The professional hygiene market size reached USD 142 billion by 2025, growing at a CAGR of 11% during 2020-2025. An increase in the demand for discretionary expenditure, urbanization, and greater emphasis on hygiene is aiding the global professional hygiene market growth. The market is expected to offer lucrative growth opportunities post the COVID-19 pandemic outbreak. The landscape of professional hygiene solutions, including hand sanitizers, has drastically changed.
Across the globe, the market demand is likely to witness a phenomenal rise of over 600% during 2020. The increased focus on preventive recommendations by medical authorities such as the WHO is expected to fuel the market growth during the forecast period. However, the YOY analysis suggests the spike is not likely to exist for more than two years. Physicians and patients take special sanitation care during the pandemic phase, which is projected to expand the market significantly during the forecast period. Therefore, an increase in the number of surgeries is expected to lead to specialized disinfection solutions across the globe.
- The toilet paper segment is likely to observe an incremental growth of $29 billion by 2025 due to the outbreak of several contagious diseases.
- The dispenser segment is expected to grow at a CAGR of over 13% during 2019–2025 due to increased demand from healthcare, hospitality, residential, education, and corporate sectors.
- The commercial segment is projected to grow at an impressive CAGR of over 10% during 2019–2025 because of the increased adoption of hygiene products in retail properties, offices, shopping centers, and multiplexes.
GLOBAL PROFESSIONAL HYGIENE MARKET SEGMENTATION
This research report includes a detailed segmentation of the following segments:
INSIGHTS BY PRODUCT
The increasing demand and application of toilet papers in urban areas are boosting the growth of the segment. An increase in disposable incomes, an improvement in travel frequency, and an increase in dining out are leading to growth in demand. The application of toilet papers is more dependent on population growth, especially in developed markets with high per capita consumption. As toilet papers are made from recyclable papers, several environmental protection groups are encouraging their usage. However, one of the major constraints for the toilet paper market is volatility in pulp prices.
The tissues and napkins segment is expected to reach over $40 billion by 2025. A key factor responsible for tissue paper demand is the ease of use, cost-effectiveness, and low penetration of tissue paper alternatives worldwide. Also, the growth in women's workforce has led to a rise in tissue paper products, which would further improve the category of tissue papers and napkins in the professional hygiene industry. The growing health spends and changing customer lifestyles would fuel the growth of the tissue paper industry. Paper hand towels, dispensers, hand washes, hand sanitizers, and wiping products are other major categories that are likely to contribute to the professional hygiene market's growth.
INSIGHTS BY END-USER
The commercial spaces' end-user segment is expected to grow at a CAGR of over 10% during the period 2019¬2025. Commercial properties, which constitute retail spaces and large venues, are likely to aid in the growth of the professional hygiene market. Over 80% of infectious diseases are transmitted by touch. Therefore, paper towels, hand washes, and hand sanitizers help to prevent the spread of infections, which is likely to increase the installation of paper towel dispensers and other related disinfectant products. The demand for automatic paper towel dispensers is growing with the increasing cleanliness level in washroom facilities.
The healthcare sector has been one of the key contributors to the global professional hygiene market. With the rising awareness of contagious infections and the importance of maintaining hand hygiene, the sale of hand sanitizers, lotions, scrubs, paper towels, handwash, disinfectant wipes, products in the healthcare sector has observed an increase. The defense and military sector is one of the important market segments for professional hygiene products. Vendors catering to this segment concentrate on promoting disinfect sprays and hand sanitizer products as they are high on usability and effectiveness. The rise in chemical warfare threats has boosted the demand for professional sanitation solutions such as wipes, disinfects, and hand sanitizers in government offices worldwide.
The COVID-19 pandemic outbreak is expected to cast a serious and long-lasting impact on the hospitality industry. Post the pandemic, one of the major challenges for hotels will be sanitization and hygiene. The hotel and tourism segment is expected to re-invent hygiene protocols and take sanitation steps along with re-defined SOPs to prevent the spread of the virus. However, other segments, including corporate spaces, education institutes, industrial bodies, and facility management and contract services, are other major segments, which are witnessing an increase in the application of professional hygiene products.
INSIGHTS BY DISTRIBUTION
Professional hygiene solutions are primarily distributed through several distribution channels, which include mass-market players, wholesale distributors, and direct procurers, among several others. Dealer & Distribution is a vital channel that constitutes a share of over 35% in the distribution of professional hygiene solution products. Stockists play a critical role in the bulk delivery of these products. The availability of bulk purchasing helps in fast shipment and aids in maintaining the supply chain's efficiency. Professional hygiene solutions are available in pharmacy stores. As they are highly effective in killing infectious germs, customers tend to purchase these products as part of health safety measures, increasing distribution scope.
INSIGHTS BY GEOGRAPHY
The US is the largest market in the world for hygiene and sanitization products. The US market is projected to grow during the forecast period due to the growing demand for innovative hygiene solutions. The increase in the aging population, which is prone to several health disorders, is expected to drive professional hygiene solutions. A growing geriatric population requires a substantial number of surgical procedures to manage illnesses. Therefore, professional solutions in the US healthcare segment is expected to grow during the forecast period. Moreover, the increased awareness of advanced medical procedures and favorable reimbursement policies are also contributing to the growth of the market. The demand for professional hygiene solutions in automotive vehicles is likely to grow further. Canada's professional hygiene market is expanding due to the increased impact of chronic illnesses along with the growing demand from educational institutes. The healthcare and hospitality industry has witnessed a high consumption of industrial & institutional disinfectants & sanitizer solutions since the outbreak of COVID-19.
INSIGHTS BY VENDORS
The global professional hygiene market is fragmented due to the presence of local as well as global players. Essity, SOFIDEL, KIMBERLEY CLARK, 3M, and Reckitt Benckiser, are the leading vendors. The competition is expected to be based solely on features such as quality, quantity, innovation, and price. The market competition is likely to intensify further with product/service extensions, innovations, and M&As. Arizton believes that global players can grow inorganically by acquiring regional or local players in the future. Further, companies with better technical and financial resources can develop innovative products with respect to material use. Several domestic players are expected to expand their presence worldwide during the forecast period due to the push provided by the COVID-19 pandemic, especially in APAC and Latin American countries.
The professional hygiene market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
- Toilet Paper
- Napkins & Tissues
- Paper Towels
- Hand Washes
- Hand Sanitizers
- Wiping Products
- Hand Lotion
- Hand Scrub
- Distributors & Dealers
- Wholesale Distributors/Stockists
- Mass Market Players
- Drug Stores/ Pharmacies
- Direct Procurement
- Other Retail
- Government & Military
- Commercial Spaces
- Facility Management & Services
- North America
- South Korea
- Latin America
- Middle East & Africa
- Saudi Arabia
- South Africa