Smart Diapers Market - Global Outlook and Forecast 2019-2024

INDUSTRY INSIGHTS

The adoption of improved fabric material and sensor designs is expected to drive the market 

The smart diapers market size to cross USD 2.8 billion by 2024, growing at a CAGR of around 29% during the forecast period. The global smart diapers market is primarily driven by high birth rates in APAC and Middle East regions. The availability of inexpensive labor and high limits on foreign direct investments in emerging economies such as India and Brazil will lead to the establishment of diapers manufacturing industries in these regions, thereby increasing the penetration and opening the doors for smart diapers and sensors. Hence, factors such as increasing healthcare facilities, declining infant mortality rates, and growing disposable income in developing countries will aid in the growth of the market.

The rising awareness and adoption among adults and elderly users opens growth avenues for the market in the adult & elderly segment. The major factor for higher adoption among adult and elderly users is the absence of high concerns regarding electronic sensors and reduction of stigma in wearing incontinence products.

Manufacturers are developing fluff-less products that help to absorb extra liquids. The demand for diapers with less fluff pulp is expected to increase, especially in the child and adult segment during the forecast period. The incorporation of advanced technology such as moisture detection system, which can sense humidity and notify parents through smartphones, is expected to have a positive influence on the market growth during the forecast period. Also, the growing demand for adult smart diapers that can detect incontinence episodes is underpinning the growth of the market across the world. Therefore, these products are expected to witness rapid growth in those countries that have a significant population aging 60 years or above.

SMART DIAPERS MARKET SEGMENTATION

This market research report includes detailed market segmentation by

• End-users
• Distribution
• Geography

INSIGHTS BY END-USERS

The increasing per capita disposable income with high internet penetration is a major factor for the growth of children segment

The adult & elderly segment is likely to emerge as the largest end-user of the market during the forecast period. Vendors have introduced smart diapers sensors along with mobile applications, which allow the caretaker or healthcare professional to track and monitor diapers condition. This enables caretakers with timely alerts to better alleviate health challenges arising due to continuous usage. Such advancements allow companies to cater their products to several adult and elderly consumer segments, thereby contributing to the global market growth. 

The increasing per capita disposable income, coupled with high penetration of the internet, is a major factor driving the children segment at a rapid rate. Further, the decline in mortality rates and the increased childcare and health awareness are contributing to the market growth.

INSIGHTS BY DISTRIBUTION

The emergence of several start-ups, which offer incontinence solutions, is likely to increase the market share of the online segment

Offline channels such as supermarket and baby specialty stores continue to dominate the market, however, the online presence is increasing and is expected to grow faster than offline distribution channels. The emergence of several start-ups that offer incontinence solutions is likely to increase the market share online. Also, the availability of special discounts, product comparison, efficient deliveries and the presence of a wide range of baby care products can be attributed to the high market share of the online segment during the forecast period. Also, online stores offer product bundles at low prices and enable the access of potential consumers to consumer reviews that are lacking in brick-and-mortar distribution formats.

INSIGHTS BY GEOGRAPHY

The demographic shift from rural to urban areas is driving the market demand in the APAC region

Factors such as increasing health awareness, declining infant mortality rates, and the growing women workforce are driving the demand for the US market. The high adoption of innovative and connected care products such as smart diapers, baby monitor & baby strollers are likely to boost demand in the region. Further, the increased demand from non-profit organizations and the increasing penetration of disposable ones are equally boosting the market. 

The market in Europe is expected to grow at a CAGR of around 29% during the forecast period. The increasing literacy rate among women and the boom in online baby specialty stores are the key factors driving the market. 

The APAC market is likely to witness growth due to the high adoption of innovative care technology for babies, adults, and elderly care products. The APAC market has high growth opportunities in the adult segment as the leading markets have a high percentage of the elderly population. 

Further, the growth in urbanization and the rise in disposable income in MEA are the major factors contributing to the growth of the MEA market. In Latin America, Mexico and Brazil are bolstering the market. The increasing population and the growing dual-income households are driving the market in the region. 

KEY VENDOR ANALYSIS

The market is characterized by the presence of diversified international, regional, and local vendors. However, as global players increase their footprint in the market with their huge infrastructure and R&D support, regional vendors may find it increasingly difficult to compete in terms of reliability, technology, and price. Further, vendors are focusing to increase their presence in the region, mitigate the loss of patent protection, and achieve high economies of scale. The competitive environment in the market is likely to intensify further with an increase in innovations and M&As.

The smart diapers market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments: