution methods or bringing on board entirely innovations in the US market. The rise in the number of GoFundMe and Kickstarter campaigns that are crowdfunding funeral costs is becoming a trend especially among cases where the death was sudden. The US death care market is estimated to reach revenues of around $68 billion by 2023, growing at a CAGR of over 4% during 2017-2023.
The pet loss and aftermarket are gaining immense traction and boosting the revenues in the US death care market. According to the APPA, In 2017, the US consumers spent nearly $70 million on their pets. The increasing levels of humanization of pet care such as luxury boarding facilities, pet salons, pricey organic pet food, dog-based magazines, and portraits are driving the demand for pet crematories in the US. Cremation is a popular choice of consumers in the US. The consumers are demanding for personalized urns, delightful memorials, and high-end columbarium niches. Several green cemeteries have demarcated a separate division for pets in the US market. Various consumers are also looking for alternatives to the regular processes can opt to preserve the remains of their animals. For instance, through freeze-drying or taxidermy and also articulate partial or full skeletons – there is a meticulous process of preservation that keeps the owner close to his pet, in life, and in death. Various vendors are introducing different types of services specifically for pets in the US death care market.
This market research report includes a detailed segmentation of the market by operations, arrangements, and products and services.
US Death Care Market – By Operations
Funeral homes are branching out services to attract consumers and maintain financial stability in the US death care market
The US death care market by operations is segmented into funeral homes and cemeteries. Funeral homes dominated more than half of the market share in 2017, growing at a CAGR of around 2% during the forecast period. Funeral homes offer various services that include memorial and burial products, embalm or prep bodies for burial or cremation, facilities for memorial services, and deal with the required paperwork and activities for various aspects of the burial and cremation process, arrange for staff, and vehicles for graveside and funeral services as per the client’s requirements. Embalming and chemical conservation is slowly becoming obsolete in the US. Funeral homes to stay afloat are brunching to other services such as birthday party venues and weddings as they seek to add more revenue offsetting the losses from the trending simple, less expensive funerals. The introduction of new adaptations that include reception rooms, kitchen space and equipment, adequate parking, and banquet spaces will drive the growth of the US death care market.
The US market is shifting, and there is an upward trend in demand for cremations. The service providers are offering more niches for urns in benches, columns and columbaria for those who want a funeral ritual even when opting for cremation in the US death care market.
US Death Care Market – By Arrangement
The sale of perpetual-care trusts and merchandise is driving the demand in the US death care market
The arrangement segment in the US death care market is classified into at-need and pre-need. Pre-need arrangements are the fastest growing segment in the US market, growing at a CAGR of around 2% during the forecast period. Pre-need arrangement usually consists of cemeteries, mortuaries, and insurance companies prior to the occurrence of death. Pre-need arrangements provide the benefit to a client to alleviate the financial burden and stress of funeral arrangements on his/her closed ones post-death. The revenue from the sale is put into perpetual-care trusts and merchandise and held onto till the products and services are delivered. The increasing popularity of packaged funeral services such as cemetery fees, caskets, burial plots, and other services is driving the growth of this segment in the US death care market.
The increase in the number of injuries related to firearms (including suicides, homicides, legal intervention, unintentional firearm deaths, and firearm deaths of undetermined intent) is propelling the need for at-need arrangements. The rise in the number of sudden deaths is one of the primary drivers of these services in the US death care market.
US Death Care Market – By Products and Services
The growth of consumer-direct caskets via the warehouse and retailers is gaining traction in the US death care market
The US death care market by products and services is divided into caskets & vaults, facility rentals, embalming & cosmetic preparation, urns, and others. Caskets & vaults segment occupied the largest market share in 2017, growing at a CAGR of more than 1% during the forecast period. The rise in the number of consumer-direct caskets via the warehouse and retail stores is propelling the growth of this segment. The growing need for cremation caskets, rental caskets, and green burial caskets will contribute to the growing sales in this segment. Funeral homes are also beginning to enable previewing caskets on their site to deliver better to their customers in the market. Value addition in the form of customization is gaining immense popularity in the US market. Vendors are inserting panels that can include dates and names of a loved one, or offering a kit of the panel and matching decals, which allows the creation of tons of different options in each casket model in the US death care market.
