PUBLISHED DATE : Aug 2018 | Pages : 168
Fill out your details & get your free sample
Latin America E-Learning Market Size, Share, & Trends Analysis Report by Delivery Mode (Packaged Content, LMS, and Others), Learning Mode (Self-Paced and Instructor-Led), Type (Training and Testing), End-User (K-12, Higher Education, Corporates, Government, and Vocational), and Countries (Brazil, Mexico, Argentina, Chile, Colombia, Peru, Bolivia, Uruguay, and Ecuador), Industry Analysis Report, Regional Outlook, Growth Trends, Competitive Landscape, Share & Forecast, 2018–2023
168 Pages
41 Tables
62 Charts
1 Regions
9 Countries
22 Companies
5 Market Segment
| Report Attribute | Details |
|---|---|
| Market Size (REVENUE) | USD 3 BILLION (2023) |
| CAGR | 4% (2018-2023) |
| Base Year | 2017 |
| Forecast Year | 2018-2023 |
| Market Segments | Delivery Mode (Packaged Content, LMS, and Others), Learning Mode (Self-Paced and Instructor-Led), Type (Training and Testing), End-User (K-12, Higher Education, Corporates, Government, and Vocational) |
| Geographic Analysis | Latin America |
| Countries Covered | Brazil, Mexico, Argentina, Chile, Colombia, Peru, Bolivia, Uruguay, and Ecuador |
The Latin America e-learning market size to cross USD 3 billion by 2023, growing at a CAGR of over 4% during the forecast period. The recent trend of globalization, talent migration, and consistent improvements in corporate competencies and individual talent grooming are some of the key factors attributing to the growth of the Latin America e-learning market. Government initiatives to set-up sophisticated learning systems is encouraging the migration of many global players to the Latin American market. The accommodation of learning needs for all types of students, easy repetition of any lecture, access to updated and real-time content, and hassle free tuition delivery are some of many advantages of adopting e-learning methodology. The increasing mobility of human capital in industries, including tourism, trade, media, international relations, and science and technology is creating the demand for these services in the region. The vendors are leveraging internet as an effective tool, enabling successful learning across various end-user segments in an engaging and cost-effective manner. The widened scope of content delivery that includes interactive learning platforms, language training, functional skill development, proficiency testing, and higher education pedagogy, video streaming of classes to corporate training, talent management, and e-governance is transforming the market. The emergence of software applications such as LMSs will boost revenues in the region.
The incorporation of cloud-based language learning, AR, VR, and mobile-based learning applications is modernizing the content delivery models available in the Latin American market. The introduction of blended learning, which incorporates both off-line and online pedagogy will enhance the efficiency of instruction at minimal costs and drive demand in the region.
The increasing adoption of mobile and portable devices is augmenting the growth of the Latin America e-learning market shares. The increasing use of mobile platforms offers end-users the ease of connectivity and continuous news feeds, peer-to-peer challenges, flashcards and content collaboration. The rising number of smartphones and success of social media channels across Latin America is enabling the success of audio and text-based applications. The content creators are now able to add bite-sized lessons and deploy learning modules to mobile applications to ensure regular participation among students and teachers in the region. The emergence of new education paradigms to promote hybrid and online learning through social media platforms will help companies reach a wider group of consumers and gain a larger market share. Furthermore, the adoption of cloud-based applications and services will enable accessibility to information on a real-time basis from remote locations. The use of these technologies will facilitate networking and create collaborative environments and platforms in the market.
This research report includes a detailed segmentation by
LMS and gamified modules promote demand for new modules in the Latin America e-learning market during the forecast period
The delivery mode is segmented into packaged content, LMS, and others. Packaged content segment dominated over half of the shares in 2017, growing at a CAGR of more than 3% during the forecast period. Factors such as content sourcing, aggregation, and mode of interaction is propelling the growth of this segment. The process of packaging content includes raw content, assembly, and delivery and presentation information. The ease of delivering packaged content with no time and space constraint is boosting the popularity of the model. This module is designed to save time by not traveling and reaching students even in the remote locations. Packaged content is much cheaper, students and professionals can learn from anywhere at 30-70% less cost than on campus. Such effectiveness is fueling the demand for this module in the region.
