This research report on the condom market covers market sizing and forecast, market share, industry trends, growth drivers, and vendor analysis. The study includes insights on segmentation by distribution channels (retail and online) by material type (latex and non-latex), product type (males and females), end-users (branded and institutional), geography (APAC, Europe, Latin America, MEA, and North America).
The growing popularity of sex education in the school curriculum is a major factor responsible for the rise of the condom market worldwide
The emergence of innovative condom designs is one of the major drivers in the condom market. The availability of hexagonal condoms, which are designed to increase sexual pleasure, is gaining popularity. Similarly, VA w.o.w., which combines the features of a female condom and a sex toy, is a new model in the female condom market. This condom comes with Bluetooth connectivity and a vibrating device that helps women achieve orgasm. Thus, the growing popularity and increased innovations in the market is likely to drive the demand for female condoms.
The introduction of female condoms has created a new market segment itself, though the adoption is at the nascent stage. The segment is estimated to grow at a CAGR of over 20% during the period 2018−2024, thereby increasing the scope for the growth of the global condom market. With organizations actively seeking to commercialize the scale of production and usage of female condoms, the market is expected to offer significant growth opportunities to vendors during the forecast period.
The growing popularity of sex education in the school curriculum is another factor responsible for the rise of the condom market. Sex education is now prevalent in many countries in various forms. This education teaches the participants about human sexual anatomy, sexual activities, reproductive health, safe sex, birth control, and many other sex-related issues. Sex education is mostly imparted at the teenage level; however, adult sex education is also highly prevalent in many regions. Hence, the prevalence of the safe sex concept through sex education programs is driving the condom market.
Besides, the growth of online stores, which sell condoms, sensual lingerie, and sexual lubricants has grown up significantly, thereby providing a wide scope for vendors to manufacture and promote sexual wellness products. The global condom market is expected to grow at an impressive CAGR of more than 9% during the period 2018–2024.
This market research report includes detailed market segmentation by distribution, end-users, product types, material types, and geography.
Condom Market: End-users
The demand from institutional condoms in underdeveloped regions has witnessed a significant rise in the past years
The increased demand from institutions such as public health organizations, NGOs, and global organizations to promote the concept of safe sex and increase the awareness of sexually transmitted diseases (STD) is significantly contributing to the growth of the condom market worldwide. Institutional buyers such as UNFPA, USAID, WHO, and other UN agencies are the most significant promoters of male and female condoms. Further, as the fight against HIV has been on for decades now, the demand from institutional condoms in underdeveloped regions has witnessed a significant rise in the past years.
Branded condoms are the general condoms available in the retail markets and online stores. With evolving demographics and the rising population, branded condoms act as a solution for both preventing STDs and reducing fertility rates. China has a maximum consumption of condoms, given its large population base in the world. There are several domestic and global vendors catering to the Chinese market.
Condom Market: Product Types
The female condom segment is witnessing high competition among vendors
The male condoms segment dominates the condoms market worldwide. A high sexual vigor among males is the major factor for the high percentage of the male condoms segment. Also, the ease of availability, wearability, and disposability of these condoms is another driver for the high share of the segment. Further, innovation and value-added products are responsible for the growth of the global male condom market.
Currently, the global female condom market is witnessing rapid growth in the demand for female condoms across the globe. An open attitude toward women sexuality, the increasing participation of women in sexual adventures, and an increase in the awareness of women’s sexual rights are driving the female condom market. The market is witnessing the increased competition among vendors in the female condom segment. As of now, the female condom market is concentrated within 6–7 vendors catering to end-user needs.
Condom Market: Material Types
Bulk purchasing of latex condoms by federal bodies and UN health missions is a key factor for the high percentage of the segment
Given their excellent tensile strength, tear resistance, and resilience, the latex condoms segment dominated the condom market in 2018. Latex remains the predominantly used raw material for the manufacturing of male condoms. The massive purchase and distribution of latex condoms by federal health bodies and UN health missions is another major driver for the high share of the segment.
The need for non-allergic condoms that offer better performance than latex ones is a key factor for the market growth of non-latex condoms. Extended shelf-lives, low pungent odor, and better heat conductors are some of the key properties increasing the demand for non-latex condoms. Further, Polyurethane condoms are expected to grow during the forecast period, whereas nitrile condoms are expected to gain traction in the female condom market.