The growing use of destinations such as sports venue, workplaces, a foreign country, or the banks of a water body in place of facilities is driving the need for facility rentals. The use of eco-friendly urns is made from rapidly renewable wood, clay, and salt, other environmentally- conscious ones are made from recycled materials plastics will transform the US death care market.
Key Vendor Analysis
The US death care market is highly fragmented and consist of three categories such as funeral homes, cemetery owners and operators, and producers of memorial and burial products. The consolidation of the players is intensifying the competition in the US market. The four major players namely, StoneMor, Carriage Services, NorthStar Memorial Group, and Hillenbrand control majority of the US market share. The entrant of e-commerce giants such as Walmart and Amazon offering products at low prices will impact the level of competition in the US market. The vendors are offering packaged services to attract a maximum number of consumers in the US death care market.
The major vendors in the US death care market are:
Other prominent vendors include Astral, Baalmann Mortuary, Campbell Funeral Homes, Charbonnet Family Services, Classic Memorials, CJ. Boots Casket Company, Creter Vault Corporation, Doric Products, Evergreen Washelli, Giles Memory Gardens, Kepner Funeral Homes, McMahon, Lyon & Hartnett Funeral Home, Musgrove Mortuaries and Cemeteries, Natural Legacy USA, Newton Cemetery, The Northern Craft Advantage, Nosek-McCreery Funeral, Cremation & Green services, Park Lawn Cemetery, Rock of Ages, Sauder Funeral Products, Sich, Sunset Memorial Park, Starbuck Funeral Home, Thacker Caskets, Trigard, The Tribute Companies, Victoriaville & Co., and Wilbert Funeral Services.
Key market insights include
The US death care market is driven by the digital revolution and innovated business models to draw consumers. The leading vendors are also investing in premium products and services to serve the boutique consumers in the US market. The market research report provides in-depth market analysis and segmental analysis of the US death care market by operations, arrangements, and products and services.
Base Year: 2017
Forecast Year: 2018–2023
The report considers the present scenario of the death care market and its market dynamics for the period 2018−2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes the leading companies and several other prominent companies operating in the market.
Major Vendors in the US Death Care Market
Prominent Players in the US Death Care Market
Market Segmentation by Operations
Market Segmentation by Arrangement
Market Segmentation by Products & Services
1 Research Methodology
2 Research Objectives
3 Research Process
4 Report Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of Study
4.3.1 US Death Care Market Segmentation by Operations
4.3.2 US Death Care Market Segmentation by Arrangement
4.3.3 US Death Care Market Segmentation by Products and Services
5 Report Assumptions and Caveats
5.1 Key Caveats
5.2 Inclusions
5.3 Exclusions
5.4 Currency Conversion
5.5 Market Derivation
6 US Death Care Market at a Glance
7 Introduction
7.1 Overview
7.2 State Of US Economy
7.3 State of US Health
7.4 Death Care Industry: Overview
7.4.1 Customer Journey
7.4.2 Considerations for arranging funerals
7.4.3 Customer Profiles
7.4.4 Existing business models
8 US Death Care Market Dynamics
8.1 US Death Care Market Growth Enablers
