GLOBAL CONDOM INDUSTRY INSIGHTS
The global condom market size was valued at $7.7 billion in 2020 and is expected to reach $13 billion by 2026, growing at a CAGR of 9% by 2026. Condoms are the most widely used contraceptive product globally, with sales of more than 35 billion units in 2020. Factors such as increased demand from developing markets, the introduction of innovative variants such as flavored condoms, and increased marketing and visibility of these products online have contributed to the growth of the global condom market.
The market has drastically been affected since the outbreak of the COVID-19 pandemic in 2020. The first half of 2020 witnessed a massive decline in the sale of condoms due to the strict lockdown and restriction on people’s movement. There was a shortage of contraceptives due to the production shortage and the closure of manufacturing facilities. However, the demand for condoms witnessed a significant rise after the relaxation in lockdowns and travel restrictions and the implementation of social distancing norms. Vendors have increased their focus on ramping up production to avoid a global shortage of condoms. Some major players, such as HBM Group, have started focusing on enhancing their manufacturing capacities. Condoms have a growing consumer base and sales in the market.
- Male condoms expect to account for over 99% of the market share by 2026 due to their high effectiveness to prevent unwanted pregnancies and avoid STIs.
- The latex segment is likely to witness an incremental growth of over USD 3 billion by 2026 due to its excellent tensile strength, tear resistance, and high resilience.
- Branded condoms project to grow at a CAGR of over 11% during 2020–2026 because of the evolving demographics and the growing population across the globe.
- APAC expects to witness over USD 4 billion and approx. 23 billion units by value and units, respectively, by 2026.
- The demand for condoms is expected to increase from institutional buyers such as USAID, UNFPA, and WHO.
- Online distribution expects to grow worldwide, especially in developing economies, due to the increasing awareness of the safe sex concept and the growing popularity of female condoms.
- There is a rise in demand for flavored condoms among women and couples alike as they are increasingly incorporating these products to enrich their sex lives.
- The condom market in India by volume expects to grow at a CAGR of over 9% during 2020–2026 due to the renunciation of social sexual taboo and prejudice toward sexuality.
- The Europe condom market is likely to reach approx. USD 2 billion by 2026 on account of universal access, reversibility, and low cost of male condoms.
GLOBAL CONDOM MARKET SEGMENTATION
This research report includes a detailed segmentation by
- Product Type
- Material Type
- Distribution Channel Type
INSIGHTS BY PRODUCT TYPE
In 2020, the male condom segment dominated the market with a share of over 98% and 99% by revenue and unit shipments, respectively. The significant factors that influence the growth of the male contraceptives industry are high sexual activeness among males, ease of use and high availability, prevention of sexually transmitted diseases and infections, and cost-efficiency. Moreover, these protective devices have evolved to improve their functionalities over the decades. The application of several materials to improve the pregnancy prevention rate is also increasing their demand. Polyurethane, polyisoprene, and nitrile are a few non-latex materials used for manufacturing. Graphene and silicone have been tested to enhance the performance and offer a natural feel and sensation. In several countries, male condoms are promoted and distributed as an essential element for HIV prevention and family planning programs, thereby influencing growth.
Female condoms are gaining popularity, and the market is expected to witness a significant CAGR of over 19%. About 61% of females worldwide construes as sexually active, and they represent the targetable market for female condoms. Developing countries are witnessing substantial growth due to the growth in expenditure toward contraceptive products. Moreover, the advent of innovative designs and the increasing influence of the internet on consumers' purchasing behavior is boosting the demand for female condoms across the globe. The increasing focus toward sex education expects to make a significant contribution toward the demand both in developed and developing countries. With the sex ratio skewed toward females in several regions, including North America, Russia, Eastern Europe, and several South African countries, the market is likely to expand.
