SECOND EDITION

Italy Lawn Mowers Market Analysis & Forecast 2022-2027

PUBLISHED DATE Oct 2022
PAGES 63
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THE ITALY LAWN MOWERS MARKET SIZE WAS VALUED AT USD 724.4 MILLION IN 2021 AND IS EXPECTED TO REACH USD 1.076 BILLION BY 2027, GROWING AT A CAGR OF 6.82%.

The Italy Lawn Mowers Market Size, Share, & Trends Analysis Report By

  • Product Type: Walk-behind (Reel, Self-propelled, Push, Hover), Ride-on (Standard Ride-on, Zero-turn, Lawn Tractors, Garden Tractors), and Robotic
  • Fuel Type: Manual-Powered, Gas-Powered, Propane-Powered, Electric-Corded, and Electric-Cordless/Battery-Powered
  • End-User: Professional Landscaping Services, Golf Courses, Residential Users, and Government & Others
  • Distribution Channel: Offline and Online

Industry Analysis Report, Regional Outlook, Market Trends, Competitive Landscape, Share, Growth Potential & Forecast, 2022 – 2027

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ITALY LAWN MOWERS MARKET REPORT SCOPE

Report Attribute Details
Market Size (2027) USD 1.07 Billion
Market Size (2021) USD 724.4 Million
CAGR (2022-2027) 6.82%
MARKET SIZE- VOLUME (2027) 1.4 million Units
BASE YEAR 2021
FORECAST YEAR 2022-2027
SEGMENTS BY Product Type, Fuel Type, End-User, Distribution Channel, and Region

MARKET INSIGHTS

The Italy lawn mowers market is expected to cross USD 1.076 billion by 2027, growing at a CAGR of 6.82% during the forecast period. The demand for lawnmowers in the country is witnessing continuous growth due to the development of green acreage, which is highly influenced by weather conditions. The demand for lawnmowers surges during summer and spring due to the increased time spent on lawn care activities. Additionally, the growing demand for landscaping services, sports fields, and public parks fuels the growth of the Italy lawn mowers market. The landscaping industry is rising in commercial construction activities due to the increasing demand for backyard beautification, thereby contributing to the growth of the lawnmower.

On the other hand, golf courses are becoming more popular across European countries. Notably, Italy has a good number of golf courses, around 310. These Golf courses require regular ground maintenance and upkeep of the field, necessitating using lawn mowers in Italy. The landscaping industry is growing due to the rising construction activities and the increasing demand for backyard beautification, contributing to the growth of the Italy lawn mowers market. Italy has over 1,000 landscaping service providers throughout the country, which are supporting the demand for lawnmowers across the country.

Government municipalities focus on developing healthy communities, including large gardens, public parks, walks, and residential developments with green lawns. Hence, lawn care technologies such as garden equipment and lawn mowers are likely to witness growth.

GROWING DEMAND FOR GOLF COURSES

Golf is a trendy sport across Italy; in the year 2021, nearly 312 courses have been built, and it is witnessing significant growth in participation year-over-year. According to European Golf Participation Report in 2021, the number of golfers across Italy reached around 430,000, out of which 76% are adult male registered golfers. Women golfers witnessed an increase of over 24% year-over-year. The increasing number of public golf clubs is further encouraging the participation of individuals in the sport. The construction of new golfing facilities to meet the rising demand is expected to create new opportunities for vendors in the Italy lawn mower market. For instance, in 20120-2022, Italy opened Marco Simone Golf & Country Club, Royal Golf La Bagnaia, and several golf courses across the country.

MARKET TRENDS AND OPPORTUNITIES

  • The Italy lawn mowers market is mature, with considerable demand for innovation-driven lawn mowers. Robotic lawn mowers are relatively new products in the Italy market. However, they have high growth opportunities for vendors in the industry. Grass quality and the growth cycle are two key aspects to focus on for vendors catering to the market with their lawnmowers.
  • The smart autonomous lawn mower is inbuilt with a GPS that allows the equipment to move automatically throughout the facility. By combining navigation and operation software, such equipment provides higher productivity while reducing labor expenditure. Equipping lawnmowers with obstacle identification, weather sensing, and anti-theft sensors are expected to support the Italy lawn mowers market growth.

SEGMENTATION ANALYSIS

INSIGHTS BY PRODUCT TYPE
The walk-behind lawnmowers hold the largest Italy lawn mowers market share in unit shipment and is expected to grow at a CAGR of 5.23% during the forecast period. Walk-behind lawn mowers market is influenced by residential construction, expansion of green acreage, and weather conditions. The demand for walk-behind lawnmowers surges during the summer and spring due to the increased time spent on lawn care activities. Moreover, the growing government efforts to expand green acreage through constructing parks, lawns and playgrounds are pushing the demand for walk-behind lawnmowers in the industry. Also, with the rising interest in gardening and lawn care activities, the demand for landscaping services is growing significantly, pushing the need for equipment from landscaping service providers in the industry.