8.1.1 Impending death of baby boomers
8.1.2 Concerns about dying of despair
8.1.3 Shifting attitude towards death
8.1.4 Rise of the “Nones”
8.1.5 YOY Impact of Market Growth Enablers
8.2 US Death Care Market Growth Restraints
8.2.1 Violations in care services
8.2.2 Exorbitant charges for death care
8.2.3 Anti-consumer practices
8.2.4 At-home funerals
8.2.5 Medical system built on fixing
8.2.6 YOY Impact of Market Growth Restraints
8.3 US Death Care Market Opportunities and Trends
8.3.1 Increasing rate of cremations in tradition takeover
8.3.2 Green signal for green burial
8.3.3 Change in focus from hardware and products to services
8.3.4 Tailored send-offs
8.3.5 Pet loss and aftercare gaining traction
8.3.6 YOY Impact of Market Opportunities and Trends
9 US Death Care Market
9.1 US Death Care Market Size & Forecast
9.2 Porter’s Five Forces Analysis
9.2.1 Threat of New Entrants
9.2.2 Bargaining Power of Suppliers
9.2.3 Bargaining Power of Buyers
9.2.4 Threat of Substitutes
9.2.5 Competitive Rivalry
10 US Death Care Market by Operations
10.1 Market Overview
10.2 By Funeral Homes
10.2.1 Market Size & Forecast
10.3 By Cemeteries
10.3.1 Market Size & Forecast
11 US Death Care Market by Arrangement
11.1 Market Overview
11.2 At-need Arrangement
11.2.1 Market Size & Forecast
11.3 Pre-need Arrangement
11.3.1 Market Size & Forecast
12 US Death Care Market by Products and Services
12.1 Market Overview
12.2 By Caskets and vaults
12.2.1 Market Size & Forecast
12.3 By facility rentals
12.3.1 Market Size & Forecast
12.4 By Embalming and Cosmetic Preparation
12.4.1 Market Size & Forecast
12.5 By Urns
12.5.1 Market Size & Forecast
12.6 By Transportation
12.6.1 Market Size & Forecast
12.7 By Other Services
12.7.1 Market Size & Forecast
13 Competitive Landscape
13.1 US Death Care Market Overview
14 US Death Care Market Vendor Analysis
14.1 US Death Care Market Ranking Analysis
15 Key Company Profiles
15.1 Service Corporation International
15.1.1 Business Overview
15.1.2 Major Product and Service Offerings
15.1.3 Key Strengths
15.1.4 Key Strategies
15.1.5 Key Opportunities
15.2 Hillenbrand
15.2.1 Business Overview
15.2.2 Major Product Offerings
15.2.3 Key Strengths
15.2.4 Key Strategies
15.2.5 Key Opportunities
15.3 Stonemor
15.3.1 Business Overview
15.3.2 Major Product and Service Offerings
15.3.3 Key Strengths
15.3.4 Key Strategies
15.3.5 Key Opportunities
15.4 Carriage Services
15.4.1 Business Overview
15.4.2 Product and Service Offerings
15.4.3 Key Strengths
15.4.4 Key Strategies
15.4.5 Key Opportunities
15.5 NorthStar Memorial Group
15.5.1 Business Overview
15.5.2 Major Service Offerings
15.5.3 Key Strengths
15.5.4 Key Strategies
15.5.5 Key Opportunities
16 Other Prominent Vendors
16.1 Astral
16.1.1 Business Overview
16.1.2 Product & Service Offerings
16.2 Baalmann Mortuary
16.2.1 Business Overview
16.2.2 Product & Service Offerings
16.3 Campbell Funeral Homes
16.3.1 Business Overview
16.3.2 Product & Service Offerings
16.4 Charbonnet family services
16.4.1 Business Overview
16.4.2 Product & Service Offerings
16.5 Classic Memorials
16.5.1 Business Overview
16.5.2 Product & Service Offerings
16.6 CJ Boots Casket company
16.6.1 Business Overview
16.6.2 Product & Service Offerings
16.7 Creter Vault corporation
16.7.1 Business Overview
16.7.2 Product & Service Offerings
16.8 Doric products
16.8.1 Business Overview
16.8.2 Product & Service Offerings
16.9 Evergreen Washelli
16.9.1 Business Overview
16.9.2 Product & Service Offerings
