Zero-turn mowers have been witnessing growth both in professional and semi-professional segments. Increasing product diversification, coupled with the demand for equipment reliability and maintenance, is expected to contribute to the long-term value for professional landscaping services. Changing lifestyles and increased urbanization are anticipated to lead growth and maintenance of green spaces, parks, and yards, thereby favorably impacting lawn mower sales. The increasing shift toward environment-friendly mowing equipment is also likely to propel the growth of lawnmowers. However, the increasing number of golf courses, along with the expansion of the green space, is projected to impact the maintenance services market favorably.
Besides, tourism, expansion of golf courses, the establishment of sustainable cities, commercial construction, playgrounds, and increasing demand for residential lawns are driving the zero-turn mower market.
- The gas-powered zero-turn mower segment is likely to witness increased demand during the forecast period.
- North America is likely to maintain its market dominance during the period 2020–2025; however, APAC is expected to witness strong demand for zero-turn mower equipment due to the increase in per capita disposable income and change in the consumer preference.
- The increasing spending power, growing per capita disposable income, and the changing consumer demand are influencing landscape and recreational activities.
- Consistent technological innovations are expected to be a key factor in market growth
- The growing emphasis on developing customer-centric lawn care solutions will help increase the sale and profit margins of vendors.
Zero-turn Mower Market: Segmentation
This research report includes detailed segmentation by fuel, application, horsepower, drive type, and geography.
Insights by Fuel Type
The gas-powered zero-turn mower segment is likely to have a significant rise by 2025. The growing demand from the yard and lawn landscaping services is expected to influence the segment growth. These equipment have prominent applications in larger-sized lawn areas they are powerful and offer several features and benefits. Another factor that is driving the growth is the reduction in energy prices.
The electric-powered zero-turn mower segment is expected to witness much higher demand in the future on account of their efficiency and environment-friendly nature. They are lightweight and can deliver high-quality pruning performance. Such equipment are highly suitable for commercial indoor projects and municipalities.
Battery-powered zero-turn mowers run on lithium-ion batteries. These types of equipment are beneficial for small or medium-sized lawn areas; they generate less noise with zero emissions. Advances in battery technology are expected to increase efficiency and performance, thereby driving their usage in the gardening equipment segment.
Insights by Application
Professional landscaping services have been observing a significant increase and are expected to continue their dominance during the forecast period. The growing demand for garden/lawn/turf areas beautification in the commercial spaces, as well as in the residential sector, is expected to bolster the demand for landscaping services. Another key factor enabling the growth of the segment is the introduction of mobile-based services, which help landscapers to perform operations effectively, thereby increasing profitability at the same time. Landscaping services enhance the aesthetic appeal of yards and gardens.
The majority of manufacturers are bringing in technological development by considering the high demand for zero-turn mower equipment among the residential users. The rise in sustainability practices and increased safety features is projected to boost the growth of lawnmowers in the residential segment. Moreover, the usage of battery-powered and electric-powered zero-turn mower equipment is expected to gain a considerable rise in demand among household users in developed countries. With the increase in the number of golf courses, the need to maintain their pristine condition also increases, thereby propelling the demand for zero-turn mower devices in the market.
Insights by Horsepower (HP)
The zero-turn mower segment is popular among homeowners. The increasing demand for improving the appearance of small-medium yards and gardens is propelling the segment growth. Key manufacturers are focusing on producing eco-friendly and sustainable mowers for homeowners with enhanced efficiency.
The 18-24 HP segment is majorly employed in medium-sized lawns and rugged terrains. The increasing demand for urban green patches across the world is driving the adoption of such lawn mowers. The presence of adequate horsepower and automated mowing features is likely to increase the market share of the segment during the forecast period. Vendors are engaged in providing upgraded and advanced technology for lawn care as these equipment enhance work efficiency.
Insights by Geography
The increasing trend of backyard beautification favorably impacts the implementation of lawn care equipment in the region. The demand for heavy-duty landscaping equipment, which is propelled by construction projects in the commercial and residential sectors, is expected to drive the North American market. Europe is another leading market due to the increasing number of commercial construction projects, with the growing number of public parks and lawn areas boosting the demand for gardening equipment. The growth in urban green spaces, coupled with growing robust construction activities, is a factor driving the market in the APAC region. Latin America is growing popularity in landscape services, which are developing the demand for municipal mowing equipment. The increasing number of commercial projects is boosting lawn mowers demand in the MEA region.
Key Profiled Countries
- South Korea
- South Africa
- Saudi Arabia
Insights by Vendors
The global zero-turn lawn tractors market is currently highly concentrated with the presence of several local and global players. The rapidly changing technological environment could adversely affect vendors as customers expect continual innovations and upgrades in the garden and lawn tractors domain. Vendors are emphasizing the adoption of energy-efficient products due to the increasing trend of low carbon emission. Manufacturers are identifying market opportunities, thereby setting up certain goals to achieve productivity. Vendors are to alter and refine their unique value proposition to achieve a strong presence.
One of the key strategies implemented by vendors includes the introduction of differentiated products and solutions. Hence, companies strive to offer differentiated channels for distribution and better product mix, thereby catering to the changing needs and requirements of the target customers in the market. Customers, on the other hand, focus on factors such as pricing, performance, efficiency, and productivity to make their purchase decisions. The increasing diversification among consumer purchases is expected to witness a surge in demand during the forecast period. High digitalization is expected to pave the way for new approaches as well as partners for making purchases. With increasing technological innovations, the competition is expected to intensify in product segments.
- Deere & Company
- Husqvarna Group
- MTD Products
- STIGA Group
- The Toro Company
Other Prominent Vendors – Altoz, AriensCo, Briggs & Stratton Corporation, Excel Industries, Kubota, IHI Shibaura, Lowe’s Corporation, Mean Green Products, Metalcraft of Mayville, R&R Products, Inc., Schiller Grounds Care, Stanley Black & Decker, Swisher Acquisition,Textron Incorporated, Moridge Manufacturing, Inc., Walker manufacturing, Weibang, Wright Manufacturing, and Ventrac.