Editorial images Market Size, Share, Growth, Trends Analysis Report by

  • Application: News, Sports, Entertainment, and Archival
  • Channel: Newspapers, Magazines, and Others
  • Use-Case: Documentary and Illustrative
  • Geography: APAC, Europe, Latin America, Middle East & Africa, and North America

Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2019 – 2024

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Most Exhaustive Report


247 Pages


17 Tables


77 Charts


5 Regions


18 Countries


24 Companies


4 Market Segment


Report Attribute Details
CAGR 5% (2019-2024)
MARKET SEGMENTS Application (News, Sports, Entertainment, and Archival), Channel (Newspapers, Magazines, and Others), Use-Case (Documentary and Illustrative)
GEOGRAPHIC ANALYSIS APAC, Europe, Latin America, Middle East & Africa, and North America
COUNTRIES COVERED China, India, Japan, South Korea, Australia, Brazil, Mexico, Argentina, Canada, US, France, Germany, UK, Italy, Spain, Saudi Arabia, UAE, and South Africa


The global editorial images market is expected to cross USD 587 million by 2024, growing at a CAGR of over 5% from 2019 to 2024. The media landscape is changing again and so is the outlook toward revenue streams among media and publishing companies. As consumers move away from the paid TV and consuming ads, large media companies are witnessing declining revenues. Thus, the focus is back on offering “superior journalism” as opposed to depending on heavy visual content-based assets such as ads, thereby driving up the value of the images and consecutively revenues. That is shifting interest from commercial to editorial images. Publishers are increasingly speeding up their updates, requiring a greater number of pictures to support the development of a story in real-time. Players that can deliver at lightning speed and stand up to the TV channels’ instantaneous coverage can certainly witness constant growth. While North America is currently leading the market, China and India will be among the fastest-growing markets during the forecast periods due to their current state of the economy and increased accessibility to relevant imagery.

The following factors are likely to contribute to the editorial images market growth during the forecast period:

  • Superior Journalism: A New Reality
  • Widespread Media Layoffs
  • The Rise of the De-territorialized, Hyper-connected News Ecosystem
  • Syndication of Editorial Content
  • AI and ML in the Editorial Images Landscape

Another trend is multilocalism, characterized by a demand for images that reflect local happenings, people, communities, brands, cultures, and products. As publishers begin to offer more niche content, the need for localized pictures is expected to increase. For instance, for Adobe Stock, queries for ‘globalism’ and ‘migration’ went up 173% and 90% respectively in 2018, indicating that the demand is not “flat” or one-size-fits-all anymore.

Engaging across broader touchpoints is becoming another trend in the market. With marketing coming to the forefront, there is a more holistic approach that is being taken by vendors to expand their purview. Another offset of this is the standardization of the pricing system, where prices are based on the size and do not cover any credits, subscriptions, or discounts. Seeing as personalized content is becoming the need of the hour, vendors are deep-diving into the recording of purchase history, analyzing data of users, and using smart technology to display the visual content that is needed.  


This research report includes detailed market segmentation by

  • Application
  • Channels
  • Use-case
  • Geography


Fast-moving fluctuations in global, international, national, and local news and politics have kept audiences buried in newspapers and news-oriented magazines and online platforms. Naturally, the demand for news images has gone up. This is bolstered by the growth in the array of news sources. Media organizations, especially messaging apps, that are experimenting with newsgroups, quizzes, broadcasts list, and more to cater to changing consumer demand for less confrontational and more private areas to have relevant conversations.  Another stand-out driver is that the millennial population is spending much less time on news than the preceding generations and heat maps have pointed to headlines and contents accounting for the most viewed elements in a news article online, thereby increasing the relevance of editorial images.

The global sports industry is in transition mode. Latin America, Eastern and Central Europe, and Asia are expected to be the key battlegrounds in the sporting landscape. The sports images market has witnessed changes in outlets and a boost in the content being used, specifically on the web. Fueled by globalization, the hotbeds for each of these sports are beginning to expand, increasing the number of leagues and matches, driving media coverage. Consequently, increasing the sports images demand in these markets.