16.10 Giles Memory Gardens
16.10.1Business Overview
16.10.2Product & Service Offerings
16.11 Kepner funeral
16.11.1 Business Overview
16.11.2Product & Service Offerings
16.12 McMahon, lyon & Hartnett Funeral Home
16.12.1 Business Overview
16.12.2Product & Service Offerings
16.13 Musgrove Mortuaries and Cemeteries
16.13.1 Business Overview
16.13.2Product & Service Offerings
16.14 Natural Legacy USA
16.14.1 Business Overview
16.14.2Product & Service Offerings
16.15 Newton Cemetery
16.15.1 Business Overview
16.15.2Product & Service Offerings
16.16 The Northern Craft Advantage
16.16.1 Business Overview
16.16.2Product & Service Offerings
16.17 Nosek-McCreery Funeral, Cremation & Green services
16.17.1 Business Overview
16.17.2Product & Service Offerings
16.18 Park Lawn Cemetery
16.18.1 Business Overview
16.18.2Product & Service Offerings
16.19 Rock of Ages
16.19.1 Business Overview
16.19.2Product & Service Offerings
16.20 Sauder Funeral Products
16.20.1 Business Overview
16.20.2Product & Service Offerings
16.21 Sich
16.21.1 Business Overview
16.21.2Product & Service Offerings
16.22 Sunset Memorial Park
16.22.1 Business Overview
16.22.2Product & Service Offerings
16.23 Starbuck Funeral Home
16.23.1 Business Overview
16.23.2Product & Service Offerings
16.24 Thacker Caskets
16.24.1 Business Overview
16.24.2Product & Service Offerings
16.25 Trigard
16.25.1 Business Overview
16.25.2Product & Service Offerings
16.26 The Tribute Companies
16.26.1 Business Overview
16.26.2Product & Service Offerings
16.27 Victoriaville & Co
16.27.1 Business Overview
16.27.2Product & Service Offerings
16.28 Wilbert Funeral Services
16.28.1 Business Overview
16.28.2Product & Service Offerings
17 Report Summary
17.1 Key Takeaways
17.2 Strategic Recommendations
17.3 Qualitative Summary
17.4 Quantitative Summary
17.4.1 Market Size
18 Appendix
18.1 Abbreviations
List of Exhibits
Exhibit 1 Segmentation of US Death Care Market
Exhibit 2 Market Size Calculation Approach 2017
Exhibit 3 Defining Elements in US Death Care Market
Exhibit 4 Change in Real GDP in US 2017−2023 (%)
Exhibit 5 Number of Deaths for Leading Causes of Death
Exhibit 6 Specific Expectations from Personnel in Terms of their Nature
Exhibit 7 Customer Profiles in US Death Care Industry
Exhibit 8 Baby Boomer and Age Statistics in US
Exhibit 9 Generational Statistics in US 2016
Exhibit 10 Grayest Counties in US 2014
Exhibit 11 Rise in Suicide Rates across US 1999−2016
Exhibit 12 Cause of Death Statistics
Exhibit 13 Statistics on Religious Observance 2004 and 2014
Exhibit 14 Percentage Change in Consumer Prices for Funeral Expenses and Producer Prices for Burial Caskets 1988−2017
Exhibit 15 States with Highest and Lowest Dying Costs 2017
Exhibit 16 Survey of Price Information in Select* States 2015
Exhibit 17 Healthcare Costs Per Capita 2015 ($)
Exhibit 18 Cremation and Burial Statistics 2015−2018
Exhibit 19 Cremation Options Explored 2015
Exhibit 20 Green and Standard Burial Statistics 2015 and 2017
Exhibit 21 US Pet Cremation Statistics 2015
Exhibit 22 US Death Care Market 2017–2023 ($ billion)
Exhibit 23 Five Forces Analysis 2017
Exhibit 24 US Death Care Market by Operations 2017 & 2023
Exhibit 25 US Market by Operations ($ billion)
Exhibit 26 US Market by Operations 2017 & 2023
Exhibit 27 US Death Care Market - Comparison by Operations 2017–2023
Exhibit 28 Funeral Homes Market in US 2017–2023 ($ billion)
Exhibit 29 Funeral Homes Revenue per Capita by State 2017
Exhibit 30 Funeral Homes Revenue by State 2017
