PUBLISHED DATE : May 2023 | Pages : 316
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The Sexual Lubricant Market Size, Share, & Trends Analysis Report by
Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast 2023–2028.
316 Pages
50 Tables
116 Charts
5 Regions
30 Countries
39 Companies
4 Market Segment
| Report Attribute | Details |
|---|---|
| Market Size (2028) | USD 2.22 Billion |
| Market Size (2022) | USD 1.34 Billion |
| CAGR (2022-2028) | 8.74% |
| Base Year | 2022 |
| Forecast Year | 2023-2028 |
| Market Segments | Product, Gender, Distribution Method, and Geography |
| Geographic Analysis | North America, Europe, APAC, Latin America, and Middle East & Africa |
| KEY PLAYERS | LifeStyles, Church & Dwight, Karex Berhad, Reckitt Benckiser Group, and BioFilm |
The global sexual lubricant market was valued at USD 1.34 billion in 2022 and is expected to reach USD 2.22 billion by 2028, growing at a CAGR of 8.74%. The ease of access to the internet and the convenience and comfort of shopping for sexual wellness products through online channels would enable the growth of a wide consumer base in developing countries. One of the major reasons for the growing demand for sexual lubricants can be associated with the rising demand for sex toys worldwide. End-users apply sexual lubricants to such toys to ease penetration. Further, factors such as increased openness; desire for quirky products and accessories; excitement, passion, and adventure; and heightened desire for experimentation drive the growth of the global sexual lubricant market. A trend observed in the market is the spike in the sale of sexual lubricants and other products during holidays based around romance, such as in February, as couples invest in gifts involving erotic lingerie, sex toys, sexual lubricants, and bondage gear.
Personal Lubricants, also known as “lubes” or “ sexual lubricants,” are a kind of gel, cream, fluid, or liquid used to reduce friction between the vagina & penis during sexual intercourse and reduce pain as well. Lubes are used to enhance the sexual experience and get more pleasure. Use of sexual lubricants while sexual intercourse may be helpful for women experiencing vaginal dryness, & men who have erectile dysfunction. These are used widely for men, women, transgender, and LGBTQ+ community across the globe. One of the major reasons for the growth of the sexual lubricant market can be associated with the rising demand for sex toys worldwide. End-users apply sexual lubricants to such toys to ease penetration. Further, end-users prefer to cover sex toys such as vagina massagers and masturbators with sexual lubricants.
North America is the largest contributor to the global sexual lubricant market. Sexual lubricants are increasingly marking their presence among end-users worldwide. The penetration of these products is increasing rapidly in the overall sexual wellness products market worldwide. As the global sexual lubricants market presents a lucrative revenue growth potential, many vendors are expected to enter the market during the forecast period, likely to make it highly consolidated. Manufacturers in China will expand their presence in Europe and North America, likely leading to a price war among vendors. Moreover, increased commoditization can also lead to low-quality products being manufactured.
Taking into consideration that sexual lubricant products are often treated as products to be sold under secrecy or products associated with cultural shame or taboo across societies, vendors need to remain cautious in the way they project their brand in public. Branding is eventually one of the key strategies to create a positive impression in the mass media and leverage the brand equity generated for vendors in the sexual lubricant market.
Vendors are differentiating themselves by positioning their brands in a unique way that resonates with the target market. For example, Reckitt Benckiser's Durex brand is fun and adventurous with the tagline "Play Longer." In contrast, Karex Berhad's ONE brand promotes sexual health and wellness with the tagline "Better sex. Better world."
Increasing Influence of the Internet In Driving Purchases
The increasing penetration of internet services, improved economy, and upgrading of purchase and delivery options with the emergence of m-commerce have paved the way for online shopping through smart and connected devices such as smartphones and tablets. The m-commerce sector is expected to account for nearly half of the global e-commerce market during the forecast period. Online websites also provide detailed product information, including quality, safety measures, and user guidance, which have increased customer demand for e-retailing. Consumers feel more comfortable purchasing sexual wellness products from e-commerce websites, further contributing to the growth of the sexual lubricant market. For instance, the large and tangible interfaces of tablets as well as access to high-speed Wi-Fi connections, are suitable for purchasing sexual wellness products such as sexual lubricants online as they considerably ease the decision-making process of users.
Increasing Use Of Dating Apps In APAC
The penetration of dating apps has been rising rapidly in the Asia-Pacific (APAC) region in recent years and has likely contributed to the growth of the sexual lubricant market in several ways. This trend can be attributed to several factors, including the increasing popularity of smartphones and the internet and changing social attitudes towards online dating. Further, in countries such as India and China, the number of users of dating apps has increased significantly in recent years. This can be attributed to a growing middle class, a youthful population, and a rising level of education, as well as greater awareness of online dating and the increasing availability of dating apps.
Another factor contributing to the growth of dating apps in the APAC region is the cultural shift towards a more individualistic approach to relationships and marriage. Such reasons have led to a greater acceptance of online dating, and many young people turn to date apps to find romantic partners. The increasing acceptance of online dating and the growing popularity of dating apps in the region has led to a greater openness to sexual relationships and experimentation. This, in turn, has led to an increase in demand for personal lubricants as individuals seek to enhance their sexual experiences.
Increasing Concerns Over Side Effects
Sexual lubricants are applied to the most sensitive parts of the body and are thus subjected to various studies of their effects on end-users. The use of sexual lubricants may cause severe irritation, burning, and itching, along with other health complications among end-users. This could increase the chances of HIV and other STIs. People are concerned about these lubricants as most accessible commercial products are created for vaginal intercourse, giving rise to the risk of damage to the rectal epithelium, which is more sophisticated and doesn’t secrete lubricating fluids during intercourse. Such factors can hamper the sexual lubricant market growth during the forecast period.
INSIGHTS BY PRODUCT
The global sexual lubricant market by product is segmented into water-based, silicone-based, oil-based, and hybrid. The water-based sexual lubricant segment held the leading position in 2022. Water-based sexual lubricants are highly popular among end-users and have a wide customer base. Water-based sexual lubricants are a type of lubricant formulated with water as their main ingredient. They are widely used because they are safe with latex condoms and other sex toys, and they do not stain clothing or bedding. Additionally, they are easy to clean up and do not leave a greasy or oily residue. Water-based sexual lubricants have a long legacy in the market, and they are the most commonly used sexual lubricants with a wide base of consumers worldwide. One of the major factors driving the demand for water-based sexual lubricants is their compatibility with condoms, which has contributed to their acceptance among users across the globe.
