PUBLISHED DATE : May 2023 | Pages : 206
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The U.S. Sexual Lubricant Market Size, Share, & Trends Analysis Report by
Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast 2023–2028.
206 Pages
64 Tables
63 Charts
4 Regions
1 Countries
24 Companies
4 Market Segment
| Report Attribute | Details |
|---|---|
| Market Size (2028) | USD 722.52 Million |
| Market Size (2022) | USD 456.04 Million |
| CAGR (2022-2028) | 7.97% |
| Base Year | 2022 |
| Forecast Year | 2023-2028 |
| Market Segments | Product, Gender, Distribution Method, and Geography |
| Geographic Analysis | United States (South, West, Midwest, and Northeast) |
| KEY PLAYERS | BioFilm, Church & Dwight, Karex Berhad, LifeStyles, and Reckitt Benckiser Group |
The U.S. sexual lubricant market was valued at USD 456 million in 2022 and is expected to reach USD 722.52 million by 2028, growing at a CAGR of 7.97%. One of the major reasons for the growing demand for sexual lubricants in the U.S. is associated with the rising demand for sex toys. Moreover, factors such as increased openness; desire for quirky products and accessories; excitement, passion, and adventure; and heightened desire for experimentation are boosting the market growth across the country.
Further, online retailers such as Amazon, Lovehoney, and Adam & Eve have become popular distribution channels in the U.S. sexual lubricant market as they offer the freedom to choose any lubricant from a range of products. Moreover, purchasing these products has increased the assurance of safe and discreet delivery via e-commerce platforms. Such features give e-commerce platforms a competitive advantage over drug stores, retail chains, and grocery stores. Apart from this, adult stores and specialty shops offer a wider range of products and tend to cater to specific niches, such as BDSM or vegan-friendly lubricants. Drugstores and mass merchandisers such as Walmart and CVS also stock a range of sexual lubricants, often in the family planning section. However, the distribution landscape in the U.S. sexual lubricant market is evolving and expanding as the market grows and caters to diverse consumer needs.
Growing Popularity of Private-Label Brands
Private label brands are products that retailers sell under their own label rather than the original manufacturer's label. Introducing private label brands in the U.S. sexual lubricant market has allowed retailers to offer their customers a wider range of products at a competitive price. This has increased competition in the market and given consumers more options to choose from. Private label brands typically offer similar quality to established brands at a lower cost, making them a popular choice among cost-conscious consumers.
Nevertheless, private-label brands constitute a significant chunk of the market share in the U.S., with retail sales worth over USD 50 million (about 15% of the U.S. market share). Further, Trojan by Church & Dwight is the largest condom brand in the country. Although Trojan lubricants have not made significant progress in sales and acceptance among U.S. customers, brand awareness and a loyal Trojan condom user base are expected to fuel the growth of Trojan lubricants during the forecast period.
Increase In Festivals, Tradeshows, Expos
The U.S. sexual lubricant market has witnessed rising demand over the last couple of years due to increased festivals, trade shows, and expos related to sexual wellness. People in the U.S. are adopting enhanced and outspoken routes toward sexual wellness. With time, frequent efforts to relate sexual wellness with the daily routine are being emphasized. Brands are constantly striving to reduce the misconception created between obscenity and the sexual wellness of individuals. The increase in the number of brands catering to the needs of women as a part of sexual wellness is further pushing opportunities for growth in the future. Such factors paved the way for sexual wellness festivals, adult trade shows, and expos over the past few years.
At the beginning of 2023, one of the sexual wellnesses B2B trade shows, “STIMULATE,” is starting in Nashville, US. The tradeshow is created to connect industry suppliers, retailers, online sellers, and vendors. The tradeshow will offer complimentary retail education to the attendees. Several brands will participate in the tradeshow with an opportunity to highlight their key innovative product offerings and explore a new method of reaching out to the audience. Institutional investors also watch such occasions to capitalize on suitable revenue-generating opportunities.
Stringent Regulatory Environment
In the U.S., sexual lubricants, depending on the content of the formula or the scope of use, are classified as either Class I or Class II medical devices by the US FDA and fall in the same category as condoms. Thus, to sell these lubricants in stores, vendors must obtain the premarket notification or 510(k) clearances. This is a lengthy process and requires a comprehensive round of safety tests. For instance, obtaining the 510(k) clearances may cost up to USD 200,000 and take two years. Further, the FDA classifies sexual lubricants under the following five categories:
These regulatory challenges can make it difficult for manufacturers to bring new and innovative products and limit U.S. sexual lubricant market growth. However, companies that can navigate these regulations and create products that meet customer needs and safety standards are well-positioned for success in this market.
