SMART DIAPERS MARKET SIZE TO CROSS USD 2.8 BILLION BY 2024, GROWING AT A CAGR OF AROUND 29% DURING THE FORECAST PERIOD

Smart Diapers Market Size, Share, & Trends Analysis Report by End-Users (Children, Adult and Elderly), Distribution Channels (Retail and Online), Geography (APAC, Europe, Latin America, Middle East & Africa, and North America), Global Analysis Report, Global Outlook, Market Trends, Competitive Landscape, Share, Growth Potential & Forecast, 2019-2024

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176 Pages

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37 Tables

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73 Charts

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5 Regions

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12 Countries

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14 Companies

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3 Market Segment

SMART DIAPERS MARKET REPORT SCOPE

Report Attribute Details
Market Size (Revenue) USD 2.8 BILLION (2024)
CAGR 29% (2019-2024)
Base Year 2018
Forecast Year 2019-2024
Market Segments End-Users (Children, Adult and Elderly), Distribution Channels (Retail and Online)
Geographic Analysis APAC, Europe, Latin America, Middle East & Africa, and North America
Countries Covered Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, Nordic, Saudi Arabia, South Korea, UAE, UK, and US

INDUSTRY INSIGHTS

The adoption of improved fabric material and sensor designs is expected to drive the market 

The smart diapers market size to cross USD 2.8 billion by 2024, growing at a CAGR of around 29% during the forecast period. The global smart diapers market is primarily driven by high birth rates in APAC and Middle East regions. The availability of inexpensive labor and high limits on foreign direct investments in emerging economies such as India and Brazil will lead to the establishment of diapers manufacturing industries in these regions, thereby increasing the penetration and opening the doors for smart diapers and sensors. Hence, factors such as increasing healthcare facilities, declining infant mortality rates, and growing disposable income in developing countries will aid in the growth of the market.

The rising awareness and adoption among adults and elderly users opens growth avenues for the market in the adult & elderly segment. The major factor for higher adoption among adult and elderly users is the absence of high concerns regarding electronic sensors and reduction of stigma in wearing incontinence products.

Manufacturers are developing fluff-less products that help to absorb extra liquids. The demand for diapers with less fluff pulp is expected to increase, especially in the child and adult segment during the forecast period. The incorporation of advanced technology such as moisture detection system, which can sense humidity and notify parents through smartphones, is expected to have a positive influence on the market growth during the forecast period. Also, the growing demand for adult smart diapers that can detect incontinence episodes is underpinning the growth of the market across the world. Therefore, these products are expected to witness rapid growth in those countries that have a significant population aging 60 years or above.

SMART DIAPERS MARKET SEGMENTATION

This market research report includes detailed market segmentation by

  • End-users
  • Distribution
  • Geography

INSIGHTS BY END-USERS

The increasing per capita disposable income with high internet penetration is a major factor for the growth of children segment

The adult & elderly segment is likely to emerge as the largest end-user of the market during the forecast period. Vendors have introduced smart diapers sensors along with mobile applications, which allow the caretaker or healthcare professional to track and monitor diapers condition. This enables caretakers with timely alerts to better alleviate health challenges arising due to continuous usage. Such advancements allow companies to cater their products to several adult and elderly consumer segments, thereby contributing to the global market growth. 

The increasing per capita disposable income, coupled with high penetration of the internet, is a major factor driving the children segment at a rapid rate. Further, the decline in mortality rates and the increased childcare and health awareness are contributing to the market growth.

INSIGHTS BY DISTRIBUTION

The emergence of several start-ups, which offer incontinence solutions, is likely to increase the market share of the online segment

Offline channels such as supermarket and baby specialty stores continue to dominate the market, however, the online presence is increasing and is expected to grow faster than offline distribution channels. The emergence of several start-ups that offer incontinence solutions is likely to increase the market share online. Also, the availability of special discounts, product comparison, efficient deliveries and the presence of a wide range of baby care products can be attributed to the high market share of the online segment during the forecast period. Also, online stores offer product bundles at low prices and enable the access of potential consumers to consumer reviews that are lacking in brick-and-mortar distribution formats.

INSIGHTS BY GEOGRAPHY

The demographic shift from rural to urban areas is driving the market demand in the APAC region

Factors such as increasing health awareness, declining infant mortality rates, and the growing women workforce are driving the demand for the US market. The high adoption of innovative and connected care products such as smart diapers, baby monitor & baby strollers are likely to boost demand in the region. Further, the increased demand from non-profit organizations and the increasing penetration of disposable ones are equally boosting the market. 