INSIGHTS BY GENDER
The global sexual lubricant market is mostly male-centric; products catering to males held more than 80% of the global market in revenue in 2022. However, over the past few years, the industry has witnessed a rise in demand for female-centric products. Developed markets such as Europe and North America have seen a noticeable demand growth for female-centric products. It is an accepted fact that both men and women have their individual specific needs & desires, and thus the need for appropriate marketing for a range of sexual lubricants catering to such gender requirements is of high priority in the sexual wellness industry.
INSIGHTS BY DISTRIBUTION CHANNEL
The offline distribution segment accounted for the highest revenue in the global sexual lubricant market in 2022. The entry of condom manufacturers such as Reckitt Benckiser, Karex, and Church & Dwight into the market has increased the sale of sexual lubricants through retail stores such as sex specialty stores and supermarkets worldwide. However, the offline segment will face strong competition from the online segment in the future due to rising internet penetration worldwide. Sexual lubricants are available to end-users through online OEMs’ e-commerce portals and direct-to-consumer stores such as Amazon, eBay, Best Buy, Alibaba, and JD. Instant price comparison and a wide range of varieties are the major reasons behind the spurt in online sales.
North America holds the largest global sexual lubricant market, accounting for over 37% in 2022. The region represents some of the most advanced economies in the world. It is a major market for contraceptives and sexual wellness products because of a well-formulated sex education program and an efficient distribution network. Moreover, the region represents one of the most sexually active populations in terms of using condoms and sexual lubricants. Furthermore, the growing popularity of adult stores and a relaxed attitude towards sexuality among U.S. nationals have fueled the market growth in the region.
However, North America will likely lose some of its sexual lubricant market shares to APAC during the forecast period. While China is the major market for sexual lubricants, countries such as India are expected to witness high demand due to the improving quality of life and increasing per capita disposable income among people. Although high levels of conservatism characterize APAC countries, there is an increasing awareness and acceptance of the concept of sexual pleasure, courtesy of global exposure and changes in attitude. The growth of the sexual lubricant market in Europe can be attributed to several factors, including the increasing popularity of sexual wellness products in general and changing attitudes towards sex and sexuality in Europe society. There is also greater access to sexual health and wellness products, with many lubricants now widely available in retail stores and online.
The global sexual lubricant market's competitive scenario has intensified over the past few years. The rapidly changing technological environment could adversely affect vendors as customers expect continual innovations and upgrades. The present scenario forces vendors to refine their unique value proposition to achieve a strong market presence. As a result, vendors have to reduce the prices for their products to remain in the competitive environment and gain market share. The market is moderately fragmented, with many international players providing sexual lubricants with high functionality and designs. The major vendors in the global sexual lubricant market are Reckitt Benckiser, BioFilm, Church & Dwight, Lifestyles, and Karex Berhad.
The adoption rate of sexual lubricants among end-users worldwide has been increasing moderately. Further, the industry has witnessed the entry of many vendors due to the rising demand for sexual lubricants in recent years. Intensifying competition among market players has led to the introduction of innovative and advanced solutions. These players compete on various factors such as price, availability, brand, and variety. However, the price is set to become a major base for competition among players to gain an edge over other vendors in the industry.
Frequently Asked Questions
How big is the sexual lubricant market?
The global sexual lubricant market was valued at USD 1.34 billion in 2022 and is expected to reach USD 2.22 billion by 2028.
What is the growth rate of the global sexual lubricant market?
The global sexual lubricant market is expected to grow at a CAGR of 8.74% from 2022 to 2028.
Which region dominates the global sexual lubricant market share?
North America held the most substantial global sexual lubricant market share, accounting for over 37% in 2022.
What are the significant trends in the sexual lubricant market?
The increasing influence of the internet in driving purchases, the growing popularity of private-label brands, the rising penetration of dating applications in APAC, the increase in festivals, expos & tradeshows, and the shift towards female-centric sexual wellness products are significant trends in the sexual lubricant market.
Who are the key players in the global sexual lubricant market?
LifeStyles, Church & Dwight, Karex Berhad, Reckitt Benckiser Group, and BioFilm are the key players in the global sexual lubricant market.
The global sexual lubricant market size is expected to grow at a CAGR of approximately 8.74% from 2022 to 2028.
The following factors are likely to contribute to the growth of the sexual lubricant market during the forecast period:
Base Year: 2022
Forecast Year: 2023-2028
The report considers the present scenario of the sexual lubricant market and its market dynamics for 2023−2028. It covers a detailed overview of several market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes leading companies and several other prominent companies operating in the market.