INSIGHTS BY PRODUCT
The water-based product type dominated the U.S. sexual lubricant market in 2022. Water-based sexual lubricants are highly popular among end-users and have a wide customer base. Water-based sexual lubricants usually contain one or more water-soluble polymers that control their viscosity. Further, these lubricants also contain humectants to reduce the loss of moisture, viscosity modifiers to modify the texture, and moisturizers along with other components to check the rate of evaporation and lubrication. Some of these lubricants available in the market claim to be long-lasting and are thus marketed as vaginal moisturizers. These lubricants use hydrophilic polymers that are claimed to be bio-adhesive and offer long-lasting moisturizing effects.
INSIGHTS BY GENDER
The U.S. sexual lubricant market by gender is segmented into male and female. In 2022, the male segment dominated the market and held a share of over 78%. In recent years, there has been a growing demand for male-specific lubricants designed to enhance the sexual experience and provide added benefits, such as increased sensitivity, reduced friction, and improved stamina. These products are formulated with various ingredients, including natural and organic materials, to meet the specific needs of male consumers. However, over the past few years, the market has witnessed a demand increase for female-centric products. The U.S. has witnessed a noticeable growth in demand for female-centric products.
INSIGHTS BY DISTRIBUTION CHANNEL
The offline distribution segment had the highest U.S. sexual lubricant market revenue in 2022. Many adult stores, pharmacies, and other retailers sell sexual lubricants in physical storefronts across the US. Customers can browse different types of lubricants and get recommendations from staff members. The entry of condom manufacturers such as Reckitt Benckiser, Karex, and Church & Dwight in the market has increased the sale of sexual lubricants through retail stores such as sex specialty stores and supermarkets in the US. However, the offline segment will face strong competition from the online segment in the future due to the rising internet penetration in the United States. Sexual Lubricants are available to end-users through online OEMs’ e-commerce portals and direct-to-consumer stores such as Amazon, eBay, Best Buy, Alibaba, and JD.
The Southern U.S. holds the most significant share of the U.S. sexual lubricant market due to the presence of the largest population base. Also, the considerable surge in disposable income in the region has created a high demand for sexual lubricants in the Southern region. The Southern U.S. has a high population of older adults who may experience reduced natural lubrication and seek sexual lubricants to enhance their sexual experience. College students are a large demographic in the Southern U.S. region, and sexual lubricants may be in demand as they explore their sexuality and experiment with new sexual experiences.
The sexual lubricant market in the Midwest U.S. is driven by changing attitudes toward sex and increased awareness of the importance of sexual health. As consumers in the Midwest U.S. become more comfortable discussing and exploring their sexuality, they are more likely to seek products to enhance their sexual experiences. This has led to a proliferation of sexual wellness products, including lubricants, in many areas of the Midwest. In addition to traditional brick-and-mortar retailers, many online platforms now offer various sexual lubricants, making it easier for consumers in the Midwest to access these products.
The U.S. sexual lubricant market is moderately fragmented, with many players providing sexual lubricants with high functionality and designs. The key vendors in the U.S. sexual lubricant market are Reckitt Benckiser, BioFilm, Church & Dwight, Lifestyles, and Karex Berhad. A wide range of products is available to consumers, with vendors offering various types of lubricants, such as water-based, silicone-based, and oil-based lubricants. To compete in this industry, vendors must differentiate by offering high-quality products, innovative formulations, and attractive packaging. They must also invest in marketing and advertising to raise awareness of their products and build brand recognition.
The competition will be based solely on features such as quality, brand recognition, value, price, performance, and other consumer benefits. Due to the competitive environment, vendors face pricing pressure from their retail customers & other customers who are selling through various other channels. Especially high-volume customers, including online retailers, look for pricing concessions that could reduce vendor margins. Additionally, suppose in case any vendor couldn’t be able to maintain trade terms. In that case, the online retailers could increase their buying & purchases from other competitive vendors present in the market, which could reduce the sales of vendors (who cannot maintain prices and trade terms).
Frequently Asked Questions
How big is the U.S. sexual lubricant market?
The U.S. sexual lubricant market was valued at USD 456 million in 2022 and is expected to reach USD 722.52 million by 2028.
What is the growth rate of the U.S. sexual lubricant market?
The U.S. sexual lubricant market is expected to grow at a CAGR of 7.97% from 2022 to 2028.
Which region dominates the U.S. sexual lubricant market share?
The Southern U.S. held the largest share of the U.S. sexual lubricant market in 2021.
What are the significant trends in the U.S. sexual lubricant market?
A shift toward female-centric sexual wellness products, a rising focus on promotional & marketing activities, an increasing influence of the internet in driving purchases, the growing popularity of private-label brands, and an increase in festivals, expos & tradeshows are significant trends in the U.S. sexual lubricant market.
Who are the key players in the U.S. sexual lubricant market?
BioFilm, Church & Dwight, Karex Berhad, LifeStyles, and Reckitt Benckiser Group are the key players in the U.S. sexual lubricant market.