The trend of veering away from end-to-end and self-contained text toward visual storytelling and alternative story forms is growing. Important matters in these publications are spread across double pages and heavily illustrated with charts, infographics, and maps. Such strategies are turning around the demand for visual content from newspapers as well as other types of illustrative editorial content. However, unlike earlier, circulation/quantifying eyeballs was the main goal, now it is about getting in front of the right audience, driving a holistic view of visual content across the board.

As magazines compete with other dimensions of entertainment, there has been a ton of reinvention to battle the forecasted impending decline of magazines. While a lot of magazines began with offering the same content that was made available in print on digital, there has been a movement toward multichannel publishing in 2019. Many magazines are using different pieces of content across channels or platforms. While major commercial publications are facing several ups and downs, a smart new breed of niche and independent magazines covering food, fashion, travel, design, technology, outdoor living, is thriving in part due to a strong sense of exclusivity.

The shift in business models in the publishing industry is putting the attention back on a wide variety of content such as blogs, newsletters, and eBooks. As media and publishing companies are turning the focus on retention and loyalty, newsletters are gaining prominence once again. The market is also benefitting from the influx of non-fiction titles, which have grown due to the high flexibility for the tonality of content among schools and libraries. The upsurge in social and political discourses has also increased the number of non-fiction books by celebrities and public figures, which is driving the demand for images for both covers and inside pages. As books and others such as memoirs and autobiographies get picked up more often on account of a high amount of interest in real-life stories, licenses are witnessing higher revenues.


The documentary segment is expected to be driven by news organizations and specialist libraries as they are looking for more authenticity than stock image sites. Portrait-style editorial images are gaining traction, specifically those of famous personalities such as scientists and politicians as magazines look beyond conventional representations and look to feature more arresting pictures. Larger-than-life pictures and extremely tight portraits are thus doing well on stock picture platforms.

The illustrative segment is primed to grow as the winds of change in the consumer paradigm create whole new avenues for the market demand. Review sites and blogs have blown up in recent times as general distrust spreads, and consumers seek social proof. Conceptual images of products, brands, and places are being used to help tell stories and convey ideas.


North America’s abandonment of print channels is the fastest, with social platforms and internet-centric organizations coming to the forefront. Both newspapers and consumer magazines, while mature, are witnessing falling revenues with decreasing volumes. Publications are moving to digital and sharing and outsourcing services, and major cost-cutting imperatives are in place. The region also witnesses high investments in other revenue streams to live off, moving into spaces such as events and videos, fueled by the focus on creating better user experiences to prevent the erosion of viewership.

The growth of the European image market has picked up, stimulated by attractive financing conditions and growing profitability. Countries across Europe have shown mixed performances; however, several major economies are on their way to stabilizing this growth. Successful European news and publishing sites do not use paid tactics to the degree used by websites in North America. This makes using engaging content across websites to drive engagement and increase re-visits important. This has made the context for images imperative.

The market in APAC is growing at a stable pace. The rapidly changing media landscape is fueling the market in the region. Digital use, specifically on mobile, is on the rise due to the high number of new internet users that are connecting to the internet through their smartphones for the first time and consequently consuming news, entertainment, and sports content. Smartphones have given rise to 500 million new internet users, led by China and India.

The Middle East and Africa region is witnessing spotty growth. The Middle East dominates the news production cycle in the region, hence is the primary end-users of editorial images. The newspaper circulation has, however, been much grimmer with the decline in circulation in South Africa.

The editorial images market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:

Segmentation by application

  • News
  • Sports
  • Entertainment
  • Archival

By Channels

  • Newspaper
  • Magazines
  • Others

By Use-case

  • Documentary
  • Illustrative

By Geography

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
  • APAC
    • China
    • Japan
    • South Korea
    • Australia
    • India
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa


Frequently Asked Questions

What is the editorial images market size and growth forecast?

Editorial images market size to cross USD 587 million by 2024, growing at a CAGR of over 5% during the forecast period

What are the factors impacting the growth of the editorial images market?

The trend of veering away from end-to-end and self-contained text toward visual storytelling and alternative story forms is growing. Important matters in these publications are spread across double-pages and heavily illustrated with charts, infographics, and maps.

Who are the key players in the editorial images market?

