Memory Foam Mattress and Pillow Market in US - Industry Outlook and Forecast 2018-2023

INDUSTRY INSIGHTS

The extensive use of mattresses, pillows, and other bedding products to relieve pressure points, reduce back pain, and soreness is propelling the growth of the US memory foam mattress market and pillow market. These products are effective in preventing certain sleep disorders such as sleep apnea, insomnia, narcolepsy, and restless leg syndrome. The increasing availability of specialty mattresses such as airbeds, waterbeds, latex mattresses, and hybrid mattresses will have a positive impact on the growth of the US market. The increasing focus on product differentiation and research on sleep and comfort will contribute to the development of this market in the US. The growing consumer awareness, the introduction of new mattress manufacturing technologies, changing consumers’ tastes and preferences, changing lifestyle, and new product innovations are some of the factors attributing to the growth of the market. The tidal wave of new housing projects development and construction and the improving GDP will attribute to the growth of the US memory foam mattress and pillow market. The leading vendors are investing in R&D activities to drive product innovations and the launch of a wide array of mattresses to gain a larger US market share. The launch of a variety of mattress range — low-end general-purpose mattresses to high-end luxurious, personalized, specialized, and customized mattresses will help companies meet diverse consumer demands in the US market. The increasing per capita income and the number of dual-income households will attribute to the development of the US memory foam mattress market and pillow market.

The presence of various online retailers such as Amazon, Amerisleep, and eBay will increase the convenience of the consumers and offer a diverse range of products in the US market. Futuristic inventions in the mainstream sleeping solutions and technologies would boost investors’ confidence in the market over the next few years. 

Market Dynamics

The increasing number of cases of sleep disorders among the nations is driving the demand in the US memory foam mattress and pillow market. Insufficient sleep can affect a person’s thinking ability, reaction time, work productivity, decision making, problem-solving, emotional and behavioral control, and learning capabilities. Sleep deficiency is often linked to chronic health issues and encourages suicide, depression, and risk-taking behavior among individuals. Additionally, it also increases the risks of heart and kidney diseases, diabetes, highblood pressure, and stroke among individuals. According to the US CDC, about 40–60 million US nationals are suffering from various types of sleep disorders. Studies are conducted to show a correlation between human health and mattresses. These factors are encouraging vendors to develop mattress that will improve health and quality of sleep among its end-users. The mattresses are designed to effectively control sleep disorders and reduceback pain as they fit the normal curvature of the spine and give more support to sleepers. The use of these products will prevent other disorders such as arthritis and will contribute to the revenues in the US memory foam mattress and pillow market.

US Memory Foam Mattress and Pillow Market Segmentation

This market research report includes a detailed segmentation of the market by

1. Product
2. End-users
3. Distribution channels

Insights By Product

Development of eco-friendly plant-based mattresses will revolutionize the US memory foam mattress and pillow market

The US memory foam mattress and pillow market by product are classified into the mattress (polyurethane foam mattress, gel-infused foam mattress, and plant-based foam mattress) and pillow. Mattress segment dominated more than 2/3^rd of the total market share in 2017, growing at a CAGR of more than 9% during the forecast period. The growing demand for bedding that offers pressure-relieving properties, comfort, and satisfaction while sleeping is propelling the growth of this segment in the US market. Some of the manufacturers are using small pockets of gel on the surface of the mattresses to give a cooling sensation to the end-user while sleeping. The development of innovative products will revolutionize this segment in the US market. Plant-based mattresses were first launched in 2007 by One Mall Group under the trademark Amerisleep. These mattresses are eco-friendly and do not contain toxic VOCs. These products are also called green mattresses and offer over 25% cooling sensation than other forms of foam mattresses and improve breathability. The launch of such varied product ranges will help vendors meet dynamic consumer requirements in the US memory foam mattress and pillow market. The use of memory foam pillows will result in effective pressure relief and comfort for consumers in the US market.

Insights By End-Users

Demand for new and replacement of products will boost the demand in the US memory foam mattress and pillow market

The end-user segment in the US memory foam mattress and pillow marketis divided into residential and commercial. The residential end-user segment occupied more than 2/3^rd of the total market share in 2017, growing at a CAGR of around 8% during the forecast period. The growing use of mattresses and pillows by individual users for home use is propelling the growth of this segment in the US market. The increasing number of housing starts and housing repairs and maintenance is driving the demand for innovative products in the US market. The rising number of new demand and replacement of old products will create lucrative opportunities for top vendors operating in the residential segment in the US memory foam mattress and pillow market. The revival of the retail and consumer products sector will boost the demand for these products in the US market. The use of memory foam pillows and mattresses in the hospitality industry such as exclusive spas, premium hotels, international airports, and others, and healthcare facilities such as hospitals will drive the growth of the commercial segment in the US market during the forecast period.

Insights By Distribution Channels

Furniture stores are selling a wide range of products in the US memory foam mattress and pillow market

The US memory foam mattress and pillow market by distribution channel are segmented into retail (mattress specialty retailers, furniture retailers, massmarket players, and others) and online. Retail segment dominated the majority of the market share in 2017. The retail segmentis further categorized into mattress specialty retailers, furniture retailers, department store, and others. The growing popularity of chain mattress stores such as Mattress Firm, Mattress1 One, Sleep Number, Sit’n Sleep, and America’s Mattress is contributing to the growing revenues in this segment in the US market. Companies such as Walmart, Costco, Tesco, Home Depot, and Targetsell products at a single price point and are popular among consumers who prefer to purchase non-branded and low-priced products in the US market. The ease-of-accessibility and convenience offered by the online retail channels are attributing to the growth of the online channels in the US memory foam mattress and pillow market. Lucrative price points and exclusive discounts are the largest benefits offered by online retailers in the US market.

Insights By Vendors

The US memory foam mattress and pillow market is highly fragmented with the presence of several regional and international players. The top companies are leveraging technology to alter and refine their unique value proposition in the US market. The vendors are launching products with high functionality and comfortability to sustain the intense competition levels in the US market. The players are competing on the basis of product/service extensions, technological innovations, and M&A activities in the US market. The introduction of many innovative and advanced solutions will help vendors meet dynamic consumer demands in the US memory foam mattress and pillow market.

The US Memory Foam Mattress and Pillow Market research report includes industry analysis with revenue and forecast insights for the following segments:

By Products

• Mattress
  • Polyurethane Foam Mattress
  • Gel-Infused Foam Mattress
  • Plant-Based Foam Mattress
• Pillow 

By End-User

• Residential
• Commercial

By Distribution Channel

• Retail
  • Mattress Specialty Retailers
  • Furniture Retailers
  • Mass Market Players
  • Others
• Online