The market in Europe is expected to grow at a CAGR of around 29% during the forecast period. The increasing literacy rate among women and the boom in online baby specialty stores are the key factors driving the market. 

The APAC market is likely to witness growth due to the high adoption of innovative care technology for babies, adults, and elderly care products. The APAC market has high growth opportunities in the adult segment as the leading markets have a high percentage of the elderly population. 

Further, the growth in urbanization and the rise in disposable income in MEA are the major factors contributing to the growth of the MEA market. In Latin America, Mexico and Brazil are bolstering the market. The increasing population and the growing dual-income households are driving the market in the region. 

KEY VENDOR ANALYSIS

The market is characterized by the presence of diversified international, regional, and local vendors. However, as global players increase their footprint in the market with their huge infrastructure and R&D support, regional vendors may find it increasingly difficult to compete in terms of reliability, technology, and price. Further, vendors are focusing to increase their presence in the region, mitigate the loss of patent protection, and achieve high economies of scale. The competitive environment in the market is likely to intensify further with an increase in innovations and M&As.

The smart diapers market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:

Segmentation by End-users

  • Children
  • Adult and Elderly

By Distribution Channel

  • Online
  • Retail

By Geography

  • APAC
    • China
    • Japan
    • South Korea
  • Europe
    • Germany
    • France
    • UK
    • Italy
    • Nordic
  • North America
    • US
    • Canada
  • Middle East & Africa
    • Saudi Arabia
    • UAE
  • Latin America
    • Brazil
    • Mexico

Frequently Asked Questions

What is the smart diapers market size and growth forecast?

The global smart diapers market size to reach revenues of $2.81 billion, growing at a CAGR of over 29% during 2018-2024.

What are the factors impacting the growth of the smart diapers market?

The demand for diapers with less fluff pulp is expected to increase, especially in the child and adult segment during the forecast period.

Who are the key players in the smart diapers market?

The top players in the global smart diapers market include Kimberly-Clark and P&G.

Which segment is contributing to the global smart diapers market growth?

The increasing per capita disposable income, coupled with high penetration of the internet, is a major factor driving the children segment at a rapid rate.

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The global smart diapers market is expected to grow at a CAGR of more than 29% during the period 2018–2024.

The following factors are likely to contribute to the growth of the smart diapers market during the forecast period:

  • Advancements in Healthcare Declining Infant Mortality
  • High demand from the adult incontinence care market
  • Improvements in material and sensor designs

Base Year:                  2018

Forecast Year:           2019–2024

The study considers the present scenario of the smart diapers market dynamics for the period 2018−2024. It covers a detailed overview of several market growth enablers, restraints, and trends. The report covers both the demand and supply aspect of the market. It profiles and examines leading companies and other prominent companies operating in the market.

Key Vendors

  • Kimberly-Clark
  • P&G

Other Prominent Vendors

  • Smardii
  • Opro9
  • Abena
  • Sinopulsar
  • Monit
  • Simavita
  • Fit Assist Medical
  • DigiSense
  • Eldersense
  • Hunan Cosom
  • Pixie Scientific
  • Sensassure

Market Segmentation by End-users

  • Children
  • Adult and Elderly

Market Segmentation by Distribution Channel

  • Online
  • Retail

Market Segmentation by Geography

  • APAC
    • China
    • Japan
    • South Korea
  • Europe
    • Germany
    • France
    • UK
    • Italy
    • Nordic
  • North America
    • US
    • Canada
  • MEA
    • Saudi Arabia
    • UAE
  • Latin America
    • Brazil
    • Mexico

