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Heavy Discounts driving Online Robotic Lawnmowers Market

Published date : May-2019

The online sale contributes around 15% share of the overall revenue in the global robotic lawnmowers market.


Arizton’s recent market research report on the global robotic lawnmowers market identifies Honda Power Equipment, Husqvarna, MTD Products, Robert Bosch, STIGA, and ZCS (Zucchetti Centro Sistemi) as the leading vendors that are likely to dominate the market during the forecast period. This research report provides a detailed analysis of market segmentation by lawn area type (small, medium, and large-sized), end-users (residential users, professional landscaping services providers, and golf courses and others), technology (smart robotic lawn mowers and non-smart robotic lawn mowers), distribution (retail and online stores), and geography (North America, APAC, MEA, Latin America, and Europe).

The global robotic lawnmowers market is expected to reach $2.69 billion by 2024, growing at a CAGR of 14.69% during 2018–2024.

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The market research report includes a detailed market segmentation by lawn area types, End-users, distribution, technology, and geography.

Professional Landscaping Services are Dominating in North America and Europe Regions

Professional landscaping services have gained prominence in developed economies of North America and Europe. APAC, Latin America, and MEA regions, however, have witnessed varying levels of development. The growth in commercial construction, office spaces, and large parks and gardens has further led to an increase in the global lawn mowers market. In addition, with the growing environment consciousness, it is expected that commercial properties in developed countries will adopt the green premium concept. Hence, the move toward reducing cooling costs, combating the heat island effect, and reducing the heat loss by replacing paved areas with grass, planting trees to provide shade is expected to further boost the global robotic lawnmowers market in coming years.

Online Shopping is Gaining Traction due to the Presence of Lucrative Discounts

The growth in smartphone users has contributed to increased online shopping. The online sale contributes around 15% share of the overall revenue in the global robotic lawnmowers market. Vendors are using online platforms to make their customers aware of their products and educate them. Online e-commerce websites such as Amazon, Argos, Best Buy, eBay, and OEMs' e-commerce portals play a significant role in spreading popularity and awareness about robotic devices. Unlike retail outlets, e-commerce portals offer heavy discounts on the purchase of robotic lawn mowers, thereby increasing their purchase. End-users are also using different online platforms to compare different products.

Europe is dominating the global robotic lawnmowers market. The penetration of robotic lawn mowers in European countries such as Sweden, Germany, France, the UK, Denmark, Austria, the Netherlands, Belgium, and Switzerland is increasing rapidly. The demand for robotic lawn mowers in Europe reached 330.1 thousand units in 2016 as consumers and businesses used ground maintenance services extensively, thereby driving the global lawn mower market. The retail sector is also boosting the growth as European countries are known to be characterized by heavy discounting. Also, end-users in these countries are known to have a high annual saving ratio.

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AL-Ko, Alfred Kärcher, Deere & Co., E.Zicom, Future Gen Robotics, Hangzhou Favor Robot Technology, Hitachi, iRobot, Linea Tielle, LG, MilagrowHumanTech, Mamibot, Ningbo NGP Industry, Positec Tool, Stihl, The SUMEC Corp, The Kobi Company, Turflynx, NIKO Company, Yamabiko Europe (Belrobotics), Zhejiang Tianchen Intelligence & Technology, and ZIPPER MASCHINEN are other prominent vendors.

The complete overview of the latest market research report on the global robotic lawnmowers market by Arizton is now available.

The report offers a detailed study of major trends, drivers, challenges and provides market sizing and forecast for major geographical regions and key countries.

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