INSIGHTS BY FUEL TYPE
The highest share of gasoline-based lawn mowers was attributed to their high power compared to the battery-based lawn mower. Developing smart cities generate the most revenue for the gas-powered lawn mower market. This is due to many gardening activities and the horticulture industries raised across these countries. Moreover, sizeable green acreage & many hotel chains and educational institutions support the demand for gas-powered lawnmowers.

INSIGHTS BY END-USER
The residential users segment dominates the Italy lawn mowers market by end-user segment, accounting for a revenue share of 62.55% of the lawn mower end-user segment. It is driven by the rising demand for garden parties and cookouts, thereby boosting the demand for backyard beautification and landscaping in the residential sector. Italy is further pushing the demand for golf courses. Other sporting events, such as rugby and football, are also growing in popularity within the country. This has led to several sports grounds' development and maintenance via lawnmowers. The Italy government is focused on enhancing existing botanical gardens and developing new ones. For instance, the University of Padua is the kind of oldest botanical garden in Italy which consists of around 7000 plants pushing the demand for lawn mower shipments in the country. 

INSIGHTS BY DISTRIBUTION CHANNEL
The offline distribution channel dominates the Italy lawn mowers market, accounting for a revenue share of 60.94% in 2021, and is expected to grow significantly during the forecast period due to high customer preference to comprehend the functionalities and uses of the product before making the final purchase. Although the online channel holds a relatively lower market share, it is expected to grow at a higher CAGR of 7.54% (by value) during the forecast period. The proliferation of e-commerce and increased awareness of the benefits of online purchases, such as heavy discounts, occasional offers, and rising demand for convenience, is driving the growth of the online segment in the Italy lawn mowers market.

COMPETITIVE LANDSCAPE

The key players in the Italy lawn mowers market include Deere & Company, Ariens, Stanley Black & Decker, The Toro Company, Emak, and others. Key manufacturers in the country emphasize implementing newer and advanced technologies and the expansion of their product segment. These players emphasize offering productive and sustainable ways to mow lawns or garden areas.

Frequently Asked Questions

How big is the Italy lawn mowers market?

The Italy lawn mowers market size is expected to reach USD 724.40 million by 2027 from USD 1.076 billion in 2021.

What is the growth rate of the Italy lawn mowers market?

The Italy lawn mowers market is expected to grow at a CAGR of 6.82% from 2022-2027.

What will Italy lawn mowers market share in terms of volume in 2027?

The Italy lawn mowers market share by volume will reach 1,438.51 thousand units by 2027.

What are the factors impacting the Italy lawn mowers market growth?

A strong growth forecast for the Italy lawn mowers market can be attributed to several factors, such as increasing tournaments for golf, rugby, and football, growing construction of botanical gardens, and increasing application of advanced robotic mowers. The country has over 113,567 square miles of lawn area, and the land is covered with turfgrass, contributing significantly to the demand for lawnmowers across the country.

Which product type holds the largest Italy lawn mowers market share?

The ride-on segment dominated the Italy lawn mower market, accounting for 48.13% in 2021 due to its high price range. Also, these models are highly efficient; therefore, they find profound application among professional contractors, with variations in the cutting deck’s size, fuel used, and different engine options.

Who are the key vendors in the Italy lawn mowers market?

The key players in the Italy lawn mowers market include Deere & Company, Ariens, Stanley Black & Decker, The Toro Company, Emak, and others.

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The Italy lawn mowers market was valued at USD 724.40 million in 2021 and is expected to reach USD 1,076.46 million by 2027.

The following factors are likely to contribute to the growth of the Italy lawn mower market during the forecast period:

  • Innovative Robotic Product Offerings
  • Growing Demand from Golf Courses
  • Growing Influx of Alternative Fuel Options

Base Year: 2021

Forecast Year: 2022-2027

The report considers the present scenario of the Italy lawn mower market and its market dynamics for 2022-2027. It covers a detailed overview of several industry growth enablers, restraints, and trends. The study covers both the demand and supply sides of the industry. It also profiles and analyzes leading companies and several other prominent companies operating in the market.

