Global Professional Hygiene Market - Focused Insights 2021-2030

THE GLOBAL PROFESSIONAL HYGIENE MARKET WAS VALUED AT USD 17.80 BILLION IN 2024 AND IS EXPECTED TO REACH USD 25.02 BILLION BY 2030, GROWING AT A CAGR OF 5.84% DURING THE FORECAST PERIOD.

 Professional Hygiene Market Report

The Professional Hygiene Market Size by Product, by Application, by Distribution Channel & Geographical Analysis, Growth, Insights, Forecast 2021-2030

140 pages

08 tables

38 charts

5 region

18 countries

50 company

04 segments

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Global Professional Hygiene Market - Focused Insights 2021-2030

THE GLOBAL PROFESSIONAL HYGIENE MARKET WAS VALUED AT USD 17.80 BILLION IN 2024 AND IS EXPECTED TO REACH USD 25.02 BILLION BY 2030, GROWING AT A CAGR OF 5.84% DURING THE FORECAST PERIOD.

The Professional Hygiene Market Size, Share & Trend Analysis Report By

  1. Product: Tissue & Napkins, Soap & Sanitizers, and Wiping & Cleaning
  2. Application: Hospitality, Commercial, Public Interest, Healthcare, and Industrial
  3. Distribution Channels: Offline and Online
  4. Geography: North America, Europe, APAC, Middle East & Africa, and Latin America

Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast 2025–2030.

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PROFESSIONAL HYGIENE MARKET REPORT SCOPE

REPORT ATTRIBUTEDETAILS
Market Size (2030)USD 25.02 Billion
Market Size (2024)USD 17.80 Billion
CAGR (2024-2030)5.84%
HISTORIC YEAR2021-2023
BASE YEAR2024
FORECAST YEAR2025-2030
LARGEST REGION (2024)North America
FASTEST-GROWING REGIONAsia Pacific
SEGMENTS BYProduct, Application, Distribution Channel, and Geography
GEOGRAPHIC ANALYSISNorth America, Europe, APAC, Latin America, and the Middle East & Africa
KEY PLAYERSCascades Pro, Essity Aktiebolag, Kimberly-Clark, Koch Industries, and Reckitt Benckiser Group
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PROFESSIONAL HYGIENE MARKET SIZE

The global professional hygiene market was valued at USD 17.80 billion in 2024 and is expected to reach USD 25.02 billion by 2030, growing at a CAGR of 5.84% during the forecast period. The market is highly competitive and dynamic, with the presence of domestic, national, regional, and global market players. The market is evolving rapidly, driven by the rising concern about health and cleaning, the growing prevalence and outbreaks associated with infectious diseases, and the accelerating demand for professional hygiene solutions.   Furthermore, this surge in market growth is attributed to the growing advancements and new technology, such as automatic dispensers and touchless hygiene systems, enhancing the adoption of professional hygiene products. Government-supported programs for occupational and workplace health, hygiene, and safety are some of the factors fueling the market growth.

KEY TAKEAWAYS

  1. Market Growth: The global professional hygiene market size was valued at USD 17.80 billion in 2024 and is expected to reach USD 25.02 billion by 2030, growing at a CAGR of 5.84% during the forecast period.
  2. By Product: In 2024, the tissue & napkins segment accounted for the largest market share of around 80%.
  3. By Application: The hospitality segment holds the largest global professional hygiene market share.
  4. By Distribution Channel: The online segment shows the highest growth of 7% during the forecast period.
  5. By Geography: North America dominates the global professional hygiene market share, and APAC shows the highest growth of 7.01% in the global market during the forecast period.
  6. Growth Factor: The global professional hygiene market is set to grow due to the rising concerns about hygiene and sanitation, and growing government support for professional hygiene.

RECENT VENDORS ACTIVITIES

  1. In 2025, Intercare Limited and Kimberly-Clark Professional made a partnership to revolutionize hygiene standards in Middle East countries, such as Oman, Qatar, and the UAE.
  2. In 2024, Essity, one of the leading companies in professional hygiene, completes the divestment of its entire holding of shares in Vinda International Holding Limited. With this divestment, Essity will retain a presence in Asian markets and Vinda through the continued licensing of Essity’s brands.
  3. In 2024, WEPA Hygieneprodukte, a leading company in hygiene, successfully acquired Star Tissue UK. Star Tissue UK was a pioneer in hygiene paper and will operate under the name of “WEPA Professional UK and will further its position in the professional hygiene market.