The U.S. sexual lubricant market size is expected to grow at a CAGR of approximately 7.97% from 2022 to 2028.
The following factors are likely to contribute to the growth of the U.S. sexual lubricant market during the forecast period:
Base Year: 2022
Forecast Year: 2023-2028
The report considers the present scenario of the U.S. sexual lubricant market and its market dynamics for 2023−2028. It covers a detailed overview of several market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes leading companies and several other prominent companies operating in the market.
Key Company Profiles
Other Prominent Vendors
Segmentation by Product
Segmentation by Gender
Segmentation by Distribution Channel
Segmentation by Geography
1 RESEARCH METHODOLOGY
2 RESEARCH OBJECTIVES
3 RESEARCH PROCESS
4 SCOPE & COVERAGE
4.1 MARKET DEFINITION
4.1.1 INCLUSIONS
4.1.2 EXCLUSIONS
4.1.3 MARKET ESTIMATION CAVEATS
4.2 BASE YEAR
4.3 SCOPE OF THE STUDY
4.3.1 MARKET SEGMENTATION BY PRODUCT
4.3.2 MARKET SEGMENTATION BY GENDER
4.3.3 MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
5 REPORT ASSUMPTIONS & CAVEATS
5.1 KEY CAVEATS
5.2 CURRENCY CONVERSION
5.3 MARKET DERIVATION
6 PREMIUM INSIGHTS
6.1 MARKET DEFINITION
6.2 REPORT OVERVIEW
6.3 DISTRIBUTION LANDSCAPE
6.4 ADVERTISING & MARKETING STRATEGIES
6.5 OPPORTUNITY & CHALLENGE ANALYSIS
6.6 SEGMENT ANALYSIS
6.7 COMPETITIVE LANDSCAPE
6.8 KEY QUESTIONS ANSWERED IN THE REPORT
7 MARKET AT A GLANCE
8 INTRODUCTION
8.1 OVERVIEW
8.1.1 GOVERNMENT POLICIES & REGULATIONS
8.1.2 RAW MATERIAL PROCUREMENT
8.1.3 MANUFACTURERS
8.1.4 DISTRIBUTION LANDSCAPE
8.2 MICROECONOMIC & MACROECONOMIC FACTORS
8.3 KEY OBSERVATIONS
8.4 SWOT ANALYSIS
8.5 BRANDING STRATEGIES
8.6 PROMOTIONAL STRATEGIES
8.7 ADVERTISING & MARKETING STRATEGIES
8.8 PRICING ANALYSIS
8.9 VALUE CHAIN ANALYSIS
8.9.1 RAW MATERIAL SUPPLIERS
8.9.2 MANUFACTURERS
8.9.3 DISTRIBUTORS/DEALERS
8.9.4 RETAILERS
8.9.5 END-USERS
8.1 US ECONOMIC OUTLOOK
9 MARKET OPPORTUNITIES & TRENDS
9.1 FOCUS ON FEMALE-CENTRIC SEXUAL WELLNESS PRODUCTS
9.2 FOCUS ON PROMOTIONAL & MARKETING ACTIVITIES
9.3 INFLUENCE OF THE INTERNET
9.4 POPULARITY OF PRIVATE-LABEL BRANDS
9.5 INCREASE IN FESTIVALS, EXPOS & TRADESHOWS
10 MARKET GROWTH ENABLERS
10.1 PREVALENCE OF ERECTILE DYSFUNCTION
10.2 AVAILABILITY OF GENDER-NEUTRAL PRODUCTS
10.3 SURGE IN DEMAND FROM BABY BOOMERS
10.4 EASY ACCESS TO SEXUAL LUBRICANTS
11 MARKET RESTRAINTS
11.1 INCREASED CONCERNS ABOUT SIDE EFFECTS
11.2 STRINGENT REGULATORY ENVIRONMENT
11.3 LOW CONFIDENCE OF INVESTORS IN START-UPS
12 MARKET LANDSCAPE
12.1 MARKET OVERVIEW
12.1.1 KEY INSIGHTS
12.1.2 DEMAND INSIGHTS
12.1.3 SUPPLY INSIGHTS
12.2 MARKET SIZE & FORECAST