The key players are Getty Images, Visual China Group (VCG), Shutterstock, and Adobe

What are the factors influencing the growth in APAC editorial images market?

The market in APAC is growing at a stable pace. The rapidly changing media landscape is fueling the market in the region.

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The global editorial images market is expected to grow at a CAGR of over 5% during the forecast period 2018−2024.

 Base Year: 2018

Forecast Year: 2019–2024

The study considers the present scenario of the global editorial images market and its market dynamics for the period 2018−2024. It covers a detailed overview of several market growth enablers, restraints, and trends. The study offers both the demand and supply aspects of the market. It profiles and examines leading companies and other prominent companies operating in the editorial images market.


  • Getty Images
    • Business Overview
    • Major Product Offerings
    • Key Strategies
    • Key Strengths
    • Key Opportunities
  • Visual China Group (VCG)
  • Shutterstock
  • Adobe

 Other Prominent Vendors

  • 123RF
    • Business Overview
    • Major Product Offerings
    • Key Strategies
    • Key Strengths
  • Alamy
  • AP Images
  • Redux Pictures
  • East News
  • Depositphotos
  • Dissolve
  • Dreamstime
  • ImagineChina
  • The Mega Agency
  • Newscom
  • PR Photos
  • Agence France-Presse
  • Reuters Pictures
  • SilverHub Media
  • SuperStock
  • NHK Video Bank
  • Nippon News
  • World Entertainment News Network (WENN)
  • ZUMA Press

Market Segmentation by Application

  • News
  • Sports
  • Entertainment
  • Archival

Market Segmentation by Channel

  • Newspapers
  • Magazines
  • Others

Market Segmentation by Use-case

  • Documentary
  • Illustrative

Market Segmentation by Geography

  • APAC
    • China
    • Japan
    • South Korea
    • Australia
    • India
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa
  • North America
    • Canada
    • US