PROFESSIONAL HYGIENE MARKET TRENDS & DRIVERS

Growing Attention Towards Green Professional Hygiene Solutions

Green professional hygiene is a rapidly emerging trend in the market. It refers to hygiene and cleaning practices that prioritize both human health and environmental sustainability. Environmental sustainability is a rapidly growing concern across every industry, including the healthcare industry. Environmental consciousness and sustainability have become a central part of the professional hygiene industry. With the growing pressure to reduce carbon footprints, several industries are embracing eco-friendly cleaning and hygiene solutions, meeting Environmental, Social, and Governance (ESG) Criteria, and adopting Corporate Social Responsibility (CSR) practices. This new shift protects the environment as well as appeals to eco-conscious consumers, offering a competitive edge.

Shift Towards Advanced Professional Hygiene Solutions

The hygiene sectors are running faster with technologies and modern techniques than ever before. The importance of advanced professional hygiene technologies and techniques is well-recognized nowadays, as the growing global movements of goods and people have been uncannily exposed to an array of health issues, creating significant demand for advanced cleaning solutions in professional hygiene. As more businesses and organizations look for ways to improve their digital hygiene infrastructure, they are expected to heavily invest in internet-connected cleaning devices in their public spaces. For instance, smart bathrooms and associated hygiene solutions are an emerging trend in the professional hygiene market. In addition, automatic soap dispenser segments are connecting IoT (Internet of Things) devices to their products, providing a sanitary no-touch experience without any spillage of water and soap solution..

Concerns About Hygiene and Sanitation

Since the COVID-19 pandemic, public awareness about the essence of hygiene and sanitation has undergone a huge transformation. The same concern about hygiene was reported at various workplaces. Professional hygiene has become an essential part of healthcare, transport, corporate offices, and several other occupational areas. Essity, one of the leading market players, reported that concern about office hygiene and cleanliness has risen. Changes in behaviour and attitude among employees about the workplace and cleanliness are becoming a major factor in enhancing productivity. According to the Essity survey 2022, more than 84% of the US-based employees demand enhanced hygiene and sanitation practices at the workplace. Also, the Essity presentation stated that more than 1.5 million employees are infected at workplaces in the U.S. annually.

Growing Government Support for Professional Hygiene

The growing concern about public health has led government organizations across the world to increase their focus on public health and economic well-being. By implementing and promoting hygiene practices, government authorities aim to reduce the spread of infectious diseases, improve overall health, and boost productivity. The US government supports professional hygiene practices through agencies like the Centers for Disease Control and Prevention (CDC) and the Occupational Safety and Health Administration (OSHA). These organizations set standards for professional hygiene and provide training programs. In 2024, OSHA reported that the US Department of Labor awarded around $12.7 million to almost 100+ nonprofits nationwide to fund training and education initiatives designed to create safer workplaces.

PROFESSIONAL HYGIENE MARKET SEGMENTATION INSIGHTS

INSIGHTS BY PRODUCT

The global professional hygiene market by product is segmented into tissue & napkins, soap & sanitizers, and wiping & cleaning. The tissue & napkins segment holds the largest market share of around 80%. The tissue and napkins are a major category of professional hygiene products that are used to clean the face, hands, and wipe bodily fluids. These products help to prevent the spread of infectious factors. These products play an essential role in cleanliness, hygiene, and comfort.

In commercial and hospitality applications, such as in hotels, cafes, and restaurants are commonly used both people as well as workers across these industries. Napkins and tissue have become an indispensable part of several industries to offer better hospitality and maintain a high standard of hygiene practices. Tissue papers are prevalent in public restrooms, followed by the hospitality sector. Rising hygiene concerns in public places are driving the tissue paper demand at a faster rate.

INSIGHTS BY APPLICATION

The global professional hygiene market by application is categorized into hospitality, commercial, public interest, healthcare, and industrial. The hospitality segment dominates and holds the largest market share. Hospitality is one of the most trending and rapidly growing sectors across the world. It comprises four major areas such as food and beverages, lodging, travel & tourism, and recreation. Personal and professional hygiene is vital in the hospitality sector due to its essential for preventing the spread of viruses or diseases. By maintaining good professional hygiene, such as hand washing, that help to hotel staff can help prevent the spread of illness to every individual.