Other Prominent Vendors
Segmentation by Product
Segmentation by Gender
Segmentation by Distribution Channel
Segmentation by Geography
North America
APAC
Europe
Latin America
Middle East and Africa
1 RESEARCH METHODOLOGY
2 RESEARCH OBJECTIVES
3 RESEARCH PROCESS
4 SCOPE & COVERAGE
4.1 MARKET DEFINITION
4.1.1 INCLUSIONS
4.1.2 EXCLUSIONS
4.1.3 MARKET ESTIMATION CAVEATS
4.2 BASE YEAR
4.3 SCOPE OF THE STUDY
4.3.1 MARKET SEGMENTATION BY PRODUCT
4.3.2 MARKET SEGMENTATION BY GENDER
4.3.3 MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
4.3.4 MARKET SEGMENTATION BY GEOGRAPHY
5 REPORT ASSUMPTIONS & CAVEATS
5.1 KEY CAVEATS
5.2 CURRENCY CONVERSION
5.3 MARKET DERIVATION
6 PREMIUM INSIGHTS
6.1 MARKET DEFINITION
6.2 REPORT OVERVIEW
6.3 RAW MATERIAL PROCUREMENT
6.4 BRANDING STRATEGIES
6.5 OPPORTUNITIES & CHALLENGE ANALYSIS
6.6 SEGMENT ANALYSIS
6.7 COMPETITIVE LANDSCAPE
7 MARKET AT A GLANCE
8 INTRODUCTION
8.1 OVERVIEW
8.1.1 GOVERNMENT POLICIES & REGULATIONS
8.1.2 RAW MATERIAL PROCUREMENT
8.1.3 MANUFACTURERS
8.1.4 DISTRIBUTION LANDSCAPE
8.2 GLOBAL ECONOMIC OUTLOOK
8.3 MICRO & MACRO ECONOMIC FACTORS
8.4 KEY OBSERVATIONS
8.5 SWOT ANALYSIS
8.6 BRANDING STRATEGIES
8.7 ADVERTISING & MARKETING STRATEGIES
8.8 PROMOTIONAL STRATEGIES
8.9 PRICING ANALYSIS
8.10 VALUE CHAIN ANALYSIS
8.10.1 RAW MATERIAL SUPPLIERS
8.10.2 MANUFACTURERS
8.10.3 DISTRIBUTORS / DEALERS
8.10.4 RETAILERS
8.10.5 END-USERS
9 MARKET OPPORTUNITIES & TRENDS
9.1 INCREASING INFLUENCE OF INTERNET IN DRIVING PURCHASES
9.2 GROWING POPULARITY OF PRIVATE-LABEL BRANDS
9.3 RISING FOCUS ON PROMOTIONAL & MARKETING ACTIVITIES
9.4 INCREASING USE OF DATING APPS IN APAC
9.5 INCREASE IN FESTIVALS, EXPOS, AND TRADESHOWS
9.6 SHIFT TOWARD FEMALE-CENTRIC SEXUAL WELLNESS PRODUCTS
10 MARKET GROWTH ENABLERS
10.1 INCREASING PREVALENCE OF ERECTILE DYSFUNCTION
10.2 SURGE IN DEMAND FROM BABY BOOMERS
10.3 EASIER ACCESSIBILITY TO SEXUAL LUBRICANTS
10.4 EVOLVING GENDER-NEUTRAL TONE
11 MARKET RESTRAINTS
11.1 STRINGENT REGULATORY ENVIRONMENT
11.2 INCREASING CONCERNS OVER SIDE-EFFECTS
11.3 LACK OF AWARENESS AMONG CONSUMERS IN DEVELOPING REGIONS
11.4 LOW CONFIDENCE OF INVESTORS IN POTENTIAL STARTUPS
12 MARKET LANDSCAPE
12.1 MARKET OVERVIEW
12.1.1 KEY INSIGHTS
12.1.2 DEMAND INSIGHTS
12.1.3 SUPPLY INSIGHTS
12.2 MARKET SIZE & FORECAST
12.3 VENDOR ANALYSIS
12.4 DEMOGRAPHICAL ANALYSIS
12.5 CONSUMER BEHAVIOUR & AWARENESS
12.6 FIVE FORCES ANALYSIS
12.6.1 THREAT OF NEW ENTRANTS
12.6.2 BARGAINING POWER OF SUPPLIERS
12.6.3 BARGAINING POWER OF BUYERS
12.6.4 COMPETITIVE RIVALRY
12.6.5 THREAT OF SUBSTITUTES
13 PRODUCT
13.1 MARKET SNAPSHOT & GROWTH ENGINE
13.2 MARKET OVERVIEW
13.3 WATER-BASED
13.3.1 MARKET SIZE & FORECAST
13.3.2 MARKET BY GEOGRAPHY
13.4 SILICONE-BASED
13.4.1 MARKET SIZE & FORECAST
13.4.2 MARKET BY GEOGRAPHY
13.5 OIL-BASED
13.5.1 MARKET SIZE & FORECAST
13.5.2 MARKET BY GEOGRAPHY
13.6 HYBRID
13.6.1 MARKET SIZE & FORECAST
13.6.2 MARKET BY GEOGRAPHY
14 GENDER
14.1 MARKET SNAPSHOT & GROWTH ENGINE
14.2 MARKET OVERVIEW
14.3 MALE
14.3.1 MARKET SIZE & FORECAST
14.3.2 MARKET BY GEOGRAPHY
14.4 FEMALE
14.4.1 MARKET SIZE & FORECAST
14.4.2 MARKET BY GEOGRAPHY
15 DISTRIBUTION CHANNEL
15.1 MARKET SNAPSHOT & GROWTH ENGINE
15.2 MARKET OVERVIEW
15.2.1 MANUFACTURER, PRODUCTION & DISTRIBUTION
15.2.2 DISTRIBUTION THROUGH RETAIL STORES
15.2.3 DISTRIBUTION THROUGH ONLINE WEBSITES
16 GEOGRAPHY
16.1 MARKET SNAPSHOT & GROWTH ENGINE
16.2 GEOGRAPHIC OVERVIEW
17 NORTH AMERICA
17.1 MARKET OVERVIEW
17.2 PEST ANALYSIS
17.2.1 POLITICAL FACTORS
17.2.2 ECONOMIC FACTORS
17.2.3 SOCIAL FACTORS
17.2.4 TECHNOLOGICAL FACTORS
