Exhibitions Market - Global Outlook and Forecast 2018-2023

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Exhibitions Market - Global Outlook and Forecast 2018-2023

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This market research report on the global exhibitions market offers analysis on market size and forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights on segmentation by economic development (mature economies and emerging economies) and by geography (APAC, Europe, North America, and ROW).

Exhibitions Market - Overview

An exhibition is an impressive marketing tool, and it helps organizations to showcase skills and works of art, demonstrate products, drive innovations, fine-tune strategy, and gather data. The concentration of the traditional and online channels of marketing is increasing the preference for exhibitions as a marketing channel for many businesses. The integration of exhibitions as complementing content marketing opportunities helps organization to fill the void left by online activities, with face-to-face conversations and authenticity. The uncertain business environment and frequent policy changes are encouraging exhibitions organizers to face the challenges with creativity, crafting new condensed show formats and enabling digital environments at show floors. New opportunities in developing and emerging economies will fuel rapid growth in the global exhibitions market.

Business owners are shifting their focus to exhibitions as they offer opportunities to create meaning at multiple touch points via face-to-face interactions and hands-on experiences. The leading vendors are leveraging technology to make exhibitions more personal and interactive by providing compelling, salient, and relevant experience for visitors. The global exhibitions market is projected to generate revenues of around $36.35 billion, growing at a CAGR of 4.88% by 2023.

Global Exhibitions Market Analysis 2023

Exhibitions Market - Dynamics

The use of big data analytics will enable exhibitors to make strategic marketing programs and digital campaigns

The integration of exhibitions and big data analytics will help organizers develop effective strategies that will drive the growth of the global exhibitions market. Exhibition organizers are using Big Data to provide valuable business intelligence that can help them stay on top of the game. The data gathered from these analytics helps drive better logistics planning, increases sponsorship opportunities, and boosts exhibition participation. Analytics aids in improving revenues, and companies use big data to increase the attendance rate at exhibitions. Moreover, big data analytics offers solutions that are used to crunch numbers for CRM, marketing, e-mail marketing, sales, and event management. The increasing presence of big data analytics will propel the growth of the global exhibitions market during the forecast period.

Exhibitions Market Segmentation

This market research report includes a comprehensive segmentation of the market by economic development and by geography.

Segmentation of Global Exhibitions Market

Global Exhibitions Market Segments and Growth Analysis


Exhibitions Market – By Economic Development

Mature economies to lead the global exhibitions market by 2023

The global exhibitions market is categorized into the following channels: mature economies and emerging economies. The mature economies dominated the economic development segment, occupying more than 77% of the total market share. In mature economies, the impact of exhibitions directly affects the takeaway experience and brand awareness. Exhibitions in mature economies impact the success of the business year around and help track consumer moments.

In emerging markets, exhibitions help stimulate commercial and industrial development through technology transfer, advancing national and regional industries, and increasing foreign investments in infrastructure and the industry. These programs also aid in boosting the revenues and support SME development in the market.

Exhibitions Market – By Geography

Exhibitors in North America hold exhibitions outside the region to gain international exposure

The global exhibitions market is divided into four major geographical regions such as North America, Europe, APAC, and ROW. The exhibitions market in North America is expected to grow at a CAGR of more than 4% during the forecast period. The increasing number of partnerships among tech companies with service providers to offer bundles of digital technologies to exhibition organizers will propel the growth in the North American market.

APAC is the fastest growing region in the global exhibitions market at a CAGR of around 7% by 2023. The increase in investments in Hong Kong, China, and India will drive the market for exhibitions in the region. The importance of face-to-face conversations will propel the need for B2B exhibitions in the APAC market to promote industrial development.

Key Countries Profiled

The key countries profiled in the report are:

  • US
  • Canada
  • Germany
  • France
  • UK
  • China
  • Hong Kong
  • India
  • Brazil
  • GCC
  • Mexico

Key Vendor Analysis

The global exhibitions market is highly fragmented, and leading ten vendors control around 20% of the total market share. Other prominent vendors also have a sizeable international and local presence with some of the leading players in the exhibition market. The market players are primarily focusing on effective strategies to maintain their market share. Increased mergers and acquisitions will lead to the consolidation of the market. Additionally, the market is also witnessing a trend of acquiring niche exhibitions for diversification of portfolios and increasing profitability among leading vendors.

