This research report on the disposable innerwear market covers market sizing and forecast, market share, industry trends, growth drivers, and vendor analysis. The market study includes insights on segmentation by-products (underwear and bra), application(healthcare, salon and spa, maternity, and individual), material(cotton and paper-based), end-user (male and female), distribution (retail and online) and geography (APAC, Europe, Latin America, MEA, and North America).
The increased environmental consciousness and the development of eco-friendly products are key drivers for the innerwear market
The increasing awareness of environment-friendly disposable innerwear is acting as a major growth driver for the market. The use of biodegradable material has brought sustainable changes in the market. Vendors are using 100% cotton materials, which allow air to pass through, thereby increasing comfort. Cotton fibers are incredibly elastic, so the fabric easily stretches to fit the wearer. Hence, the increased environmental consciousness and the development of eco-friendly products are critical drivers for the consumer product market, including innerwear.
Innovation in manufacturing is another important factor that is affecting the global disposable innerwear market dynamics. The introduction of infection-free products and the use of innovative fiber material are increasing the demand for premium innerwear. Also, the shift from paper-based to cotton-based material is boosting the popularity and demand for premium disposable innerwear. Vendors are focusing on developing eco-friendly innerwear products that act as a substitute for normal innerwear. Hence, innovation is increasingly affecting market demand.
The increase in health and hygiene consciousness is also driving the global disposable innerwear market. The need to prevent infections and ensure the safety of mother and child after birth is increasing the demand in the maternity sector. Also, the disposable innerwear market by maternity care is expected to grow during the forecast period due to the improvement in the childbirth rate and the increase in strategic partnerships between vendors and maternity hospitals. Further, vendors are also considering the development of premium-quality, branded products to capitalize on future demand from luxury maternity hospitals. The global disposable innerwear market is expected to grow at a CAGR of over 6% during the period 2018–2024.
This market research report includes detailed segmentation by product, end-user, material type, application, and geography.
Disposable Innerwear Market: Products
Vendors are focusing on promoting cotton fabric disposable underwear
Innerwear caters to the spa, healthcare, maternity, and travel segments. However, the salon and spa segment is the largest end-user of disposable innerwear. This segment uses a variety of underwear such as massage wear and relax wear. While vendors are focusing on strategic partnerships and product branding to meet demands from the hospital and salon & spa. Targeted marketing and wise-brand placement can help them to boost underwear demand in the travel segment. Further, the demand for disposable underwear is also increasing in the travel segment. Vendors are focusing on promoting 100% cotton fabric disposable underwear as travel wear.
Disposable bras are finding major application in the medical sector. Female patients wear innerwear while undergoing medical examinations and procedures such as surgeries, x-rays, and other medical tests. Also, salon and spa are another major end-user, where disposable bras are used as a substitute for regular bras. North America is expected to retain its dominance in the disposable bras market; however, the APAC region is likely to grow at the highest CAGR during the forecast period.
Disposable Innerwear Market: Application
The increased use of men's disposable innerwear in salon and spa and healthcare centers is boosting the male segment
In terms of gender, the male segment dominates the global disposable innerwear market because of the increased application of innerwear in salon and spa and healthcare centers. Although the market offers limited products for males than females, the consumption rate is significantly high among males, thereby driving the market.
The female segment offers a wide range of products, including bras. The consumption of female disposable innerwear is high in the spa and medical sectors. The reach of females is relatively lower than males. However, the use among females is high. Further, the increase in strategic partnerships and the growth in awareness of female disposable products are expected to drive the disposable innerwear market during the forecast period.
Disposable Innerwear Market: Material
Cotton-based innerwear offer a high level of comfort and are skin-friendliness
The disposable cotton innerwear market is witnessing advancements. Although cotton-based innerwear is comparatively expensive than paper-based innerwear, they offer a variety of features, including skin-friendliness, elasticity, and comfortable designs. The market is witnessing a rise in demand for cotton-based innerwear. The increase in disposable income in the APAC and MEA regions is a significant driver for the increased demand for cotton-based products.