17.3 LEADING TREND ENABLER & RESTRAINT
17.4 MARKET SIZE & FORECAST
17.5 PRODUCT
17.5.1 MARKET SIZE & FORECAST
17.6 GENDER
17.6.1 MARKET SIZE & FORECAST
17.7 DISTRIBUTION CHANNEL
17.7.1 MARKET SIZE & FORECAST
17.8 KEY COUNTRIES
17.8.1 US: MARKET SIZE & FORECAST
17.8.2 CANADA: MARKET SIZE & FORECAST
18 APAC
18.1 MARKET OVERVIEW
18.2 PEST ANALYSIS
18.2.1 POLITICAL FACTORS
18.2.2 ECONOMIC FACTORS
18.2.3 SOCIAL FACTORS
18.2.4 TECHNOLOGICAL FACTORS
18.3 LEADING TREND ENABLER & RESTRAINT
18.4 MARKET SIZE & FORECAST
18.5 PRODUCT
18.5.1 MARKET SIZE & FORECAST
18.6 GENDER
18.6.1 MARKET SIZE & FORECAST
18.7 DISTRIBUTION CHANNEL
18.7.1 MARKET SIZE & FORECAST
18.8 KEY COUNTRIES
18.8.1 CHINA: MARKET SIZE & FORECAST
18.8.2 JAPAN: MARKET SIZE & FORECAST
18.8.3 INDIA: MARKET SIZE & FORECAST
18.8.4 SOUTH KOREA: MARKET SIZE & FORECAST
18.8.5 AUSTRALIA: MARKET SIZE & FORECAST
18.8.6 SINGAPORE: MARKET SIZE & FORECAST
18.8.7 NEW ZEALAND: MARKET SIZE & FORECAST
18.8.8 INDONESIA: MARKET SIZE & FORECAST
18.8.9 MALAYSIA: MARKET SIZE & FORECAST
18.8.10 THAILAND: MARKET SIZE & FORECAST
19 EUROPE
19.1 MARKET OVERVIEW
19.2 PEST ANALYSIS
19.2.1 POLITICAL FACTORS
19.2.2 ECONOMIC FACTORS
19.2.3 SOCIAL FACTORS
19.2.4 TECHNOLOGICAL FACTORS
19.3 LEADING TREND ENABLER & RESTRAINT
19.4 MARKET SIZE & FORECAST
19.5 PRODUCT
19.5.1 MARKET SIZE & FORECAST
19.6 GENDER
19.6.1 MARKET SIZE & FORECAST
19.7 DISTRIBUTION CHANNEL
19.7.1 MARKET SIZE & FORECAST
19.8 KEY COUNTRIES
19.8.1 UK: MARKET SIZE & FORECAST
19.8.2 GERMANY: MARKET SIZE & FORECAST
19.8.3 FRANCE: MARKET SIZE & FORECAST
19.8.4 ITALY: MARKET SIZE & FORECAST
19.8.5 RUSSIA: MARKET SIZE & FORECAST
19.8.6 SPAIN: MARKET SIZE & FORECAST
19.8.7 POLAND: MARKET SIZE & FORECAST
19.8.8 SWEDEN: MARKET SIZE & FORECAST
19.8.9 DENMARK: MARKET SIZE & FORECAST
19.8.10 NORWAY: MARKET SIZE & FORECAST
20 LATIN AMERICA
20.1 MARKET OVERVIEW
20.2 PEST ANALYSIS
20.2.1 POLITICAL FACTORS
20.2.2 ECONOMIC FACTORS
20.2.3 SOCIAL FACTORS
20.2.4 TECHNOLOGICAL FACTORS
20.3 LEADING TREND ENABLER & RESTRAINT
20.4 MARKET SIZE & FORECAST
20.5 PRODUCT
20.5.1 MARKET SIZE & FORECAST
20.6 GENDER
20.6.1 MARKET SIZE & FORECAST
20.7 DISTRIBUTION CHANNEL
20.7.1 MARKET SIZE & FORECAST
20.8 KEY COUNTRIES
20.8.1 BRAZIL: MARKET SIZE & FORECAST
20.8.2 MEXICO: MARKET SIZE & FORECAST
20.8.3 ARGENTINA: MARKET SIZE & FORECAST
20.8.4 PERU: MARKET SIZE & FORECAST
20.8.5 CHILE: MARKET SIZE & FORECAST
21 MIDDLE EAST & AFRICA
21.1 MARKET OVERVIEW
21.2 PEST ANALYSIS
21.2.1 POLITICAL FACTORS
21.2.2 ECONOMIC FACTORS
21.2.3 SOCIAL FACTORS
21.2.4 TECHNOLOGICAL FACTORS
21.3 LEADING TREND ENABLER & RESTRAINT
21.4 MARKET SIZE & FORECAST
21.5 PRODUCT
21.5.1 MARKET SIZE & FORECAST
21.6 GENDER
21.6.1 MARKET SIZE & FORECAST
21.7 DISTRIBUTION CHANNEL
21.7.1 MARKET SIZE & FORECAST
21.8 KEY COUNTRIES
21.8.1 SAUDI ARABIA: MARKET SIZE & FORECAST
21.8.2 UAE: MARKET SIZE & FORECAST
21.8.3 SOUTH AFRICA: MARKET SIZE & FORECAST
22 COMPETITIVE LANDSCAPE
22.1 COMPETITION OVERVIEW
22.2 VENDORS RANKING
23 KEY COMPANY PROFILES
23.1 BIOFILM
23.1.1 BUSINESS OVERVIEW
23.1.2 BIOFILM IN GLOBAL SEXUAL LUBRICANTS MARKET
23.1.3 PRODUCT OFFERINGS
23.1.4 KEY STRATEGIES
23.1.5 KEY STRENGTHS
23.1.6 KEY OPPORTUNITIES
23.2 CHURCH & DWIGHT
23.2.1 BUSINESS OVERVIEW
23.2.2 BUSINESS SEGMENTS
23.2.3 CHURCH & DWIGHT IN GLOBAL SEXUAL LUBRICANTS MARKET
23.2.4 PRODUCT OFFERINGS
23.2.5 KEY STRATEGIES
23.2.6 KEY STRENGTHS
23.2.7 KEY OPPORTUNITIES
23.3 KAREX BERHAD
23.3.1 BUSINESS OVERVIEW
23.3.2 BUSINESS SEGMENTS
23.3.3 KAREX BERHAD IN GLOBAL SEXUAL LUBRICANTS MARKET
23.3.4 PRODUCT OFFERINGS
23.3.5 KEY STRATEGIES