Segmentation by Product Type

  • Walk-behind Lawn Mowers
    • Self-propelled Mower
    • Push Mower
    • Hover Mower
    • Reel/Cylinder Mower
  • Ride-on Mower
    • Standard Ride-on Mower
    • Zero-turn Lawn Mower
    • Lawn Tractors
    • Garden Tractors
  • Robotic Lawn Mower

 Segmentation by End-users

  • Residential Users
  • Professional Landscaping Services
  • Golf Courses
  • Government & Others

Segmentation by Fuel Type

  • Gas-powered Lawn Mowers
  • Electric-powered Lawn Mowers
  • Manual-powered Lawn Mowers
  • Propane-powered Lawn Mowers

 Segmentation by Distribution Channels

  • Online
  • Offline

1. Agenda
2. Market Definition
3. Scope of Study

3.1. Inclusion
3.2. Exclusion

4. Report Assumptions
5. Index
6. Lawn Mower Market Size & Forecast

6.1. Market Size & Forecast – Revenue 2021-2027
6.2. Market Size & Forecast - Unit Shipment 2021-2027

7. Import & Export Statistics
7.1. Leading 10 Italy Importing Countries 2019 – 2021
7.2. Leading 10 Italy Exporting Countries 2019 – 2021

8. Market by Product Type
8.1. Market Overview
8.2. Market by Product Type
8.3. Walk-behind Mowers
8.3.1. Market Size & Forecast – Revenue 2021-2027
8.3.2. Market Size & Forecast – Unit Shipment 2021-2027
8.4. Self-propelled Lawn Mower
8.4.1. Market Size & Forecast – Revenue 2021-202
8.4.2. Market Size & Forecast – Unit Shipment 2021-2027
8.5. Push Mower
8.5.1. Market Size & Forecast – Revenue 2021-2027
8.5.2. Market Size & Forecast – Unit Shipment 2021-2027
8.6. Hover Mower
8.6.1. Market Size & Forecast – Revenue 2021-2027
8.6.2. Market Size & Forecast – Unit Shipment 2021-2027
8.7. Reel/Cylinder Mower
8.7.1. Market Size & Forecast – Revenue 2021-2027
8.7.2. Market Size & Forecast – Unit Shipment 2021-2027
8.8. Ride-on Mower
8.8.1. Market Size & Forecast – Revenue 2021-2027
8.8.2. Market Size & Forecast – Unit Shipment 2021-2027
8.9. Standard Ride-on Mower
8.9.1. Market Size & Forecast – Revenue 2021-2027
8.9.2. Market Size & Forecast – Unit Shipment 2021-2027
8.10. Zero-turn Lawn Mower
8.10.1. Market Size & Forecast – Revenue 2021-2027
8.10.2. Market Size & Forecast – Unit Shipment 2021-2027
8.11. Lawn Tractor
8.11.1. Market Size & Forecast – Revenue 2021-2027
8.11.2. Market Size & Forecast – Unit Shipment 2021-2027
8.12. Garden Tractor
8.12.1. Market Size & Forecast – Revenue 2021-2027
8.12.2. Market Size & Forecast – Unit Shipment 2021-2027
8.13. Robotic Lawn Mowers
8.13.1. Market Size & Forecast – Revenue 2021-2027
8.13.2. Market Size & Forecast – Unit Shipment 2021-2027

9. Lawn Mower Market by End-users
9.1. Market Overview
9.2. Market by End-user Type
9.3. Residential Users
9.3.1. Market Size & Forecast – Revenue 2021-2027
9.3.2. Market Size & Forecast – Unit Shipment 2021-2027
9.4. Professional Landscaping Services
9.4.1. Market Size & Forecast – Revenue 2021-2027
9.4.2. Market Size & Forecast – Unit Shipment 2021-2027
9.5. Golf Courses & Other Sports Arenas
9.5.1. Market Size & Forecast – Revenue 2021-2027
9.5.2. Market Size & Forecast – Unit Shipment 2021-202
9.6. Government & Others
9.6.1. Market Size & Forecast – Revenue 2021-2027
9.6.2. Market Size & Forecast – Unit Shipment 2021-2027

10. Lawn Mower Market by Fuel Type
10.1. Market Overview
10.2. Market by Fuel Type
10.3. Gas-powered Lawn Mower
10.3.1. Market Size & Forecast – Revenue 2021-2027
10.3.2. Market Size & Forecast – Unit Shipment 2021-2027
10.4. Electric Corded Lawn Mower
10.4.1. Market Size & Forecast – Revenue 2021-2027
10.4.2. Market Size & Forecast – Unit Shipment 2021-2027
10.5. Electric-Cordless Lawn Mower
10.5.1. Market Size & Forecast – Revenue 2021-2027
10.5.2. Market Size & Forecast – Unit Shipment 2021-2027
10.6. Manual-powered Lawn Mowers
10.6.1. Market Size & Forecast – Revenue 2021-202
10.6.2. Market Size & Forecast – Unit Shipment 2021-2027
10.7. Propane-powered Lawn Mowers
10.7.1. Market Size & Forecast – Revenue 2021-2027
10.7.2. Market Size & Forecast – Unit Shipment 2021-2027