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage

4.1 Market Definition

4.1.1 Inclusions

4.1.2 Exclusions

4.2 Base Year

4.3 Scope of the study

4.4 Market Segments

4.4.1 Market Segmentation by Application

4.4.2 Market Segmentation by Channel

4.4.3 Market Segmentation by Use-case

4.4.4 Market Segmentation by Geography

5 Report Assumptions & Caveats

5.1 Key Caveats

5.2 Currency Conversion

5.3 Market Derivation

6 Market at a Glance

7 Introduction

7.1 Overview

7.2 State of The Global Economy

7.2.1 Deepening of Global Economic Connections

7.3 Global Editorial Images Market: An Overview

7.3.1 Business Model

8 Market Dynamics

8.1 Market Growth Enablers

8.1.1 Superior Journalism

8.1.2 Rise of News Aggregators

8.1.3 Widespread Media Layoffs

8.1.4 De-territorialized & Hyper-Connected News Ecosystem

8.2 Market Growth Restraints

8.2.1 Growth of Image Theft and Misappropriation

8.2.2 Transfer of Value from Artists to Platforms

8.2.3 Grey Areas in Licensing & Violation of Copyrights

8.2.4 Audio and Video Reign over Images

8.3 Market Opportunities & Trends

8.3.1 Syndication of Editorial Content

8.3.2 Diversity and Inclusion

8.3.3 Scripts Flipping to Highlight Social Issues

8.3.4 AI and ML in Editorial Images Landscape

9 Global Editorial Images Market

9.1 Market Size & Forecast

9.2 Five Forces Analysis

9.2.1 Threat of New Entrants

9.2.2 Bargaining Power of Suppliers

9.2.3 Bargaining Power of Buyers

9.2.4 Threat of Substitutes

9.2.5 Competitive Rivalry

10 Editorial Images Market by Application

10.1 Market Snapshot & Growth Engine

10.2 Market Overview

10.3 News

10.3.1 Market Size & Forecast

10.4 Entertainment

10.4.1 Market Size & Forecast

10.5 Sports

10.5.1 Market Size & Forecast

10.6 Archival

10.6.1 Market Size & Forecast

11 Editorial Images Market by Channel

11.1 Market Snapshot & Growth Engine

11.2 Market Overview

11.3 Newspapers

11.3.1 Market Size & Forecast

11.4 Magazines

11.4.1 Market Size & Forecast

11.5 Others

11.5.1 Market Size & Forecast

12 Editorial Images Market by Use Case

12.1 Market Snapshot & Growth Engine

12.2 Market Overview

12.3 Documentary

12.3.1 Market Size & Forecast

12.4 Illustrative

12.4.1 Market Size & Forecast

13 Editorial Images Market by Geography

13.1 Market Snapshot & Growth Engine

13.2 Overview

14 North America

14.1 Editorial Images Market Size & Forecast

14.2 Key Countries

14.3 US

14.3.1 Market Size & Forecast

14.4 Canada

14.4.1 Market Size & Forecast

15 Europe

15.1 Editorial Images Market Size & Forecast

15.2 Key Countries

15.3 UK

15.3.1 Market Size & Forecast

15.4 Germany

15.4.1 Market Size & Forecast

15.5 France

15.5.1 Market Size & Forecast

15.6 Spain

15.6.1 Market Size & Forecast

15.7 Italy

15.7.1 Market Size & Forecast


16.1 Editorial Images Market Size & Forecast

16.2 Key Countries

16.3 China

16.3.1 Market Size & Forecast

16.4 India

16.4.1 Market Size & Forecast

16.5 Japan

16.5.1 Market Size & Forecast

16.6 Australia

16.6.1 Market Size & Forecast

16.7 South Korea

16.7.1 Market Size & Forecast

17 Middle East & Africa

17.1 Editorial Images Market Size & Forecast

17.2 Key Countries

17.3 UAE

17.3.1 Market Size & Forecast

17.4 South Africa

17.4.1 Market Size & Forecast

17.5 Saudi Arabia

17.5.1 Market Size & Forecast

18 Latin America

18.1 Editorial Images Market Size & Forecast

18.2 Key Countries

18.3 Brazil

18.3.1 Market Size & Forecast

18.4 Mexico

18.4.1 Market Size & Forecast

18.5 Argentina

18.5.1 Market Size & Forecast

19 Competitive Landscape

19.1 Competition Overview

20 Market Vendor Analysis

20.1 Market Ranking Analysis

21 Key Company Profiles

21.1 Getty Images

21.1.1 Business Overview

21.1.2 Major Product Offerings

21.1.3 Key Strengths

21.1.4 Key Strategies

21.1.5 Key Opportunities

21.2 Visual China Group (VCG)

21.2.1 Business Overview

21.2.2 Major Product Offerings

21.2.3 Key Strengths

21.2.4 Key Strategies

21.2.5 Key Opportunities

21.3 Shutterstock

21.3.1 Business Overview

21.3.2 Major Product Offerings

21.3.3 Key Strengths

21.3.4 Key Strategies

21.3.5 Key Opportunities

21.4 Adobe

21.4.1 Business Overview

21.4.2 Major Product Offerings

21.4.3 Key Strengths

21.4.4 Key Strategies

21.4.5 Key Opportunities

22 Other Prominent Vendors

22.1 123RF

22.1.1 Business Overview

22.1.2 Product Offerings

22.1.3 Key Strengths

22.1.4 Key Strategies

22.2 Alamy

22.2.1 Business Overview