The major vendors in the global market are:

  • Fiera Milano
  • GL Events
  • ITE Group
  • MCH Group
  • Messe Frankfurt
  • RELX Group
  • UBM

Other prominent vendors include Emerald Expositions, Deutsche Messe, HKTDC, Informa Exhibitions, Koelnmesse, Messe Dusseldorf, Messe Munchen, and Viparis.

Key market insights include

  1. The analysis of the exhibitions market provides market size and growth rate for the forecast period 2018–2023.
  2. The report offers comprehensive insights on current industry trends, trend forecast, and growth drivers of exhibitions market.
  3. It provides the latest analysis of market share, growth drivers, challenges, and investment opportunities.
  4. The report offers a complete overview of market segments and regional outlook of global exhibitions market.
  5. It includes a detailed overview of the vendor landscape, competitive analysis, and key market strategies to gain competitive advantage.

Frequently Asked Questions

The global exhibitions market is expected to witness a spike in B2B marketing spends in specific markets and create new areas for revenue in the market. Exhibition formats are witnessing innovations in terms of patterns, textures, colors, and materials. There is a trend toward high and suspended structures and intersecting shapes and angles in exhibition stalls.

  •  Base Year:                2017 
  • Forecast Year:           2018–2023

The study considers the present scenario of the global exhibitions market and its market dynamics for the period 2018−2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The report covers both the demand and supply sides of the market. It also profiles and analyzes the leading four exhibitions companies and nine other prominent companies operating in the market.

Major Vendors in the Global Exhibitions Market

  • Fiera Milano
    • Business Overview
    • Business Segment
    • Product Offerings
    • Key Strengths
    • Key Strategies
    • Key Opportunities
  • GL Events
  • ITE Group
  • MCH Group
  • Messe Frankfurt
  • RELX Group
  • UBM

Prominent Players in the Global Exhibitions Market

  • Emerald Expositions
    • Product Offerings
    • Key Strengths
    • Key Strategies
  • Deutsche Messe
  • Informa Exhibitions
  • Koelnmesse
  • Messe Dusseldorf
  • Messe Munchen
  • Viparis

Market Segmentation by Economic Development

  • Mature Economies
  • Emerging Economies

Market Segmentation by Geography

  • APAC
    • China
    • India
    • Hong Kong
  •    North America
    • US
    • Canada
  •    Europe
    • France
    • Germany
    • UK
  •    ROW
    • Brazil
    • GCC
    • Mexico

List Of Exhibits              

Exhibit 1               Segmentation of Global Exhibitions Market

Exhibit 2               Market Size Calculation Approach 2017

Exhibit 3               Market Size Calculation 2017

Exhibit 4               Global Exhibitions Market Statistics 2017

Exhibit 5               GDP Growth in Advanced Economies, Emerging Market and Developing Economies and Global Market 2010–2023 (annual % change)

Exhibit 6               Global GDP Growth 2017 (annual % change)

Exhibit 7               Media Consumption by Age Group (hours)

Exhibit 8               Statistics on Perception of Brand Experience among Marketers 2017

Exhibit 9               Total Indoor Exhibition Space by Region 2017 (million sq. mtr.)

Exhibit 10             Global Exhibition Venue Statistics 2017

Exhibit 11             Degree of Implementation of Digital Technology 2017

Exhibit 12             Exhibitor Satisfaction by Region 2017

Exhibit 13             Net Protectionist Measures Implemented in Select Countries 2017

Exhibit 14             Global Exhibitions Market by Revenue 2017–2023 ($ million)

Exhibit 15             Global Exhibitions Market by Space Rented 2017–2023 (million sq. mtr.)

Exhibit 16             Global Exhibitions Market by Geography (Rented Space) 2017

Exhibit 17             Five Forces Analysis 2017

Exhibit 18             Global Exhibitions Market by Economic Segmentation 2017 and 2023

Exhibit 19             Global Exhibitions Market by Economic Segmentation 2017–2023 ($ million)

Exhibit 20             Global Exhibitions Market by Distribution Segmentation 2017–2023

Exhibit 21             Global Exhibitions Market by Mature Economies 2017–2023 ($ million)

Exhibit 22             Exhibitions Market by Emerging Economies 2017–2023 ($ million)

Exhibit 23             Global Exhibitions Market by Geography 2017–2023 ($ million)

Exhibit 24             Market Revenue Growth Comparison by Geography 2017–2023

Exhibit 25             Exhibitions Market in North America 2017–2023 ($ million)