23.3.6 KEY STRENGTHS
23.3.7 KEY OPPORTUNITIES
23.4 LIFESTYLES
23.4.1 BUSINESS OVERVIEW
23.4.2 BUSINESS SEGMENTS
23.4.3 LIFESTYLES IN THE GLOBAL SEXUAL LUBRICANTS MARKET
23.4.4 PRODUCT OFFERINGS
23.4.5 KEY STRATEGIES
23.4.6 KEY STRENGTHS
23.4.7 KEY OPPORTUNITIES
23.5 RECKITT BENCKISER GROUP
23.5.1 BUSINESS OVERVIEW
23.5.2 BUSINESS SEGMENTS
23.5.3 RECKITT BENCKISER GROUP IN GLOBAL SEXUAL LUBRICANTS MARKET
23.5.4 PRODUCT OFFERINGS
23.5.5 KEY STRATEGIES
23.5.6 KEY STRENGTHS
23.5.7 KEY OPPORTUNITIES
24 OTHER PROMINENT VENDORS
24.1 AYTU BIOPHARMA
24.1.1 BUSINESS OVERVIEW
24.2 BILLY BOY (MAPA)
24.2.1 BUSINESS OVERVIEW
24.3 BODYWISE
24.3.1 BUSINESS OVERVIEW
24.4 CALEXOTICS
24.4.1 BUSINESS OVERVIEW
24.5 CC WELLNESS
24.5.1 BUSINESS OVERVIEW
24.6 CUPID LIMITED
24.6.1 BUSINESS OVERVIEW
24.7 ELBOW GREASE
24.7.1 BUSINESS OVERVIEW
24.8 EMPOWERED PRODUCTS
24.8.1 BUSINESS OVERVIEW
24.9 GOOD CLEAN LOVE
24.9.1 BUSINESS OVERVIEW
24.1 GUY & O'NEILL
24.10.1 BUSINESS OVERVIEW
24.11 HATHOR PROFESSIONAL SKINCARE
24.11.1 BUSINESS OVERVIEW
24.12 HLL LIFECARE LIMITED
24.12.1 BUSINESS OVERVIEW
24.13 ID LUBRICANTS
24.13.1 BUSINESS OVERVIEW
24.14 JAPAN LONG-TIE (CHINA)
24.14.1 BUSINESS OVERVIEW
24.15 KAAMASTRA
24.15.1 BUSINESS OVERVIEW
24.16 LIVE WELL BRANDS
24.16.1 BUSINESS OVERVIEW
24.17 LOVEHONEY GROUP
24.17.1 BUSINESS OVERVIEW
24.18 MAYER LABORATORIES
24.18.1 BUSINESS OVERVIEW
24.19 M. D. SCIENCE LAB
24.19.1 BUSINESS OVERVIEW
24.2 NULATEX
24.20.1 BUSINESS OVERVIEW
24.21 PHE
24.21.1 BUSINESS OVERVIEW
24.22 PJUR GROUP
24.22.1 BUSINESS OVERVIEW
24.23 RITEX
24.23.1 BUSINESS OVERVIEW
24.24 SASMAR PHARMACEUTICALS
24.24.1 BUSINESS OVERVIEW
24.25 SENSUOUS BEAUTY
24.25.1 BUSINESS OVERVIEW
24.26 SHUNGA
24.26.1 BUSINESS OVERVIEW
24.27 SLIQUID
24.27.1 BUSINESS OVERVIEW
24.28 TAIWAN FUJI LATEX
24.28.1 BUSINESS OVERVIEW
24.29 THE YES YES COMPANY
24.29.1 BUSINESS OVERVIEW
24.3 TENGA
24.30.1 BUSINESS OVERVIEW
24.31 TRIGG LABORATORIES
24.31.1 BUSINESS OVERVIEW
24.32 THAI NIPPON RUBBER INDUSTRY
24.32.1 BUSINESS OVERVIEW
24.33 TOPCO SALES
24.33.1 BUSINESS OVERVIEW
24.34 XR BRANDS
24.34.1 BUSINESS OVERVIEW
25 REPORT SUMMARY
25.1 KEY TAKEAWAYS
25.2 STRATEGIC RECOMMENDATIONS
26 QUANTITATIVE SUMMARY
26.1 MARKET BY GEOGRAPHY
26.2 MARKET BY PRODUCT
26.3 MARKET BY GENDER
26.4 MARKET BY DISTRIBUTION CHANNEL
26.5 NORTH AMERICA
26.5.1 PRODUCT: MARKET SIZE & FORECAST
26.5.2 GENDER: MARKET SIZE & FORECAST
26.5.3 DISTRIBUTION CHANNEL: MARKET SIZE & FORECAST
26.6 APAC
26.6.1 PRODUCT: MARKET SIZE & FORECAST
26.6.2 GENDER: MARKET SIZE & FORECAST
26.6.3 DISTRIBUTION CHANNEL: MARKET SIZE & FORECAST
26.7 EUROPE
26.7.1 PRODUCT: MARKET SIZE & FORECAST
26.7.2 GENDER: MARKET SIZE & FORECAST
26.7.3 DISTRIBUTION CHANNEL: MARKET SIZE & FORECAST
26.8 LATIN AMERICA
26.8.1 PRODUCT: MARKET SIZE & FORECAST
26.8.2 GENDER: MARKET SIZE & FORECAST
26.8.3 DISTRIBUTION CHANNEL: MARKET SIZE & FORECAST
26.9 MIDDLE EAST & AFRICA
26.9.1 PRODUCT: MARKET SIZE & FORECAST
26.9.2 GENDER: MARKET SIZE & FORECAST
26.9.3 DISTRIBUTION CHANNEL: MARKET SIZE & FORECAST
27 APPENDIX
27.1 ABBREVIATIONS
EXHIBIT 1 SEGMENTATION OF GLOBAL SEXUAL LUBRICANT MARKET
EXHIBIT 2 MARKET SIZE CALCULATION APPROACH 2022
EXHIBIT 3 OVERVIEW OF GLOBAL SEXUAL WELLNESS MARKET
EXHIBIT 4 FACTORS DRIVING DEMAND FOR SEXUAL LUBRICANTS
EXHIBIT 5 CAGR COMPARISON ACROSS REGIONS (2022-2028)
EXHIBIT 6 MAJOR VENDORS MARKET CONCENTRATION IN GLOBAL SEXUAL LUBRICANTS MARKET
EXHIBIT 7 GLOBAL ECONOMIC SCENARIO & OUTLOOK
EXHIBIT 8 SWOT ANALYSIS OF SEXUAL LUBRICANTS MARKET
EXHIBIT 9 ADVERTISING & MARKETING STRATEGIES
EXHIBIT 10 PROMOTIONAL STRATEGIES