The demand for paper-based disposable innerwear is declining because of advancement in cotton-based innerwear. Paper-based underwears are comparatively inexpensive and lack features such as elasticity and comfort. Paper-based innerwear are popular in hospitals where they are used for a small duration.
Disposable Innerwear Market: End-user
The increasing awareness of health and hygiene is boosting the demand for disposable innerwear in the maternity sector
Disposable innerwear in the health sector are mainly used to manage health and hygiene among patients and prevent Hospital-acquired infections (HAIs). The market is witnessing the demand for comfortable and infection resistant innerwear. Also, the increased awareness of HAIs, the growth in the aging population, and the high demand for advanced healthcare facilities are significantly driving the disposable innerwear market.
Spa and salons are emerging as a significant end-user for disposable innerwear. Vendors are focusing on manufacturing a variety of disposable spa products, including briefs, thongs, and bras. These products are witnessing demand from the salon and spa industry given their suitability, smooth fabric, and affordable pricing.
The high awareness of health and hygiene is increasing the demand in the maternity sector. Increased urbanization and the increment in the fertility rate are also affecting the consumption of disposable innerwear in the sector.
The consumption of disposable innerwear products for individual purposes, such as travel wear has increased in the last few years. Vendors have started focusing on developing disposable innerwear as a substitute for normal innerwear. The growth in outbound travelers in several regions can provide a vast opportunity to vendors promoting as travel wear.
Disposable Innerwear Market: Geography
The North American region is likely to witness an absolute growth of around 28% during the forecast period
In terms of revenue, North America held the largest market share in 2018. The penetration of hygiene products in North America remains high, and the market revenue has been increasing steadily. Although the sale of emerging brands remains moderate in the region, the growing institutional demand for disposable innerwear is likely to increase the market revenue in the future years. The increasing popularity of traveling among people is expected to boost the emerging segment of individual users.
In 2018, China led the APAC region as the market in the country is witnessing a surge in demand. The market in APAC is witnessing steady growth in the regional markets such as India, China, Japan, and South Korea as these products are gaining popularity among end-users. The rise in health and hygiene awareness and the growth in the tourism industry are the major reason for the increase in demand for disposable innerwear in the region.
The high demand for premium-quality products characterizes the European market. However, pricing hinders market growth in the region. Eastern Europe is witnessing the increased consumption of disposable innerwear among end-users. Europe is likely to account for a market share close to 27% by 2024
There is a low penetration of disposable innerwear products in Latin America.
Moreover, commercial sale in the region has not peaked yet. Thus, the market demand and penetration are low in countries in these regions. However, the region is expected to increase its share due to the growth in the tourism industry and the surge in awareness of sanitary products.
Financial propensity and modernization have increased disposable incomes, which are likely to augur well for the market in the MEA region. The penetration of disposable products in African countries such as South Africa, Uganda, Egypt, is increasing steadily. However, urbanization in African countries is likely to generate awareness of disposable products. South Africa is one of the leading countries for disposable innerwear market. The growth of the spa and salon and health sectors is expected to increase high demand.
Key Vendor Analysis
The competitive scenario in the global disposable innerwear market is currently intensifying. The rapidly changing market dynamics could adversely affect vendors as consumers have a wide range of products to choose from. The present scenario is forcing vendors to alter and redefine their unique value proposition to increase their market presence. The market is highly fragmented with several domestic vendors. The market faces the threat of infiltration with low-quality products.
As of now, the global market is dominated by domestic players, including small-scale proprietorship firms. Several local players are expected to expand their presence worldwide during the forecast period, especially in the fast-developing countries in APAC and Latin America to gain more market share. Besides, improving global economic conditions would fuel the growth of the market, making it an attractive time for the launch of new products. The adoption of disposable innerwear among end-users worldwide has been increasing moderately. Therefore, the market has witnessed the entry of many vendors. Vendors can enhance their revenue and profitability by practicing sound production techniques that minimize product costs and mitigate associated risks.
Key Market Insights
The analysis of the disposable innerwear market provides market sizing and growth opportunities for the forecast period 2019–2024.
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