12.3 REGIONAL KEY INSIGHTS
12.4 VENDOR ANALYSIS
12.5 DEMOGRAPHICAL ANALYSIS
12.6 CONSUMER BEHAVIOUR & AWARENESS
12.7 FIVE FORCES ANALYSIS
12.7.1 THREAT OF NEW ENTRANTS
12.7.2 BARGAINING POWER OF SUPPLIERS
12.7.3 BARGAINING POWER OF BUYERS
12.7.4 COMPETITIVE RIVALRY
12.7.5 THREAT OF SUBSTITUTES
13 PRODUCT
13.1 MARKET SNAPSHOT & GROWTH ENGINE
13.2 MARKET OVERVIEW
13.3 WATER-BASED
13.3.1 MARKET SIZE & FORECAST
13.3.2 MARKET BY GEOGRAPHY
13.4 SILICONE-BASED
13.4.1 MARKET SIZE & FORECAST
13.4.2 MARKET BY GEOGRAPHY
13.5 OIL-BASED
13.5.1 MARKET SIZE & FORECAST
13.5.2 MARKET BY GEOGRAPHY
13.6 HYBRID
13.6.1 MARKET SIZE & FORECAST
13.6.2 MARKET BY GEOGRAPHY
14 GENDER
14.1 MARKET SNAPSHOT & GROWTH ENGINE
14.2 MARKET OVERVIEW
14.3 MALE
14.3.1 MARKET SIZE & FORECAST
14.3.2 MARKET BY GEOGRAPHY
14.4 FEMALE
14.4.1 MARKET SIZE & FORECAST
14.4.2 MARKET BY GEOGRAPHY
15 DISTRIBUTION CHANNEL
15.1 MARKET SNAPSHOT & GROWTH ENGINE
15.2 MARKET OVERVIEW
15.2.1 MANUFACTURER, PRODUCTION & DISTRIBUTION
15.3 OFFLINE
15.3.1 MARKET SIZE & FORECAST
15.3.2 MARKET BY GEOGRAPHY
15.4 ONLINE
15.4.1 MARKET SIZE & FORECAST
15.4.2 MARKET BY GEOGRAPHY
16 REGION
16.1 MARKET SNAPSHOT & GROWTH ENGINE
17 SOUTH
17.1 MARKET OVERVIEW
17.1.1 TEXAS
17.1.2 FLORIDA
17.2 MARKET SIZE & FORECAST
17.3 PRODUCT
17.3.1 MARKET SIZE & FORECAST
17.4 GENDER
17.4.1 MARKET SIZE & FORECAST
17.5 DISTRIBUTION CHANNEL
17.5.1 MARKET SIZE & FORECAST
18 WEST
18.1 MARKET OVERVIEW
18.1.1 CALIFORNIA
18.1.2 UTAH
18.1.3 WASHINGTON
18.2 MARKET SIZE & FORECAST
18.3 PRODUCT
18.3.1 MARKET SIZE & FORECAST
18.4 GENDER
18.4.1 MARKET SIZE & FORECAST
18.5 DISTRIBUTION CHANNEL
18.5.1 MARKET SIZE & FORECAST
19 MIDWEST
19.1 MARKET OVERVIEW
19.1.1 ILLINOIS
19.1.2 OHIO
19.2 MARKET SIZE & FORECAST
19.3 PRODUCT
19.3.1 MARKET SIZE & FORECAST
19.4 GENDER
19.4.1 MARKET SIZE & FORECAST
19.5 DISTRIBUTION CHANNEL
19.5.1 MARKET SIZE & FORECAST
20 NORTHEAST
20.1 MARKET OVERVIEW
20.1.1 RHODE ISLAND
20.1.2 NEW YORK
20.2 MARKET SIZE & FORECAST
20.3 PRODUCT
20.3.1 MARKET SIZE & FORECAST
20.4 GENDER
20.4.1 MARKET SIZE & FORECAST
20.5 DISTRIBUTION CHANNEL
20.5.1 MARKET SIZE & FORECAST
21 COMPETITIVE LANDSCAPE
21.1 COMPETITION OVERVIEW
22 KEY COMPANY PROFILES
22.1 BIOFILM
22.1.1 BUSINESS OVERVIEW
22.1.2 PRODUCT OFFERINGS
22.1.3 KEY STRATEGIES
22.1.4 KEY STRENGTHS
22.1.5 KEY OPPORTUNITIES
22.2 CHURCH & DWIGHT
22.2.1 BUSINESS OVERVIEW
22.2.2 BUSINESS SEGMENTS
22.2.3 PRODUCT OFFERINGS
22.2.4 KEY STRATEGIES
22.2.5 KEY STRENGTHS
22.2.6 KEY OPPORTUNITIES
22.3 KAREX BERHAD
22.3.1 BUSINESS OVERVIEW
22.3.2 BUSINESS SEGMENTS
22.3.3 PRODUCT OFFERINGS
22.3.4 KEY STRATEGIES
22.3.5 KEY STRENGTHS
22.3.6 KEY OPPORTUNITIES
22.4 LIFESTYLES
22.4.1 BUSINESS OVERVIEW