Vendors are leveraging technology to innovate self-paced modules in the Latin America e-learning market
The learning mode segment is classified into self-paced and instructor-led. Self-paced segment occupied more than 3/4th of the shares in 2017, growing at a CAGR of approximately 4% during the forecast period. The growing preference for continuous learning and scaling new career opportunities for employees in the corporate sector is contributing to the adoption of this module in the region. The use of innovative technology will enable corporates to access the content at any time and from anywhere across the region. Countries such as the Dominican Republic, Honduras, El Salvador, Peru, Bolivia, Ecuador, Guatemala, Colombia, Brazil, and Chile are the largest users of self-paced learning. The use of innovative technology to deliver learning modules will augment the growth of this segment. Aura Interactiva, Competir, and AXG Tecnonexo are some of the pan-regional level distributors in the Latin American region.
Digitalization of content to boost the requirement for training in the Latin America e-learning market
The training segment dominated the majority of the shares in 2017, growing at a CAGR of around 4% during the forecast period. The introduction of digitalized courses and content along with LMS systems and MOOCs that enable access to a large pool of learning content is propelling the need for e-training classes in the region. The Latin American training segment is witnessing an influx of professional, governmental-related, and academic modules which is driving the need for these services. The training modules include providing information regarding certain processes and day-to-day operations in an online environment. The different methods for e-training include speeches, videos, text documents, demonstrations, and other materials. Focus on skill development will lead to the demand for effective training in the market.
Gamification of modules for K-12 end-users will transform the market during the forecast period
The end-user segment is categorized into K-12, higher education, corporates, government, and vocational. K-12 was the largest end-users, occupying the majority market share in 2017 and growing at a CAGR of around 3% during the forecast period. The modernization and use of varied applications of new technologies in the K-12 sector is propelling the growth of the Latin American market. The increasing use of products and solutions for digital publishing incorporated by digital technologies is fueling the need for sophisticated learning modules in this segment. segmentduring the forecast period. All online players in this market are rethinking their offerings to be a major player an education technology plays an important and strategic role in changing from textbooks to e-books in the region.
Smartphones to drive the demand in Brazil and boost revenues the e-learning market during the forecast period
Brazil dominated the largest market share in 2017, growing at a CAGR of around 1% during the forecast period. Brazil is the fifth largest higher education market in the world and the largest in Latin America. The growing need for corporate and vocational courses is driving the growth of this region. The rising number of smartphones and growing internet penetration is driving the growth of the market in Brazil. The launch of the PROINFO program in 2007 promotes installations of computer and related technology labs in public elementary and high schools, laptops for teachers and students, digital boards, projectors, and tablets. Such initiative by the government will augment the development of Brazil in the Latin America e-learning market.
The Latin America e-learning market is witnessing the development of new technologies and platforms by several vendors to sustain the competition in the market. The top players are offering highly customizable platforms that can enable instructors to customize content dynamically as per the student’s requirements to gain a larger market share. The increasing number of strategic mergers and acquisitions will intensify the competition levels over the next few years. The vendors are focusing on providing freemium offerings with attractive short-term subscription pricing to boost these revenues in the market. The increasing investment in the development of gamified and contextualized interfaces will transform the market during the forecast period.
Major Vendors
Segmentation by Delivery Mode
By Learning Mode
By Type
By End-users
By Countries
Frequently Asked Questions
What is the Latin America e-learning market size and growth rate during the forecast period?
LATIN AMERICA E-LEARNING MARKET SIZE TO CROSS USD 3 BILLION BY 2023, GROWING AT A CAGR OF OVER 4% DURING THE FORECAST PERIOD
What are the factors impacting the growth of the Latin America e-learning market shares?
The recent trend of globalization, talent migration, and consistent improvements in corporate competencies and individual talent grooming are some of the key factors attributing to the growth of the Latin America e-learning market.
What is the growth rate of packaged content segment in Latin America e-learning market?
Packaged content segment dominated over half of the shares in 2017, growing at a CAGR of more than 3% during the forecast period.