EXHIBIT 11 AVERAGE VENDOR MARGIN IN SEXUAL LUBRICANTS MARKET
EXHIBIT 12 VALUE CHAIN ANALYSIS: SEXUAL LUBRICANTS MARKET
EXHIBIT 13 IMPACT OF INCREASING INFLUENCE OF INTERNET ON DRIVING PURCHASES
EXHIBIT 14 IMPACT OF GROWING POPULARITY OF PRIVATE-LABEL BRANDS
EXHIBIT 15 PRIVATE LABEL BRANDS DRIVING MARKET
EXHIBIT 16 IMPACT OF RISING FOCUS ON PROMOTIONAL & MARKETING ACTIVITIES
EXHIBIT 17 IMPACT OF INCREASING USE OF DATING APPLICATIONS IN APAC
EXHIBIT 18 IMPACT OF INCREASE IN FESTIVALS, EXPOS, AND TRADESHOWS
EXHIBIT 19 IMPACT OF SHIFT TOWARD FEMALE-CENTRIC SEXUAL WELLNESS PRODUCTS
EXHIBIT 20 IMPACT OF INCREASING PREVALENCE OF ERECTILE DYSFUNCTION
EXHIBIT 21 IMPACT OF SURGE IN DEMAND FROM BABY BOOMERS
EXHIBIT 22 FACTORS DRIVING DEMAND FROM BABY BOOMERS
EXHIBIT 23 IMPACT OF EASIER ACCESSIBILITY TO SEXUAL LUBRICANTS
EXHIBIT 24 IMPACT OF EVOLVING GENDER-NEUTRAL TONE
EXHIBIT 25 IMPACT OF STRINGENT REGULATORY ENVIRONMENT
EXHIBIT 26 IMPACT OF INCREASING CONCERNS OVER SIDE-EFFECTS
EXHIBIT 27 IMPACT OF LACK OF AWARENESS AMONG CONSUMERS IN DEVELOPING REGIONS
EXHIBIT 28 IMPACT OF LOW CONFIDENCE OF INVESTORS IN POTENTIAL STARTUPS
EXHIBIT 29 KEY INSIGHTS
EXHIBIT 30 DEMAND INSIGHTS
EXHIBIT 31 SUPPLY INSIGHTS
EXHIBIT 32 GLOBAL SEXUAL LUBRICANTS MARKET 2022–2028 ($ MILLION)
EXHIBIT 33 PARAMETERS OF COMPETITION AMONG VENDORS
EXHIBIT 34 CHALLENGED FACED BY VENDORS
EXHIBIT 35 GLOBAL DEMOGRAPHIC DATA (2021)
EXHIBIT 36 GLOBAL URBAN & RURAL POPULATION 1950-2050 (MILLION)
EXHIBIT 37 FACTORS DRIVING DEMAND FROM ONLINE CHANNELS
EXHIBIT 38 FIVE FORCES ANALYSIS 2022
EXHIBIT 39 INCREMENTAL GROWTH BY PRODUCT 2022 & 2028
EXHIBIT 40 REVENUE AND CAGR ANALYSIS (2022-2028)
EXHIBIT 41 FACTORS IMPACTING DEMAND FOR WATER-BASED SEXUAL LUBRICANTS
EXHIBIT 42 GLOBAL WATER-BASED SEXUAL LUBRICANTS MARKET 2022–2028 ($ MILLION)
EXHIBIT 43 FACTORS IMPACTING DEMAND FOR SILICONE-BASED LUBRICANTS
EXHIBIT 44 GLOBAL SILICONE-BASED SEXUAL LUBRICANTS MARKET 2022–2028 ($ MILLION)
EXHIBIT 45 GLOBAL OIL-BASED SEXUAL LUBRICANTS MARKET 2022–2028 ($ MILLION)
EXHIBIT 46 FACTORS IMPACTING DEMAND FOR OIL-BASED SEXUAL LUBRICANTS
EXHIBIT 47 GLOBAL HYBRID SEXUAL LUBRICANTS MARKET 2022–2028 ($ MILLION)
EXHIBIT 48 FACTORS IMPACTING DEMAND FOR HYBRID SEXUAL LUBRICANTS
EXHIBIT 49 INCREMENTAL GROWTH BY GENDER 2022 & 2028
EXHIBIT 50 REVENUE & CAGR ANALYSIS (2022)
EXHIBIT 51 GLOBAL MALE SEXUAL LUBRICANTS MARKET 2022–2028 ($ MILLION)
EXHIBIT 52 FACTORS DRIVING DEMAND FOR FEMALE SEXUAL LUBRICANTS
EXHIBIT 53 GLOBAL FEMALE SEXUAL LUBRICANTS MARKET 2022–2028 ($ MILLION)
EXHIBIT 54 INCREMENTAL GROWTH BY DISTRIBUTION CHANNEL 2022 & 2028
EXHIBIT 55 DISTRIBUTION CHANNELS OF GLOBAL SEXUAL LUBRICANTS MARKET
EXHIBIT 56 DISTRIBUTION CHANNEL FLOW OF SEXUAL LUBRICANTS
EXHIBIT 57 VALUE CHAIN ANALYSIS OF ONLINE SALES CHANNEL
EXHIBIT 58 INCREMENTAL GROWTH BY GEOGRAPHY 2022 & 2028
EXHIBIT 59 MARKET SHARE & GROWTH MOMENTUM (2022-2028)
EXHIBIT 60 MARKET SHARE & CAGR ANALYSIS (2022-2028)
EXHIBIT 61 OVERVIEW OF PEST ANALYSIS: NORTH AMERICA
EXHIBIT 62 LEADING TREND ENABLER & RESTRAINT IN NORTH AMERICA
EXHIBIT 63 SEXUAL LUBRICANTS MARKET IN NORTH AMERICA 2022–2028 ($ MILLION)
EXHIBIT 64 INCREMENTAL GROWTH IN NORTH AMERICA 2022 & 2028
EXHIBIT 65 US SEXUAL LUBRICANTS MARKET 2022–2028 ($ MILLION)
EXHIBIT 66 SEXUAL LUBRICANTS MARKET IN CANADA 2022–2028 ($ MILLION)
EXHIBIT 67 OVERVIEW OF PEST ANALYSIS: APAC
EXHIBIT 68 LEADING TREND ENABLER & RESTRAINT IN APAC
EXHIBIT 69 SEXUAL LUBRICANTS MARKET IN APAC 2022–2028 ($ MILLION)
EXHIBIT 70 INCREMENTAL GROWTH IN APAC 2022 & 2028
EXHIBIT 71 SEXUAL LUBRICANTS MARKET IN CHINA 2022–2028 ($ MILLION)