Condom Market: Distribution
The promotion of safe sex concept through social media is contributing to the increased sale of condoms via online channels
While the majority of condom distribution takes place through retail stores, established by leading condom manufacturers such as Reckitt Benckiser and Church & Dwight, the increasing sale of condoms via online stores and online direct-to-consumer stores is expected to drive the condom market during the forecast period. Online stores offer a wider variety of options to choose from than retail stores. Further, the availability of bundled services, lucrative offers, and access to consumer reviews is adding in the popularity of online distribution channels. The promotion of the concept of safe sex using condoms through social media is also contributing to the increased sale of condoms via online channels. The growth of online sales is expected to increase by over 20% YOY during the forecast period.
Condom Market: Geography
The increasing popularity of innovative condom designs and the growing popularity of adult stores are fueling the growth of the North America condom market
Improving living standards, increase in per capita disposable incomes, the high usage of innovative condoms, and the growing emphasis on the concept of safe sex are some of the major factors driving the condom market in APAC. In addition, the increased expansion of manufacturing units following the adoption of new technology is contributing to the growth of the market. Thus, the ongoing expansion of the value and supply chain of raw material suppliers in emerging countries of APAC is driving the APAC market. Further, high growth in countries such as India, China, Japan, and South Korea is another reason driving condom adoption in the region.
Factors such as the growth of innovative condoms, the increasing popularity of adult stores, and a relaxed attitude toward sexuality among the US nationals are fueling the growth of the North America condom market. In addition, robust institutional sales by government and federal agencies, NGOs, and charitable organizations institutional buyers such as USAID, UNFPA, Bill & Melinda Gates Foundation, and PSI are majorly boosting the condom market in the region. Further, with the high penetration of sexual wellness products, the market revenue is increasing at a steady rate in North America. Although the sale of branded condoms remains moderate in the region, institutional sales are likely to uplift the market revenue during the forecast period.
The increased adoption of birth control measures, the growing popularity of condoms, especially in women, and the increased per capita disposable income are the key drivers for the Europe condom market. Also, the presence of a favorable retail environment is contributing to the growth of the sexual wellness market in Europe. Germany, France, and the UK are the largest condom markets in the region.
The increased awareness of condoms in African countries such as South Africa, Kenya, Uganda has resulted in the high sales of sexual wellness market in Africa. Further, oil-based economies of the Middle East are witnessing an increase in the investor sentiment, thereby boosting consumer products, especially condoms in MEA. Also, financial propensity and modernization have led to the setting up of many sexual wellness companies in the region. In 2014, the MENA region recorded the highest GDP of $1.523 trillion. This provides consumers more disposable income to spend on luxury products. However, the market is challenged by the prohibition of sexual enhancement products and tight scrutiny by customs officials, making sourcing difficult. This hampers the growth of the market in the region.
Substantial GDP improvements, the decline in poverty levels, and the rise in the condom usage in Brazil and Argentina are expected to propel the condom market in Latin America. The increasing popularity of “love hotels” across Latin American countries, especially in Brazil, is helping adoption condom growth in the region. The strict enforcement of abortion laws in Brazil has contributed to increased adoption of condoms, thereby increasing the market in the region.
Key Vendor Analysis
The competitive scenario in the condom market is currently intensifying. The rapidly changing technological environment could adversely affect vendors as customers expect continual innovations and upgrades. The present situation is forcing vendors to alter and redefine their unique value proposition to achieve a strong market presence. The market is moderately fragmented with many global players providing condoms with high functionality and designs. The market has the threat of infiltration with low-quality products. Major vendors continually compete among themselves for the leading position in the market, with occasional spurts of competition coming from other local vendors. The competition will be based solely in terms of features such as quality, quantity, technology, services, innovation, and price. The market competition is expected to intensify further with an increase in product/service extensions, technological innovations, and mergers and acquisitions.
The other prominent manufacturers include BILLY BOY, Convex Latex, Cupid Ltd., Fuji Latex, HBM Group, HLL Lifecare Ltd., Innova Quality, IXu, KarexBerhad, LELO, MTLC Latex, Sagami Rubber Industries, Shandong Ming Yuan Latex Co., Shanghai Dahua Medical Apparatus Co., Silk Parasol, StaySafe Condoms, STRATA Various Product Design, Thai Nippon Rubber Industry (TNR), Tianjin Condombao, and VERU (The Female Health Company), Innolatex Ltd., Nulatex, Tianjin Human Care Latex Corp., and Bally.
Key Market Insights
The report provides the following insights into the condom market for the forecast period 2019–2024.
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