22.4.2 BUSINESS SEGMENTS
22.4.3 PRODUCT OFFERINGS
22.4.4 KEY STRATEGIES
22.4.5 KEY STRENGTHS
22.4.6 KEY OPPORTUNITIES
22.5 RECKITT BENCKISER GROUP
22.5.1 BUSINESS OVERVIEW
22.5.2 BUSINESS SEGMENTS
22.5.3 PRODUCT OFFERINGS
22.5.4 KEY STRATEGIES
22.5.5 KEY STRENGTHS
22.5.6 KEY OPPORTUNITIES
23 OTHER PROMINENT VENDORS
23.1 CALEXOTICS
23.1.1 BUSINESS OVERVIEW
23.1.2 PRODUCT OFFERINGS
23.2 CC WELLNESS
23.2.1 BUSINESS OVERVIEW
23.2.2 PRODUCT OFFERINGS
23.3 ELBOW GREASE
23.3.1 BUSINESS OVERVIEW
23.3.2 PRODUCT OFFERINGS
23.4 EMPOWERED PRODUCTS
23.4.1 BUSINESS OVERVIEW
23.4.2 PRODUCT OFFERINGS
23.5 GOOD CLEAN LOVE
23.5.1 BUSINESS OVERVIEW
23.5.2 PRODUCT OFFERINGS
23.6 GUY & O'NEILL
23.6.1 BUSINESS OVERVIEW
23.6.2 PRODUCT OFFERINGS
23.7 ID LUBRICANTS
23.7.1 BUSINESS OVERVIEW
23.7.2 PRODUCT OFFERINGS
23.8 LIVE WELL BRANDS
23.8.1 BUSINESS OVERVIEW
23.8.2 PRODUCT OFFERINGS
23.9 LOVEHONEY GROUP
23.9.1 BUSINESS OVERVIEW
23.9.2 PRODUCT OFFERINGS
23.10 MAYER LABORATORIES
23.10.1 BUSINESS OVERVIEW
23.10.2 PRODUCT OFFERINGS
23.11 M.D. SCIENCE LAB
23.11.1 BUSINESS OVERVIEW
23.11.2 PRODUCT OFFERINGS
23.12 SASMAR PHARMACEUTICALS
23.12.1 BUSINESS OVERVIEW
23.12.2 PRODUCT OFFERINGS
23.13 SENSUOUS BEAUTY
23.13.1 BUSINESS OVERVIEW
23.13.2 PRODUCT OFFERINGS
23.14 SLIQUID
23.14.1 BUSINESS OVERVIEW
23.14.2 PRODUCT OFFERINGS
23.15 TENGA
23.15.1 BUSINESS OVERVIEW
23.15.2 PRODUCT OFFERINGS
23.16 THE YES YES COMPANY
23.16.1 BUSINESS OVERVIEW
23.16.2 PRODUCT OFFERINGS
23.17 TOPCO SALES
23.17.1 BUSINESS OVERVIEW
23.17.2 PRODUCT OFFERINGS
23.18 TRIGG LABORATORIES
23.18.1 BUSINESS OVERVIEW
23.18.2 PRODUCT OFFERINGS
23.19 XR BRANDS
23.19.1 BUSINESS OVERVIEW
23.19.2 PRODUCT OFFERINGS
24 REPORT SUMMARY
24.1 KEY TAKEAWAYS
24.2 STRATEGIC RECOMMENDATIONS
25 QUANTITATIVE SUMMARY
25.1 MARKET BY PRODUCT
25.2 MARKET BY GENDER
25.3 MARKET BY DISTRIBUTION CHANNEL
25.4 MARKET BY REGION
25.5 SOUTH
25.5.1 PRODUCT: MARKET SIZE & FORECAST
25.5.2 GENDER: MARKET SIZE & FORECAST
25.5.3 DISTRIBUTION CHANNEL: MARKET SIZE & FORECAST
25.6 WEST
25.6.1 PRODUCT: MARKET SIZE & FORECAST
25.6.2 GENDER: MARKET SIZE & FORECAST
25.6.3 DISTRIBUTION CHANNEL: MARKET SIZE & FORECAST
25.7 MIDWEST
25.7.1 PRODUCT: MARKET SIZE & FORECAST
25.7.2 GENDER: MARKET SIZE & FORECAST
25.7.3 DISTRIBUTION CHANNEL: MARKET SIZE & FORECAST
25.8 NORTHEAST
25.8.1 PRODUCT: MARKET SIZE & FORECAST
25.8.2 GENDER: MARKET SIZE & FORECAST
25.8.3 DISTRIBUTION CHANNEL: MARKET SIZE & FORECAST
26 APPENDIX
26.1 ABBREVIATIONS
EXHIBIT 1 SEGMENTATION OF THE US SEXUAL LUBRICANTS MARKET
EXHIBIT 2 MARKET SIZE CALCULATION APPROACH 2022
EXHIBIT 3 OVERVIEW OF US SEXUAL WELLNESS MARKET
EXHIBIT 4 REGIONAL CAGR COMPARISON (2022–2028)
