How are Connected Consumers Impacting the Growth Trajectory in the Global Probiotics Supplements Market?


According to the latest Arizton's market research report, the global probiotics supplements market size to cross USD 9 billion by 2025, growing at a CAGR of 6% during the forecast period.

Global Probiotics Supplements Market Growth 

The increasing health awareness among the population due to the rise of various diseases, the global probiotics supplements market will witness immense growth during the forecast period. The aging consumers are willing to pursue healthy lifestyle and diet habits to live longer which in turn, is surging the preferences as well as the demand of the probiotic supplements across the geography. Probiotic supplements help in maintaining the balance of bacterial composition that are essential to prevent disorders is fueling the growth in the market.

Read: Personalized Nutrition Market - Global Outlook and Forecast 2021-2026

The Usage of Connected Devices

Recently, there is a shift in consumer behavior & awareness about health benefits with dynamic changes in supplement needs, thereby, fueling the growth of the global probiotics supplements market. The possibility of interaction of probiotic supplementation for the wellbeing component will witness growth in the use of connected devices and smart gadgets. The increasing number of healthcare-monitoring devices that analysis and diagnosis health is becoming handy and is creating lucrative opportunities for partnerships and collaborations in the global probiotics supplements market. Wearables are becoming more technological advanced and sophisticated with the help of AI, as these devices remotely manage their health conditions and diagnose disorders. Due to multiple benefits associated with connected healthcare devices, the end-users are likely to adopt preventive measures such as supplements especially probiotics as a part of their health and wellness routine.

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Key Offerings:

  • Market Size & Forecast by Revenue | 2019−2025
  • Market Dynamics – Leading trends, growth drivers, restraints, and investment opportunities
  • Segmentation – A detailed analysis by form, gender, application, distribution, and geography
  • Competitive Landscape – 4 Key Company Profiles and 11 Other Prominent Vendors

Global Probiotics Supplements Market – Geographic Analysis

Over one-third of the population is concerned with digestion benefits in food and beverages, which is influencing the benefits associated with the digestive and gut health in probiotics segments in the APAC region. In APAC, players are trying to expand the application areas to other levels to gain a larger global probiotics supplements market share. China is the major market for the probiotic supplement in the region and was impacted by the outbreak of the novel coronavirus in early 2020. The demand for immunity and dietary supplements is expected to witness heavy demand till the pandemic is under control. The other regions that are heavily affected by the deadly coronavirus will create huge demand for probiotics supplements in future.

Competition Overview

The competition in the global probiotics supplements market is intense with the presence of considerable number of vendors. Major differentiating factors such as clinically proven formulas and scientific research can substantially increase the level of investment required in the global probiotics supplements market. The understanding of consumers needs is serving as the new market opportunities for probiotic dietary supplements vendors. Products combination, delivery forms, and more feminine oriented formulas are estimated to drive new demand in the probiotic supplement industry. Mergers and acquisitions can be used more as an expansion strategy for the market players in the global probiotics supplements market.

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