The hospitality sector includes sub-segments such as spas, hotels, restaurants, food chains, and other such establishments where guests get a chance to interact with employees. Cleaning and sanitizing are basic processes in this sector. Cleaning and sanitizing are the best methods to prevent bacteria from contaminating foods in restaurant kitchens. With so much scope and potential for vendors to cater to this market, vendors are developing the hand sanitizer product range by the varying needs of their customers. Further, food chains and restaurants worldwide have started to adopt the practice of placing hand sanitizers in their hand-washing areas for customers and other working personnel.

INSIGHTS BY DISTRIBUTION CHANNEL

Based on the distribution channel, the online segment shows significant growth, with the fastest-growing CAGR of 7.0% during the forecast period. Online distribution channels include e-commerce sites, e-pharmacies, and vendors' own sales websites. The online sale is growing at a considerable rate and, although a small contributor to the overall market revenue today, it is expected to become a significant one over the coming years, owing to the huge digital transformation taking in all around the world.

Essity’s one of the leading market players, offers a range of professional hygiene products and states that the growing digitalization in sales activity is changing the way of market landscape for professional hygiene products. With the growing popularity of e-commerce channels across the world, the company is slowly shifting traditional sales channels to an advanced level by integrating digital platforms and increasing sales of professional hygiene solutions. Many key vendors who had started using advanced sales platforms via intermediaries have now set up their online portal/website for selling the same professional hygiene products.

GEOGRAPHICAL ANALYSIS

North America dominates and holds the largest global professional hygiene market share, with the U.S. contributing to the highest revenue share in 2024, as it is the largest economy in the region. Furthermore, North America has witnessed the highest healthcare expenditure on hygiene and cleaning solutions and services. The demand for professional hygiene solutions is significantly high in North America, due to the significant concern about health and hygiene, employees' attention towards safe and clean work places, and presence of several supportive policies as well as organization that are promoting hygiene practices at workplaces are boost the significant demand for professional hygiene solutions. According to the Interclean company article 2025, the US and Canadian healthcare settings are increasing attention towards preventing healthcare-associated infection and improving patient and health workers' health, increasing demand for professional hygiene products.

APAC region shows prominent growth, with the fastest-growing CAGR of 7.01% during the forecast period. APAC emerges as a rapidly evolving region for professional hygiene solutions, propelled by its diverse economies, growing urbanization, and rapidly expanding access to cleaning and hygiene solutions and services. In 2021, the WHO reported that hand hygiene practices were widely promoted across the region for a range of businesses operating across the region. Hand hygiene practices have now become mainstream for workplaces, communities, and marketplaces. In APAC, China, Japan, and India are the leading countries contributing significantly to the regional market growth.

In addition, India has witnessed rapid market growth due to the increasing awareness and acceptance of professional hygiene practices across private and public entities, rising government support, and mandatory guidelines, creating lucrative opportunities for market growth in India.

PROFESSIONAL HYGIENE MARKET VENDOR LANDSCAPE

The global professional hygiene market report consists of exclusive data on 50 vendors. The market is characterized by high market concentration and high competition among players. The present scenario is driving vendors to alter and refine their unique value propositions to achieve a strong market presence. The market is prone to the threat of infiltration by low-quality products. The major vendors in the market continually compete for the leading position, with occasional spurts of competition from other local vendors. The market is characterized by the presence of diversified global, regional, and domestic vendors. Regional vendors are estimated to find it increasingly difficult to compete with these global players, as international players expand their market footprint. The future of the global professional hygiene market will rely on new product features, such as eco-friendly and sustainable products and natural-ingredient-based product developments.

SNAPSHOT

The global professional hygiene market size is expected to grow at a CAGR of approximately 5.84% from 2024 to 2030.

Base Year: 2024

Forecast Year: 2025-2030

The report considers the present scenario of global professional hygiene and its market dynamics for 2025−2030. It covers a detailed overview of several market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes leading companies and several other prominent companies operating in the market.

