The research report on the robotic lawn mowers market covers market sizing and forecast, market share, industry trends, growth drivers, and vendor analysis. The report presents a detailed market segmentation by lawn area type (small, medium, and large-sized), end-users (residential users, professional landscaping services providers, and golf courses and others), technology (smart robotic lawn mowers and non-smart robotic lawn mowers), distribution (retail and online stores), and geography (North America, APAC, MEA, Latin America, and Europe).
Robotic lawn mowers are autonomous robots used to mow lawns, yards, gardens, parks, golf courses, and other commercial properties. The existing robotic lawn mowers require a border wire to define the area to be mowed. The mower uses this wire to mow lawns and locate its recharging dock. However, vendors are coming up with robotic mowers, which are ready-to-use and do not require the perimeter wire for navigation. They are self-docking and are increasingly sophisticated. They have rain sensors, highly advanced GPS tracking system and navigation technology, and anti-theft alarms feature.
The continuing convergence of robotic mowers and IoT is a major trend witnessed in the robotic lawn mowers market. The emergence of voice-activated control systems has further added an impetus to market growth. For instance, Husqvarna, in March 2018 demonstrated the functions of "Just Ask Alexa," and future Amazon Alexa features for Husqvarna Automower mowers through its Automower Connect application. Similarly, LG has already announced its upcoming mower to be able to connect both with Alexa and Google Assistant. Bosch announced its latest Indigo S+ robotic mower that will work with Amazon Alexa in CES 2019. Also, in January 2019, iRobot launched its much-anticipated robotic lawn mower – Terra with a wireless communication system, which eliminates the use of boundary wire. The mower also comes up with iRobot’s Imprint Smart Mapping technology, which intelligently navigates a yard in straight back-and-forth lines.
Better manageability, improved information security, low maintenance costs, and other benefits derived from convergence along with more intuitive controls are major reasons for increased traction of robotic lawn mowers market. The global robotic lawn mowers market is expected to reach $2.69 billion by 2024, growing at a CAGR of 14.69% during 2018–2024.
Increasing safety standards established by regulatory bodies worldwide will augment the growth of the robotic lawn mowers market. Major vendors are launching devices that are redesigned and equipped with sensors that stop mowing when they are lifted, thereby preventing chances of injuries or risks for end-users. The introduction of robotic mowers that consume 90% less energy than traditional lawn mowers will promote sustainable development in the market. The integration of mobile applications will allow end-users to gather live data on soil moisture, light intensity, and outdoor temperature, thereby making it easy for end-users to plan to mow and watering lawns. The incorporation of the Internet of Thing (IoT), robotics, automation, and intelligent systems will propel the growth of robotic lawn mowers market. Further, the increasing adoption of green spaces and roofs that have several health and environmental benefits and offer access to greenery will fuel the demand in robotic lawn mowers market.
The market research report includes detailed market segmentation by lawn area type, End-users, distribution, technology, and geography.
A majority of households in Europe and the US prefer to buy small-sized mowers as they are suitable for small lawns and yards.
The robotic lawn mowers market by lawn area can be segmented into small, medium, and large-sized types. In 2017, the small-sized robotic lawn mowers market dominated the global market with a share of more than 98% in terms of unit shipment. A majority of households in Europe and the US prefer to buy small-sized mowers as they are suitable for small lawns and yards. Medium-sized and large-sized robotic mowers are mostly used in the commercial sector, including landscaping service firms and soccer and golf course clubs. The medium and Large-sized segments are witnessing slow growth worldwide due to the increase in the landscaping services and usage in commercial and industrial entities such as soccer fields, airports, golf courses, and other sports fields.
About 70% of robotic lawn mowers are manufactured in China, the UK, Germany, US, and Mexico
In terms of distribution, the robotic lawn mowers market can be segmented into retail and online stores. In 2018, retail sales constituted more than 84% of the distribution model. Although the trend of selling online is increasing, a significant share of distribution takes place through specialty stores. Robotic lawn mower producers harness specialty stores and supermarkets due to personalized customer services.
The distribution environment is rapidly evolving with systems and processes being upgraded at a rapid pace. Changes are spurred by increased competition, rise in digitization, constant disintermediation, and consumerization of expectations.
