The global professional hand hygiene market was valued at USD 6.18 billion in 2022 and is expected to reach USD 8.18 billion by 2028, growing at a CAGR of 4.77%. The market has seen steady growth due to heightened awareness of infection control, regulatory requirements, and the need for safer work environments. The increasing emphasis on health and hygiene, driven by global events, has further accelerated the demand for effective hand hygiene solutions. The professional hand hygiene market encompasses a diverse range of products and solutions specifically designed and tailored to promote effective hand hygiene practices within various industries and institutional settings, such as healthcare, food service, manufacturing, hospitality, and other professional industries. Preventing the spread of infections is a critical concern in professional settings, especially in healthcare. Products in this market are engineered to effectively kill germs, bacteria, and viruses that can be transmitted through hands.
MARKET TRENDS & OPPORTUNITIES
Rise in Healthcare-Associated Infections Concerns
Rising healthcare-associated infections (HAIs) have heightened concerns over patient outcomes, costs, and safety. Inadequate hand hygiene among healthcare professionals is a key factor driving HAI transmission. This highlights the urgent need for effective hand hygiene measures, spurring demand for advanced sanitization products. According to a WHO report, among every 100 patients admitted to acute-care hospitals, around seven patients in high-income nations and 15 patients in low- and middle-income nations will develop at least one healthcare-associated infection (HAI) while being treated in the hospital. On average, 1 out of every ten affected patients is expected to lose their lives due to HAI. Such factors, in turn, have created a rising concern for hospitals and the government to control the spread of HAIs, thereby significantly propelling the professional hand hygiene market growth.
Robust Demand From Developed Nations
The flourishing commercial and industrial sectors primarily drive the robust demand from developed nations for professional hand hygiene products. Countries such as the United States, Canada, Germany, Japan, and the United Kingdom are at the forefront of this surge in demand, owing to their established industries, stable economies, and stringent hygiene standards. Developed nations have well-established commercial and industrial sectors that encompass a wide range of industries, including healthcare, manufacturing, hospitality, and retail. These industries prioritize maintaining high standards of hygiene due to the critical roles they play in the national and global economies, hence driving the professional hand hygiene market.
Reduced Hand Sanitizer Demand After COVID-19
The professional hand hygiene market is witnessing reduced hand sanitizer demand post-COVID-19 pandemic due to changing public behavior and perception. As pandemic concerns ease, people's reliance on hand sanitizers has diminished considerably. Additionally, the increased availability of vaccines has shifted focus away from constant sanitization. This decline in demand challenges the market to adapt its strategies and diversify its product offerings to maintain relevance beyond the pandemic-driven surge.
INSIGHTS BY PRODUCT
The global professional hand hygiene market includes various types of products– hand lotions/creams, handwash, hand sanitizers, hand scrubs, and wipes. The handwash segment accounted for the largest share of the global market in 2022. Stringent health and safety regulations imposed by governments and relevant regulatory bodies have significantly contributed to the adoption of handwashing in professional settings. Additionally, the heightened awareness of infectious diseases, especially in the wake of pandemics like COVID-19, has underscored the importance of maintaining proper hand hygiene, further driving the demand for effective handwashing products.
INSIGHTS BY HANDWASH TYPE
Liquid handwash dominated the global professional hand hygiene market primarily due to the widespread accessibility of these products on a worldwide scale. Liquid handwash has generated revenue of over USD 2.00 billion in 2022 and is likely to dominate the market by 2028. Foam handwash are expected to grow fastest during the projected period due to less water requirement for rinsing than liquid soaps.
INSIGHTS BY HAND SANITIZER TYPE
The global professional hand hygiene market by hand sanitizer type comprises liquid, gel, and foam. Foam hand sanitizers are anticipated to grow at a rapid growth rate during the forecast period. The liquid hand sanitizer segment has emerged as the dominant force, capturing a substantial share of the market. Liquid hand sanitizers have the advantage of being versatile and easy to apply, allowing users to effectively cover their hands and rub the sanitizer in until it dries.
INSIGHTS BY END USERS
The global professional hand hygiene market comprises various end-users, including healthcare, industrial, hospitality & food services, building service contractors, commercial, and others. The healthcare segment dominated the market by generating the highest revenue in 2022 and is likely to dominate in the future as well. Maintaining proper hand hygiene within the healthcare industry has consistently remained a critical concern, holding significant importance in ensuring the safety of both patients and staff members. However, the hospitality & food services segment is expected to grow at the highest CAGR in the global professional hand hygiene market during the projected period. Liquid handwash is a must-found product in the hospitality sector as it involves guests visiting on a frequent basis. With the increasing purchase and consumption of meals from restaurants, there exists great importance for proper and adequate hand hygiene at food preparation facilities.
INSIGHTS BY DISTRIBUTION CHANNEL
The global professional hand hygiene market by distribution channel is divided into direct and indirect segments. As of 2022, the direct channel segment held the majority of the market share due to its established relationships and personalized service. However, the indirect channel is predicted to experience a more pronounced CAGR throughout the projected period. The indirect channel, particularly the online segment, is expected to witness significant growth due to the strategic expansion of major players into e-commerce and evolving consumer preferences.
North America held the most prominent global professional hand hygiene market share, responsible for over 30% of the total revenue in 2022. The region's market demonstrates steady growth, driven by strict healthcare regulations, advanced healthcare infrastructure, and heightened awareness of infection control. The considerable rise in the number of international sports events, trade fairs, and exhibitions has contributed to a surge in the inflow of international and domestic tourists. Also, significant changes in living standards have led to the growth of the luxury hotel market in the region. Thus, the exponential growth of the North American hotel and tourism industry is fueling the growth of the professional hand hygiene market in the region.
Europe is a mature market, and the region's robust healthcare sector and focus on industrial safety contribute to consistent demand. Europe also sees a rising interest in sustainable and organic hand hygiene products, aligning with the region's environmental consciousness. Further, the Asia Pacific region is likely to grow at the fastest CAGR of over 5% in the global professional hand hygiene market during the projected period. The Asia-Pacific region displays significant potential for growth due to increasing healthcare investments, rising consumer awareness, and the expansion of the foodservice and hospitality sectors. Latin America experiences a steady demand for professional hand hygiene products, fueled by growing healthcare expenditure and a focus on improving hygiene standards across industries. The region's hospitality and tourism sector also contributes to the market's growth. The Middle East and Africa exhibit rising awareness of hygiene practices, especially in the healthcare and food industries.
The global professional hand hygiene market is highly fragmented, with many local and international players. The industry is fragmented due to the presence of local and international industry players. The global professional hand hygiene market is led by several prominent vendors, including 3M, GOJO Industries, Kimberly-Clark, Kutol, P&G, Medline Industries, Neogen, and many others. The competition among these players is intense. The rapidly changing technological environment could adversely affect vendors as customers expect continual innovations and upgrades in professional hand hygiene products. Established players with a history of providing reliable hand hygiene solutions have faced competition from newer entrants that have capitalized on the heightened demand for hygiene products. This competitive pressure has driven vendors to continually innovate, improve product formulations, and expand their offerings to cater to specific industries and consumer preferences.