Key Vendors

  1. Cascades Pro
  2. Business Overview
  3. Product Offerings
  4. Key Developments
  5. Key Strategies
  6. Key Opportunities
  7. Key Strengths
  8. Essity Aktiebolag
  9. Kimberly-Clark
  10. Koch Industries
  11. Reckitt Benckiser Group

Other Prominent Vendors

  1. Ableman International
  2. Business Overview
  3. Product Offerings
  4. American Specialties
  5. Askon Hygiene Products
  6. Betco Corporation
  7. Best Sanitizers Inc
  8. Bobrick Washroom Equipment
  9. Brightwell Dosing
  10. Bradley Systems
  11. BRIGHT PANCAR
  12. Christeyns
  13. Cipla
  14. Cleenol Group
  15. Contec. Inc
  16. Dreumex
  17. Ecolab
  18. Euronics
  19. EcoHydra Technologies
  20. Fluid Energy Group
  21. GOJO Industries
  22. G9 Chemicals
  23. Hokwang Industries
  24. Himalaya Global Holdings
  25. Hi-Genie
  26. Intercare
  27. JVD
  28. Kutol
  29. Kiilto
  30. Lion Corporation
  31. Nice-Pak Products
  32. Pal International
  33. PAUL HARTMANN
  34. Prevest DenPro Limted
  35. SC Johnson & Son
  36. SOFIDEL
  37. STERIS
  38. Stryker
  39. Sklar Surgical Instruments
  40. Safetec
  41. Serchem
  42. Vi-John
  43. Vectair
  44. WEPA Hygieneprodukte
  45. Whiteley
  46. Zep
  47. Zoono Group

SEGMENTATION & FORECAST

  1. By Product
  2. Tissue & Napkins
  3. Soap & Sanitizers
  4. Wiping & Cleaning
  5. By Application
  6. Hospitality
  7. Commercial
  8. Public Interest
  9. Healthcare
  10. Industrial
  11. By Distribution Channels
  12. Offline
  13. Online
  14. By Geography
  15. North America
  16. US
  17. Canada
  18. Europe
  19. Germany
  20. France
  21. Spain
  22. Italy
  23. UK
  24. APAC
  25. China
  26. Japan
  27. India
  28. Australia
  29. South Korea
  30. Latin America
  31. Brazil
  32. Mexico
  33. Argentina
  34. Middle East & Africa
  35. UAE
  36. Saudi Arabia
  37. South Africa

PROFESSIONAL HYGIENE MARKET FAQs

What is the growth rate of the global professional hygiene market?

The global professional hygiene market is expected to grow at a CAGR of 5.84% during the forecast period.

What are the factors driving the global professional hygiene market growth?

The global professional hygiene market growth is driven by the growing concern about the health and safety of individuals are public and working places, the growing prevalence of infectious diseases and associated short-term and long-term outbreaks, and cleaning are some of the major factors fueling the market growth.

How big is the global professional hygiene market?

The global professional hygiene market size was valued at USD 17.80 billion in 2024 and is expected to reach USD 25.02 billion by 2030.

Which product type will dominate the global professional hygiene market growth?

In the global professional hygiene market, the tissue and napkins segment will dominate the market during the forecast period 2025-2030.

Which region will have the highest growth in the global professional hygiene market?