EXHIBIT 5 PROJECTIONS OF THE OLDER ADULT POPULATION (2016–2060)
EXHIBIT 6 SWOT ANALYSIS OF US SEXUAL LUBRICANTS MARKET
EXHIBIT 7 PROMOTIONAL STRATEGIES
EXHIBIT 8 ADVERTISING & MARKETING STRATEGIES
EXHIBIT 9 AVERAGE VENDOR MARGIN IN US SEXUAL LUBRICANTS MARKET
EXHIBIT 10 VALUE CHAIN ANALYSIS: US SEXUAL LUBRICANTS MARKET
EXHIBIT 11 IMPACT OF FOCUS ON FEMALE-CENTRIC SEXUAL WELLNESS PRODUCTS
EXHIBIT 12 IMPACT OF FOCUS ON PROMOTIONAL & MARKETING ACTIVITIES
EXHIBIT 13 IMPACT OF INFLUENCE OF THE INTERNET
EXHIBIT 14 INTERNET PENETRATION IN THE US (2021–2022)
EXHIBIT 15 IMPACT OF POPULARITY OF PRIVATE-LABEL BRANDS
EXHIBIT 16 MARKET GROWTH DRIVEN BY PRIVATE-LABEL BRANDS
EXHIBIT 17 IMPACT OF INCREASE IN FESTIVALS, EXPOS & TRADESHOWS
EXHIBIT 18 IMPACT OF PREVALENCE OF ERECTILE DYSFUNCTION
EXHIBIT 19 IMPACT OF AVAILABILITY OF GENDER-NEUTRAL PRODUCTS
EXHIBIT 20 IMPACT OF SURGE IN DEMAND FROM BABY BOOMERS
EXHIBIT 21 FACTORS THAT DRIVE THE DEMAND FROM BABY BOOMERS
EXHIBIT 22 IMPACT OF EASY ACCESS TO SEXUAL LUBRICANTS
EXHIBIT 23 IMPACT OF INCREASED CONCERNS ABOUT SIDE EFFECTS
EXHIBIT 24 IMPACT OF STRINGENT REGULATORY ENVIRONMENT
EXHIBIT 25 IMPACT OF LOW CONFIDENCE OF INVESTORS IN START-UPS
EXHIBIT 26 KEY INSIGHTS
EXHIBIT 27 DEMAND INSIGHTS
EXHIBIT 28 SUPPLY INSIGHTS
EXHIBIT 29 US SEXUAL LUBRICANTS MARKET 2022–2028 ($ MILLION)
EXHIBIT 30 US REGIONAL CLASSIFICATION BY POPULATION AND MEAN PERSONAL INCOME
EXHIBIT 31 PARAMETERS OF COMPETITION AMONG VENDORS
EXHIBIT 32 CHALLENGED FACED BY VENDORS
EXHIBIT 33 FIVE FORCES ANALYSIS 2022
EXHIBIT 34 INCREMENTAL GROWTH BY PRODUCT 2022 & 2028
EXHIBIT 35 ABSOLUTE GROWTH & CAGR ANALYSIS (2022–2028)
EXHIBIT 36 FACTORS THAT IMPACT DEMAND FOR WATER-BASED SEXUAL LUBRICANTS
EXHIBIT 37 US WATER-BASED SEXUAL LUBRICANTS MARKET 2022–2028 ($ MILLION)
EXHIBIT 38 FACTORS THAT IMPACT THE DEMAND FOR SILICONE-BASED LUBRICANTS
EXHIBIT 39 US SILICONE-BASED SEXUAL LUBRICANTS MARKET 2022–2028 ($ MILLION)
EXHIBIT 40 FACTORS THAT IMPACT THE DEMAND FOR OIL-BASED SEXUAL LUBRICANTS
EXHIBIT 41 US OIL-BASED SEXUAL LUBRICANTS MARKET 2022–2028 ($ MILLION)
EXHIBIT 42 US HYBRID SEXUAL LUBRICANTS MARKET 2022–2028 ($ MILLION)
EXHIBIT 43 FACTORS THAT IMPACT THE DEMAND FOR HYBRID SEXUAL LUBRICANTS
EXHIBIT 44 INCREMENTAL GROWTH BY GENDER 2022 & 2028
EXHIBIT 45 REVENUE & CAGR ANALYSIS (2022)
EXHIBIT 46 US MALE SEXUAL LUBRICANTS MARKET 2022–2028 ($ MILLION)
EXHIBIT 47 FACTORS THAT DRIVE DEMAND FOR FEMALE SEXUAL LUBRICANTS
EXHIBIT 48 US FEMALE SEXUAL LUBRICANTS MARKET 2022–2028 ($ MILLION)
EXHIBIT 49 INCREMENTAL GROWTH BY DISTRIBUTION CHANNEL 2022 & 2028
EXHIBIT 50 DISTRIBUTION CHANNELS OF US SEXUAL LUBRICANTS MARKET
