Antiseptic Wipes Market - Global Outlook & Forecast 2021-2026

ANTISEPTIC WIPES MARKET OVERVIEW

Antiseptic wipes market size was valued at USD 5.99 billion in 2020 and is expected to reach USD 8.1 billion by 2026, growing at a CAGR of 5.15%. The global antiseptic wipes market is growing at a healthy rate driven by the positive impact of the ongoing COVID-19 pandemic across the world. The growing demand for eco-friendly products has driven the demand for natural fiber-based antiseptic wipes. One of the strategies followed by the companies to address the environmental challenge brought by the diaper industry is increasing the transparency around the raw material used in the wipes. This will enable the consumers to make informed choices about the product ingredients and disposals. Personal hygiene and healthcare hygiene are the largest drivers for the global antiseptic wipes industry.  

KEY HIGHLIGHTS

• The synthetic material segment will post an incremental growth by 2026. Synthetic fiber-based antiseptic wipes are cost-effective and thus used widely in many applications in the healthcare, industrial, entertainment, commercial, and residential sectors. 
• The ambulatory surgical care centers (ASCs) are revolutionizing the surgical care centers. They are offering surgeries at rates 35% to 50% less than the hospitals. The usage of ASCs in surgery is high, and this will fuel the global disinfectant wipes demand.
• The increasing preference for physicians to use antibacterial wipes for wounds before the dressing is expected to propel the growth of the antibacterial wipes market.
• The companies are introducing various products that can induce growth and ensure their high market position. For instance, major health care companies such as 3M, Reckitt Benckiser, and Johnson & Johnson are coming with antiseptic wipes in line with CDC and WHO recommendations.
• Chlorhexidine wipes are also gaining importance in the market. They are an easy way to prepare the skin before surgery and reduce the risks of developing a surgical site infection. 

Market Size (Revenue) - USD 8.1 billion (2026)

CAGR - 5.15% (2021-2026)

ANTISEPTIC WIPES MARKET SEGMENTS

The antiseptic wipes market report has the following segments-

• Material
• Application
• End-User
• Formulation
• Distribution
• Geography

ANTISEPTIC WIPES MARKET SEGMENTATION

• More consumers are looking for biodegradable and eco-friendly products in the market. Companies are also working to introduce natural products, thereby propelling the demand for natural antiseptic wipes.
• The skincare segment accounted for half of the global antiseptic wipes market share. The major consumer of antiseptic wipes for skincare is women. New lifestyle practices reduced physical movement, and prolonged sitting in one place for work has increased the prevalence of fungal infections amongst people. These factors have increased the usage of personal care wipes on the skin frequently. 
• According to the CDC, alcohol wipes are effective against SARS coronavirus if they contain at least 60% isopropyl or ethyl alcohol. The alcohol wipes market segment will witness absolute growth from 2020 to 2026. An increase in awareness regarding cleaning household items with alcohol is projected to boost the consumption of alcohol wipes. 
• The retail industry has undergone an enormous transformation during the pandemic. Many retail players have shifted to digital offerings and adapted quickly to the changing customer needs. Many e-commerce platforms sell their products at a lower cost compared to retail stores. Additionally, the online channels provided safer shopping experiences to the consumers during the pandemic by delivering the product to their place. 

GEOGRAPHICAL ANALYSIS

• North America: Countries like the US have better healthcare settings, such as ambulatory surgical care centers (ASCs). Thus, the patients are discharged quickly after these low risks surgeries. Antiseptic wipes are used more frequently for dressing, in turn increasing their demand. 
• Europe: European region will post absolute growth during the forecast period. This can be attributed to high standard medical care given to patients, with most people having medical insurance. Also, the prevalence of wounds is high in various European countries. Thus, an increasing target population will drive the demand for antiseptic wipes in the healthcare segment.  
• APAC: The number of surgeries performed in the region is constantly increasing, given the increasing population. Also, there is a considerable demand for minimally invasive procedures in Japan. Similarly, China has the largest population, driving the surgical volumes procedures in the market. These factors indirectly drive the demand for antiseptic wipes usage in the region. 

VENDOR LANDSCAPE

• The key vendors in the antiseptic wipes market are Edgewell Personal Care Company, Johnson & Johnson, Nice-Pak, Reckitt Benckiser, and 3M. 
• Most vendors focus heavily on developed countries such as the US and other Western European countries. At the same time, the market is nascent in developing economies such as China, the Philippines, and India. But in recent times, there has been an entry of many international brands in these countries and growing awareness of end-users toward hand sanitation.
• There were a lot of innovative product launches in the first half of 2021. For instance, Nice-Pak has introduced Nice'N CLEAN Sani-Hands Sanitizing Hand Wipes and antimicrobial wipes for the consumer market. Also, BarberUpp introduced eco-friendly hand sanitizer wipes, which are biodegradable and recyclable. 
• The companies are focusing heavily on the product design and pricing strategy, which contributes to the growth of competing businesses for high revenues.
• In FY2019, Reckitt Benckiser acquired UpSpring, an innovative pre-and post-natal health company based in the US. It is an agile, small-scale enterprise with a robust platform of quality products and the potential for accelerated product innovation. Reckitt Benckiser also acquired Mead Johnson Nutrition Company, a global leader in infant and children’s nutrition. 
  
  

The antiseptic wipes market report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:

Segmentation by Material

• Synthetic
• Natural

Segmentation by Application

• Skin Care
• Wound Care
• Sanitizing

 Segmentation by End-User

• Healthcare
• Household
• Others

Segmentation by Formulation

• Iodine
• Chlorhexidine
• Alcohols
• Octenidine
• Others

 Segmentation by Distribution Channel

• B2B/B2C
• Retail
• Online

Segmentation by Geography

• North America
  • US
  • Canada
• Europe
  • Germany
  • Italy
  • UK
  • France
  • Spain
  • Russia
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Philippines
  • Singapore
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East & Africa
  • Turkey
  • South Africa
  • Saudi Arabia
  • UAE