APAC is expected to grow at the 7.01% highest CAGR in the global professional hygiene market during the forecast period
  1. EXHIBIT 1         Global Professional Hygiene Market 2021-2030 ($ billion)
  2. EXHIBIT 2         Global Professional Hygiene Market by Product 2021-2030 ($ billion)
  3. EXHIBIT 3         Market by Tissue & Napkins 2021-2030 ($ billion)
  4. EXHIBIT 4         Market by Soap & Sanitizers 2021-2030 ($ billion)
  5. EXHIBIT 5         Market by Wiping & Cleaning 2021-2030 ($ billion)
  6. EXHIBIT 6         Global Professional Hygiene Market by Application 2021-2030 ($ billion) 
  7. EXHIBIT 7         Market by Hospitality 2021-2030 ($ billion) 
  8. EXHIBIT 8         Market by Commercial 2021-2030 ($ billion)
  9. EXHIBIT 9         Market by Public Interest 2021-2030 ($ billion)
  10. EXHIBIT 10      Market by Healthcare 2021-2030 ($ billion) 
  11. EXHIBIT 11      Market by Industrial 2021-2030 ($ billion)
  12. EXHIBIT 12      Global Professional Hygiene Market by Distribution Channels 2021-2030 ($ billion) 
  13. EXHIBIT 13      Market by Offline Distribution Channels 2021-2030 ($ billion) 
  14. EXHIBIT 14      Market by Online Distribution Channels 2021-2030 ($ billion) 
  15. EXHIBIT 15      Global Professional Hygiene Market by Geography 2021-2030 ($ billion) 
  16. EXHIBIT 16      North America Professional Hygiene Market 2021-2030 ($ billion) 
  17. EXHIBIT 17      US Professional Hygiene Market 2021-2030 ($ billion) 
  18. EXHIBIT 18      Canada Professional Hygiene Market 2021-2030 ($ billion) 
  19. EXHIBIT 19      Europe Professional Hygiene Market 2021-2030 ($ billion) 
  20. EXHIBIT 20      Germany Professional Hygiene Market 2021-2030 ($ billion) 
  21. EXHIBIT 21      France Professional Hygiene Market 2021-2030 ($ billion) 
  22. EXHIBIT 22      Spain Professional Hygiene Market 2021-2030 ($ billion)
  23. EXHIBIT 23      Italy Professional Hygiene Market 2021-2030 ($ billion) 
  24. EXHIBIT 24      The UK Professional Hygiene Market 2021-2030 ($ billion) 
  25. EXHIBIT 25      APAC Professional Hygiene Market 2021-2030 ($ billion) 
  26. EXHIBIT 26      China Professional Hygiene Market 2021-2030 ($ billion) 
  27. EXHIBIT 27      Japan Professional Hygiene Market 2021-2030 ($ billion) 
  28. EXHIBIT 28      India Professional Hygiene Market 2021-2030 ($ billion) 
  29. EXHIBIT 29      Australia Professional Hygiene Market 2021-2030 ($ billion) 
  30. EXHIBIT 30      South Korea Professional Hygiene Market 2021-2030 ($ billion) 
  31. EXHIBIT 31      Latin America Professional Hygiene Market 2021-2030 ($ billion) 
  32. EXHIBIT 32      Brazil Professional Hygiene Market 2021-2030 ($ billion) 
  33. EXHIBIT 33      Mexico Professional Hygiene Market 2021-2030 ($ billion) 
  34. EXHIBIT 34      Argentina Professional Hygiene Market 2021-2030 ($ billion) 
  35. EXHIBIT 35      Middle East & Africa Professional Hygiene Market 2021-2030 ($ billion) 
  36. EXHIBIT 36      Turkey Professional Hygiene Market 2021-2030 ($ billion) 
  37. EXHIBIT 37      South Africa Professional Hygiene Market 2021-2030 ($ billion)
  38. EXHIBIT 38      Saudi Arabia Professional Hygiene Market 2021-2030 ($ billion) 


LIST OF TABLES

  1. TABLE 1            Global Professional Hygiene Market by Geography 2021-2023 ($ billion)
  2. TABLE 2            Global Professional Hygiene Market by Geography 2024-2030 ($ billion)     
  3. TABLE 3           Global Professional Hygiene Market by Product Segment 2021-2023 ($ billion) 
  4. TABLE 4           Global Professional Hygiene Market by Product Segment 2024-2030 ($ billion) 
  5. TABLE 5            Global Professional Hygiene Market by Application Segment 2021-2023 ($ billion) 
  6. TABLE 6            Global Professional Hygiene Market by Application Segment 2024-2030 ($ billion)
  7. TABLE 7            Global Professional Hygiene Market by Distribution Channels Segment 2021-2023 ($ billion)
  8. TABLE 8            Global Professional Hygiene Market by Distribution Channels Segment 2024-2030 ($ billion)

CHAPTER – 1: Scope & Coverage: Professional Hygiene Market Overview

  1. Market Definition
  2. Market Derivation
  3. Segment Coverage & Definition


CHAPTER – 2: Professional Hygiene Market Premium Insights

  1. Professional Hygiene Market Key Highlights
  2. Professional Hygiene Market Regional Insights


CHAPTER – 3: Professional hygiene Market Prospects & Opportunities

  1. Professional Hygiene Market Introduction
  2. Professional Hygiene Market Opportunities & Trends
  3. Professional Hygiene Market Drivers
  4. Professional Hygiene Market Restraints