INSIGHTS BY END-USER
In terms of unit shipments, the institutional condoms segment dominated the global market in 2020. As governments in the Middle East & Africa and North America are highly concerned about reducing the prevalence of HIV, the demand for condoms as a preventive measure expects to boost the market. Millions of contraceptives are distributed to consumers, especially sex workers. The institutional segment accounted for over 48% of revenue in 2020. Branded condoms cost more than institutional ones since they procure from several distribution channels. In terms of revenue, they accounted for over 51% of the global condom market share in 2020. The growth in the per capita disposable income has led to high discretionary spending worldwide. However, the premium cost of branded condoms and low awareness are the major growth inhibitors in APAC countries. There is a moderate penetration of branded ones in countries such as India, Thailand, Vietnam, and China.
INSIGHTS BY MATERIAL TYPE
Latex condoms are expected to reach a revenue of approx. USD 10 billion by 2026. With a correct blend of additives, they can exhibit better performance and aesthetics. These are found to perform better with water and a range of silicone-based lubricants. Further, they are found to be suitable to accommodate various fragrances and flavors. Another major driver for adopting latex material is the massive purchase and distribution by federal and UN health missions. About 50% of latex condoms distributed worldwide are either directly or indirectly support these missions, which immensely supported the growth. However, the Association of Natural Rubber Producing Countries (ANRPC) estimated a decline of approx. 13 million tons for 2020 due to the COVID-19 pandemic. Rubber production was disrupted in major producing countries such as Thailand, Malaysia, Indonesia, and Vietnam during the lockdown, which hamper the market growth.
Non-latex condoms expect to grow at the highest CAGR during 2020–2026. The rise of non-latex products is primarily driven by the need for non-allergic contraceptives that can potentially offer better performance than latex ones. Furthermore, non-latex material has an extended shelf life, less pungent odor, and are better heat conductors than latex ones.
INSIGHTS BY DISTRIBUTION CHANNEL TYPE
Condoms are mainly sold via retail distribution channels such as specialty stores, supermarkets, hypermarkets, mass-market players, drug stores, and grocery stores. While institutional condoms are sourced or procured directly through manufacturers via tenders, branded condoms are sold via several distribution channels. Retail sales constitute 64−66% of the distribution model, and online sales constitute the rest. Over 75% of condoms supplied across the world are manufactured in Malaysia, Indonesia, China, and India. The online sale contributes 34−36% of the overall market revenue. The growth in online sales is set to increase by over 20% YOY during the forecast period.
INSIGHTS BY GEOGRAPHY
The consumption of condoms in the APAC region is on the rise due to an enormous population and increased disposable incomes. Developed markets cannot keep pace with the growth of emerging markets in APAC, as China and India are growing both in consumption size and purchasing power. APAC is witnessing the high growth of middle-income families, which have different social moorings and norms. These families have transformed because of the increased global exposure via the internet and media. There has been a rise in the level of awareness and experimentation of sexual wellness in the region. Moreover, the consumer market in APAC, particularly in Southeast Asian countries, is poised to grow at a tremendous rate because of buyers' higher spending power in several countries. The sale of condoms was adversely affected during Q1 and Q2 2020. According to a United Nations report, South Asia’s sale was damaged with the eruption of the COVID-19 pandemic as over 1,800 clinics and outlets were shut down.
INSIGHTS BY VENDORS
Reckitt Benckiser, Okamoto Industries, LifeStyles (LifeStyles Healthcare), and Church & Dwight are the major vendors in the global condom market. The adoption rate of condoms among end-users worldwide has been increasing moderately. Therefore, the market has witnessed the entry of many vendors due to increased demand. Intensifying competition among market players has led to the introduction of innovative and advanced solutions in the market. The global contraceptives market is dominated by vendors that have an international presence. Many global players are expected to expand their presence worldwide during the forecast period, especially in the fast-developing countries in APAC and Latin America, to gain market share. In addition, improving global economic conditions would fuel the growth of the market, making it an attractive time for the launch of new products.
The global condom market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
- Male Condoms
- Female Condoms
Distribution Channel Type
- Specialty Stores
- Mass-market Players
- Drug Stores
- Grocery Stores
- North America
- South Korea
- New Zealand
- Sri Lanka
- Latin America
- Middle East & Africa
- South Africa