Exhibit 31 Cemetery Revenue per Capita by State 2017
Exhibit 32 Cemetery Revenue by State 2017
Exhibit 33 Cemeteries Market in US 2017–2023 ($ billion)
Exhibit 34 US Market by Arrangement 2017 & 2023
Exhibit 35 US Death Care Market by Arrangement ($ billion)
Exhibit 36 Contract Types in US Death Care Market
Exhibit 37 US Death Care Market by Arrangement 2017 & 2023
Exhibit 38 Death Care Market Growth in US Comparison by Arrangement 2017–2023
Exhibit 39 Death Care At-need Arrangement Market in US 2017–2023 ($ billion)
Exhibit 40 Estimates for Pre-need Cemetery and Funeral Customers 2010–2035 (thousands)
Exhibit 41 Death Care Pre-need Arrangement Market in US 2017–2023 ($ billion)
Exhibit 42 US Death Care Market by Products and Services Segmentation 2017 & 2023
Exhibit 43 US Market by Products and Services ($ billion)
Exhibit 44 US Market by Products and Services 2017
Exhibit 45 US Death Care Market by Products and Services 2023
Exhibit 46 US Market - Comparison by Products & Services 2017–2023
Exhibit 47 Death Care Caskets and Vaults Market in US 2017–2023 ($ billion)
Exhibit 48 Death Care Facility Rentals Market in US 2017–2023 ($ billion)
Exhibit 49 Death Care Embalming & Cosmetic Preparation Market in US 2017–2023 ($ billion)
Exhibit 50 Death Care Urns Market in US 2017–2023 ($ billion)
Exhibit 51 Death Care Transportation Market in US 2017–2023 ($ billion)
Exhibit 52 US Death Care Market by Others 2017–2023 ($ billion)
Exhibit 53 Overview of Vendor Landscape and Funeral Homes 2017
List of Tables
Table 1 Key Caveats
Table 2 Currency Conversion 2013−2017
Table 3 YOY Impact of Market Growth Enablers 2017−2023
Table 4 National Median Cost of an Adult Funeral with Viewing & Burial and Viewing & Cremation: 2017
Table 5 YOY Impact of Market Growth Restraints 2017−2023
Table 6 Standard Vs Green: A Comparison of Burials
Table 7 YOY Impact of Market Opportunities and Trends 2017−2023
Table 8 Important Factors in Selection of a Funeral Home Location 2017
Table 9 Market Ranking Analysis 2017
Table 10 Service Corporation International: Product & Service Offerings
Table 11 Hillenbrand: Product Offerings
Table 12 StoneMor: Product and Service Offerings
Table 13 Carriage Services: Product and Service Offerings
Table 14 NorthStar Memorial Group: Product and Service Offerings
Table 15 Qualitative Summary of US Death Care Market
Table 16 US Market by Operations ($ billion)
Table 17 US Market by Operations (%)
Table 18 US Market by Arrangement ($ billion)
Table 19 US Market by Arrangement (%)
Table 20 US Market by Products & Services ($ billion)
Table 21 US Death Care Market by Products & Services (%)
List of Exhibits
Exhibit 1 Segmentation of US Death Care Market
Exhibit 2 Market Size Calculation Approach 2017
Exhibit 3 Defining Elements in US Death Care Market
Exhibit 4 Change in Real GDP in US 2017−2023 (%)
Exhibit 5 Number of Deaths for Leading Causes of Death
Exhibit 6 Specific Expectations from Personnel in Terms of their Nature
Exhibit 7 Customer Profiles in US Death Care Industry
Exhibit 8 Baby Boomer and Age Statistics in US
Exhibit 9 Generational Statistics in US 2016
Exhibit 10 Grayest Counties in US 2014
Exhibit 11 Rise in Suicide Rates across US 1999−2016
Exhibit 12 Cause of Death Statistics
Exhibit 13 Statistics on Religious Observance 2004 and 2014
Exhibit 14 Percentage Change in Consumer Prices for Funeral Expenses and Producer Prices for Burial Caskets 1988−2017
Exhibit 15 States with Highest and Lowest Dying Costs 2017