EXHIBIT 72 SEXUAL LUBRICANTS MARKET IN JAPAN 2022–2028 ($ MILLION)
EXHIBIT 73 SEXUAL LUBRICANTS MARKET IN INDIA 2022–2028 ($ MILLION)
EXHIBIT 74 SEXUAL LUBRICANTS MARKET IN SOUTH KOREA 2022–2028 ($ MILLION)
EXHIBIT 75 SEXUAL LUBRICANTS MARKET IN AUSTRALIA 2022–2028 ($ MILLION)
EXHIBIT 76 SEXUAL LUBRICANTS MARKET IN SINGAPORE 2022–2028 ($ MILLION)
EXHIBIT 77 SEXUAL LUBRICANTS MARKET IN NEW ZEALAND 2022–2028 ($ MILLION)
EXHIBIT 78 SEXUAL LUBRICANTS MARKET IN INDONESIA 2022–2028 ($ MILLION)
EXHIBIT 79 SEXUAL LUBRICANTS MARKET IN MALAYSIA 2022–2028 ($ MILLION)
EXHIBIT 80 SEXUAL LUBRICANTS MARKET IN THAILAND 2022–2028 ($ MILLION)
EXHIBIT 81 URBAN & RURAL POPULATION IN EUROPE 1950-2050 (% OF TOTAL POPULATION)
EXHIBIT 82 OVERVIEW OF PEST ANALYSIS: EUROPE
EXHIBIT 83 LEADING TREND ENABLER & RESTRAINT IN EUROPE
EXHIBIT 84 SEXUAL LUBRICANTS MARKET IN EUROPE 2022–2028 ($ MILLION)
EXHIBIT 85 INCREMENTAL GROWTH IN EUROPE 2022 & 2028
EXHIBIT 86 UK SEXUAL LUBRICANTS MARKET 2022–2028 ($ MILLION)
EXHIBIT 87 SEXUAL LUBRICANTS MARKET IN GERMANY 2022–2028 ($ MILLION)
EXHIBIT 88 SEXUAL LUBRICANTS MARKET IN FRANCE 2022–2028 ($ MILLION)
EXHIBIT 89 SEXUAL LUBRICANTS MARKET IN ITALY 2022–2028 ($ MILLION)
EXHIBIT 90 SEXUAL LUBRICANTS MARKET IN RUSSIA 2022–2028 ($ MILLION)
EXHIBIT 91 SEXUAL LUBRICANTS MARKET IN SPAIN 2022–2028 ($ MILLION)
EXHIBIT 92 SEXUAL LUBRICANTS MARKET IN POLAND 2022–2028 ($ MILLION)
EXHIBIT 93 SEXUAL LUBRICANTS MARKET IN SWEDEN 2022–2028 ($ MILLION)
EXHIBIT 94 SEXUAL LUBRICANTS MARKET IN DENMARK 2022–2028 ($ MILLION)
EXHIBIT 95 SEXUAL LUBRICANTS MARKET IN NORWAY 2022–2028 ($ MILLION)
EXHIBIT 96 REVENUE ANALYSIS COUNTRY WISE IN LATIN AMERICA 2022 ($ MILLION)
EXHIBIT 97 OVERVIEW OF PEST ANALYSIS: LATIN AMERICA
EXHIBIT 98 LEADING TREND ENABLER & RESTRAINT IN LATIN AMERICA
EXHIBIT 99 SEXUAL LUBRICANTS MARKET IN LATIN AMERICA 2022–2028 ($ MILLION)
EXHIBIT 100 INCREMENTAL GROWTH IN LATIN AMERICA 2022 & 2028
EXHIBIT 101 SEXUAL LUBRICANTS MARKET IN BRAZIL 2022–2028 ($ MILLION)
EXHIBIT 102 SEXUAL LUBRICANTS MARKET IN MEXICO 2022–2028 ($ MILLION)
EXHIBIT 103 SEXUAL LUBRICANTS MARKET IN ARGENTINA 2022–2028 ($ MILLION)
EXHIBIT 104 SEXUAL LUBRICANTS MARKET IN PERU 2022–2028 ($ MILLION)
EXHIBIT 105 SEXUAL LUBRICANTS MARKET IN CHILE 2022–2028 ($ MILLION)
EXHIBIT 106 OVERVIEW OF PEST ANALYSIS: MIDDLE EAST & AFRICA
EXHIBIT 107 LEADING TREND ENABLER & RESTRAINT IN MIDDLE EAST & AFRICA
EXHIBIT 108 SEXUAL LUBRICANTS MARKET IN MEA 2022–2028 ($ MILLION)
EXHIBIT 109 INCREMENTAL GROWTH IN MEA 2022 & 2028
EXHIBIT 110 SEXUAL LUBRICANTS MARKET IN SAUDI ARABIA 2022–2028 ($ MILLION)
EXHIBIT 111 UAE SEXUAL LUBRICANTS MARKET 2022–2028 ($ MILLION)
EXHIBIT 112 INITIATIVES IN SOUTH AFRICA TO PROMOTE SEXUAL HEALTH & WELLNESS
EXHIBIT 113 SEXUAL LUBRICANTS MARKET IN SOUTH AFRICA 2022–2028 ($ MILLION)
EXHIBIT 114 KEY PARAMETERS FOR COMPETITION IN MARKET
EXHIBIT 115 LEADING VENDORS IN GLOBAL SEXUAL LUBRICANTS MARKET
EXHIBIT 116 KEY STRATEGIC RECOMMENDATIONS
LIST OF TABLES
TABLE 1 KEY CAVEATS
TABLE 2 CURRENCY CONVERSION 2015−2022
TABLE 3 WATER-BASED SEXUAL LUBRICANTS MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)
TABLE 4 SILICONE-BASED SEXUAL LUBRICANTS MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)
TABLE 5 OIL-BASED SEXUAL LUBRICANTS MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)
TABLE 6 HYBRID SEXUAL LUBRICANTS MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)
TABLE 7 MALE SEXUAL LUBRICANTS MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)
TABLE 8 FEMALE SEXUAL LUBRICANTS MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)
