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Ride-On Mower Market - Comprehensive Study and Strategic Assessment 2022-2027

TO BE PUBLISHED Oct 2022
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THE GLOBAL RIDE-ON MOWER MARKET SIZE WAS VALUED AT USD 11.4 BILLION IN 2021 AND IS EXPECTED TO REACH USD 16 BILLION BY 2027, GROWING AT A CAGR OF 5.88%.

The Global Ride-On Mower Market Size, Share, & Trends Analysis Report by

  • Product: Standard Ride-On, Zero-Turn, Lawn Tractors, and Garden Tractors
  • Fuel Type: Gasoline-Powered, Battery-Powered, and Propane-Powered
  • End-User: Professional Landscaping Services, Golf Courses & Other Sports Arenas, Residential, and Government & Others
  • Transmission Type: Hydrostatic, Electric Motor, Manual, and Others
  • Drive Type: Two-Wheel Drive and Four-Wheel Drive
  • Start Type: Push Start and Key Start
  • Blade Type: Standard Blades, Mulching Blades, Lifting Blades, and Cylinder Blades
  • Distribution Channel: Offline and Online
  • Geography: North America, Europe, APAC, Latin America, and Middle East & Africa

Industry Analysis Report, Regional Outlook, Market Trends, Competitive Landscape, Share, Growth Potential & Forecast, 2022 – 2027

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31 Companies

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9 Market Segment

RIDE-ON MOWERS MARKET REPORT SCOPE

Report Attribute Details
Market Size (2027) USD 16 Billion
Market Size (2021) USD 11.4 Billion
MARKET SIZE BY VOLUME (2027) 7,827.78 Thousand Units
CAGR (2022-2027) 5.88%
Base Year 2021
Forecast Year 2022-2027
Geographic Analysis North America, Europe, APAC, Latin America, and Middle East & Africa

MARKET INSIGHTS

The global ride-on mower market was valued at USD 11.4 billion in 2021 and is expected to reach USD 16 billion by 2027, growing at a CAGR of 5.88% from 2022 to 2027. The market's growth is attributed to the surging demand for ride-on mowers among professionals & semi-professionals end-users worldwide. 

The continuous innovations & the development of new technologies by the vendors are further supporting the ride-on mowers market growth. Remote-controlled mowers, electronic speed control & tight turn technology are recent trends gaining momentum in the ride-on lawn mowers market. 

The demand for riding mowers remains significantly lower among households due to the higher penetration of small-sized lawns in residential areas. Moreover, ride-on lawn mowers are bulkier, thereby requiring more storage space. However, zero-turn mowers are one of the latest trends in the residential riding mower market. The demand for consumer mowers with power steering, comfortable seat & power lift is significantly gaining momentum in the global market. However, several factors such as high upfront cost & long replacement cycles are restraining the growth of ride-on mowers in the market. 

During COVID-19, the supply chain constraints significantly impacted the ride-on mowers market. Stringent government regulations and policies from the local and national governments restricted the movement of supplies, activities at production facilities, and logistics of finished goods from manufacturers to consumers, thereby hampering the market growth.

KEY INSIGHTS

  • The standard ride-on mower market is expected to add a revenue of $2.1 billion by 2027.
  • The revenue from battery-powered ride-on mowers is expected to reach $3.5 billion by 2027 due to the increasing demand for environment-friendly products that helps in minimizing carbon emissions. 
  • The application of ride-on lawn mowers is expected to gain momentum in golf courses & other sports arenas due to their continued expansion & the development of new golf courses, thereby adding revenue of $1.6 billion from the segment by 2027.