Exhibit 16 Survey of Price Information in Select* States 2015
Exhibit 17 Healthcare Costs Per Capita 2015 ($)
Exhibit 18 Cremation and Burial Statistics 2015−2018
Exhibit 19 Cremation Options Explored 2015
Exhibit 20 Green and Standard Burial Statistics 2015 and 2017
Exhibit 21 US Pet Cremation Statistics 2015
Exhibit 22 US Death Care Market 2017–2023 ($ billion)
Exhibit 23 Five Forces Analysis 2017
Exhibit 24 US Death Care Market by Operations 2017 & 2023
Exhibit 25 US Market by Operations ($ billion)
Exhibit 26 US Market by Operations 2017 & 2023
Exhibit 27 US Death Care Market - Comparison by Operations 2017–2023
Exhibit 28 Funeral Homes Market in US 2017–2023 ($ billion)
Exhibit 29 Funeral Homes Revenue per Capita by State 2017
Exhibit 30 Funeral Homes Revenue by State 2017
Exhibit 31 Cemetery Revenue per Capita by State 2017
Exhibit 32 Cemetery Revenue by State 2017
Exhibit 33 Cemeteries Market in US 2017–2023 ($ billion)
Exhibit 34 US Market by Arrangement 2017 & 2023
Exhibit 35 US Death Care Market by Arrangement ($ billion)
Exhibit 36 Contract Types in US Death Care Market
Exhibit 37 US Death Care Market by Arrangement 2017 & 2023
Exhibit 38 Death Care Market Growth in US Comparison by Arrangement 2017–2023
Exhibit 39 Death Care At-need Arrangement Market in US 2017–2023 ($ billion)
Exhibit 40 Estimates for Pre-need Cemetery and Funeral Customers 2010–2035 (thousands)
Exhibit 41 Death Care Pre-need Arrangement Market in US 2017–2023 ($ billion)
Exhibit 42 US Death Care Market by Products and Services Segmentation 2017 & 2023
Exhibit 43 US Market by Products and Services ($ billion)
Exhibit 44 US Market by Products and Services 2017
Exhibit 45 US Death Care Market by Products and Services 2023
Exhibit 46 US Market - Comparison by Products & Services 2017–2023
Exhibit 47 Death Care Caskets and Vaults Market in US 2017–2023 ($ billion)
Exhibit 48 Death Care Facility Rentals Market in US 2017–2023 ($ billion)
Exhibit 49 Death Care Embalming & Cosmetic Preparation Market in US 2017–2023 ($ billion)
Exhibit 50 Death Care Urns Market in US 2017–2023 ($ billion)
Exhibit 51 Death Care Transportation Market in US 2017–2023 ($ billion)
Exhibit 52 US Death Care Market by Others 2017–2023 ($ billion)
Exhibit 53 Overview of Vendor Landscape and Funeral Homes 2017
List of Tables
Table 1 Key Caveats
Table 2 Currency Conversion 2013−2017
Table 3 YOY Impact of Market Growth Enablers 2017−2023
Table 4 National Median Cost of an Adult Funeral with Viewing & Burial and Viewing & Cremation: 2017
Table 5 YOY Impact of Market Growth Restraints 2017−2023
Table 6 Standard Vs Green: A Comparison of Burials
Table 7 YOY Impact of Market Opportunities and Trends 2017−2023
Table 8 Important Factors in Selection of a Funeral Home Location 2017
Table 9 Market Ranking Analysis 2017
Table 10 Service Corporation International: Product & Service Offerings
Table 11 Hillenbrand: Product Offerings
Table 12 StoneMor: Product and Service Offerings
Table 13 Carriage Services: Product and Service Offerings
Table 14 NorthStar Memorial Group: Product and Service Offerings
Table 15 Qualitative Summary of US Death Care Market
Table 16 US Market by Operations ($ billion)
Table 17 US Market by Operations (%)
Table 18 US Market by Arrangement ($ billion)
Table 19 US Market by Arrangement (%)
Table 20 US Market by Products & Services ($ billion)
Table 21 US Death Care Market by Products & Services (%)
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