CHAPTER – 4: Professional Hygiene Market Industry Overview

  1. GLOBAL: Projected Revenue of Professional Hygiene Market (2021-2030; $ Billions) 


CHAPTER – 5: Professional Hygiene Market Segmentation Data

  1. GLOBAL: Projected Revenue by Product (2021-2030; $ Billions) 
  2. Tissue and napkins (Facial Tissue)
  3. Soaps & Sanitizer
  4. Wiping & Cleaning
  5. GLOBAL: Projected Revenue by Application (2021-2030; $ Billions) 
  6. Hospitality
  7. Commercial
  8. Public Interest
  9. Healthcare
  10. Industrial
  11. GLOBAL: Projected Revenue by Distribution Channels (2021-2030; $ Billions) 
  12. Offline
  13. Online

CHAPTER – 6: Key Regions Overview

  1. North America: Projected Revenue of Professional Hygiene Market (2021-2030; $ Billions) 
  2. Projected Revenue of the Professional Hygiene Market in the US
  3. Projected Revenue of the Professional Hygiene Market in Canada


  1. Europe: Projected Revenue of Professional Hygiene Market (2021-2030; $ Billions) 
  2. Projected Revenue of the Professional Hygiene Market in Germany
  3. Projected Revenue of the Professional Hygiene Market in France
  4. Projected Revenue of the Professional Hygiene Market in Spain
  5. Projected Revenue of the Professional Hygiene Market in Italy
  6. Projected Revenue of the Professional Hygiene Market in the UK


  1. APAC: Projected Revenue of Professional Hygiene Market (2021-2030; $ Billions) 
  2. Projected Revenue of the Professional Hygiene Market in China
  3. Projected Revenue of the Professional Hygiene Market in Japan
  4. Projected Revenue of the Professional Hygiene Market in India
  5. Projected Revenue of the Professional Hygiene Market in Australia
  6. Projected Revenue of the Professional Hygiene Market in South Korea


  1. Latin America: Projected Revenue of Professional Hygiene Market (2021-2030; $ Billions) 
  2. Projected Revenue of the Professional Hygiene Market in Brazil
  3. Projected Revenue of the Professional Hygiene Market in Mexico
  4. Projected Revenue of the Professional Hygiene Market in Argentina


  1. Middle East & Africa: Projected Revenue of Professional Hygiene Market (2021-2030; $ Billions) 
  2. Projected Revenue of the Professional Hygiene Market in Turkey
  3. Projected Revenue of the Professional Hygiene Market in South Africa
  4. Projected Revenue of the Professional Hygiene Market in Saudi Arabia


CHAPTER – 7: Competitive Landscape of Professional Hygiene Market

  1. Professional Hygiene Market - Competitive Landscape
  2. Professional Hygiene Market – Key Vendor Profiles
  3. Professional Hygiene Market – Other Prominent Vendors
  4. Professional Hygiene Market - Key Strategic Recommendations


CHAPTER – 8: Appendix

  1. Research Methodology
  2. Abbreviations
  3. About Arizton

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Frequently Asked Questions

What is the growth rate of the global professional hygiene market?

The global professional hygiene market is expected to grow at a CAGR of 5.84% during the forecast period.

What are the factors driving the global professional hygiene market growth?

The global professional hygiene market growth is driven by the growing concern about the health and safety of individuals are public and working places, the growing prevalence of infectious diseases and associated short-term and long-term outbreaks, and cleaning are some of the major factors fueling the market growth.

How big is the global professional hygiene market?

The global professional hygiene market size was valued at USD 17.80 billion in 2024 and is expected to reach USD 25.02 billion by 2030.

Which product type will dominate the global professional hygiene market growth?

In the global professional hygiene market, the tissue and napkins segment will dominate the market during the forecast period 2025-2030.

Which region will have the highest growth in the global professional hygiene market?

APAC is expected to grow at the 7.01% highest CAGR in the global professional hygiene market during the forecast period