RECENT DEVELOPMENTS IN THE GLOBAL RIDE-ON MOWER MARKET

  • In March 2021, Cub Cadet launched the electric zero turn mower "Ultima ZT1 42E" and electric lawn tractor "XT1 Enduro LT42E". These mowers offer two acres of cut time on a single charge and come with USB port charging. 
  • In 2021, EGO launched Power+ 52" Z6 Zero Turn Riding Mower, which offers a long battery life, a more expansive deck, and can mow an area up to 4 acres on a single charge.
  • In December 2021, Stanley Black & Decker also acquired Excel Industries to expand into the turf equipment category, thereby offering Stanley Black & Decker access to other excel industries brands, including BigDog and Hustler Turf Equipment. 
  • In January 2022, The Toro Company, an outdoor environment solution provider, acquired Intimidator Group, a manufacturer of Spartan Mowers, a product line of zero-turn mowers, to expand into the fast-growing product line of zero-turn lawn mowers.

KEY FACTORS DRIVING THE GLOBAL RIDE-ON MOWER MARKET 

Increasing Penetration of Recreational Facilities 

  • The value of green spaces is growing worldwide as many health and environmental benefits are linked with access to greenery. 
  • Recreational facilities such as parks, playgrounds, and others help strengthen the citizens' healthy and vibrant community. Moreover, it also helps in attracting home buyers & increases the value of the property close to the open space.
  • Various countries' governments are investing significantly in the construction of outdoor open spaces.
  • Such expansion of green spaces is boosting the demand for ride-on mowers in the market.

GROWING DEMAND FOR GOLF COURSES 

  • Golf is increasingly becoming famous worldwide and is witnessing significant growth in participation year-over-year.
  • In 2020, there were more than 38,000 golf courses spread over 205 countries worldwide, with most of the courses concentrated in the top golfing countries, including the US, Canada, the UK, Germany, Japan, France, Australia, and others.
  • The growing participation in golf & the increasing penetration of golf courses boosts the demand for ride-on mowers. 

SEGMENT REVIEW

  • In 2021, standard ride-on mowers dominated the market due to their low cost and broader application across multiple areas. The segment is expected to grow at a CAGR of 6.42%. However, lawn tractors are expected to witness the fastest growth rate during the forecast period.
  • Gasoline-powered ride-on mowers lead the market in terms of unit shipment. However, battery-powered lawn mowers are anticipated to observe the highest growth rates.
  • The fuel used to operate the riding lawn mowers is evolving from gasoline to battery-powered ones as it helps in minimizing noise levels & constant engine maintenance requirements. Moreover, the modern Li-ion batteries are lighter in weight and last for a longer time as compared to traditional nickel-cadmium versions.
  • The hydrostatic segment dominates the market; however, the electric motor is projected to grow faster during the forecast period.
  • A lawn mower transmission transfers power from the engine to the mower wheels. It helps manage the equipment's speed by altering its torque to handle the challenging terrain with wet grass, tight corners, obstacles including trees, hills & inclines, and muddy ground. The hydrostatic transmission is the most common & popular transmission in the riding mowers market due to its smooth operation, ease of use, durability & better responsiveness.
  • In 2021, the hydrostatic segment accounting for a revenue share of 67.32%, dominated the market. However, during the forecast period, the electric motor segment is expected to observe the fastest growth at a CAGR of 6.66%.

GEOGRAPHICAL OUTLOOK

North America dominates the global ride-on mower market and is expected to add a revenue of $1.6 billion by 2027. Nearly 9% of the production costs for landscape professionals across the region are reportedly for fuel. Hence, the shift towards propane-powered mowers regulated with Electronic Fuel Injection is expected to reduce fuel costs as well as improve the product line of the company's business.

VENDOR LANDSCAPE

Husqvarna Group, STIGA S.p.A., KUBOTA Corporation, Stanley Black & Decker, and The Toro Company are some key industry participants dominating the global ride-on mowers market. There is stiff competition among players, and the industry is witnessing rapid growth, likely to attract more players to the market, further intensifying the competition during the forecast period. Vendors are trying to break the price-based competition by relying on value-added sales offerings that offer them a competitive advantage and better margins.

Frequently Asked Questions

WHAT WILL BE THE MARKET SIZE OF THE GLOBAL RIDE-ON MOWER MARKET BY 2027?