EXHIBIT 51 DISTRIBUTION CHANNEL FLOW OF SEXUAL LUBRICANTS
EXHIBIT 52 US OFFLINE SEXUAL LUBRICANTS MARKET 2022–2028 ($ MILLION)
EXHIBIT 53 VALUE CHAIN ANALYSIS OF ONLINE SALES CHANNEL
EXHIBIT 54 US ONLINE SEXUAL LUBRICANTS MARKET 2022–2028 ($ MILLION)
EXHIBIT 55 INCREMENTAL GROWTH BY REGION 2022 & 2028
EXHIBIT 56 SOUTH US SEXUAL LUBRICANTS MARKET 2022–2028 ($ MILLION)
EXHIBIT 57 WEST US SEXUAL LUBRICANTS MARKET 2022–2028 ($ MILLION)
EXHIBIT 58 MIDWEST US SEXUAL LUBRICANTS MARKET 2022–2028 ($ MILLION)
EXHIBIT 59 NORTHEAST US DEMOGRAPHICS (2021)
EXHIBIT 60 CURRENT SEXUAL ACTIVITY AMONG HIGH SCHOOL STUDENTS (2011–2021)
EXHIBIT 61 NORTHEAST US SEXUAL LUBRICANTS MARKET 2022–2028 ($ MILLION)
EXHIBIT 62 KEY PARAMETERS FOR COMPETITION IN THE MARKET
EXHIBIT 63 KEY STRATEGIC RECOMMENDATIONS
LIST OF TABLES
TABLE 1 KEY CAVEATS
TABLE 2 CURRENCY CONVERSION 2016–2022
TABLE 3 US WATER-BASED SEXUAL LUBRICANTS MARKET BY REGION 2022–2028 ($ MILLION)
TABLE 4 US SILICONE-BASED SEXUAL LUBRICANTS MARKET BY REGION 2022–2028 ($ MILLION)
TABLE 5 US OIL-BASED SEXUAL LUBRICANTS MARKET BY REGION 2022–2028 ($ MILLION)
TABLE 6 US HYBRID SEXUAL LUBRICANTS MARKET BY REGION 2022–2028 ($ MILLION)
TABLE 7 US MALE SEXUAL LUBRICANTS MARKET BY REGION 2022–2028 ($ MILLION)
TABLE 8 US FEMALE SEXUAL LUBRICANTS MARKET BY REGION 2022–2028 ($ MILLION)
TABLE 9 COMPARISON OF MAJOR SEXUAL WELLNESS PRODUCT (INCLUDING LUBRICANTS) DISTRIBUTION METHODS
TABLE 10 US OFFLINE SEXUAL LUBRICANTS MARKET BY REGION 2022–2028 ($ MILLION)
TABLE 11 US ONLINE SEXUAL LUBRICANTS MARKET BY REGION 2022–2028 ($ MILLION)
TABLE 12 SOUTH US SEXUAL LUBRICANTS MARKET BY PRODUCT 2022–2028 ($ MILLION)
TABLE 13 SOUTH US SEXUAL LUBRICANTS MARKET BY GENDER 2022–2028 ($ MILLION)
TABLE 14 SOUTH US SEXUAL LUBRICANTS MARKET BY DISTRIBUTION CHANNEL 2022–2028 ($ MILLION)
TABLE 15 WEST US SEXUAL LUBRICANTS MARKET BY PRODUCT 2022–2028 ($ MILLION)
TABLE 16 WEST US SEXUAL LUBRICANTS MARKET BY GENDER 2022–2028 ($ MILLION)
TABLE 17 WEST US SEXUAL LUBRICANTS MARKET BY DISTRIBUTION CHANNEL 2022–2028 ($ MILLION)
TABLE 18 MIDWEST US SEXUAL LUBRICANTS MARKET BY PRODUCT 2022–2028 ($ MILLION)
TABLE 19 MIDWEST US SEXUAL LUBRICANTS MARKET BY GENDER 2022–2028 ($ MILLION)
TABLE 20 MIDWEST US SEXUAL LUBRICANTS MARKET BY DISTRIBUTION CHANNEL 2022–2028 ($ MILLION)
TABLE 21 NORTHEAST US SEXUAL LUBRICANTS MARKET BY PRODUCT 2022–2028 ($ MILLION)
TABLE 22 NORTHEAST US SEXUAL LUBRICANTS MARKET BY GENDER 2022–2028 ($ MILLION)
TABLE 23 NORTHEAST US SEXUAL LUBRICANTS MARKET BY DISTRIBUTION CHANNEL 2022–2028 ($ MILLION)
TABLE 24 BIOFILM: MAJOR PRODUCT OFFERINGS
TABLE 25 CHURCH & DWIGHT: MAJOR PRODUCT OFFERINGS
TABLE 26 KAREX BERHAD: MAJOR PRODUCT OFFERINGS