Which is the largest end-user segment in Latin America e-learning market?
K-12 was the largest end-users, occupying the majority market share in 2017 and growing at a CAGR of around 3% during the forecast period. The modernization and use of varied applications of new technologies in the K-12 sector is propelling the growth of the Latin American market.
The Latin America e-learning market is driven by the thriving domestic consumption and rising associated new opportunities. The countries such as Argentina, Brazil, Chile, Colombia, and Mexico are the largest revenue generators in the Latin American market. The market research report provides in-depth market analysis and segmental analysis of the Latin America market by delivery mode, learning mode, type, end-users, and countries.
Base Year: 2017
Forecast Year: 2018–2023
The study considers the present scenario of the Latin America E-learning market and its market dynamics for the period 2018−2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The market study covers both the demand and supply sides of the market. It profiles and analyzes the leading companies and other prominent companies operating in the market.
Major Vendors in the Latin America E-Learning Market
Prominent Players in the Latin America E-Learning Market
Market Segmentation by Delivery Mode
Market Segmentation by Learning Mode
Market Segmentation by Type
Market Segmentation by End-users
Market Segmentation by Countries
1 Research Methodology
2 Research Objectives
3 Research Process
4 Report Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of Study
4.3.1 Market Segmentation by Learning Mode
4.3.2 Market Segmentation by Delivery Mode
4.3.3 Market Segmentation by Type
4.3.4 Market Segmentation by End-user Type
4.3.5 Market Segmentation by Geography
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Inclusions
5.3 Exclusions
5.4 Currency Conversion
5.5 Market Derivation
6 Market at a Glance
7 Introduction
7.1 Latin America E-learning Market Overview
8 Latin America E-learning Market Dynamics
8.1 Latin America E-learning Market Growth Enablers
8.1.1 Increased Digitization Initiatives in Schools
8.1.2 Rise in Internet Penetration and Usage of Connected Devices in Latin America
8.1.3 High Demand for Learning Language Digitally
8.1.4 YOY Impact of Market Growth Enablers
8.2 Latin America E-learning Market Growth Restraints
8.2.1 Need for Continuous Product Innovation
8.2.2 Variability in Hardware and Software
8.2.3 Limited Access to Closed Markets and Platforms and Losing Bargaining Power
8.2.4 Inadequate Internet Bandwidth in Developing Countries
8.2.5 Lack of Viable Revenue and Monetization Models
8.2.6 YOY Impact of Market Growth Restraints
8.3 Latin America E-learning Market Opportunities & Trends
8.3.1 Increment in Adoption of Mobile and Portable Devices
8.3.2 Emergence of Blended Learning
8.3.3 Increased Adoption of VR and AR in Digital Classrooms
8.3.4 YOY Impact of Market Opportunities & Trends
9 Global E-Learning Market
9.1 market Overview
9.1.1 Market Size & Forecast
10 Latin America E-learning Market
10.1 Market Overview
10.2 Market Size & Forecast
10.3 Porter’s Five Forces Analysis
10.3.1 Threat of New Entrants
10.3.2 Bargaining Power of Suppliers
10.3.3 Bargaining Power of Buyers
10.3.4 Threat of Substitutes
10.3.5 Competitive Rivalry
11 Latin America E-learning Market by Delivery mode
11.1 Market Overview
11.2 Packaged content
11.2.1 Market Size & Forecast
11.3 LMS/ SaaS
11.3.1 Market Size & Forecast
11.4 Other Delivery Mode
11.4.1 Market Size & Forecast