About 70% of robotic lawn mowers that are supplied worldwide are manufactured in China, the UK, Germany, the US, and Mexico. Several companies have outsourced manufacturing of their products to Latin American countries with other production facilities in their home locations.
The non-smart segment will continue to grow; however, the share is declining due to the increasing popularity of smart robots
The robotic lawn mowers market by technology can be segmented into smart and non-smart mowers. In terms of unit shipment, the non-smart robotic lawn mowers market accounted for more than 83% of the overall shipments and occupied the leading position in 2018. Although the segment is expected to witness the growth in its market share during the forecast period due to their low costs, the share of non-smart models is declining due to the increasing popularity of smart robotic mowers. In terms of revenue, the non-smart robotic lawn mowers market accounted for a share of 82.84% of the overall market revenue in 2018. Smart robotic mowers are also witnessing an increase in the market proliferation worldwide.
Robotic Lawn Mowers Market – End-users
China and India are largely witnessing robust growth in the demand for commercial landscaping services
Based on end-user applications, the robotic lawn mowers market can be segmented into residential users, professional landscaping services providers, and golf courses and others. The residential end-user segment dominated the market in 2018. The market growth spurt is expected to come from rising adoption of robotic lawn mowers in the world’s two largest garden equipment markets – US and UK.
Professional landscaping services are growing worldwide. Developed countries such as the US and UK along with emerging economies such as China and India are mainly witnessing robust growth in the demand for commercial landscaping services. Further, the increase in commercial construction and large parks and gardens in these countries has also driven the revenue in the market.
In developed countries, landscaping enterprises and suburban farms widely use lawn and garden equipment. However, in developing countries in APAC, Eastern and Central Europe, MEA, and Latin America, the degree of mechanization is low, and gardeners often rely on hand tools to carry out gardening tasks. Similarly, the level of awareness about robotic mowers is also low, leading to weak demand for these equipment.
Increased user participation in sports activities and high government spending to support golf-grass roots development efforts are leading to the rapid expansion of golf courses across the world. The maintenance of golf courses accounts for a major amount of mowing due to the expanse of lawns in these facilities.
Hosting of global events in MEA is expected to drive the robotic lawn mowers market growth during the forecast period.
The geography segment in the global robotic lawn mowers market is classified into North America, Europe, APAC, Latin America, and MEA. In 2018, Europe robotic lawn mower market was the largest segment globally, accounting for market shares more than 68% in terms of revenue. The market in North America is led by the US, where robotic lawn mowers are witnessing high demand. The robotic lawn mowers market in APAC is characterized by demand for low-cost mowers with autonomy in functioning and navigating. The market growth in Latin America was fueled by the Summer Olympics 2016 in Brazil. The increasing popularity of maintaining lawns and garden in other parts of the world has also propelled market growth.
Despite the availability of extensive public gardens and open green spaces in the MEA region, outdoor power garden equipment are not popular. End-users prefer manual services of gardeners and choose small gardening tools such as trowels, rakes, hoes, and spades for carrying out gardening activities. Thus, the market demand and penetration are low in MEA countries. However, hosting of global events such as the 2020 Dubai Expo in the UAE and 2022 FIFA World Cup in Qatar is expected to propel the robotic lawn mowers market growth during the forecast period.
Key Countries Profiled
Key Vendor Analysis
The global robotic lawn mowers market is moderately fragmented with many local and international players in the market. The competition is expected to intensify. The rapidly changing technological environment could adversely affect vendors as customers expect continual innovations and upgrades in technical garden equipment such as robotic lawn mowers. The present scenario is driving vendors to alter and refine their unique value proposition to achieve a strong market presence. Vendors are using new business models and focusing on developing the portfolio of their establishments to drive growth. The market competition is expected to intensify further with an increase in product/service extensions, technological innovations, and M&A.
Other prominent vendors include AL-Ko, Alfred Kärcher, Deere & Co., E.Zicom, Future Gen Robotics, Hangzhou Favor Robot Technology, Hitachi, iRobot, Linea Tielle, LG, MilagrowHumanTech, Mamibot, Ningbo NGP Industry, Positec Tool, Stihl, The SUMEC Corp, The Kobi Company, Turflynx, NIKO Company, Yamabiko Europe (Belrobotics), Zhejiang Tianchen Intelligence & Technology, and ZIPPER MASCHINEN.
Key Market Insights
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