11. Lawn Mower Market by Distribution Channels
11.1. Market Overview
11.2. Market by Distribution Channels
11.3. Offline
11.3.1. Market Size & Forecast – Revenue 2021-2027
11.3.2. Market Size & Forecast – Unit Shipment 2021-202
11.4. Online
11.4.1. Market Size & Forecast – Revenue 2021-2027
11.4.2. Market Size & Forecast

12. Lawn Mower Market – Key Trends
13. Lawn Mower Market – Key Drivers
14. Lawn Mower Market – Key Restraints
15. Competitive Landscape
15.1. Key Market Players

16. Quantitative Summary
16.1. By Product Type
16.2. By End-user
16.3. By Fuel Type
16.4. By Distribution Channel

17. Other Reports in this Series

Exhibit 1 Lawn Mower Market Size & Forecast ($ million)
Exhibit 2 Lawn Mower Market Size & Forecast (thousand units)
Exhibit 3 Lawn Mower Market by Product Type: Overview 2021
Exhibit 4 Lawn Mower Market Share by Product Type 2021 (Revenue)
Exhibit 5 Lawn Mower Market Size & Forecast by Product Type 2021-2027 ($ million)
Exhibit 6 Lawn Mower Market Share by Product Type 2021 (Unit Shipment)
Exhibit 7 Lawn Mower Market Size & Forecast by Product Type 2021-2027 (thousand units)
Exhibit 8 Walk-behind Lawn Mower Market Share by Product Type 2021 (Revenue)
Exhibit 9 Walk-behind Lawn Mower Market Share by Product Type 2021 (Unit Shipment)
Exhibit 10 Walk-behind Lawn Mower Market Size & Forecast by Product Type 2021-2027 ($ million)
Exhibit 11  Walk-behind Lawn Mower Market Size & Forecast by Product Type 2021-2027 (thousand units)
Exhibit 12 Ride-on Lawn Mower Market Share by Product Type 2021 (Revenue)
Exhibit 13 Ride-on Lawn Mower Market Share by Product Type 2021 (Unit Shipment)
Exhibit 14 Ride-on Lawn Mower Market Size & Forecast by Product Type 2021-2027 ($ million)
Exhibit 15 Ride-on Lawn Mower Market Size & Forecast by Product Type 2021-2027 (thousand units)
Exhibit 16 Robotic Lawn Mower Market Size & Forecast 2021-2027 ($ million and thousand units)
Exhibit 17 Lawn Mower Market by End-user Type: Overview 2021
Exhibit 18 Lawn Mower Market Share by End-user Type 2021 (Revenue)
Exhibit 19 Lawn Mower Market Size & Forecast by End-user Type 2021-2027 ($ million)
Exhibit 20 Lawn Mower Market Share by End-user Type 2021 (Unit Shipment)
Exhibit 21 Lawn Mower Market Size & Forecast by End-user Type 2021-2027 (thousand units)
Exhibit 22 Lawn Mower Market by Fuel Type: Overview 2021
Exhibit 23 Lawn Mower Market Share by Fuel Type 2021 (Revenue)
Exhibit 24 Lawn Mower Market Size & Forecast by Fuel Type 2021-2027 ($ million)
Exhibit 25 Lawn Mower Market Share by Fuel Type 2021 (Unit Shipment)
Exhibit 26 Lawn Mower Market Size & Forecast by Fuel Type 2021-2027 (thousand units)
Exhibit 27 Lawn Mower Market by Distribution Channel: Overview 2021
Exhibit 28 Lawn Mower Market Share by Distribution Channel 2021 (Revenue)
Exhibit 29 Lawn Mower Market Size & Forecast by Distribution Channel 2021-2027 ($ million)
Exhibit 30 Lawn Mower Market Share by Distribution Channel 2021 (Unit Shipment)
Exhibit 31 Lawn Mower Market Size & Forecast by Distribution Channel 2021-2027 (thousand units)
Exhibit 32 Lawn Mower Market: Key Trends
Exhibit 33 Lawn Mower Market: Key Drivers
Exhibit 34 Lawn Mower Market: Key Restraints
Exhibit 35 Lawn Mower Market: Key Market Players

LIST OF TABLES

Table 1 Leading 10 Italy Importing Countries Revenue ($ Thousand)
Table 2 Leading 10 Italy Exporting Countries Revenue ($ Thousand)
Table 3 Quantitative Summary of Market by Product Type ($ million)
Table 4 Quantitative Summary of Market by Product Type ($ million)
Table 5 Quantitative Summary of Market by Product Type (thousand units)
Table 6 Quantitative Summary of Market by End-user Type ($ million)
Table 7 Quantitative Summary of Market by End-user Type (thousand units)
Table 8 Quantitative Summary of Market by Fuel Type ($ million)
Table 9 Quantitative Summary of Market by Fuel Type (thousand units)
Table 10 Quantitative Summary of Market by Distribution Channel ($ million)
Table 11 Quantitative Summary of Market by Distribution Channel (thousand units)

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