12 Latin America E-learning Market by Learning Mode
12.1 Market Overview
12.2 Self-paced learning
12.2.1 Market Size & Forecast
12.3 Instructor-led Teaching
12.3.1 Market Size & Forecast
13 Latin America E-learning Market by Type
13.1 Market overview
13.2 Training market
13.2.1 Market Size & Forecast
13.3 Testing Market
13.3.1 Market Size & Forecast
14 Latin America E-learning Market by End-Users
14.1 Market Overview
14.2 K-12
14.2.1 Market Size & Forecast
14.2.2 Market Size & Forecast by Countries
14.3 Higher Education
14.3.1 Market Size & Forecast
14.3.2 Market Size and Forecast by Country
14.4 Corporate
14.4.1 Market Size & Forecast
14.4.2 Market Size & Forecast by Country
14.5 Government
14.5.1 Market Size & Forecast
14.5.2 Market Size & Forecast by Country
14.6 Vocational
14.6.1 Market Size & Forecast
14.6.2 Market Size & Forecast by Country
15 Latin America E-learning Market
15.1 Key Countries
15.2 Market Overview
16 Brazil: Market
16.1 Market Size & Forecast
16.2 End-User Segmentation
16.2.1 Market Size & Forecast
17 Mexico: Market
17.1 Market Size & Forecast
17.2 End-user segmentation
17.2.1 Market Size & Forecast
18 Argentina: Market
18.1 Market Overview
18.1.1 Market Size & Forecast
18.2 End-user segmentation
18.2.1 Market Size & Forecast
19 Chile: Market
19.1 Market Size & Forecast
19.2 End-user segmentation
19.2.1 Market Size & Forecast
20 Colombia: Market
20.1 Market Size & Forecast
20.2 End-user segmentation
20.2.1 Market Size & Forecast
21 Peru: Market
21.1 Market Overview Size & Forecast
21.2 End-user segmentation
21.2.1 Market Size & Forecast
22 Bolivia: Market
22.1 Market Size & Forecast
22.2 End-user segmentation
22.2.1 Market Size & Forecast
23 Uruguay: Market
23.1 Market Size & Forecast
23.2 End- User segmentation
23.2.1 Market Size & Forecast
24 Ecuador: Market
24.1 Market Size & Forecast
24.2 End-user segmentation
24.2.1 Market Size & Forecast
25 Competitive Landscape
25.1 Overview
26 Key Company profiles
26.1 Kroton
26.1.1 Business Overview
26.1.2 Company in Latin America E-learning Market
26.1.3 Major Product Offerings
26.1.4 Key Strategies
26.1.5 Key Strengths
26.1.6 Key Opportunities
26.2 Telefonica
26.2.1 Business Overview
26.2.2 Company in Latin America E-learning Market
26.2.3 Major Product Offerings
26.2.4 Key Strategies
26.2.5 Key Strengths
26.2.6 Key Opportunities
26.3 Pearson
26.3.1 Business Overview
26.3.2 Pearson in Latin America E-learning Market
26.3.3 Major Product Offerings
26.3.4 Key Strategies
26.3.5 Key Strengths
26.3.6 Key Opportunities
26.4 Blackboard
26.4.1 Business Overview
26.4.2 BlackBoard in Latin America E-learning Market
26.4.3 Major Product Offerings
26.4.4 Key Strategies
26.4.5 Key Strengths
26.4.6 Key Opportunities
27 Other Prominent Vendors
27.1 Instructure
27.1.1 Business Overview
27.2 D2L
27.2.1 Business Overview
27.3 edX
27.3.1 Business Overview
27.4 English Attack
27.4.1 Business Overview
27.5 Estacio
27.5.1 Business Overview
27.6 Coursera
27.6.1 Business Overview
27.7 Latitude
27.7.1 Business Overview
27.8 Litmos
27.8.1 Business Overview
27.9 Open English
27.9.1 Business Overview
27.10 Veduca
27.10.1 Business Overview
27.11 SkillSoft
27.11.1 Business Overview
27.12 Docebo
27.12.1 Business Overview
27.13 McGraw Hill
27.13.1 Business Overview
27.14 Aptara
27.14.1 Business Overview
27.15 Edmodo
27.15.1 Business Overview
27.16 Cengage
27.16.1 Business Overview
27.17 Macmillan
27.17.1 Business Overview
27.18 Cornerstone OnDemand
27.18.1 Business Overview
28 Report Summary
28.1 Key Takeaways
28.2 Qualitative Summary: Latin America E-learning Market