The global ride-on mower market was valued at USD 11.4 billion in 2021 and is expected to reach USD 16 billion by 2027.

WHAT IS THE GROWTH RATE OF THE GLOBAL RIDE-ON MOWER MARKET?

The global ride-on mower market is expected to grow at a CAGR of 5.88%.

WHO ARE THE KEY PLAYERS IN THE GLOBAL RIDE-ON MOWER MARKET?

ARIENS CO, Deere & Company, Honda Motor Company, Husqvarna Group, KUBOTA Corporation, Stanley Black & Decker, STIGA Group, and The Toro Company.

WHAT ARE THE GROWTH FACTORS IN THE GLOBAL RIDE-ON MOWER MARKET?

Growing demand from golf courses, growth in manufacturer-led programs & initiatives, and increasing penetration of recreational facilities are the major growth factors in the market.

WHICH REGION IS EXPECTED TO HOLD THE LARGEST SHARE IN THE GLOBAL RIDE-ON MOWER MARKET?

North America will hold the largest share in the market.

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The global ride-on lawn mowers market was valued at USD 11.4 billion in 2021 and is expected to reach USD 16 billion by 2027, growing at a CAGR of 5.88%.

The following factors are likely to contribute to the growth of the ride-on mowers market during the forecast period:

  • Growing Demand from Golf Courses
  • Growth in Manufacturer-Led Programs & Initiatives
  • Increasing Penetration of Recreational Facilities

Base Year: 2021

Forecast Year:  2022-2026

The study considers the present scenario of the global ride-on mower market and its market dynamics for 2019−2025. It covers a detailed overview of several market growth enablers, restraints, and trends. The report offers both the demand and supply aspects of the market. It profiles and examines leading companies and other prominent ones operating in the market.

Key Vendors

  • ARIENS CO
    • Business Overview
    • Product Offerings
    • Key Strategies
    • Key Strengths
    • Key Opportunities
  • Deere & Company
  • Honda Motor Company
  • Husqvarna Group
  • KUBOTA Corporation
  • Stanley Black & Decker
  • STIGA Group
  • The Toro Company

Other Prominent Vendors

  • AGCO Corporation
    • Business Overview
    • Product Offerings
  • AL-KO Gardentech
  • Altoz
  • AS-Motor
  • Bad Boy Mowers
  • Bobcat
  • Briggs & Stratton
  • Chervon Group
  • Emak S.p.A
  • Generac Power Systems
  • Greenworks Tools
  • IHI Shibaura Machinery Corporation
  • Masport:
  • Metalcraft of Mayville
  • STIHL
  • SUMEC Group Corp
  • Swisher Inc.
  • Techtronic Industries
  • Textron Inc.
  • The Grasshopper Company
  • WALKER MANUFACTURING
  • Wright Manufacturing
  • Yangzhou Weibang Garden

Market Segmentation by Product

  • Standard Ride-On
  • Zero-Turn
  • Lawn Tractors
  • Garden Tractors

Market Segmentation by Fuel Type

  • Gasoline-Powered
  • Battery-Powered
  • Propane-Powered

Market Segmentation by End-User

  • Professional Landscaping Services
  • Golf Courses & Other Sports Arenas
  • Residential
  • Government
  • Others

Market Segmentation by Transmission Type

  • Hydrostatic
  • Electric Motor
  • Manual
  • Others

Market Segmentation by Drive Type

  • Two Wheel Drive
  • Four-Wheel Drive

Market Segmentation by Start Type

  • Push Start
  • Key Start

Market Segmentation by Blade Type

  • Standard Blades
  • Mulching Blades
  • Lifting Blades
  • Cylinder Blades

Market Segmentation by Distribution Channel

  • Offline
  • Online

Market Segmentation by Geography

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Sweden
    • Netherlands
    • Belgium
    • Poland
    • Switzerland
    • Finland
    • Austria
  • APAC
    • China
    • Australia
    • Japan
    • South Korea
    • India
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa

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