22.2.2 Product Offerings

22.2.3 Key Strengths

22.2.4 Key Strategies

22.3 AP Images

22.3.1 Business Overview

22.3.2 Product Offerings

22.3.3 Key Strengths

22.3.4 Key Strategies

22.4 Redux Pictures

22.4.1 Business Overview

22.4.2 Product Offerings

22.4.3 Key Strengths

22.4.4 Key Strategies

22.5 East News

22.5.1 Business Overview

22.5.2 Product Offerings

22.5.3 Key Strengths

22.5.4 Key Strategies

22.6 DepositPhotos

22.6.1 Business Overview

22.6.2 Product Offerings

22.6.3 Key Strengths

22.6.4 Key Strategies

22.7 Dissolve

22.7.1 Business Overview

22.7.2 Product Offerings

22.7.3 Key Strengths

22.7.4 Key Strategies

22.8 Dreamstime

22.8.1 Business Overview

22.8.2 Product Offerings

22.8.3 Key Strengths

22.8.4 Key Strategies

22.9 ImagineChina

22.9.1 Business Overview

22.9.2 Product Offerings

22.9.3 Key Strategies

22.9.4 Key Strengths

22.10 The Mega Agency

22.10.1 Business Overview

22.10.2 Product Offerings

22.10.3 Key Strengths

22.10.4 Key Strategies

22.11 Newscom

22.11.1 Business Overview

22.11.2 Product Offerings

22.11.3 Key Strengths

22.11.4 Key Strategies

22.12 PR Photos

22.12.1 Business Overview

22.12.2 Product Offerings

22.12.3 Key Strengths

22.12.4 Key Strategies

22.13 Agence France Presse (AFP)

22.13.1 Business Overview

22.13.2 Product Offerings

22.13.3 Key Strengths

22.13.4 Key Strategies

22.14 Reuters Pictures

22.14.1 Business Overview

22.14.2 Product Offerings

22.14.3 Key Strengths

22.14.4 Key Strategies

22.15 SilverHub Media

22.15.1 Business Overview

22.15.2 Product Offerings

22.15.3 Key Strengths

22.15.4 Key Strategies

22.16 Superstock

22.16.1 Business Overview

22.16.2 Product Offerings

22.16.3 Key Strengths

22.16.4 Key Strategies

22.17 NHK Video Bank

22.17.1 Business Overview

22.17.2 Product Offerings

22.17.3 Key Strengths

22.17.4 Key Strategies

22.18 Nippon News

22.18.1 Business Overview

22.18.2 Product Offerings

22.18.3 Key Strengths

22.18.4 Key Strategies

22.19 WENN

22.19.1 Business Overview

22.19.2 Product Offerings

22.19.3 Key Strengths

22.19.4 Key Strategies

22.20 ZUMA Press

22.20.1 Business Overview

22.20.2 Product Offerings

22.20.3 Key Strengths

22.20.4 Key Strategies

23 Report Summary

23.1 Key Takeaways

23.2 Strategic Recommendations

23.3 Quantitative Summary

23.3.1 Use-Case

23.3.2 Application

23.3.3 Channel

23.3.4 Geography

24 Appendix

24.1 Abbreviations

List of Exhibits 

Exhibit 1               Segmentation of Global Editorial Images Market

Exhibit 2               Market Size Calculation Approach 2018

Exhibit 3               Defining Elements in the Editorial Image Scene

Exhibit 4               Economic Profile 2018

Exhibit 5               Cross-border Data Flows 2018

Exhibit 6               State of Globalization: Past vs. Present

Exhibit 7               Editorial images Business Model 2018

Exhibit 8               Impact of Superior Journalism: A New Reality

Exhibit 9               Impact of Rise of News Aggregators

Exhibit 10             Impact of Widespread Media Layoffs

Exhibit 11             Impact of De-territorialized, Hyper-connected News Ecosystem

Exhibit 12             Impact of Growth of Image Theft and Misappropriation

Exhibit 13             Impact of Unsustainable Business Models

Exhibit 14             Impact of Grey Areas in Licensing and Violation of Copyrights

Exhibit 15             Image Theft Statistics 2018

Exhibit 16             Impact of Audio and Video Reign over Images

Exhibit 17             Audio Activity Statistics in the US 2018

Exhibit 18             Impact of Syndication of Editorial Content

Exhibit 19             Impact of Push for Diversity and Inclusion

Exhibit 20             Impact of Scripts Flipping to Highlight Social Issues

Exhibit 21             Impact of AI and ML in Editorial Images Landscape

Exhibit 22             Global Editorial Images Market 2018–2024 ($ million)

Exhibit 23             Five Forces Analysis 2018

Exhibit 24             Incremental Growth by Application 2018−2024

Exhibit 25             Global Editorial images Market by Application ($ million)

Exhibit 26             Global Market by Application 2018 & 2024

Exhibit 27             Global Editorial Images Market - Growth Comparison by Application 2018–2024

Exhibit 28             Global Editorial images Market by News 2018–2024 ($ million)

Exhibit 29             Global Entertainment Market by 2018–2024 ($ million)