28.3 Quantitative Summary: Latin America E-learning Market
28.3.1 Market by Geography
28.3.2 Market by End-users
28.3.3 Market by Type
28.3.4 Market by Learning Mode
28.3.5 Market by Delivery Mode
29 Appendix
29.1 Abbreviations
List of Exhibits
Exhibit 1 Segmentation of the Market
Exhibit 2 Market Size Calculation Approach 2017
Exhibit 3 Benefits of E-learning as Perceived by Government Agencies 2017
Exhibit 4 Benefits of E-learning as Perceived by Corporates and Private Industry Participants 2017
Exhibit 5 Prominent Blended Learning Models
Exhibit 6 Global Market 2017–2023 ($ billion)
Exhibit 7 Latin America E-learning Market 2017–2023 ($ million)
Exhibit 8 Comparison of Consumer Landscapes in Latin America 2015
Exhibit 9 Internet Penetration in Latin America 2016 (% of population)
Exhibit 10 Five Forces Analysis 2017
Exhibit 11 Latin America E-learning Market by Delivery Mode ($ million)
Exhibit 12 Market by Delivery Mode
Exhibit 13 Revenue Comparison of Delivery Modes of Market 2017 & 2023 ($ million)
Exhibit 14 Market Share of Market by Delivery Mode 2017–2023 (%)
Exhibit 15 Market by Packaged Content 2017–2023 ($ million)
Exhibit 16 Market by LMS 2017–2023 ($ million)
Exhibit 17 Market by Others Delivery Mode 2017–2023 ($ million)
Exhibit 18 Latin America E-learning Market by Learning Mode ($ million)
Exhibit 19 Latin America E-learning Market by Learning Mode 2017
Exhibit 20 Market Share in Latin America by Learning Mode 2017–2023
Exhibit 21 Global Self-paced Market 2017
Exhibit 22 Self-paced Latin America E-learning Market 2017–2023 ($ million)
Exhibit 23 Self-paced Market Growth Rates in Latin America 2017–2023
Exhibit 24 Instructor-led Teaching Market in Latin America 2017–2023 ($ million)
Exhibit 25 Latin America E-learning Market by Type ($ million)
Exhibit 26 Latin America E-learning Market by Type 2017
Exhibit 27 Revenue Comparison of Types of E-learning Market in 2017 and 2023 ($ million)
Exhibit 28 Training Latin America E-learning Market 2017–2023 ($ million)
Exhibit 29 Testing Latin America E-learning Market 2017–2023 ($ million)
Exhibit 30 Latin America Market by End-users ($ million)
Exhibit 31 Latin America Market by End-users 2017
Exhibit 32 Revenue Comparison of End-users of Market in 2017 & 2023 ($ million)
Exhibit 33 Latin America E-learning Market by End-users (2017–2023) (% Share)
Exhibit 34 K-12 Market 2017–2023 ($ million)
Exhibit 35 Benefits and Limitations of E-learning in Higher Education
Exhibit 36 Higher Education Market 2017–2023 ($ million)
Exhibit 37 Corporate Market 2017–2023 ($ million)
Exhibit 38 Government Market 2017–2023 ($ million)
Exhibit 39 Vocational Market 2017–2023 ($ million)
Exhibit 40 Latin America E-learning Market Key Countries 2017 & 2023 ($ million)
Exhibit 41 CAGR of Latin America E-learning Market 2017–2023 (% share)
Exhibit 42 Market in Brazil 2017–2023 ($ million)
Exhibit 43 Students Enrollment by Institutions 2017
Exhibit 44 Market in Brazil by End-user Segmentation 2017–2023 ($ million)
Exhibit 45 Market in Mexico 2017–2023 ($ million)
Exhibit 46 Market in Mexico 2017–2023 ($ million)
Exhibit 47 Market Share of Students Educational Attainment 2016 (25−34-year old)
Exhibit 48 Market in Argentina 2017–2023 ($ million)
Exhibit 49 Market in Argentina by End-user Segmentation 2017–2023 ($ million)
Exhibit 50 Market in Chile 2017–2023 ($ million)
Exhibit 51 Market in Chile by End-user Segmentation 2017–2023 ($ million)
Exhibit 52 Market in Colombia 2017–2023 ($ million)
Exhibit 53 Market in Colombia by End-user Segmentation 2017–2023 ($ million)