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage

4.1 Market Definition

4.1.1 Inclusions

4.1.2 Exclusions

4.2 Base Year

4.3 Scope of the study

4.4 Market Segments

4.4.1 Market Segmentation by End-users

4.4.2 Market Segmentation by Distribution Channel

4.4.3 Market Segmentation by Geography

5 Report Assumptions & Caveats

5.1 Key Caveats

5.2 Currency Conversion

5.3 Market Derivation

6 Market at a Glance

7 Introduction

7.1 Overview

7.2 Connected Care Ecosystem – Smart Diapers & Baby Monitors and Elderly Care

8 Market Dynamics

8.1 Market Growth Enablers

8.1.1 Rising Awareness About Infant & Elderly Safety and Wellness

8.1.2 Advancements in Healthcare Reduce Infant Mortality

8.1.3 Online Social Media Campaigns Building Emotional Need

8.1.4 Rising Demand from Adult Incontinence Care Market

8.2 Market Growth Restraints

8.2.1 Unexpected End-user Sociography

8.2.2 Perceived Health & Environmental Concerns

8.3 Market Opportunities & Trends

8.3.1 Bundling Within the Connected Baby Care Environment

8.3.2 Improvements in Material & Sensor Designs

9 Global Market Landscape

9.1 Smart Diapers Market Size & Forecast

9.2 Five Forces Analysis

9.2.1 Threat of New Entrants

9.2.2 Bargaining Power of Suppliers

9.2.3 Bargaining Power of Buyers

9.2.4 Threat of Substitutes

9.2.5 Competitive Rivalry

10 Smart Diapers Market by End-Users

10.1 Market Snapshot& Growth Engine

10.2 Market Overview

10.2.1 Key Insights to Purchasing Partners

10.2.2 Global Market by End-users (Revenue)

10.3 Children

10.3.1 Market Size & Forecast

10.3.2 Children Smart Diapers Market by Geography (Revenue)

10.4 Adult & Elderly

10.4.1 Market Size & Forecast

10.4.2 Adult & Elderly Smart Diapers Market by Geography (Revenue)

11 Smart Diapers Market byDistribution Channel

11.1 Market Snapshot& Growth Engine

11.2 Overview

11.3 Online (E-commerce)

11.4 Retail (Offline)

12 Smart Diapers Market byGeography

12.1 Market Snapshot& Growth Engine

12.2 Overview

13 North America

13.1 Market Size & Forecast

13.2 Segmentation by Product Type

13.2.1 Market by Product Type (Revenue)

13.3 Key Countries

13.3.1 US: Smart Diapers Market Size & Forecast

13.3.2 Canada: Market Size & Forecast

14 Europe

14.1 Market Size & Forecast

14.2 Segmentation by Product Type

14.2.1 Market by Product Type (Revenue)

14.3 Key Countries

14.3.1 Germany: Smart DiapersMarket Size & Forecast

14.3.2 France:Market Size & Forecast

14.3.3 UK:Smart DiapersMarket Size & Forecast

14.3.4 Nordics: Market Size & Forecast

14.3.5 Italy:Smart Diapers Market Size & Forecast

15 APAC

15.1 Market Size & Forecast

15.2 Segmentation by Product Type

15.2.1 Market by Product Type (Revenue)

15.3 Key Countries

15.3.1 China:Smart DiapersMarket Size & Forecast

15.3.2 South Korea: Market Size & Forecast

15.3.3 Japan:Smart Diapers Market Size & Forecast

16 Middle-East & Africa

16.1 Market Size & Forecast

16.2 Segmentation by Product Type

16.2.1 Market by Product Type (Revenue)

16.3 Key Countries

16.3.1 Saudi Arabia:Smart DiapersMarket Size & Forecast

16.3.2 UAE: Market Size & Forecast

17 Latin America

17.1 Market Size & Forecast

17.2 Segmentation by Product Type

17.2.1 Market by Product Type (Revenue)

17.3 Key Countries

17.3.1 Brazil:Smart DiapersMarket Size & Forecast

17.3.2 Mexico: Market Size & Forecast

18 Competitive Landscape

18.1 Competition Overview

19 Key Company Profiles

19.1 Kimberly-Clark

19.1.1 Business Overview

19.2 Major Product Offerings

19.2.1 Key Strengths

19.2.2 Key Strategies

19.2.3 Key Opportunities

19.3 P&G

19.3.1 Business Overview

19.4 Major Product Offerings

19.4.1 Key Strengths

19.4.2 Key Strategies

19.4.3 Key Opportunities

20 Other Prominent Vendors

20.1 Smardii

20.1.1 Business Overview

20.1.2 Product Offerings

20.2 Opro9

20.2.1 Business Overview

20.2.2 Product Offerings

20.3 Abena

20.3.1 Business Overview

20.3.2 Product Offerings

20.4 Sinopulsar

20.4.1 Business Overview

20.4.2 Product Offerings

20.5 Monit

20.5.1 Business Overview

20.5.2 Product Offerings

20.6 Simavita

20.6.1 Business Overview

20.6.2 Product Offerings

20.7 Fit Assist Medical

20.7.1 Business Overview

20.7.2 Product Offerings

20.8 DigiSense

20.8.1 Business Overview