Exhibit 26             Exhibitions Market in US 2017–2023 ($ million)

Exhibit 27             Exhibitions Market in Canada 2017–2023 ($ million)

Exhibit 28             Exhibitions Market in Europe 2017–2023 ($ million)

Exhibit 29             Exhibitions Market in Europe by Rented Space 2017

Exhibit 30             Exhibitions Market in Germany 2017–2023 ($ million)

Exhibit 31             Exhibitions Market in France 2017–2023 ($ million)

Exhibit 32             Exhibitions Market in UK 2017–2023 ($ million)

Exhibit 33             Exhibitions Market in APAC 2017–2023 ($ million)

Exhibit 34             Exhibitions Market in China 2017–2023 ($ million)

Exhibit 35             Exhibitions Market in Hong Kong 2017–2023 ($ million)

Exhibit 36             Exhibitions Market in India 2017–2023 ($ million)

Exhibit 37             Exhibitions Market in ROW 2017–2023 ($ million)

Exhibit 38             Exhibitions Market in Brazil 2017–2023 ($ million)

Exhibit 39             Exhibitions Market in GCC 2017–2023 ($ million)

Exhibit 40             Exhibitions Market in Mexico 2017–2023 ($ million)

Exhibit 41             Strategic Initiatives of Vendors in the Global Exhibitions Industry 2017

Exhibit 42             Challenges Facing Vendors in the Market 2017

Exhibit 43             Global Implementation of Digitization among Exhibition Companies 2017

Exhibit 44             Market Ranking Analysis 2017              


List Of Tables  

Table 1      Key Geographies Definition

Table 2      Key Caveats

Table 3      Currency Conversion 2013−2017

Table 4       Global Exhibitions Market by Economic Development 2017–2023 ($ million)

Table 5       Leading 10 Destinations for Meetings and Events in North America 2017

Table 6       Leading 8 Destinations for Meetings and Events in Europe 2017

Table 7        Leading 8 Destinations for Meetings and Events in APAC 2017

Table 8        Leading 8 Destinations for Meetings and Events in ROW 2017

Table 9        Qualitative Summary of Global Exhibitions Market

Table 10     Quantitative Summary of Global Exhibitions Market by Geography ($ million)

Table 11     Quantitative Summary of Global Exhibitions Market by Geography (revenue %)

Table 12     Quantitative Summary of Global Exhibitions Market by Economic Development ($ million)        

Table 13     Quantitative Summary of Global Exhibitions Market by Economic Development (revenue %)    

1              Research Methodology

2              Research objectives

3              Research Process

4              Report Coverage

4.1          Market Definition

4.2          Base Year

4.3          Scope of Study

4.3.1       Market Segmentation by Economic Development


5              Report Assumptions and Caveats

5.1.1       Inclusions

5.1.2       Exclusions

5.2          Currency Conversion rate

5.3          Market Derivation


6              Market at a Glance


7              Introduction

7.1          The State of the Global Economy

7.2          General Profile of Attendees and Exhibitors

7.2.1       Exhibitors and Attendees Span Multiple Sectors

7.2.2       High Percentage of Decision Makers at Tradeshows

7.2.3       Employees from Varied Organizational Sizes

7.2.4       Preferred Activity

7.3          The Impact of Demographics


8              Market Growth Dynamics

8.1          Market Enablers

8.1.1       Increased Budget Allocations for Brand Experiences

8.1.2       Sustained Popularity in Elusive Industry Sectors

8.1.3       Increased Number of Venues with Expanding Capacities

8.1.4       Integration of Tradeshows and Digital Technology

8.2          Market Restraints

8.2.1       Operational Hindrances

8.2.2       Low Exhibitor Advocacy

8.2.3       Political Turbulences in Key Markets

8.2.4       Lack of Innovation and Diversity

8.3          Market Trends and Opportunities

8.3.1       Redesign of Exhibition Models

8.3.2       Growing Use of Big Data

8.3.3       Increased Focus on Security

8.3.4       Geographical Divergence of Global Exhibitions


9              Global Exhibitions Market

9.1          Global Exhibitions Market By Revenue

9.1.1       Market Size & Forecast

9.2          Global Exhibitions Market by Rented space

9.2.1       Market Size & Forecast

9.3          Porter’s five force analysis

9.3.1       Threat of New Entrants

9.3.2       Bargaining Power of Suppliers

9.3.3       Bargaining Power of Buyers

9.3.4       Threat of Substitutes

9.3.5       Competitive Rivalry


10           Global Exhibitions Market By Economic Development

10.1        Market Overview

10.2        Mature economies

10.2.1     Market Size & Forecast

10.3        Emerging economies

10.3.1     Market Size & Forecast


11           Global Exhibitions Market By Geography

11.1        Market Overview


12           North America: Exhibitions Market

12.1        Market Size & Forecast

12.2        Key Country

12.2.1     US: Market Size and Forecast

12.2.2     Canada: Market Size and Forecast


13           Europe: Exhibitions Market

13.1        Market Size & Forecast

13.2        Key Countries

13.2.1     Germany: Market Size & Forecast

13.2.2     France: Market Size & Forecast

13.2.3     UK: Market Size & Forecast


14           APAC: Exhibitions Market

14.1        Market Size & Forecast

14.2        Key Countries

14.2.1     China: Market Size & Forecast

14.2.2     Hong Kong: Market Size & Forecast

14.2.3     India: Market Size & Forecast


15           ROW: Exhibitions Market

15.1        Market Overview

15.2        Market Size & Forecast

15.3        Key Countries

15.3.1     Brazil: Market Size & Forecast

15.3.2     GCC: Market Size & Forecast

15.3.3     Mexico: Market Size & Forecast


16           Competitive Landscape

16.1        market overview

16.1.1     Effects of Digitization

16.2        Market VENDOR Analysis

16.3        Market RANKING ANALYSIS


17           Key Company Profiles

17.1        Fiera Milano

17.1.1     Business Overview

17.1.2     Business Segment

17.1.3     Product Offerings

17.1.4     Key Strengths

17.1.5     Key Strategies

17.1.6     Key Opportunities

17.2        GL EVENTS

17.2.1     Business Overview

17.2.2     Business Segment

17.2.3     Product Offerings

17.2.4     Key Strengths

17.2.5     Key Strategies

17.2.6     Key Opportunities

17.3        ITE Group

17.3.1     Business Overview

17.3.2     Business Segments

17.3.3     Product Offerings

17.3.4     Key Strengths

17.3.5     Key Strategies

17.3.6     Key Opportunities

17.4        MCH Group

17.4.1     Business Overview

17.4.2     Business Segment

17.4.3     Product Offerings

17.4.4     Key Strengths

17.4.5     Key Strategies

17.4.6     Key Opportunities

17.5        Messe Frankfurt

17.5.1     Business Overview

17.5.2     Business Segments

17.5.3     Product Offerings

17.5.4     Key Strengths

17.5.5     Key Strategies

17.5.6     Key Opportunities

17.6        RELX Group

17.6.1     Business Overview

17.6.2     Business Segment

17.6.3     Product Offerings

17.6.4     Key Strengths

17.6.5     Key Strategies

17.6.6     Key Opportunities

17.7        UBM

17.7.1     Business Overview

17.7.2     Business Segment

17.7.3     Product Offerings

17.7.4     Key Strengths

17.7.5     Key Strategies

17.7.6     Key Opportunities


18           Other Prominent Companies

18.1        Deutsche Messe

18.1.1     Product Offerings

18.1.2     Key Strengths

18.1.3     Key Strategies

18.2        Emerald Expositions

18.2.1     Product Offerings

18.2.2     Key Strengths

18.2.3     Key Strategies

18.3        HKTDC                 

18.3.1     Product Offerings

18.3.2     Key Strengths

18.3.3     Key Strategies

18.4        Informa Exhibitions

18.4.1     Product Offerings

18.4.2     Key Strengths   

18.4.3     Key Strategies

18.5        KOELNMESSE

18.5.1     Product Offerings

18.5.2     Key Strengths

18.5.3     Key Strategies

18.6        MESSE DüSSELDORF

18.6.1     Product Offerings

18.6.2     Key Strengths

18.6.3     Key Strategies   

18.7        Messe Munchen

18.7.1     Product Offerings

18.7.2     Key Strengths

18.7.3     Key Strategies

18.8        VIPARIS

18.8.1     Product Offerings

18.8.2     Key Strengths

18.8.3     Key Strategies   


19           Report Summary

19.1        Key Takeaways

19.2        Qualitative Summary of Global EXHIBITIONS Market

19.3        Quantitative Summary of Global EXHIBITIONS Market


20           Appendix

20.1        List of Abbreviation


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