TABLE 27 LIFESTYLES: MAJOR PRODUCT OFFERINGS
TABLE 28 RECKITT BENCKISER GROUP: MAJOR PRODUCT OFFERINGS
TABLE 29 CALEXOTICS: MAJOR PRODUCT OFFERINGS
TABLE 30 CC WELLNESS: MAJOR PRODUCT OFFERINGS
TABLE 31 ELBOW GREASE: MAJOR PRODUCT OFFERINGS
TABLE 32 EMPOWERED PRODUCTS: MAJOR PRODUCT OFFERINGS
TABLE 33 GOOD CLEAN LOVE: MAJOR PRODUCT OFFERINGS
TABLE 34 GUY & O'NEILL: MAJOR PRODUCT OFFERINGS
TABLE 35 ID LUBRICANTS: MAJOR PRODUCT OFFERINGS
TABLE 36 LIVE WELL BRANDS: MAJOR PRODUCT OFFERINGS
TABLE 37 LOVEHONEY GROUP: MAJOR PRODUCT OFFERINGS
TABLE 38 MAYER LABORATORIES: MAJOR PRODUCT OFFERINGS
TABLE 39 M.D. SCIENCE LAB: MAJOR PRODUCT OFFERINGS
TABLE 40 SASMAR PHARMACEUTICALS: MAJOR PRODUCT OFFERINGS
TABLE 41 SENSUOUS BEAUTY: MAJOR PRODUCT OFFERINGS
TABLE 42 SLIQUID: MAJOR PRODUCT OFFERINGS
TABLE 43 TENGA: MAJOR PRODUCT OFFERINGS
TABLE 44 THE YES YES COMPANY: MAJOR PRODUCT OFFERINGS
TABLE 45 TOPCO SALES: MAJOR PRODUCT OFFERINGS
TABLE 46 TRIGG LABORATORIES: MAJOR PRODUCT OFFERINGS
TABLE 47 XR BRANDS: MAJOR PRODUCT OFFERINGS
TABLE 48 US SEXUAL LUBRICANTS MARKET BY PRODUCT 2022–2028 ($ MILLION)
TABLE 49 US SEXUAL LUBRICANTS MARKET BY GENDER 2022–2028 ($ MILLION)
TABLE 50 US SEXUAL LUBRICANTS MARKET BY DISTRIBUTION CHANNEL 2022–2028 ($ MILLION)
TABLE 51 US SEXUAL LUBRICANTS MARKET BY REGION 2022–2028 ($ MILLION)
TABLE 52 US SEXUAL LUBRICANTS MARKET BY REGION 2022–2028 (%)
TABLE 53 SOUTH US SEXUAL LUBRICANTS MARKET BY PRODUCT 2022–2028 ($ MILLION)
TABLE 54 SOUTH US SEXUAL LUBRICANTS MARKET BY GENDER 2022–2028 ($ MILLION)
TABLE 55 SOUTH US SEXUAL LUBRICANTS MARKET BY DISTRIBUTION CHANNEL 2022–2028 ($ MILLION)
TABLE 56 WEST US SEXUAL LUBRICANTS MARKET BY PRODUCT 2022–2028 ($ MILLION)
TABLE 57 WEST US SEXUAL LUBRICANTS MARKET BY GENDER 2022–2028 ($ MILLION)
TABLE 58 WEST US SEXUAL LUBRICANTS MARKET BY DISTRIBUTION CHANNEL 2022–2028 ($ MILLION)
TABLE 59 MIDWEST US SEXUAL LUBRICANTS MARKET BY PRODUCT 2022–2028 ($ MILLION)
TABLE 60 MIDWEST US SEXUAL LUBRICANTS MARKET BY GENDER 2022–2028 ($ MILLION)
TABLE 61 MIDWEST US SEXUAL LUBRICANTS MARKET BY DISTRIBUTION CHANNEL 2022–2028 ($ MILLION)
TABLE 62 NORTHEAST US SEXUAL LUBRICANTS MARKET BY PRODUCT 2022–2028 ($ MILLION)
TABLE 63 NORTHEAST US SEXUAL LUBRICANTS MARKET BY GENDER 2022–2028 ($ MILLION)
TABLE 64 NORTHEAST US SEXUAL LUBRICANTS MARKET BY DISTRIBUTION CHANNEL 2022–2028 ($ MILLION)
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"The report by Arizton was spot on. It not only gave us insight into the pro audio market, we used it to raise funds for our company. The data proved (to the VC we pitched to) that the market was large enough for our company to not only survive but also grow."
