This market research report on the global online lottery market offers analysis on market size & forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights on segmentation by product (online draw-based games, online instant games, online sports lotteries, and others), by platform (desktop and mobile/app-based), and by geography (APAC, North America, Europe, Latin America, and MEA).
Key highlights of online lottery market:
- The US, and countries in APAC and Latin America are expected to witness strong traction in the online lottery during 2018-2023.
- Existing online operators are exploring lucrative investment opportunities in the market through product development, product line extension, the inclusion of latest technology, gamification, and use of blockchain technology.
- International sporting events such as Olympics, FIFA World Cup is contributing to a tremendous growth in sports lottery ticket sales across the globe.
- 24Monetize, an affiliate program, promotes the world’s biggest lotteries such as US Powerball, EuroMillions, and USA Mega Millions. These affiliate programs drives huge sales in the online lottery segment.
- With the use of Big data, AI, and IOT, the vendors are able to predict lottery sales performance, target markets, and create personalized services for users.
Online Lottery Market - Overview
Online lottery market has evolved as an integral part of the overall lottery business and is considered as a prime option by various participants attributed to its convenient service offerings. The exponential increase in gambling activities which picks up a winner amongst the participants through draws from lots is driving the growth of the online lottery market. The growth of the entertainment & leisure industry and significant contribution of money to the GDP in many countries will drive the demand in the online lottery market. The increasing popularity of online gambling or igaming activities conducted through desktop, tablets, and smartphones will encourage vendors to launch new products in the market. Some of the most common product offerings include lotto, number games, scratch-off instant games, and sports-based tickets. Developed countries such as the US, the UK, and other Western European countries are the largest hubs for these activities. The convenience of purchasing tickets online anywhere and at anytime is augmenting the growth of the global online lottery market. The growing popularity of state-run lotteries will become the biggest contributor to GDP in many countries. The liberalization of regulations and government initiatives to introduce state-run draws will contribute to the revenues in the global online lottery market.
The growing popularity of draw-based games and scratch-off instant games across European countries will positively impact the development of the global market. The increasing focus on investment in technology, improving digital sales, and tapping on the new customer groups will propel the transformation of the online lottery market. The global online lottery market is estimated to reach revenues of more than $10 billion by 2023, growing at a CAGR of around 8% during 2017-2023.
Online Lottery Market - Dynamics
The introduction and development of new technologies are expected to disrupt and reshape the global online lottery market during the forecast period. The utilization of big data that offers contextual insights about consumer patterns and the comprehensive real-time analysis of the industry landscape will revolutionize the global market. The integration of this analytics tools will enable the understanding of the performance and revenue opportunities. The global sales of lotteries has increased in 2017, and the market has witnessed a stable and steady growth. With the increasing internet penetration and growing smartphone adoption, the total sales of lotteries from mobile based has increased exponentially. Furthermore, the rapidly changing technological landscape will contribute to the growth and development of the global online lottery market.
Online Lottery Market - Segmentation
This market research report includes a detailed segmentation of the market by product, platform, and geography.
Online Lottery Market – By Product
Adoption of interactive systems for draw-based games will fuel the development of the global online lottery market
The market by product is classified into online draw-based games, online instant games, online sports lotteries, and others. Draw-based games dominated approximately half of the total market share in 2017, growing at a CAGR of more than 8% during the forecast period. The increasing shift in demand from the traditional modes of physical draw-based games to the virtual one is augmenting the growth of this segment in the global online lottery market. The quick and convenient nature of these gaming options is helping players attract the maximum number of consumers. France, Spain, the UK, and Portugal are the key countries that have the maximum number of draw-based games. Some of the most common draw-based games available in the market are Lotto, Euro Millions, Eurojackpot, Pick 3, Spiel, Draw, Class Lotteries, and Keno. The development of interactive systems will help vendors gain a larger global market sharein the online lottery market over the next few years.
The increasing traction of sports betting on activities such as football, basketball, baseball, hockey, soccer, boxing/MMA, Auto racing, and golf across Europe and China is attributing to the growth of this segment. The rising number of instant or scratch games such as Lucky Lines game, Lucky Dice play style, Go To play style, Instant Keno multiplier, and Silver winnings will contribute to the market revenues.
Online Lottery Market – By Platform
The advent of internet services will lead to the use of desktop platforms in the global online lottery market during the forecast period
The platform segment in the global online lottery market is divided into desktop and mobile/app-based. Desktop platforms occupied more than half of the market share in 2017, growing at a CAGR of over 5% during the forecast period. Big screen, larger content view, and a quest for learning new technology are some of the primary factors attributing to the growth of this segment in the online lottery market. The use of desktop platforms were the first steps towards digitalization of the lottery business. The age group between 35-45 are the prime end-users of this platform. The increasing internet penetration across the globe will drive the demand for desktop platforms in the global online lottery market. Tickets purchased on desktops and video lotteries carried out in casinos on TVs are considered under this segment . The leading vendors are launching more games and apps supported by mobile devices to attract a maximum number of consumers.
Online Lottery Market – By Geography
UK, Germany, and France are leading countries in Europe driving growth in the global online lottery market
The global online lottery market by geography is segmented into APAC, North America, Europe, Latin America, and MEA. Europe dominated more than half of the market share in 2017, growing at a CAGR of more than 9% during the forecast period. The increase in per capita disposable income that is fueling the discretionary spending across Europe is driving the growth of this region. The rising popularity of online websites, as well as mobile applications among people, will create lucrative opportunities for leading players operating in the Europe. The UK, Germany, France, Italy, Sweden, Denmark, and Norway are the largest revenue generators in the European market. The regulatory bodies are also allowing various gambling and online games, thereby augmenting the development the market in the region.
The exponential growth of the mass-gaming industry in Macau is fueling the development of the online lottery market in APAC. The increasing popularity of online poker is boosting revenues in the region. Japan, Hong Kong, and Australia are the largest markets in the APAC region. State-run draws are the most popular in the North America. The increasing internet proliferation of internet across Argentina, Mexico, and Brazil will drive the market in the Latin American region.
Key Countries Profiled are
- Mainland China
- China SAR Hong Kong
- South Africa
Key Vendor Analysis
The global online lottery market is highly fragmented due to the presence of various regional and international players. The competition between vendors exists on the basis of offerings, premises, and platform type. Vendors are using new business models and focusing on developing the portfolio of their establishments to drive growth in the online lottery market. The focus is heavily shifting toward the digitization of lottery or developing supporting mobile applications to enhance customers’ experience. The concentration in developed countries such as the Western European countries is high.
The major vendors in the global online lottery market are:
- Lotto Direct (theLotter.com)
- LottoSend (LottoSend.com)
- Play UK Internet (PlayHugeLottos.com)
- Legacy Eight
- Lotto Agent
Other prominent vendors in the global online lottery market include Ardua Ventures (OneLotto.com), Bmillions, Betpoint Group, Camelot Group, IGT, Jackpot.com, LotteryMaster, LottosOnline, Lottoland, Lotto247, Morpheus Games, MultiLotto, Playtech, Svenska Spel, Tatts Group, win2day, Y&M Hans Management Limited, 1xBet, and 24Lottos.
Key market insights include
- The analysis of global online lottery market provides market size and growth rate for the forecast period 2018-2023.
- It offers comprehensive insights into current industry trends, trend forecast, and growth drivers about the global online lottery market.
- The report provides the latest analysis of market share, growth drivers, challenges, and investment opportunities.
- It offers a complete overview of market segments and the regional outlook of global online lottery market.
- The report offers a detailed overview of the vendor landscape, competitive analysis, and key market strategies to gain competitive advantage.
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