20.8.2 Product Offerings

20.9 ElderSense

20.9.1 Business Overview

20.9.2 Product Offerings

20.10 Hunan Cosom

20.10.1 Business Overview

20.10.2 Product Offerings

20.11 Pixie Scientific

20.11.1 Business Overview

20.11.2 Product Offerings

20.12 Sensassure

20.12.1 Business Overview

20.12.2 Product Offerings

21 Report Summary

21.1 Key Takeaways

22 Quantitative Summary

22.1 Global Smart Diapers Market (Revenue)

22.2 North America Market

22.2.1 Market by End-users (Revenue)

22.3 Europe Market

22.3.1 Market by End-users (Revenue)

22.4 APAC Market

22.4.1 Market by End-users (Revenue)

22.5 Middle-East & Africa Market

22.5.1 Market by End-users (Revenue)

22.6 Latin America Market

22.6.1 Market by End-users (Revenue)

23 Appendix

23.1 Abbreviations

List of Exhibits 

Exhibit 1               Segmentation of Global Smart Diapers Market

Exhibit 2               Market Size Calculation Approach 2018

Exhibit 3               Various Smart Wearable Technological Products for Newborns

Exhibit 4               Comparison of Baby and Adult & Elderly Standard and Smart Diapers

Exhibit 5               Major Features of Smart Diapers & Sensors

Exhibit 6               Smart Diapers in Global Children & Adult Diapers Market: Life Cycle Presentation

Exhibit 7               Placement of Smart Products in Care Ecosystem for Infants & Children

Exhibit 8               Impact of Rising Awareness About Infant & Elderly Safety and Wellness

Exhibit 9               SUID Category and Rates in US

Exhibit 10             Impact of Advancements in Healthcare Reduce Infant Mortality

Exhibit 11             Global Child Mortality Rate 1990‒2017

Exhibit 12             Impact of Online Social Media Campaigns Building Emotional Need

Exhibit 13             Impact of Rising Demand from Adult Incontinence Care Market

Exhibit 14             Select Features of Smart Diapers for Adults

Exhibit 15             Impact of Unexpected End-user Sociography

Exhibit 16             Impact of Perceived Health & Environmental Concerns

Exhibit 17             Impact of Bundling Within the Connected Baby Care Environment

Exhibit 18             Impact of Improvements in Material & Sensor Designs

Exhibit 19             Global Smart Diapers Market 2018−2024 ($ billion)

Exhibit 20             Smart Diapers vs. Global Diapers Market Overview 2018 (Revenue)

Exhibit 21             Global Smart Diapers Market: Geographical Overview

Exhibit 22             Five Forces Analysis 2018

Exhibit 23             Incremental Growth by End-users 2018−2024

Exhibit 24             Overview of Global Smart Diaper Market by End-users 2018 (Revenue)

Exhibit 25             Key Target Segments Per Geography

Exhibit 26             Revenue Share of Smart Diaper by End-users 2018 & 2024 (%)

Exhibit 27             Placement of Smart Diapers Among Adult & Elderly Users

Exhibit 28             Global Children Smart Diapers Market 2018‒2024 ($ million)

Exhibit 29             Infant Mortality Rate by Major Regions 2000

Exhibit 30             Key Potential Markets for Smart Children Diapers

Exhibit 31             Smart Children Diapers: Incremental Growth by Geography 2018−2024 ($ million)

Exhibit 32             Global Adult & Elderly Smart Diapers Market 2018‒2024 ($ million)

Exhibit 33             Global Ageing Statistics

Exhibit 34             Key Potential Markets for Smart Adult & Elderly Diapers

Exhibit 35             Smart Adult Diapers: Incremental Growth by Geography 2018‒2024 ($ million)

Exhibit 36             Incremental Growth by Distribution Channel 2018‒2024

Exhibit 37             Overview of Distribution Channel 2018 (Revenue)

Exhibit 38             Market by Online Distributions Channel 2018–2024 ($ million)

Exhibit 39             Market by Retail Distribution Channels 2018–2024 ($ million)

Exhibit 40             Incremental Growth by Geography 2018–2024

Exhibit 41             Global Smart Diapers Market by Geography 2018 (Revenue & Market Share)

Exhibit 42             Smart Diaper Market: Key Country Revenue ($ million)

Exhibit 43             Smart Diapers Market in North America 2018–2024 ($ million)

Exhibit 44             North America: Segmental Growth Overview 2018 (Revenue)