TABLE 9 COMPARISON OF MAJOR SEXUAL WELLNESS PRODUCT (INCLUDING LUBRICANTS) DISTRIBUTION METHODS
TABLE 10 SEXUAL LUBRICANTS MARKET IN NORTH AMERICA BY PRODUCT 2022−2028 ($ MILLION)
TABLE 11 SEXUAL LUBRICANTS MARKET IN NORTH AMERICA BY GENDER 2022−2028 ($ MILLION)
TABLE 12 SEXUAL LUBRICANTS MARKET IN NORTH AMERICA BY DISTRIBUTION CHANNEL 2022−2028 ($ MILLION)
TABLE 13 SEXUAL LUBRICANTS MARKET IN APAC BY PRODUCT 2022−2028 ($ MILLION)
TABLE 14 SEXUAL LUBRICANTS MARKET IN APAC BY GENDER 2022−2028 ($ MILLION)
TABLE 15 SEXUAL LUBRICANTS MARKET IN APAC BY DISTRIBUTION CHANNEL 2022−2028 ($ MILLION)
TABLE 16 SEXUAL WELLNESS MARKET IN INDIA BY PURCHASING PATTERNS
TABLE 17 SEXUAL LUBRICANTS MARKET IN EUROPE BY PRODUCT 2022−2028 ($ MILLION)
TABLE 18 SEXUAL LUBRICANTS MARKET IN EUROPE BY GENDER 2022−2028 ($ MILLION)
TABLE 19 SEXUAL LUBRICANTS MARKET IN EUROPE BY DISTRIBUTION CHANNEL 2022−2028 ($ MILLION)
TABLE 20 SEXUAL LUBRICANTS MARKET IN LATIN AMERICA BY PRODUCT 2022−2028 ($ MILLION)
TABLE 21 SEXUAL LUBRICANTS MARKET IN LATIN AMERICA BY GENDER 2022−2028 ($ MILLION)
TABLE 22 SEXUAL LUBRICANTS MARKET IN LATIN AMERICA BY DISTRIBUTION CHANNEL 2022−2028 ($ MILLION)
TABLE 23 SEXUAL LUBRICANTS MARKET IN MEA BY PRODUCT 2022−2028 ($ MILLION)
TABLE 24 SEXUAL LUBRICANTS MARKET IN MEA BY GENDER 2022−2028 ($ MILLION)
TABLE 25 SEXUAL LUBRICANTS MARKET IN MEA BY DISTRIBUTION CHANNEL 2022−2028 ($ MILLION)
TABLE 26 BIOFILM: MAJOR PRODUCT OFFERINGS
TABLE 27 CHURCH & DWIGHT: MAJOR PRODUCT OFFERINGS
TABLE 28 KAREX BERHAD: MAJOR PRODUCT OFFERINGS
TABLE 29 LIFESTYLES: MAJOR PRODUCT OFFERINGS
TABLE 30 RECKITT BENCKISER GROUP: MAJOR PRODUCT OFFERINGS
TABLE 31 GLOBAL SEXUAL LUBRICANTS MARKET BY GEOGRAPHY 2022−2028 ($ MILLION)
TABLE 32 GLOBAL SEXUAL LUBRICANTS MARKET BY GEOGRAPHY 2022−2028 (%)
TABLE 33 GLOBAL SEXUAL LUBRICANTS MARKET BY PRODUCT ($ MILLION)
TABLE 34 GLOBAL SEXUAL LUBRICANTS MARKET BY GENDER ($ MILLION)
TABLE 35 GLOBAL SEXUAL LUBRICANTS MARKET BY DISTRIBUTION CHANNEL ($ MILLION)
TABLE 36 SEXUAL LUBRICANTS MARKET IN NORTH AMERICA BY PRODUCT 2022−2028 ($ MILLION)
TABLE 37 SEXUAL LUBRICANTS MARKET IN NORTH AMERICA BY GENDER 2022−2028 ($ MILLION)
TABLE 38 SEXUAL LUBRICANTS MARKET IN NORTH AMERICA BY DISTRIBUTION CHANNEL 2022−2028 ($ MILLION)
TABLE 39 SEXUAL LUBRICANTS MARKET IN APAC BY PRODUCT 2022−2028 ($ MILLION)
TABLE 40 SEXUAL LUBRICANTS MARKET IN APAC BY GENDER 2022−2028 ($ MILLION)
TABLE 41 SEXUAL LUBRICANTS MARKET IN APAC BY DISTRIBUTION CHANNEL 2022−2028 ($ MILLION)
TABLE 42 SEXUAL LUBRICANTS MARKET IN EUROPE BY PRODUCT 2022−2028 ($ MILLION)
TABLE 43 SEXUAL LUBRICANTS MARKET IN EUROPE BY GENDER 2022−2028 ($ MILLION)
TABLE 44 SEXUAL LUBRICANTS MARKET IN EUROPE BY DISTRIBUTION CHANNEL 2022−2028 ($ MILLION)
TABLE 45 SEXUAL LUBRICANTS MARKET IN LATIN AMERICA BY PRODUCT 2022−2028 ($ MILLION)
TABLE 46 SEXUAL LUBRICANTS MARKET IN LATIN AMERICA BY GENDER 2022−2028 ($ MILLION)
TABLE 47 SEXUAL LUBRICANTS MARKET IN LATIN AMERICA BY DISTRIBUTION CHANNEL 2022−2028 ($ MILLION)
TABLE 48 SEXUAL LUBRICANTS MARKET IN MEA BY PRODUCT 2022−2028 ($ MILLION)
TABLE 49 SEXUAL LUBRICANTS MARKET IN MEA BY GENDER 2022−2028 ($ MILLION)
TABLE 50 SEXUAL LUBRICANTS MARKET IN MEA BY DISTRIBUTION CHANNEL 2022−2028 ($ MILLION)
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"The report by Arizton was spot on. It not only gave us insight into the pro audio market, we used it to raise funds for our company. The data proved (to the VC we pitched to) that the market was large enough for our company to not only survive but also grow."
