U.S. Memory Foam Market - Industry Outlook & Forecast 2021-2026

U.S. MEMORY FOAM MARKET OVERVIEW

The US memory foam market was valued at USD 12.23 billion in 2020 and is expected to reach USD 17.69 billion by 2026, growing at a CAGR of 6.35% in the forecast period. The growth of the real estate industry has positively influenced the residential sector. With the housing sector witnessing an incremental growth in construction activities, the demand for memory foam mattresses is anticipated to rise during the forecast period. The high consumption of orthopedic mattresses by the residential sector has made the construction industry one of the largest end-users of the global memory foam market. The U.S. smart memory foam mattress and pillow market have slowed down during COVID-19 in terms of demand and supply.

KEY HIGHLIGHTS

• The US is expected to witness strong demand for specialty mattresses, especially memory foam, during the forecast period.
• The replacement of old mattresses has been the trend followed by people across the world. There are several reasons for the increase in awareness towards the replacement of the mattress, such as awareness of sleep benefits and the rising number of persons suffering from back and spine-related problems. 
• Product diversification is the key for new vendors to enter the market. Existing furniture providers and retailers such as Walmart enter the industry through product development and product line extension.
• With increasing internet penetration, several online websites serve end-users seeking convenience and easy accessibility to get these products. E-retailing is gaining popularity because it is a time-saving and cost-effective process of purchasing products. 

SEGMENTATION ANALYSIS

• This research report includes a detailed segmentation by
  • Product
  • Application
  • Density
  • End-user
  • Geography

By Product: Traditional memory foam holds the most share in the market as it has advantages such as pressure-relieving properties, heat retention, off-gassing, and prevents the dissipation of heat from the body. 

By Application: The application's demand for bedding is highest due to high replacement demand in developed regions. Also, there is a demand for newer models with growth driven by a higher prevalence of arthritis, back, spine, and joint-related issues, awareness towards proper sleep, and a rising standard of living. 

By Density: High-density memory foam is high in demand even after being expensive as it provides excellent durability and support. They also offer stiff back support and mold to the body to relieve pressure joints. Also, its mattress improves blood circulation.

By End-user: The residential segment dominated the industry and will continue so in the forecast period because of the increasing number of housings, housing repairs, and maintenance.

GEOGRAPHICAL ANALYSIS

• South:  The Southern US mattress market accounted for nearly 40.81% share in 2020 and is expected to witness an absolute growth of 41.09% during 2020–2026.
• West: The bedding & furniture segment dominated the application segment in 2020 and will account for more than 65% of the market share. The high-density segment is the fastest growing and contributes more than 65% to the incremental growth of the memory foam industry during the forecast period.
• Midwest: In Midwest, the air cool memory foam is the fastest-growing segment, at a CAGR of 6.78%. Thus the segment is expected to get momentum with the rising demand for optimal sleeping experience during the forecast period.

VENDOR ANALYSIS

• Currently, the US memory foam industry is highly fragmented, with many local and international players. There are over 600 mattress manufacturers in the US bedding industry. The key vendors are Sleep Number, Foam Factory, Serta Simmons Bedding, and Kingsdown. 
• Direct-to-customers brands are catching up with the sales disrupting the decade-old traditional market for mattresses. 
• China-based vendors would go for a full-fledged US launch of their products during the forecast period. 
• Serta Simmons Bedding is the market leader in the overall mattress industry in the US and has a portfolio of well-recognized brands. It has a long-standing relationship with its distributors nationwide and has a well-recognized commercial market presence.
• Vendors may enter into strategic agreements with home improvement stores and retailers to enhance their product reach in the market.
• Vendors should try to address end-users concerns over issues related to memory foam mattresses and memory foam pillows. Off-gassing, odor issues, and overheat issue, among others, should be addressed.

The U.S. memory foam market research report includes in-depth coverage of the industry analysis with revenues & forecast insights for the following segments

By Product

• Traditional
• Gel
• Air Cooled

By Application

• Bedding & Furniture
• Transportation
• Others

By Density

• High Density
• Medium Density
• Low Density

By End-user

• Residential
• Commercial

By Geography

• US
  • South
  • West
  • Midwest
  • Northeast