Exhibit 45             Incremental Growth in North America 2018–2024

Exhibit 46             Market in US  2018–2024 ($ million)

Exhibit 47             Market in Canada 2018–2024 ($ million)

Exhibit 48             Smart Diapers Market in Europe 2018–2024 ($ million)

Exhibit 49             Europe: Segmental Growth Overview 2018 (Revenue)

Exhibit 50             Incremental Growth in Europe 2018–2024

Exhibit 51             Market in Germany 2018–2024 ($ million)

Exhibit 52             Market in France 2018–2024 ($ million)

Exhibit 53             Market in UK 2018–2024 ($ million)

Exhibit 54             Market in Nordics 2018–2024 ($ million)

Exhibit 55             Share of Smart Diapers in Nordic Countries 2018

Exhibit 56             Market in Italy 2018–2024 ($ million)

Exhibit 57             Smart Diapers Market in APAC 2018–2024 ($ million)

Exhibit 58             APAC: Segmental Growth Overview 2018 (Revenue)

Exhibit 59             APAC: Smart Diapers Lost in Consumer Landscape

Exhibit 60             Incremental Growth in APAC 2018–2024

Exhibit 61             Market in China 2018–2024 ($ million)

Exhibit 62             Market in South Korea 2018–2024 ($ million)

Exhibit 63             Market in Japan 2018–2024 ($ million)

Exhibit 64             Smart Diapers Market in MEA 2018–2024 ($ million)

Exhibit 65             MEA: Segmental Growth Overview 2018 (Revenue)

Exhibit 66             Incremental Growth in MEA 2018-2024

Exhibit 67             Market in Saudi Arabia 2018–2024 ($ million)

Exhibit 68             Market in UAE 2018–2024 ($ million)

Exhibit 69             Smart Diapers Market in Latin America 2018–2024 ($ million)

Exhibit 70             Latin America: Segmental Growth Overview 2018 (Revenue)

Exhibit 71             Incremental Growth in Latin America 2018–2024

Exhibit 72             Market in Brazil 2018–2024 ($ million)

Exhibit 73             Market in Mexico 2018–2024 ($ million)

               

List of Tables    

Table 1                  Key Caveats

Table 2                  Currency Conversion 2013−2018

Table 3                  Distribution of Population Aged 60 Years and Above by Regions (million)

Table 4                  Features, Benefits, and Value Addition to Elderly Care Institutions

Table 5                  Global Smart Diapers Market by End-users 2018−2024 ($ million)

Table 6                  Global Children Smart Diapers Market by Geography 2018−2024 ($ million)

Table 7                  Adult & Elderly Smart Diapers Market by Geography 2018−2024 ($ million)

Table 8                  North America: Key Parameters for Market Focus

Table 9                  North America Market by Product Type 2018−2024 ($ million)

Table 10               Europe: Key Parameters for Market Focus

Table 11               Europe Market by Product Type 2018−2024 ($ million)

Table 12               APAC: Key Parameters for Market Focus

Table 13               APAC Market by Product Type 2018−2024 ($ million)

Table 14               MEA: Key Parameters for Market Focus

Table 15               MEA Market by Product Type 2018−2024 ($ million)

Table 16               Latin America: Key Parameters for Market Focus

Table 17               Latin America Market by Product Type 2018−2024 ($ million)

Table 18               Kimberly-Clark: Product Offerings

Table 19               P&G: Product Offerings

Table 20               Smardii: Key Product Offerings

Table 21               Opro9: Key Product Offerings

Table 22               Abena: Key Product Offerings

Table 23               Sinopulsar: Key Product Offerings

Table 24               Monit: Key Product Offerings

Table 25               Simavita: Key Product Offerings

Table 26               Fit Assist Medical: Key Product Offerings

Table 27               DigiSense: Key Product Offerings

Table 28               ElderSense: Key Product Offerings

Table 29               Hunan Cosom: Key Product Offerings

Table 30               Pixie Scientific: Key Product Offerings

Table 31               Sensassure: Key Product Offerings

Table 32               Global Smart Diapers Market by Geography ($ million)

Table 33               North America Market by End-users 2018−2024 ($ million)

Table 34               Europe Market by End-users 2018−2024 ($ million)

Table 35               APAC Market by End-users 2018−2024 ($ million)

Table 36               MEA Market by End-users 2018−2024 ($ million)

Table 37               Latin America Market by End-users 2018−2024 ($ million)

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