The U.S. pet food market size to reach USD 34 billion by 2022, growing at a CAGR of 4% during 2016-2022. The increasing popularity of organic, natural, and healthy food boosts the growth of the pet food market in US. The pet owners are gaining awareness about the harmful preservatives and other additives used in packaged food and thereby, propelling the use and demand for premier and organic pet food products in the global market. The pet owners in the US market are extremely watchful of the ingredients and diets offered to their pets. Such careful attention will drive the market for natural food, and transparent labeling indicating the contains the product and propelling the growth of the pet food market in US. According to research analysts at Arizton, the US is considered as the most pet-friendly country in the world. The rising awareness and increasing number of conscious people are fueling the demand for premium, organic, and free from preservatives pet food in the US market. The introduction of functional and fortified food with added minerals, vitamins, and free from additives food is gaining immense traction and creating lucrative opportunities for pet supplies vendors to launch products in the US market.
The leading manufacturers are launching products for new segments such as life stages of pets, specific breeds, and lifestyle to meet the dynamic consumer requirements and gain a larger share in the pet food market in US. One of most emerging trends in the US pet food market is premiumization, which leads to innovations of new tastes and flavors in products such as dog treats that are highly influenced by human foods.
Key highlights of the pet food market in US
- The average spending and the demand for pet food products by the pet owners have increased in a considerable rate during the forecast period 2017-2022.
- The major growth enabler of the pet food market is the increasing trend of how pets are treated as a part of family member, which contribute to the increase the spending on pet food.
- The demand for pet food products which are organic, super premium, non-GMO, low-carb, and other such healthy options is increasing, enabling the exponential growth of this market.
- Several pet food manufacturers’ try to break the price-based competition by relying upon value-added sale offerings which enables them a competitive advantage and potentially offer better margins.
- The pet food manufacturers are further expanding their sales by targeting new segments such as life stages of pets, specific breeds, and lifestyle.
The increasing demand for premium pet snacks is augmenting the growth of the pet food market in US. The growing demand for premium and super-premium pet foods will have a positive impact on the market in the US and will help players launch pet food products specifically designed to meet the requirements of the consumers in the US market. The pet owners in the US market are looking for pet food products such as functional treats which are healthy, such as dental chews over unhealthy treats to ensure maximum health benefits of their pets. The majority of the pet food manufacturers in the market are also introducing a range of superfood snacks that provide energy for very active dogs. The introduction of premium snacks that come in a variety of flavors is also gaining immense traction in the pet food market in US. Some of the most popular snacks available in the US pet food market include Roast Duck & Kale Crunchy Bites, Roast Beef & Blueberry Crunchy Bites, and Pumpkin & Grilled Lamb Crunchy Bites.
US PET FOOD MARKET SEGMENTATION
This market research report includes a detailed segmentation of the market by
- Pet animal
- Distribution channels
INSIGHTS BY PET ANIMAL
Dog is the most preferred pets and is boosting the revenues in the pet food market in US
The pet food market in US by pet animal is segmented into dogs, cats, and others. Dog food dominated more than half market size in US in 2016 and is projected to grow at a CAGR of approximately 4% during the forecast period. The launch of “adopt don’t shop” campaign and increasing adoption of dogs is fueling the growth of the dog pet food segment in the US market. The growing demand for natural and organic dog food is expected to continue in the US market over the next few years. The launch of grain-free dog food is fueling the demand for the pet food products in the US market and helping vendors to gain a larger market in the US. These grain-free pet food for dogs is gaining popularity in the US market due to its health benefits such as healthier skin, shinier coat, less shedding of hair and other such benefits. The prominent companies are manufacturing dog food that is specific to dog breeds and age with nutrients specific to dog’s breed, age, weight, and others. Such products will attribute to the revenues in the pet food market in US.
INSIGHTS BY FOOD
Dry food is the most popular product, and private labels in this category are gaining share in the pet food market in US
The food segment in the pet food market in US is categorized into dry food, wet food, and treats. The dry food segment occupied more than half of the pet food market share in 2016 and is estimated to grow at a CAGR of around 4% during the forecast period. The new trend of freeze-dried raw food is an emerging trend and fueling the growth of this segment in the US market. Mars and Nestle are the leading dry food brands and pet food manufacturers in the US market. Dry food is the most widely available, easy to store, and feed product in the US market. These food products are cost-effective, used as a training treat, and dental health supplement thereby, augmenting the consumption of these in the US market. These food products come in different shapes, size, and flavors to increase the adoption in the US market. The introduction of new products that contain protein sources such as chicken, beef, chicken, beef, eggs, grains, minerals, cereals, vitamins, and antioxidants will revolutionize the pet food market in US.
INSIGHTS BY DISTRIBUTION CHANNEL
Mass merchants to occupy the largest market share in the pet food market in US during the forecast period
The distribution channel segment in the pet food market in US is classified into mass merchants and specialized retailers. Mass merchants segment dominated more than half of the total market share in 2017. Mass merchandisers or modern grocery retailers such as supermarkets and hypermarkets are promoting private brands and new product launch in the pet food makret US. Private labels are gaining shelf-space in the dog food segment due to the presence of budget-conscious pet owners that look for economic and affordable alternatives for pet food. The rising trend of premiumization of pet food is encouraging retail giants such as Wal-Mart’s Natural Life and Target’s Lifelong to introduce premium labels in the US market. The adoption of differentiating strategy based on premium brands, niche products, and services will add to the revenues in the pet food market in US during the forecast period.
INSIGHTS BY VENDORS
The presence of both private labels and local brands is intensifying the competition in the pet food market in US. The influx of a large number of international players with huge infrastructure and R&D support, regional and local vendors find it increasingly difficult to compete in terms of reliability, technology, and price. The leading pet food companies are focusing offering a full range of food products, that includes dry, wet food, and treats for both dogs, cats, and other animals to sustain the competition in the US market. The top players are introducing new pet food product portfolios or expanding their regional presence through M&A to gain larger market in the US.
The US pet food market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
Market Segmentation by Pet Animal
By Food Type
By Distribution Channels
- Mass Merchants
- Specialized Retailers