Exhibit 30             Global Sports Market 2018–2024 ($ million)

Exhibit 31             Global Archival Market 2018–2024 ($ million)

Exhibit 32             Incremental Growth by Channel 2018−2024

Exhibit 33             Global Editorial images Market by Channel ($ million)

Exhibit 34             Global Market by Channel 2018 & 2024

Exhibit 35             CAGR of Global Newspaper Industry by Platform 2018-2023

Exhibit 36             Global Newspaper Market 2018-2024 ($ million)

Exhibit 37             Global Magazine Market 2018-2024 ($ million)

Exhibit 38             Global Other Editorial Images Market 2018-2024 ($ million)

Exhibit 39             Incremental Growth by Use Case 2018−2024

Exhibit 40             Global Editorial images Market by Use Case ($ million)

Exhibit 41             Global Market by Use Case 2018 & 2024

Exhibit 42             Global Documentary Market 2018–2024 ($ million)

Exhibit 43             Global Illustrative Market 2018–2024 ($ million)

Exhibit 44             Incremental Growth by Region 2018–2024

Exhibit 45             Global Editorial images Market by Geography ($ million)

Exhibit 46             Market by Geography 2018

Exhibit 47             Market by Geography 2024

Exhibit 48             Market in North America 2018–2024 ($ million)

Exhibit 49             Incremental Growth in North America 2018–2024

Exhibit 50             US Media Statistics 2018

Exhibit 51             Market in US 2018–2024 ($ million)

Exhibit 52             Market in Canada 2018-2024 ($ million)

Exhibit 53             Market in Europe 2018-2024 ($ million)

Exhibit 54             Major Sports by Interest across European Countries 2018

Exhibit 55             Incremental Growth in Europe 2018–2024

Exhibit 56             Market in UK 2018–2024 ($ million)

Exhibit 57             Share and Growth Rate of Magazines in the UK by Sector 2018

Exhibit 58             Market in Germany 2018–2024 ($ million)

Exhibit 59             Market in France 2018–2024 ($ million)

Exhibit 60             Market in Spain 2018–2024 ($ million)

Exhibit 61             Market in Italy 2018–2024 ($ million)

Exhibit 62             Market in APAC 2018–2024 ($ million)

Exhibit 63             Incremental Growth in APAC 2018–2024

Exhibit 64             Market in China 2018–2024 ($ million)

Exhibit 65             Market in India 2018–2024 ($ million)

Exhibit 66             Market in Japan 2018–2024 ($ million)

Exhibit 67             Market in Australia 2018–2024 ($ million)

Exhibit 68             Market in South Korea 2018–2024 ($ million)

Exhibit 69             Market in MEA 2018–2024 ($ million)

Exhibit 70             Incremental Growth in MEA 2018–2024

Exhibit 71             Market in UAE 2018–2024 ($ million)

Exhibit 72             Market in South Africa 2018–2024 ($ million)

Exhibit 73             Market in Saudi Arabia 2018–2024 ($ million)

Exhibit 74             Market in Latin America 2018–2024 ($ million)

Exhibit 75             Incremental Growth in Latin America 2018–2024

Exhibit 76             Market in Mexico 2018–2024 ($ million)

Exhibit 77             Market in Argentina 2018–2024 ($ million)


List of Tables    

Table 1                  Key Caveats

Table 2                  Currency Conversion 2013−2018

Table 3                  Differences in Stock and Editorial Image Industry Structure and Market Development in Key Regions

Table 4                  Global Sports Fan Base by Regional Popularity 2018

Table 5                  Market Ranking Analysis 2018

Table 6                  Getty Images: Product Offerings

Table 7                  Visual China Group: Product Offerings

Table 8                  Shutterstock: Product Offerings

Table 9                  Adobe: Product Offerings

Table 10               Global Market by Use-Case ($ million)

Table 11               Global Market by Use-Case (%)

Table 12               Global Market by Application ($ million)

Table 13               Global Market by Application (%)

Table 14               Global Market by Channel ($ million)

Table 15               Global Market by Channel (%)

Table 16               Global Market by Geography ($ million)

Table 17               Global Market by Geography (%)

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