Exhibit 54 Market in Peru 2017–2023 ($ million)
Exhibit 55 Market in Peru by End-user Segmentation 2017–2023 ($ million)
Exhibit 56 Market in Bolivia 2017–2023 ($ million)
Exhibit 57 Market in Bolivia by End-user Segmentation 2017–2023 ($ million)
Exhibit 58 Market in Uruguay 2017–2023 ($ million)
Exhibit 59 Market in Uruguay by End-user Segmentation 2017–2023 ($ million)
Exhibit 60 Market in Ecuador 2017–2023 ($ million)
Exhibit 61 Market in Ecuador by End-users Segmentation 2017–2023 ($ million)
Exhibit 62 Key Market Insights
List of Tables
Table 1 Key Geographies Definition
Table 2 Key Caveats
Table 3 Currency Conversion 2013−2017
Table 4 Smartphone Penetration in Latin America and Major Countries 2017 (Q3) (%)
Table 5 Internet Penetration in Latin America 2018
Table 6 YOY Impact of Market Growth Enablers 2017−2023
Table 7 Ranking of Expenditure Heads Cited for Product Innovation
Table 8 Internet Quality Statistics Latin American and Other High-ranking Countries 2017
Table 9 YOY Impact of Market Growth Restraints 2017−2023
Table 10 Ratings for Prominent Trends Characterizing Market
Table 11 YOY Impact of Market Opportunities & Trends 2017−2023
Table 12 Latin America E-learning Market by Delivery Mode 2017–2023 ($ million)
Table 13 Latin America E-learning Market by Learning Mode 2017–2023 ($ million)
Table 14 Latin America E-learning Market by Type 2017–2023 ($ million)
Table 15 Latin America E-learning Market by End-users 2017–2023 ($ million)
Table 16 K-12 Market by Country 2017−2023 ($ million)
Table 17 Higher Education Market by Country 2017–2023 ($ million)
Table 18 Corporate Market by Country 2017–2023 ($ million)
Table 19 Government Market by Country 2017–2023 ($ million)
Table 20 Vocational Market by Country 2017–2023 ($ million)
Table 21 Latin America Market 2017–2023 ($ million)
Table 22 Market in Brazil by End-user Segmentation 2017–2023 ($ million)
Table 23 Market in Mexico by End-user Segmentation 2017–2023 ($ million)
Table 24 Average Annual Expenditure per Student by Levels of Education
Table 25 Market in Argentina by End-user Segmentation 2017–2023 ($ million)
Table 26 Market in Chile by End-user Segmentation 2017–2023 ($ million)
Table 27 Market in Colombia by End-user Segmentation 2017−2023 ($ million)
Table 28 Market in Peru by End-user Segmentation 2017–2023 ($ million)
Table 29 Market in Bolivia by End-user Segmentation 2017–2023 ($ million)
Table 30 Market in Uruguay by End-user Segmentation 2017–2023 ($ million)
Table 31 Market in Ecuador by End-user Segmentation 2017–2023 ($ million)
Table 32 Company: Product Offerings
Table 33 Telefonica: Product Offerings
Table 34 Pearson: Product Offerings
Table 35 BlackBoard: Product Offerings
Table 36 Qualitative Summary of Latin America E-learning Market
Table 37 Quantitative Summary of Latin America E-learning Market by Countries ($ million)
Table 38 Quantitative Summary of Latin America E-learning Market by End-users 2017–2023 ($ million)
Table 39 Quantitative Summary of Market by Type 2017–2023 ($ million)
Table 40 Quantitative Summary of Market by Learning Mode 2017–2023 ($ million)
Table 41 Quantitative Summary of Market by Delivery Mode 2017–2023 ($ million)
Single User Licence
5 User Licence
Corporate Licence
Datasheet Licence
"The report by Arizton was spot on. It not only gave us insight into the pro audio market, we used it to raise funds for our company. The data proved (to the VC we pitched to) that the market was large enough for our company to not only survive but also grow."
